Mediateknik AB

What Mediateknik AB does

Mediateknik AB (legal name: Mediateknik Anders Johansson AB) is a Stockholm-based value-added reseller and authorized service partner specializing in professional film, broadcast, video, and lighting equipment for the Swedish and Nordic market. Founded in 2000 by Anders Johansson, the company operates with an 8-employee team from a combined headquarters and showroom at Palermogatan 17 in central Stockholm, alongside its e-commerce storefront at mediateknik.se. Its product catalog spans five core categories — Camera Equipment, Video Equipment, Lighting Equipment, Grip Equipment, and On Set Equipment — stocked across multiple premium brands including Sachtler, OConnor, Blackmagic Design, Aputure, Easyrig, Creamsource, Vinten, DOP Choice, Wooden Camera, SmallHD, and AutoScript/AutoCue. Pricing is per-unit in SEK excluding VAT, ranging from small spare parts (~200 SEK) to high-end cinema cameras (e.g., Blackmagic URSA Cine 12K LF at ~158,572 SEK).

The company derives revenue from three streams: one-time equipment sales via e-commerce and physical showroom, authorized service and maintenance (notably for Sachtler and OConnor fluid heads, with factory-trained staff and genuine spare parts), and professional studio installation services covering planning, lighting setup, flight-case solutions, and configuration. It holds authorized distributor relationships with global manufacturers, positioning itself as the Swedish/Nordic gateway for these brands and providing after-sales support that unauthorized resellers cannot match. The firm also distributes supporting accessories such as Sachtler spare parts, Wooden Camera quick-release systems, and DOP Choice light-shaping tools, which deepen the installed-base service economics.

The company is privately held, with no institutional investors, funding rounds, M&A activity, or leadership changes disclosed. Its go-to-market is primarily direct-to-consumer via the webshop, supported by a physical showroom, organic social media presence across Facebook, Instagram, LinkedIn, and YouTube, a newsletter, and a content/news section on the website. Customers are categorized into three verticals: professional film and broadcast operators, professional video and photo producers, and studio/broadcast facilities (including corporate media rooms and educational institutions). There is no proprietary technology development; the business is built on distribution rights, certified service capabilities, and curated brand representation rather than in-house product innovation.

Name

Mediateknik AB

Legal name

Mediateknik Anders Johansson AB

Website

https://mediateknik.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediateknik AB is an 8-employee Stockholm-based value-added reseller and authorized service partner distributing professional film, broadcast, video, and lighting equipment from brands like Sachtler, OConnor, Blackmagic Design, and Aputure to Swedish and Nordic customers, with additional studio installation and certified repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm, Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Mediateknik generates revenue through direct sales of professional film, photo, video, and lighting equipment via their e-commerce webshop and physical showroom. They sell equipment from multiple branded manufacturers including Sachtler, OConnor, Blackmagic Design, Aputure, Easyrig, Creamsource, and others. Prices are displayed in SEK with VAT excluded.
2. Service and Maintenance: Revenue is generated through repair, maintenance, and service support for professional broadcast equipment. They act as an authorized service partner for many manufacturers, providing spare parts, electronic service, and tripod service for Sachtler and OConnor equipment.
3. Studio Installation: Mediateknik offers professional studio and broadcasting solutions including complete lighting installations for new and existing studios, covering planning, installation, and configuration of technical setups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mediateknik AB operates an e-commerce webshop and physical showroom in Stockholm selling professional film, photo, video, and lighting equipment from leading manufacturers (Sachtler, OConnor, Blackmagic Design, Aputure, Easyrig, Creamsource, Vinten) to the Swedish and Nordic market. The company also serves as an authorized service partner for several manufacturers, providing repair, maintenance, and genuine spare parts, and offers complete studio installation services covering planning, equipment integration, and configuration.

Product overview

Mediateknik AB operates a B2C/B2B e-commerce platform selling professional film, photo, video, and lighting equipment in the Swedish market. The product portfolio is organized into five core categories: Camera Equipment (cinema cameras from Blackmagic Design), Video Equipment (switchers, routers, streaming solutions), Lighting Equipment (LED fixtures from Aputure, Creamsource, Litepanels, and light modifiers), Grip Equipment (tripods, fluid heads from Sachtler, OConnor, Vinten, and camera rigs from Easyrig), and On Set Equipment (monitors, viewfinders, prompters). The company also provides Studio Installation Services for complete studio setups and Service/Support including authorized repairs and spare parts for Sachtler and OConnor equipment. Major branded product lines include Sachtler fluid heads (aktiv, FSB, Ace series), Easyrig camera support systems, Blackmagic Design production hardware, Aputure LED lighting, Wooden Camera quick release systems, and Vinten professional heads.

Differentiator

Problem solved

Functional benefit

Products and services

• SmallHD OLED 16 Reference-grade OLED production monitor for color evaluation and multi-monitor workflows in professional film production.
• Creamsource Vortex2 160W Colour Compact 160W LED fixture for professional film and video lighting with CreamOS workflow and RRGBBW color engine.
• Creamsource Vortex2 Soft 160W Colour Compact 160W LED soft light fixture for professional film and video production with wide native beam spread.
• Creamsource Vortex24 Soft Large-format LED soft light providing massive native soft source with smooth, bright, even illumination.
• Blackmagic URSA Cine 12K LF Professional large-format cinema camera with 12K sensor, high dynamic range, and comprehensive recording options.
• Blackmagic PYXIS 12K Compact cinema camera with 12K sensor, available in EF and PL mounts, with modular design for various production needs.
• Sachtler aktiv Fluid Heads Professional fluid heads with Speed Level and Speed Swap features, available in aktiv6, aktiv8, aktiv10, aktiv12T, aktiv14T, aktiv16T, and aktiv18T models.
• Sachtler FSB Fluid Heads Professional fluid heads including FSB 4, FSB 6, FSB 8, FSB 10, and Mk II versions with various payload capacities.
• Aputure STORM 700x Professional LED fixture using BLAIR light engine with high-quality white light and indigo emitters for enhanced fluorescing materials.
• Aputure Nova II 2x1 Next-generation panel light with BLAIR-CG light engine for high-fidelity white light and rich colors, weather resistant.
• Easyrig Vario 6 Camera support rig with adjustable weight range (4-14 kg) and adjustable tension knob for stabilized handheld shooting.
• Vinten Versine 240 Professional fluid head for mobility in live and field production with smooth control and reliable balance.
• DoP Choice SnapBag Snap Rabbit Octa 5' Softbox with Octa fan-style design for portraits, beauty shots, and lighting large surfaces with smooth, even illumination.
• AutoScript EVO-IP PTZ Prompter PTZ prompter designed for PTZ camera setups with clean, integrated solution for broadcasters.
• Sachtler Spare Parts Genuine replacement parts for Sachtler fluid heads and tripods including brake levers, batteries, pan arms, clamps, and mounting plates.
• Wooden Camera Touch and Go Systems Quick release systems compatible with OConnor, Sachtler, and Ronford Baker mounts in various sizes for fast camera mounting.
• Blackmagic Videohub Mini 6x2 12G Compact zero latency video router with 6 12G-SDI inputs and 2 12G-SDI outputs supporting SD, HD, and Ultra HD up to 2160p60.
• Studio Installation Services Professional studio and broadcasting solutions covering planning, installation, and configuration of technical setups in studios, flight cases, and control rooms.
• Authorized Service and Support Authorized service partner providing high-quality repair, maintenance, and spare parts for Sachtler, OConnor, and other manufacturer equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SachtlercoreChannel Partner/ Reseller/ DistributorMediateknik is an authorized service partner for Sachtler, representing their products for the Swedish market. They stock spare parts for Sachtler fluid heads and tripods and provide service and repairs. Staff are trained at Sachtler facilities.
• OConnorcoreChannel Partner/ Reseller/ DistributorMediateknik is an authorized service partner for OConnor, providing spare parts and service support for OConnor fluid heads and equipment. Staff trained at OConnor facility.
• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorMediateknik distributes Blackmagic Design products including cameras, switchers, converters, streaming encoders, and related broadcast equipment in Sweden.
• AputurecoreChannel Partner/ Reseller/ DistributorMediateknik distributes Aputure lighting products including STORM series lights, Nova II panels, and related accessories.
• EasyrigmajorChannel Partner/ Reseller/ DistributorMediateknik sells Easyrig camera stabilizers including the Vario series, Cinema 3, Boom Rig, and Minimax products.
• CreamsourcemajorChannel Partner/ Reseller/ DistributorMediateknik distributes Creamsource Vortex series lighting fixtures including Vortex2 and Vortex24 Soft products.
• VintenmajorChannel Partner/ Reseller/ DistributorMediateknik distributes Vinten products including the new Versine 240 fluid head series and related tripod systems.
• DOP ChoiceminorChannel Partner/ Reseller/ DistributorMediateknik distributes DOP Choice light shaping tools including SNAPBAG and SNAP RABBIT softbox systems and related adapters.
• Wooden CameraminorChannel Partner/ Reseller/ DistributorMediateknik distributes Wooden Camera products including Touch and Go quick release systems and related camera accessories.
• AutoScript / AutoCueminorChannel Partner/ Reseller/ DistributorMediateknik distributes teleprompter products from AutoScript and AutoCue including PTZ prompter solutions for broadcast applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visual Impact: UK-based supplier of broadcast, film, and video equipment offering both product sales and production services. Comparable business model in the same professional broadcast/film equipment distribution space.
• WEX Photo Video: UK-based photo and video equipment retailer (now part of Calumet group) with multi-brand portfolio and online/physical presence. Direct peer with similar specialist distributor model and customer base.
• Holdan: UK-based distributor of professional video, broadcast, and audio equipment with a portfolio of established pro brands. Direct peer with similar authorized distributor business model and service capabilities.
• CVP: UK-based retailer and distributor of professional video, cinema, and broadcast equipment with a multi-brand portfolio across cameras, lighting, and support gear. Operates an analogous B2B/B2C specialist distributor model serving the professional production market.

Broad incumbents

• Adorama: US-based retailer of photo, video, audio, and broadcast equipment with comprehensive multi-brand portfolio. Broad incumbent similar to B&H, operating as a larger-scale specialist retailer in the same product category.
• B&H Photo Video: US-based massive retailer of photo, video, audio, and broadcast equipment with extensive brand portfolio. Broad incumbent in the same equipment retail space but at significantly larger scale and broader geographic reach.

Regional players

• Vistek: Canadian photo and video equipment retailer with multi-brand portfolio and physical showroom locations. Regional peer with similar specialist distributor model and dual-channel presence in a different geographic market.
• Calumet: German photo and video equipment retailer with multi-brand portfolio and physical showroom network. Regional peer with similar specialist distributor model and dual-channel (online + physical) presence.
• 3D Storm: French distributor of broadcast and cinema equipment representing major professional brands. Regional peer operating in continental Europe with similar authorized distributor business model.
• Transcontinenta: Dutch distributor of photo, video, and broadcast equipment representing major international brands. Regional peer with similar multi-brand authorized distributor model serving Benelux and broader European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLvQRZHYVHLje9pIgRMfTIA
• Facebookfacebook.com/profile.php?id=100063534191907
• LinkedInlinkedin.com/company/mediateknik-ab
• Instagraminstagram.com/mediateknikab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediateknik AB