Mediateam 360°

What Mediateam 360° does

Mediateam 360° is a Munich-based media agency founded in 2007, operating as a joint venture between Mediaplus Gruppe and Saint Elmo's Group, with both parents ultimately nested within the wider Serviceplan Group. The agency develops and executes 360° media concepts that integrate regional and international media planning and buying with creative strategy, positioning itself as a hybrid that combines the scale and network reach of a large international agency holding company with the agility and customer focus of a boutique media shop. The agency is led by Managing Director Aninka Vetter (appointed July 2023, 25+ years of media industry experience) and Geschäftsführer Matthias Hahn (10 years in the role, media agency experience since 1994), and serves multi-market brands that require comprehensive, brand-individual media solutions coordinated across regional and international markets.

Its core offering is integrated media planning and buying, delivered as a single product through the combination of Mediaplus Gruppe's media expertise and Saint Elmo's creative capabilities. The agency's product surface is the integrated 360° media concept itself — there is no proprietary technology platform, software product, AI/ML tooling, or patent portfolio disclosed in available sources. Service delivery is supported by a 17-employee operating headcount and is distributed via the parent companies' networks across the DACH region (Germany and Austria), with no standalone product roadmap, integrations, or API surface area referenced.

The business model is project- and retainer-based media agency work, with pricing, contract structure, and revenue figures not publicly disclosed. The company is privately held, has no stock listing, and has raised no disclosed funding rounds. Distribution is structurally channeled through its parent agencies' networks and the Serviceplan Group ecosystem rather than through an independent go-to-market motion, and customer accounts, segments, and revenue split are not disclosed in the input material.

Name

Mediateam 360°

Legal name

Mediateam 360°

Website

https://mediateam360.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediateam 360° is a Munich-based media agency and joint venture between Mediaplus Gruppe and Saint Elmo's Group, providing integrated 360° media planning and buying for multi-market brands across Germany and Austria within the wider Serviceplan Group ecosystem.

Ownership category

akta.pro rank

Product category

Media Planning & Buying Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Media planning
• Media buying
• Integrated media
• Advertising agency
• Media strategy

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Mediateam 360° is a joint media agency of Mediaplus Gruppe and Saint Elmo's Group that develops brand-individual regional and international 360° media concepts. It provides integrated media planning and buying services, combining the resources of a large international network with the agility of a boutique agency, and delivers these alongside creative strategy from Saint Elmo's under one partner.

Product overview

Mediateam 360° is a media agency that operates as a unified product offering. It is a joint venture between Mediaplus Gruppe and the Saint Elmo's creative agency, providing comprehensive 360° media concepts that span regional and international markets. The agency offers integrated media planning and strategy services as its core offering, combining the resources of a large international network with the agility of a boutique agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediateam 360° Integrated Media Concepts Integrated 360° media planning and buying service that combines media strategy with creative execution from a single partner, designed for multi-market brands needing coordinated regional and international campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mediaplus GruppecoreStrategic or Co-development PartnerMediateam 360° is a joint agency venture between Mediaplus Gruppe and Saint Elmo's Group, combining Mediaplus's media planning and buying expertise with Saint Elmo's creative capabilities to deliver integrated 360° media solutions.
• Saint Elmo's GroupcoreStrategic or Co-development PartnerAs a co-owner of Mediateam 360°, Saint Elmo's Group provides creative strategy and campaign development, while Mediateam 360° delivers the media planning and buying execution - creating an integrated creative-media offering under one roof.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mindshare: WPP/GroupM global media agency network offering adaptive media planning and buying services. Directly comparable to Mediateam 360° in core media agency functionality and multi-market client service.
• Havas Media: Havas's global media network offering media planning and buying across markets. Directly comparable to Mediateam 360° in core media agency services and integrated campaign delivery.
• Carat: Dentsu's global media agency brand offering media strategy, planning, and buying. Directly comparable to Mediateam 360° in core media agency services for consumer-facing brands.
• Wavemaker: WPP/GroupM media agency focused on growth and integrated media planning, formed from the merger of MEC and Maxus. Directly comparable to Mediateam 360° in delivering media strategy and buying for brand advertisers.
• GroupM: WPP's global media investment group and the largest media planning/buying network in the world. Directly comparable as a multi-agency media offering serving advertisers with integrated planning and buying services similar to Mediateam 360°.
• Pilot Group: Independent German media and communications agency group with similar boutique-to-mid-scale positioning in the DACH market. Directly comparable to Mediateam 360° as a non-holding-company agency serving German advertisers.
• PHD Media: Omnicom's global media agency network offering strategic media planning and buying. Directly comparable to Mediateam 360° in serving advertisers with integrated media solutions across markets.
• Zenith: Publicis Groupe's global media agency network delivering media planning, buying, and analytics. Directly comparable to Mediateam 360° in core media services targeting global and regional advertisers.
• OMD Worldwide: Omnicom's global media agency network offering media planning, buying, and optimization. Directly comparable to Mediateam 360° in core media services and multinational client delivery.

Others

• Mediaplus Gruppe: Parent company and Germany's largest independent media agency group, itself offering media planning and buying. Comparable business activity but operates at greater scale and as the JV's majority parent rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediateam-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediateam 360°