What Holdan does

Holdan is a UK-based value-added distributor of imaging, audio, and video production technology, founded in 1996 and headquartered in Glossop. The company operates as a wholly-owned division of Midwich Group plc, a publicly listed specialist AV distributor on the London Stock Exchange, and serves the UK and Republic of Ireland markets. Holdan represents a portfolio of premium vendor brands including Vizrt, BirdDog, Canon, Epiphan, YoloLiv, Blackmagic Design, HOYA, Samyang, Sonnet, Wise Advanced, SNS, SKAARHOJ, Datavideo, PTZOptics, HuddleCamHD, Atomos, and Panasonic, spanning PTZ cameras, live streaming devices, broadcast production systems, camera controllers and mounts, optical filters, storage, and Thunderbolt connectivity.

Holdan's underlying technology stack is built around electronic integration services for its reseller network. The Datafeed service provides an hourly-updated product catalogue including price, stock, obsolete parts, and accessory mapping; the XML Service enables electronic trading (order placement, invoice retrieval, despatch information) with limited human intervention; and the Image/PDF Library Service delivers nightly-updated product imagery and PDFs via an API backed by PHP maintenance scripts. Together these services allow reseller partners to integrate Holdan's catalogue directly into their websites, ERP systems, and B2B ordering workflows. The company is ISO 9001:2015 certified via Midwich Group and offers trade credit accounts, technical support, repair services, and advanced project support.

Holdan makes money primarily through hardware distribution margin on the brand portfolio it represents, supplemented by professional services revenue from technical support, repairs, and advanced project engagements, and ancillary revenue from credit account facilities and transaction processing. Its go-to-market is a two-tier channel model: the company sells to a UK and Ireland reseller network (including large retailers such as Wex Photo Video, PARK Cameras, CVP, and specialist AV dealers), while also operating a direct e-commerce storefront for trade and prosumer buyers. Customer segments are diverse and use-case oriented, covering content creators, video production and broadcast professionals, and photography/imaging customers across education, houses of worship, podcasting, sports, corporate video, and enthusiast imaging applications.

Name

Holdan

Legal name

Holdan

Website

https://holdan.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Holdan is a UK and Ireland value-added distributor of imaging, audio, and video production technology, operating since 1996 as a division of Midwich Group. It represents premium vendor brands across PTZ cameras, broadcast systems, and live streaming, selling to resellers and trade customers via electronic catalogue integration.

Ownership category

akta.pro rank

Product category

Professional Audio-Visual Distribution

NAICS

Electronics and Appliance Retailers (4492)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Value-added distribution
• Professional AV equipment
• Broadcast and video production
• Imaging and photography gear
• Electronic trading services

Headquarters

HQ city

Glossop

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Value-Added Distribution: Holdan distributes imaging, audio, and video production solutions as a value-added distributor. They represent a portfolio of respected brands and provide sales, technical guidance, marketing support, and aftercare services.
2. Technical Support and Aftercare: Providing technical support, repairs, and advanced project support services to customers.
3. Credit Account Services: Secure online ordering with credit account facilities for trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Holdan is a UK value-added distributor of professional audio-visual, broadcast, video production, and imaging hardware from a portfolio of third-party brands. It supplements product resale with pre-sales technical guidance, marketing support, credit account facilities, and post-sales technical/repair services. It also operates electronic integration services (Datafeed, XML, and Image Library) that allow reseller partners to automate catalogue, pricing, ordering, and product media workflows.

Product overview

Holdan is a UK value-added distributor, not a product manufacturer, representing a portfolio of respected brands across imaging, audio, and video production. The company offers web-based tools and data services including a Datafeed service for product catalogue integration, XML Service for electronic trading, and Image Library Service for media assets. The distributed product portfolio spans PTZ cameras (BirdDog, Canon, Vizrt, Datavideo), live streaming devices (YoloBox Ultra, YoloBox Pro, YoloBox Mini, Instream, VertiCam), video production systems (Epiphan Pearl-2, Vizrt TriCaster series), camera controllers (Canon RC-IP300, SKAARHOJ panels), camera mounts (HuddleCamHD, PTZOptics), camera filters (HOYA, Samyang), storage solutions (Wise Advanced), computer expansion (Sonnet Thunderbolt products), and video editing servers (SNS EVO). The portfolio supports applications across lecture capture, podcast studios, live-streamed worship, landscape photography, broadcast production, and corporate video.

Differentiator

Problem solved

Functional benefit

Products and services

• BirdDog X5 Ultra PTZ Camera 4K60 production PTZ camera with NDI HX3 support, 12G-SDI, AI tracking, dual e-ink display, and HALO Tally, distributed to UK broadcast and live production buyers.
• YoloBox Ultra Live Streaming Studio Portable multi-camera live streaming studio combining encoder, switcher, monitor, and recorder with 4 HDMI inputs, 4K streaming, NDI HX3 and SRT support, and cellular bonding for professional live event producers.
• YoloBox Pro Live Production System All-in-one live production system functioning as encoder, switcher, recorder, and monitor with up to 6 video sources, touchscreen control, 4G LTE support, and built-in battery, for content creators and live event producers.
• YoloBox Mini Portable Streaming Encoder Compact portable live streaming encoder, monitor, and recorder delivering 1080p60 broadcast quality with graphic overlays, picture-in-picture, chroma key, and 4G LTE support for mobile content creators.
• YoloLiv Instream Vertical Streaming Studio All-in-one multicam vertical live streaming studio designed for Instagram, TikTok, and other vertical content with multi-cam support, graphic overlays, picture-in-picture, and chroma key.
• YoloLiv VertiCam Vertical PTZ Camera Industry pioneer vertical PTZ camera designed for seamless vertical content production and live streaming to social media platforms.
• Epiphan Pearl-2 Video Production System All-in-one 6-input video encoder and production system supporting 4K at 30 fps, NDI and NDI HX support, multi-CDN live streaming, video switching, custom layouts, and chroma key, for lecture capture, corporate communications, and live event producers.
• Canon RC-IP300 PTZ Controller Compact PTZ camera controller with 3.5-inch touchscreen preview, IP video inputs, and the ability to control up to 200 cameras with up to 100 presets each, integrating with Canon PTZ apps and Stream Deck.
• Vizrt TriCaster Video Production Systems Professional live video production systems including TriCaster Vizion (1RU), TriCaster TC1, TriCaster 1 Pro, TriCaster TC410 Plus, and TriCaster Mini X HDMI, used by broadcast and live event producers for multi-camera switching and streaming.
• Vizrt PTZ3 PLUS Cameras Integrated PTZ cameras from Vizrt available in HD and UHD variants and in black or white color options for broadcast and live production environments.
• Vizrt CaptureCast Automated Capture System Automated lecture and event capture system with NDI support, Command Center subscription, and Space management, used by education and corporate environments.
• Vizrt Connect Video Capture Devices Video capture devices including Connect Solo 12G/3G/HDMI, Connect Pro, Connect Audio, Connect Studio I/O, and Connect Tetra (4-channel 12G/3G-SDI to NDI converter).
• Vizrt Arena Sports Production Platform Sports production platform featuring AI-powered automatic player tracking and sports AI keyers for cricket, basketball, motorsports, rugby, soccer, and US football.
• Vizrt Viz Arc Graphics Platform Professional broadcast graphics platform with subscription options for broadcast graphics creation and management.
• Vizrt 3Play Instant Replay Systems Instant replay systems including 3Play 3P1 and 3P2 with control surfaces for sports production and live event replay workflows.
• SKAARHOJ Broadcast Control Panels Extensive range of broadcast control panels including Mega Panels (Lyra, Orion, Vela, Cygnus, Draco), Air Fly switching controllers, Frame Shot controllers, Live Fly panels, Master Key systems, PTZ controllers, Tally systems, and rack-mounted solutions.
• Datavideo Video Production Equipment Video production equipment including iCast 10 NDI MkII streaming switcher, LTC-45 clock, NTP-100 time code module, PTC-600G 4K AI PTZ camera, and WR-600 teleprompter controller.
• Blackmagic Design ATEM Video Switchers Professional video switchers including ATEM Television Studio 4K8 2TB and ATEM Television Studio HD8 with ISO variants for live production and broadcast.
• HOYA UX II Camera Filters Entry-level camera filters with 10-layer HMC-WR multi-coating, anti-reflection and water-repellent properties, available as Circular Polariser, UV Protection, and Neutral Density filters in various sizes for photographers.
• HOYA 52mm R72 Infrared Filter Infrared filter that blocks visible light and allows only infrared light through, designed for 52mm lenses for experimental and infrared photography.
• Wise Advanced Storage Products Video-optimised storage cards and SSD drives designed as companions for professional video cameras including Blackmagic Pocket Cinema Camera 4K.
• Sonnet Thunderbolt Computer Expansion Products Thunderbolt technology solutions including PCIe card expansion systems, eGPU enclosures, pro media readers, docks, adapters, and network interface cards for professionals in audio, video, and broadcast industries.
• SNS EVO Shared Storage Video Editing Server Shared storage video editing server for professional media teams featuring ShareBrowser MAM, Nomad remote editing, and Slingshot automation system.
• HuddleCamHD Universal Camera Mounts Universal wall mounts and pole mounts for PTZ cameras including HCM1BK small universal wall mount and HCM1CBK small pole mount, both with 10-year warranty.
• PTZOptics Universal Ceiling Mount Universal ceiling mount bracket for PTZ cameras, compatible with PTZOptics cameras and most cameras with 1/4-20 mounting interface, featuring heavy gauge steel construction with 10-year warranty.
• Holdan Datafeed Service Free electronic data integration service providing the full Holdan product catalogue with up-to-date price and stock information, refreshed hourly, including obsolete parts and accessory mapping, for direct integration with reseller websites or enterprise software.
• Holdan Image and PDF Library Service Free image and PDF library service with compressed product images and PDFs updated nightly, offering API-based retrieval and PHP maintenance scripts for automated download and storage on reseller websites.
• Holdan XML Electronic Trading Service XML-based electronic trading system enabling order placement (requires credit account), invoice retrieval, despatch information, and order progress monitoring with limited human intervention.
• Holdan Technical Support and Repair Services Post-sales technical support, repairs, and advanced project support services for AV, broadcast, and imaging products purchased from Holdan.
• Holdan Trade Credit Account Facilities Secure online ordering with credit account facilities available to trade customers purchasing Holdan distributed products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability12 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Videopro: Australian value-added distributor of professional audio, video, broadcast, and AV equipment. Closely mirrors Holdan's VAD model, vendor relationships, and customer segments, but serves Australia rather than the UK.
• Prase Engineering: Italian value-added distributor of professional AV, broadcast, and lighting solutions. Highly comparable in business model and vendor mix to Holdan, but operates primarily in Italy rather than the UK, making it a regional rather than direct competitor.
• Jands: Australian distributor of professional audio, lighting, staging, and AV solutions. Comparable to Holdan in VAD model and pro AV/broadcast end-customer focus, though primarily serving the Australian market.

Broad incumbents

• Westcoast: Major UK IT distribution group with growing AV and consumer electronics business. Competes with Holdan at the reseller enablement level (credit accounts, datafeeds) but spans a far broader IT product portfolio.
• Vitec Group: Globally listed group owning premium AV brands (Sachtler, Vinten, Anton/Bauer, SmallHD) and operating distribution infrastructure. Functions partly as a vendor to Holdan and partly as a competitor at the broader AV ecosystem level rather than direct VAD head-to-head.
• Exertis UK: Large UK broadline IT and AV distributor with deep reseller reach across consumer electronics, IT, and AV. Overlaps with Holdan on AV/electronics distribution but at much wider portfolio scale, including consumer and IT categories beyond Holdan's pro AV focus.

Direct peers

• Square One: UK value-added distributor focused on professional AV, unified communications, and broadcast technologies. Competes head-to-head with Holdan for the same UK reseller base and end-customers across content creation and pro AV categories.
• RGB Communications: UK distributor specialising in AV, UC, and collaboration solutions. Targets the same UK reseller and integrator channel that Holdan serves, with overlapping vendor portfolios in video, broadcast, and pro AV.
• Midwich Group: Holdan's parent company and the broader UK-listed specialist AV distribution group. Operates overlapping VAD brands across pro AV, broadcast, and AV/IT, with very similar vendor relationships and customer segments — making Midwich Group the closest comparable for Holdan at the group level.
• CJP Broadcast Service Solutions: UK broadcast-focused distributor and integrator of professional video, audio, and AV equipment. Directly comparable to Holdan's broadcast segment, serving resellers, integrators, and end-customers in production and broadcast workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HoldanBlog
• Facebookfacebook.com/holdanlimited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdan