Campbell University, School of Osteopathic Medicine

What Campbell University, School of Osteopathic Medicine does

Campbell University, School of Osteopathic Medicine (CUSOM), founded in 2010 as the Jerry M. Wallace School of Osteopathic Medicine, is the first and only osteopathic medical school in North Carolina. Operating as a graduate-level school within Campbell University (founded 1887), CUSOM is headquartered in Lillington/Buies Creek, NC, and serves an enrolled body of approximately 600–720 medical and behavioral health students through three principal programs: the Doctor of Osteopathic Medicine (DO) degree, the Doctor of Behavioral Health (DBH) degree, and a Graduate Medical Education (GME) portfolio that includes residency and fellowship training (e.g., Sports Medicine, two positions per year at $65,000). The institution also operates a Community Care Clinic and mobile health clinics that extend its clinical reach into underserved rural counties.

CUSOM's core educational infrastructure centers on a simulation center that has earned dual national accreditation from the Society for Simulation in Healthcare (SSH, May 2024) in Teaching and Education, and the Association of Standardized Patient Educators (ASPE, May 2025), making it one of a small number of osteopathic simulation centers with both designations. The school has built a seven-module Point-of-Care Ultrasound (POCUS) curriculum priced at $150 per module, providing a recurring non-tuition revenue stream and a differentiated procedural-skills offering. Clinical training is delivered through structured partnerships with Sampson Regional Medical Center, Harnett Health, Conway Medical Center, EmergeOrtho, and Atlantic Dermatology, supplemented by 184 practicing alumni physicians across 44 of North Carolina's 100 counties. Performance outcomes are a centerpiece of the value proposition: a 99.74% 10-year average residency placement rate, 100% match rates for cohorts in 2017, 2019, 2020, 2024, 2025, and 2026, and COMLEX pass rates of 94.88% (Level 1), 96.22% (Level 2-CE), and 99.21% (Level 3). The school holds SACSCOC, COCA, and ACGME accreditations.

The school's revenue model is institutional and multi-stream: tuition from DO and DBH cohorts is the primary revenue driver, supplemented by CMS funding for ACGME-accredited residency and fellowship positions, continuing medical education (CME) revenue from POCUS and other modules, charitable care reimbursement at the NAFC Gold-rated Community Care Clinic, and philanthropic donations and grants. CUSOM reports 110 administrative employees supported by more than 1,000 faculty physicians and scientists (largely volunteer or clinical-appointment based), implying a faculty-cost-to-revenue ratio that is favorable for sustainability. The school explicitly aligns with North Carolina's healthcare workforce strategy, with 80% of the Class of 2026 entering Target Specialties of Need (primary care, rural practice, and behavioral health). No public revenue or financial disclosure is available.

Name

Campbell University, School of Osteopathic Medicine

Legal name

Campbell University School of Osteopathic Medicine

Website

https://medicine.campbell.edu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Campbell University School of Osteopathic Medicine (CUSOM) is the first and only osteopathic medical school in North Carolina, offering DO, DBH, and graduate medical education programs to roughly 600–720 students, with a statewide alumni physician network of 184 across 44 counties.

Ownership category

akta.pro rank

Product category

Medical Education (Osteopathic Medicine)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Medical Schools (MD/DO Granting) (EDAHAGAB)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Osteopathic medical education
• Graduate medical education
• Continuing medical education
• Medical simulation training
• Behavioral health degree

Headquarters

HQ city

Lillington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Education Tuition: Revenue from tuition and fees for Doctor of Osteopathic Medicine (DO) and Doctor of Behavioral Health (DBH) degree programs.
2. Graduate Medical Education: Post-graduate residency and fellowship programs including Sports Medicine Fellowship.
3. Continuing Medical Education (CME): Professional development and CME programs for physicians and healthcare professionals, including $150 per module for POCUS training.
4. Donations and Grants: Philanthropic donations, endowed scholarships, and medical missions funding to support students and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Campbell University School of Osteopathic Medicine (CUSOM) is a private osteopathic medical school that delivers the Doctor of Osteopathic Medicine (DO) degree program and the Doctor of Behavioral Health (DBH) degree program, alongside graduate medical education residency and fellowship programs (including a Sports Medicine Fellowship), continuing medical education (CME), and clinical services through a Community Care Clinic, Health Center, and Mobile Health Clinics. The school operates state-of-the-art Simulation, Anatomy, OMM, and Human Performance laboratories on its Lillington, NC campus, anchored by a mission to train physicians for rural and underserved North Carolina communities.

Product overview

Campbell University Jerry M. Wallace School of Osteopathic Medicine (CUSOM) offers a portfolio of educational degree programs (DO and DBH degrees), graduate medical education including residency and fellowship programs (Sports Medicine Fellowship), professional development offerings (POCUS Curriculum, CME, Faculty Consultation), and clinical services (Community Care Clinic, Health Center, Mobile Health Clinics, Standardized Patient Program). The institution operates state-of-the-art simulation and educational facilities including a Simulation Center, Anatomy Lab, OMM Lab, and Medical Library. Programs are designed to serve rural and underserved populations in North Carolina and the Southeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor of Osteopathic Medicine (DO) Degree Program Primary medical degree program training students to become osteopathic physicians, emphasizing mind-body-spirit centered patient care and hands-on experience in rural and underserved communities.
• Doctor of Behavioral Health (DBH) Degree Program Advanced degree program preparing students to address behavioral health needs within primary care and clinical settings.
• Sports Medicine Fellowship One-year residency fellowship training physicians in sports medicine through work with Division I athletes, high school football teams, and endurance events. Accepts two fellows per year with a $65,000 stipend.
• Graduate Medical Education Residency Programs Post-graduate training programs including Dermatology, Transitional Year, Family Medicine, Internal Medicine, Sports Medicine, and Micrographic Surgery and Dermatologic Oncology across hospital partners.
• Community Care Clinic Free healthcare clinic providing compassionate healthcare to medically underserved communities of North Carolina, open Tuesdays 5:00-8:30 p.m. Earned 2024 Gold Rating from NAFC Quality Standards Program.
• Health Center Board-certified medical providers offering services in Family Medicine, Geriatric Medicine, Sports Medicine, Osteopathic Manipulation Medicine, Weight Management, and Wellness Programs.
• Mobile Health and Education Clinics Three clinic vehicles with supporting transport vehicles and clinic tents providing COVID-19 response, primary care delivery, and health education to local and regional communities.
• Standardized Patient Program Trained individuals portray patients to assist medical students in developing interpersonal and clinical skills in a safe, controlled learning environment.
• Point of Care Ultrasound (POCUS) Curriculum for Rural Providers Seven-module online curriculum preparing physicians and providers to use point-of-care ultrasound in rural and underserved communities. Each module is $150 and provides 5 AOA Category 1-B credits.
• Continuing Medical Education (CME) AOA-accredited osteopathic continuing medical education for physicians, including annual Clinical Teaching Conference and NCS-ACOFP Winter CME Conference.
• Faculty and Staff Consultation Services Personalized one-on-one consults for faculty, staff, and clinical educators covering instructional design, assessment strategies, student engagement, and workplace dynamics.
• Simulation Center 9,000 sq. ft. facility with six high-fidelity simulation rooms, twelve OSCE suites, POCUS curriculum equipment, and accredited by ASPE and SSH in Teaching and Education.
• Anatomy Lab 5,300-square-foot lab with 28 high-efficiency downdraft filtration dissection stations, 100+ anatomical models, 40+ skeletons, and integrated diagnostic imaging capabilities.
• Osteopathic Manipulative Medicine (OMM) Lab 3,635-square-foot lab accommodating over 80 students per session with live broadcast technology, 40 adjustable OMM tables, and high definition video screens.
• Medical Library 24/7 accessible library on second floor of Leon Levine Hall with professional medical resources, peer-reviewed journals, full-text databases, and quiet study carrels.
• Scholarships and Endowed Funds Multiple scholarship programs including Frank Upchurch Scholarship for medical missions, Ed & Sadie Byrd Scholarship, and various endowed funds supporting students in osteopathic medicine.
• Anatomical Gifts Program Whole body donation program for medical education and biomedical research, accepting donations to advance understanding of human anatomy.

Quantifiable outcome

• 99.74% 10-year average residency placement rate
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Sampson Regional Medical CentercoreStrategic or Co-development PartnerCampbell University partners with Sampson Regional Medical Center to offer post-graduate training opportunities including Dermatology, Transitional Year, Family Medicine residency programs.
• Harnett HealthcoreStrategic or Co-development PartnerPartnership with Harnett Health provides residency training opportunities including Transitional Year, Family Medicine, and Internal Medicine programs.
• Conway Medical CentercoreStrategic or Co-development PartnerPartnership with Conway Medical Center for residency and fellowship programs including Transitional Year, Family Medicine, and Sports Medicine Fellowship.
• EmergeOrthomajorStrategic or Co-development PartnerLocal orthopedics group providing Sports Medicine Fellows exposure to fellowship-trained foot and ankle surgeons, hand and wrist surgeons, spine surgeons, and sports medicine surgeons through rotations.
• Atlantic DermatologyminorStrategic or Co-development PartnerPartnership for Micrographic Surgery and Dermatologic Oncology (MSDO) fellowship training.
• Campbell University College of Pharmacy & Health Sciences (CPHS)coreStrategic or Co-development PartnerCollaboration on interprofessional education, HPREP (Health Professions Recruitment Exposure Program), Clinical Teaching Conference, and shared facilities and resources.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Duke University School of Medicine: Elite allopathic medical school also based in North Carolina. Comparable in NC market presence and clinical training infrastructure but operates at vastly different scale and prestige tier (MD rather than DO).

Direct peers

• Marian University College of Osteopathic Medicine: Private Catholic-affiliated DO school in Indianapolis with similar mission and curricular focus. Comparable in size, accreditation profile, and emphasis on community-based clinical training.
• Edward Via College of Osteopathic Medicine (VCOM): Multi-campus osteopathic medical school with campuses in Virginia, South Carolina, Alabama, and Louisiana. Most directly comparable to CUSOM in mission (rural/underserved focus), DO program structure, and regional Southeast footprint.
• Touro College of Osteopathic Medicine: Private osteopathic medical school system with multiple campuses (NY, NV, CA). Comparable DO degree structure, GME programs, and CME offerings across diverse geographic markets.
• Alabama College of Osteopathic Medicine: Private DO school focused on training primary-care physicians for the Southeast, particularly rural and underserved areas. Highly comparable in mission, structure, and regional recruitment emphasis.
• Lincoln Memorial University - DeBusk College of Osteopathic Medicine: Private DO school in Tennessee with strong rural-medicine emphasis and GME/residency network. Comparable DO curriculum, community-based hospital partnerships, and focus on Appalachian underserved populations.
• Liberty University College of Osteopathic Medicine: Private DO school in Lynchburg, VA with Christian-affiliated mission. Comparable size, private university parent, and DO/osteopathic curriculum focus with community-based hospital partnerships.
• University of Pikeville - Kentucky College of Osteopathic Medicine: Private DO school in Appalachia with strong rural and primary-care focus. Comparable mission, GME offerings, and emphasis on training physicians for medically underserved regions.

Others

• Campbell University College of Pharmacy & Health Sciences: Sister school within Campbell University offering PharmD, PA, PT, and other health professional degrees. Collaborates with CUSOM on interprofessional education, HPREP, and shared facilities.

Broad incumbents

• A.T. Still University - Kirksville College of Osteopathic Medicine: The founding institution of osteopathic medicine with multiple colleges and schools beyond the DO program. Comparable DO curriculum but operates as a broader health-sciences university with national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/campbell__med
• YouTubeyoutube.com/channel/UCtyQZHMDWxOdM5fpX6Q0mQg
• Facebookfacebook.com/campbellmedicine
• LinkedInlinkedin.com/company/campbellmed
• Instagraminstagram.com/campbell__med/?hl=en

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell University, School of Osteopathic Medicine