Medicine Hat Brewing Company

What Medicine Hat Brewing Company does

Medicine Hat Brewing Company is a family-owned craft brewery and full-service hospitality operation founded in 2016 in Medicine Hat, Alberta. The company operates a single-site brewery, taproom, and restaurant at 1366 Brier Park Dr NW, featuring 22 taps of craft beer, a kitchen led by Red Seal Chef Brennan Vancuren, an outdoor patio, and a private event room accommodating up to 50 guests. Its brand revives the name of an original 1912 Medicine Hat brewery that closed during the Temperance Movement, providing heritage authenticity. The company is owned and led by the Vancuren family: founder Warren Vancuren (oil and gas industry veteran), co-owner Kaiden Vancuren (Chief Innovation Officer, GM of Manufacturing & Distribution), and co-owner Brennan Vancuren (GM of Food & Beverage). Brewmaster Mitch Dalrymple, with 16 years of industry experience, has crafted more than 54 distinct beer styles since opening and has won two gold medals at the 2020 Canadian Brewing Awards.

The business model is multi-channel: direct-to-consumer taproom beer and food sales are the primary revenue surface, supplemented by retail distribution of canned and bottled beer across four or more Canadian provinces, draft supply to restaurants and bars (including Moxie's, Mojos, Hudson's, Craft Beer Market, and Paradise Canyon Golf), keg rentals with custom handles, merchandise and gift cards via a Square online store, private event bookings, and online ordering for pick-up and delivery via DoorDash. The product portfolio is organized into structured series including a Core Lineup, the Reaper of Death annual NEIPA collaboration with Valley Brewing, the Vault Series (barrel-aged and aged beers such as a Jack Daniels barrel-aged Russian Imperial Stout), the Year Series of anniversary beers, the Stand Tall Series tied to local history, the Smallbatch experimental series, and Highway 3 Ale Trail collaborations with seven other Alberta breweries.

The brewery's technology stack is traditional rather than digital: modern brewing equipment paired with a water reuse system, near-exclusive sourcing of malt from Alberta farmers (with custom malting from Origin Malting & Brewing Co. in Strathmore), and a spent-grain donation program to local cattle farmers. Marketing is community- and event-driven (Thirsty Third Thursday live music series, Cask Nights, Oyster & Prosecco Sundays, festival partnerships) and amplified through organic social channels (Facebook, Instagram, Twitter/X, Untappd). The company pursues an active cause-marketing and collaboration portfolio with multiple Alberta-based charitable and community organizations (Pink Boots Society Canada, Wounded Warriors Weekend Foundation, Medicine Hat Health Foundation, Pride Association of Southeast Alberta, Medicine Hat Women's Shelter Society, Royal Canadian Legion branches), which functions as both a brand-building and revenue lever. No external institutional investors, parent companies, or funding rounds are disclosed.

Name

Medicine Hat Brewing Company

Legal name

Medicine Hat Brewing Co.

Website

https://medicinehatbrewingcompany.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicine Hat Brewing Company is a family-owned craft brewery and full-service taproom-restaurant in Medicine Hat, Alberta, founded in 2016. It produces 54+ beer styles, distributes across 4+ Canadian provinces, and serves craft beer enthusiasts, on-premise hospitality accounts, and retail consumers.

Ownership category

akta.pro rank

Product category

Craft Brewery and Taproom

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Craft brewery operations
• Taproom and restaurant
• Beer wholesale distribution
• Small batch brewing

Headquarters

HQ city

Medicine Hat

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer & Food Sales: Full-service restaurant and taproom generating revenue from 22 taps of craft beer, food menu featuring fresh locally-sourced ingredients prepared in-house, and alcoholic beverages including prosecco and oysters.
2. Retail Beer Sales: Canned and bottled beer sold through retail stores across Alberta and Canada, and on draught to restaurants and bars. Keg rentals for off-site events.
3. Online Merchandise & Gift Cards: Merchandise (hoodies, tees, tanks) and gift cards sold through the company's online store (Square site).
4. Keg Rental: Kegs of beer available for purchase through the taproom with custom handles. Keg pumps available for rent. Prices depend on the beer ordered.
5. Event Room Booking: Private event room that accommodates up to 50 guests, available for bookings for special occasions. Booked via Typeform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medicine Hat Brewing Company is a family-owned craft brewery that brews 54+ styles of craft beer and serves them through a 22-tap taproom, full-service restaurant, outdoor patio, and private event room in Medicine Hat, Alberta. Beyond on-premise consumption, the company distributes its canned and bottled beer to retail stores, restaurants, and bars across Alberta and other Canadian provinces, and offers keg rentals, branded merchandise, and gift cards. The brewery emphasizes local Alberta grain sourcing, water reuse, and historical brand heritage dating back to 1912.

Product overview

Medicine Hat Brewing Company is a craft brewery and full-service restaurant operation in Medicine Hat, Alberta, established in 2016. The company offers a diverse portfolio of over 54 craft beer styles alongside a restaurant and taproom experience. The core product consists of their craft beer lineup including flagship series like the Reaper of Death (NEIPA series), Vault Series (aged barrel beers), Brewmaster Series, Stand Tall Series (historical tributes), Smallbatch Series (limited releases), and Year Series anniversary beers. Supporting offerings include a 22-tap taproom and restaurant with locally-sourced food, keg rentals for events, branded merchandise (hoodies, tees, tanks), gift cards, and private event room booking for up to 50 guests. The company also participates in the Highway 3 Ale Trail collaboration with other Alberta breweries, and has expanded distribution to retailers and restaurants across Canada through 4 provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Core Lineup) Diverse range of craft beers including IPAs (West Coast, Hazy, Double NEIPA), Stouts (Milk Stout, Russian Imperial Stout, Barrel Aged), Porters, Belgian Ales, Sours, Lagers, Pilsners, and seasonal specialties for retail and on-premise sale.
• Restaurant and Taproom Full-service restaurant with 22 taps serving craft beer and food made from fresh, locally-sourced ingredients prepared in-house, with a cozy taproom, outdoor patio, and private event room accommodating up to 50 guests. All areas welcome minors.
• Year Series Anniversary Beers Annual anniversary beers marking company milestones, including Year 3 Belgian Tripel (9.2% ABV), Year 4 Baltic Porter (9.3% ABV), Year 7 Imperial Red Ale (7.7% ABV), Year 8 Russian Imperial Stout (11.5% ABV), and Year 9 Strawberry Milkshake IPA (Nine & Divine, 5.7% ABV).
• Vault Series (Barrel-Aged Beers) Premium aged and barrel-aged beers featuring Barrel Aged Russian Imperial Stout (10.1% ABV, aged one year in Jack Daniels barrels) and Year 4 Baltic Porter, cellared for enhanced flavour development.
• Smallbatch Series Limited small-batch releases showcasing brewers' creativity, including Small Batch Caramel IPA, Small Batch English Mild, Pecan Porter Smallbatch, and My First Krush, with select smallbatches available only at the taproom.
• Stand Tall Series Beer series inspired by local Medicine Hat history and community heroes, including Brier Park NEPA, Belfast Black IPA, and other tributes celebrating local figures and locations.
• Collaboration Beers (Highway 3 Ale Trail) Multi-brewery collaboration series along Alberta's Highway 3 Ale Trail with The Pass Beer Company, Oldman River Brewing, Stronghold Brewing Co., Spectrum Ale Works, Theoretically Brewing Company, Hell's Basement Brewery, and Travois Ale Works.
• Keg Rentals Kegs of beer available for purchase through the taproom with custom handles; keg pumps available for rent. Requires advance call for availability and pricing depends on beer ordered.
• Merchandise (Hoodies, Tees, Tanks) Branded merchandise including hoodies, t-shirts, tank tops, and other apparel items available for purchase through the company's online Square site.
• Gift Cards Digital and physical gift cards available for purchase that can be redeemed for brews and food at the taproom or for merchandise.
• Private Event Room Booking Private event room available for booking accommodating up to 50 guests for special occasions, with full-service restaurant and bar access. Booked via Typeform.

Quantifiable outcome

• Won two Gold medals at the 2020 Canadian Brewing Awards
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Highway 3 Ale Trail (8 Alberta breweries)coreStrategic or Co-development PartnerMulti-brewery collaboration connecting Alberta's mountain breweries to Medicine Hat. Eight breweries (The Pass Beer Company, Oldman River Brewing, Stronghold Brewing, Spectrum Ale Works, Theoretically Brewing, Hell's Basement Brewery, Travois Ale Works, and Medicine Hat Brewing Company) collaborate on trail beers including Southern Alberta Pale Ale, American Wheat Ale, German Style Kolsch, and Alberta Common. Promotes craft beer tourism along Highway 3.
• Valley BrewingcoreStrategic or Co-development PartnerCo-development partnership with Valley Brewing Brewmaster Nick on the Reaper of Death series. The tyrannosaurid dinosaur discovered near Medicine Hat inspired this collaboration. Multiple versions (3.0, 4.0, 5.0, 6.0) have been released as annual collaboration beers. Valley Brewing provides co-brewing expertise on these high-ABV NEIPA and Double NEIPA styles.
• Kaiden Vancuren, Brennan Vancuren, Warren VancurencoreStrategic or Co-development PartnerFamily co-ownership: Warren Vancuren (Founder), Kaiden Vancuren (Co-owner, Chief Innovation Officer, GM of Manufacturing & Distribution), and Brennan Vancuren (Co-owner, Red Seal Chef, GM of Food & Beverage). The Vancuren family provides integrated leadership across brewing operations, distribution, and food & beverage.
• Medicine Hat Health FoundationminorStrategic or Co-development PartnerCollaboration beer Finlay Crossing brewed in support of the Medicine Hat Health Foundation, whose mission is to advance health of the community through innovation and enhancements to healthcare in Southeastern Alberta.
• Pink Boots Society CanadaminorStrategic or Co-development PartnerPink Boots Brew collaboration with female team member Adria to support the Pink Boots Society, which assists, inspires, and encourages women and non-binary individuals in the fermented/alcohol beverage industry through education. Proceeds from Give 'Em The Boot Lime Gose and other Pink Boots beers support this cause.
• Pride Association of Southeast AlbertaminorStrategic or Co-development PartnerMulti-year partnership creating Rainbow Dragon Ale (mango dragon fruit blonde ale) and Pride Passion (guava, mango & passion fruit blonde ale) to support the Pride Association's mission of an open and safe community celebrating diversity. Proceeds donated to the organization.
• Medicine Hat Women's Shelter SocietyminorStrategic or Co-development PartnerRebel Daughter Pale Ale, created to celebrate International Women's Day, donates a portion of proceeds to the Medicine Hat Women's Shelter Society in addition to the Pink Boots Society.
• Wounded Warriors Weekend FoundationminorStrategic or Co-development PartnerWounded Warriors Blonde Ale partnership: for every six-pack purchased, Medicine Hat Brew Co donates $1 to the Wounded Warriors Weekend Foundation, which supports Canadian Armed Forces members with life-altering injuries.
• Hell's Basement BreweryminorStrategic or Co-development PartnerCo-development collaboration on Hellman's Basement Beer, a light American wheat ale supporting the Robertson Memorial Legion Branch 17 (Medicine Hat) and Royal Canadian Legion Branch 6 (Redcliff). For every six-pack sold, $1 is donated to these veteran organizations.
• Robertson Memorial Legion Branch 17 & Royal Canadian Legion Branch 6minorStrategic or Co-development PartnerHellman's Basement Beer supports these veteran organizations with $1 donated per six-pack sold. Collaborated with Hell's Basement Brewery.
• Moon Under Water Brewpub and DistilleryminorStrategic or Co-development PartnerCollaboration with Clay Potter from Moon Under Water in Victoria BC on Coast to Prairie English Special Bitter. Used local-to-Clay malt from Field Five Farms and UK Fuggle hops from Yakima Chief Hops.
• Pile 'O Bones (Regina, SK)minorStrategic or Co-development PartnerCollaboration with Pile 'O Bones brewery in Regina, Saskatchewan on Buds 'N Spuds Potato Pilsner, combining Alberta grown potatoes and Czech Noble hops.
• New Level Brewing (Calgary)minorStrategic or Co-development PartnerMultiple collaborations including Highway Star Hazy Double IPA and Cruise Control Blood Orange Milkshake IPA (a Blood Orange MSIPA combining Medicine Hat's blood orange expertise with New Level's milkshake IPA style).
• Analog Brewing Company (Edmonton)minorStrategic or Co-development PartnerCollaboration on After Level Eight Chocolate Mint Stout (with Analog Brewing) and 1-Point-21 Gigahops Hyper West Coast IPA (a new age hyper dry IPA collaboration).
• Polyrhythm Brewing (Edmonton)minorStrategic or Co-development PartnerCollaboration with Polyrhythm Brewing from Edmonton on A Gaslight Anthem, a full-bodied smooth beer with maple cream tea infusion.
• Sunny Cider (Calgary) & Prairie Hill Farms (Taber, AB)minorStrategic or Co-development PartnerHaskap Cider collaboration with Sunny Cider of Calgary and Prairie Hill Farms of Taber, using the freshest haskap berries from Prairie Hill Farms and Sunny Cider's cider expertise.
• Medicine Hat MavericksminorStrategic or Co-development PartnerFour Bagger Brew partnership with the Medicine Hat Mavericks baseball team (Western Canadian Baseball League). Collaboration beer celebrating the team's community and championships.
• Travois Ale Works (Medicine Hat, AB)minorStrategic or Co-development PartnerFirst collaboration with Travois Ale Works on Weizenbock (50% wheat malt, Munich malts). Also partners in Highway 3 Ale Trail collaborations.
• Black Bridge Brewmaster ClaytonminorStrategic or Co-development PartnerCo-development with Black Bridge Brewmaster Clayton on Year 4 Baltic Porter, a rarity on the prairies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Phillips Brewing & Malting Co. Victoria, BC-based independent craft brewery of larger scale with taproom, retail distribution, and award-winning portfolio across Canada. Operates in the same craft beer category with broader geographic reach and similar product breadth.

Direct peers

• Tool Shed Brewing Company: Calgary-based Alberta craft brewery with a comparable size, taproom-led model, and distribution across Western Canada. Both compete for Alberta tap handles, shelf space, and craft beer tourism; similar family/independent ownership structure.
• Wild Rose Brewery: Calgary craft brewery with a taproom and broader Alberta distribution. Comparable product portfolio (IPAs, stouts, lagers) and competing for similar wholesale accounts and on-premise consumers.
• Oldman River Brewing: Lethbridge-area Alberta craft brewery and Highway 3 Ale Trail collaborator. Overlaps on product range, Southern Alberta distribution, and similar craft beer tourist clientele.
• Blindman Brewing: Lacombe, Alberta craft brewery with an award-winning portfolio and on-premise taproom. Comparable scale, independent ownership, and competition for the same regional craft beer customers and retail distribution.
• Half Hitch Brewing Company: Independent Alberta craft brewery with a comparable small-team, taproom-led model. Overlaps with MHBC on beer styles, on-premise experience, and regional wholesale footprint.
• Hell's Basement Brewery: Medicine Hat craft brewery and direct Highway 3 Ale Trail collaborator. Same local market, same customer base, and competes for the same Medicine Hat on-premise and regional wholesale accounts.
• Village Brewery: Calgary-based independent craft brewery with a taproom and broad Alberta distribution. Competes directly for shelf space, restaurant taps, and on-premise consumers in the Alberta craft segment.
• Travois Ale Works: Medicine Hat-based craft brewery and Highway 3 Ale Trail partner. Directly competes for local taproom visits, regional retail distribution, and on-premise beer placements in Southern Alberta.
• The Pass Beer Company: Crowsnest Pass Alberta craft brewery and Highway 3 Ale Trail collaborator. Comparable craft beer portfolio and competition for tourism-driven taproom traffic along the same regional corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mhbrewco
• Facebookfacebook.com/MHBrewCo
• Instagraminstagram.com/mhbrewco
• LinkedInlinkedin.com/company/medicine-hat-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicine Hat Brewing Company