mediaport production GmbH & Co. KG

What mediaport production GmbH & Co. KG does

mediaport production GmbH & Co. KG is a German print production agency (Produktionsagentur) headquartered in Norderstedt near Hamburg, founded in 2011 and operating with a 6-person team. The company does not own production capacity but instead coordinates the end-to-end execution of print products, mailings, and direct marketing campaigns through a network of partner printers, finishers, and logistics providers. Its service offering spans programmatic printing, offset and digital printing, finishing and surface treatments (UV coating, scratch-off, scent lacquers), dialogmarketing and lettershop services, confecting/kitting, and last-mile logistics. The agency's distinguishing focus is on personalized, individualized, and non-standard print projects — including specialized folding techniques (Altarfalz, Wickelfalz, Kreuzfalz), lenticular cards, coded coupons, and bespoke mailings.

The company serves primarily retail chains, mail-order companies, dealer groups, and marketing departments that require high-volume, regionally individualized print campaigns. Its business model is project-based B2B consulting: customers submit inquiries via the website or email and receive tailored quotes, with the agency then managing sourcing, production coordination, postal optimization, and delivery. The firm is privately held as a German GmbH & Co. KG, with Steffen Hinze as Geschäftsführer (Managing Director), and has no external institutional investors, no funding rounds, and no patents or awards disclosed. Revenue and headcount remain small and stable, characterizing the business as a specialized niche agency rather than a scaling platform.

Name

mediaport production GmbH & Co. KG

Legal name

mediaport production GmbH & Co. KG

Website

https://mediaport-production.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

mediaport production is a 6-person German production agency near Hamburg that coordinates print products, direct mailings, and dialog marketing campaigns through partner networks, serving retail chains, mail-order companies, and marketing departments.

Ownership category

akta.pro rank

Product category

Print Production Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)

akta.pro secondary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Print production services
• Direct mail marketing
• Dialog marketing solutions
• Print finishing services
• Custom print products

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Print Production Agency Services: mediaport production acts as a production agency coordinating print manufacturing, finishing, and logistics through third-party partners (printers and logistics companies). Revenue is generated through service fees for project coordination, technical consulting, production management, and logistics handling. The company manages the full workflow from planning to delivery of finished print products, purchasing production capacity in volume to negotiate favorable rates for clients.
2. Print Product Sales: Direct sales of customized print products including self-mailers, mailings, catalogs, brochures, POS materials, advertising specialties, and promotional items. Products are produced through partner printers and delivered to customers, with pricing based on format, paper quality, print volume, and finishing requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

mediaport production is a B2B print production agency that coordinates the design, printing, finishing, personalization, confectioning, and delivery of individualized print products and direct mailings for businesses. Operating without its own production capacity, the company sources printing, finishing, and logistics through a partner network, acting as the single point of contact for projects ranging from selfmailers, brochures, catalogs, POS materials, and ad specials to dialog marketing campaigns with variable data printing and Deutsche Post-compliant postal optimization.

Product overview

mediaport production GmbH & Co. KG is a production agency specializing in high-quality, individualized print products and mailings for dialog and direct marketing. Located in Norderstedt near Hamburg, the company offers a comprehensive portfolio organized into six main product categories: (1) Ad Specials (special advertising formats including lenticular cards, foil inserts, bands, door hangers, and bound inserts); (2) Classics (traditional print products such as brochures, flyers, posters, business stationery, presentation folders, writing blocks, desk calendars, seed paper cards, coded coupons, and scratch-off gift cards); (3) POS Advertising Materials (point-of-sale items including floor stickers, ceiling hangers, banners, beach flags, roll-ups, shelf wobblers, displays, and counter displays); (4) Publications (customer magazines, newspapers, small catalogs, and addressed catalogs); (5) Selfmailers/Mailings (extensive range of self-mailing formats including altar fold, wrap fold, card, brochure, cross, die-cut, zip-door, coupon, door-style, football, game plan, recommendation, and exclusive invitation mailings, plus individual mailing boxes and slipcase mailings); and (6) Individualized Advertising Materials. The company complements its print products with five core services: Programmatic Printing (data-driven personalization), Printing (offset and digital), Finishing & Refinement (UV coating, scratch-off, scents), Dialogmarketing & Lettershop, Confectioning, and Logistics & Delivery. The company emphasizes flexibility by not managing its own production capacity, allowing optimal economic and technical recommendations for each project.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Specials Special advertising formats for print media such as newspapers, magazines, and journals that stand out from standard advertisements. Includes lenticular cards, foil inserts, bands, and finished products with scratch-off paint or scent lacquers, designed for marketing campaigns seeking differentiation.
• Klassiker (Classics) Traditional print products including brochures, flyers, folders, business stationery, posters, postcards, blocks, and presentation folders that form the foundation of corporate communications.
• POS-Werbemittel (POS Advertising Materials) Point of Sale advertising materials including floor stickers, ceiling hangers, posters, beach flags, roll-ups, shelf wobblers, window stickers, product dividers, displays, and counter displays for retail environments.
• Publikationen (Publications) Publication products including small catalogs, addressed catalogs, customer magazines, and newspapers produced for catalog mailings and publishing needs.
• Selfmailer / Mailings Self-mailing formats that do not require envelopes, including various folding techniques (altar fold, wrap fold, cross fold, zigzag fold), card styles, booklet selfmailers, maxi postcards, coded packet inserts, cross selfmailers, 14-page selfmailers, die-cut selfmailers, zip-door selfmailers, poster mailings XXL, response card selfmailers, individual mailing boxes, slipcase mailings, envelope mailings with response cards, door hanger mailings, coupon selfmailers, advent calendar selfmailers, football mailings, game plan mailings, recommendation mailings, postcards with die-cut stickers, and exclusive invitation cards.
• Werbemittel (Advertising Materials) Individualized advertising materials and promotional items including banners, brochures, inserts with individual retailer imprints, bound inserts, bands, bookmarks, and door hangers for targeted marketing campaigns.
• Programmatic Printing Data-driven printing service that enables personalization and individualization of print products based on customer data, including variable data printing and hyper-personalization for targeted marketing campaigns.
• Druck (Printing) Professional printing service using various print methods including offset printing, digital printing, and coldset newspaper printing with optimal image reproduction capabilities.
• Finishing & Veredelung (Finishing & Refinement) Post-press finishing service including special techniques such as UV coating, scratch-off coatings, scent lacquers, and other enhancements to create distinctive print products.
• Dialogmarketing & Lettershop Direct marketing and lettershop service including addressed and unaddressed mailings, postage optimization, and Deutsche Post compliant shipments for targeted customer communication.
• Konfektionierung (Confections) Custom assembly and kitting service including inserting cards, samples, or gifts into mailers, special packaging solutions, and multi-component product assembly.
• Logistik & Zustellung (Logistics & Delivery) Logistics and delivery service including warehousing, order fulfillment, regional distribution, and direct delivery to retail locations or end customers.

Quantifiable outcome

• 500 trees planted for climate protection through PLANT-MY-TREE initiative, demonstrating environmental commitment

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Flyeralarm: Largest German online printer offering a broad portfolio of standard commercial print products at scale; competes on volume and self-service rather than the complex, individualized Ad Specials and consultative service mediaport specializes in.
• CEWE Stiftung & Co. KGaA: Established German printing and photo products company with broad B2B and B2C print capabilities; a much larger incumbent in commercial print versus mediaport's specialized production agency niche.
• Onlineprinters (part of IFCO Group): Major German online commercial printer serving SME and enterprise customers with standardized print products; competes in the same print procurement pool but lacks mediaport's consulting-led, individualized Ad Specials focus.
• Ströer SE & Co. KGaA: Major German out-of-home and digital marketing media company with adjacent print/point-of-sale advertising capabilities; broader and more diversified than mediaport but competes for the same retail and trade marketing budgets.

Direct peers

• Bonifatius Druckerei: German commercial printer and direct marketing service provider serving B2B customers with printed mailings, magazines, and advertising materials, overlapping mediaport's direct marketing and publication production work.
• Druckteam GmbH: German print production agency that coordinates printing, finishing, and mailing services through partner networks, closely mirroring mediaport production's asset-light Produktionsagentur model in direct marketing and dialog campaigns.
• Die Letterei GmbH: German lettershop and dialog marketing service provider offering personalized mailings, postal optimization, and print production coordination — directly overlapping mediaport's Dialogmarketing & Lettershop capability.
• N4 GmbH: German print and media production agency providing consulting-driven project management of print campaigns, comparable to mediaport's role as a coordinating Produktionsagentur for B2B customers.

Regional players

• AZ Direct GmbH: German direct marketing and CRM data services provider with lettershop and address qualification capabilities, overlapping mediaport's dialog marketing and lettershop functions within the German-speaking market.
• HH Global: UK-headquartered marketing production services provider coordinating print, packaging, and creative production for global brands; comparable orchestration model to mediaport but operating primarily outside Germany and at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/mediaport-production-gmbh-co-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediaport production GmbH & Co. KG