Medilink Australia

What Medilink Australia does

Medilink Australia (legal entity Medilink Pty Ltd, ABN 58 050 540 700) is a 100% Australian-owned, privately held medical and scientific equipment distributor headquartered in Sydney, New South Wales, with over 25 years of operating history. The company distributes premium brand scientific instrumentation and medical imaging equipment to clinical and research markets across Australia and New Zealand, serving neuroscience research, neurodiagnostics, neuromodulation, neurostimulation, and medical imaging applications. Its represented brand portfolio spans the full neuroscience and medical imaging value chain: Gowerlabs (fNIRS brain imaging), Magstim EGI (high-density EEG and transcranial electrical neuromodulation), Magstim (transcranial magnetic stimulation systems), SigmaStim (formerly Mecta, electroconvulsive therapy), Kubtec Scientific (X-ray imaging and irradiator systems), Neologica (DICOM software), Sorna (medical data management systems including Azure cloud-brokered sharing), Sony (medical thermal printers), Rimage (CD/DVD/USB publishing), and Array Corporation (laser film digitizers). The product surface ranges from capital equipment (TMS systems, fNIRS arrays, EEG nets, X-ray cabinets and irradiators) to software (DICOM print servers, DICOM workflow routing, cloud data sharing) and consumables (ultrasound gels, printer media, CIVCO covers, CD/DVD media).

The business operates a hybrid channel-partner and sales-led go-to-market model: revenue is generated primarily through hardware sales of represented brands, complemented by professional services including on-site technician and engineer support, warranty services, and service contracts. Pricing is quote-based and not publicly disclosed, with volume-buying discounts available on consumables. Customer segments are organized vertically into Clinical and Research Healthcare (primary), Medical Imaging Facilities (primary), and Academic/Government/Industrial Institutions (secondary, served via Kubtec X-ray systems). The company is ISO 9001 certified for quality management, markets through a professional website, direct sales inquiry handling, and industry events in Australia and New Zealand. No funding rounds, no parent company, no M&A activity, and no leadership changes are disclosed.

Name

Medilink Australia

Legal name

Medilink Pty Ltd

Website

https://medilinkaustralia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Medilink Australia is a 100% Australian-owned medical and scientific equipment distributor with 25+ years of history, supplying premium-brand neuroscience, neurostimulation, medical imaging hardware, DICOM software, and consumables to clinical and research markets across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Distribution: Medilink Australia distributes premium brand scientific instrumentation and medical imaging equipment to clinical and research markets. Revenue is generated through the sale of hardware, software, and consumables from represented brands including Gowerlabs, Magstim, Kubtec, and others.
2. Technical Support Services: The company provides on-site technician and engineer support, warranty services, and service contracts for products sold. This includes repair or replacement policies and qualified staff to address technical problems.
3. Medical Imaging Consumables: Supply of medical imaging consumables including Sony printing paper, thermal CDs/DVDs, Rimage media kits, ultrasound gels, latex covers, and other supplies used in physiological monitoring, recording and imaging applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Medilink Australia distributes premium brand scientific instrumentation and medical imaging equipment to clinical and research markets throughout Australia and New Zealand. The company supplies neuroscience research, education and therapy products across Neuro-diagnostics, Neuro-modulation, Neuro-stimulation, Neuro-imaging and Neuro-navigation, alongside medical imaging software, hardware, and consumables. It also delivers on-site technical support, warranty services, and service contracts for the products it represents.

Product overview

Medilink Australia is a 100% Australian-owned distributor with 25+ years of experience supplying premium medical and scientific equipment to clinical and research markets in Australia and New Zealand. The company represents an extensive portfolio of innovative brands including Gowerlabs, Magstim EGI, Magstim, Mecta/SigmaStim, Kubtec Scientific, Neologica, Sorna, Array Corporation, Rimage, and Sony. The product portfolio encompasses five core domains: (1) Neuro-imaging and brain imaging solutions featuring Gowerlabs LUMO and NTS fNIRS systems for functional near-infrared spectroscopy; (2) Neuro-stimulation and neuro-modulation products including Magstim TMS systems (Horizon 3.0, Inspire, Lite, 200², Rapid²) for transcranial magnetic stimulation, GTEN 200 for transcranial electrical neuromodulation, and SigmaStim ECT devices for electroconvulsive therapy; (3) High-density EEG systems from Magstim EGI featuring the Geodesic EEG System 400 and Geodesic Sensor Nets; (4) Medical imaging hardware and software including Kubtec X-ray imaging and irradiator systems (XSEED, PARAMETER, XPERT, XCELL), Array laser film digitizers, Sony medical printers, Rimage CD/DVD/USB publishing systems, and Neologica DICOM software solutions (DICOMJet, DICOMMod, RemotEye, DICOM Anonymizer Pro, LogiPACS); and (5) Medical data management systems from Sorna including Vertex Route for DICOM routing, Vertex Video for video DICOMization, and Vertex Share for cloud-brokered data sharing. The company also supplies comprehensive medical imaging consumables including ultrasound gels, probe covers, printing media, and CD/DVD media. Support services include on-site technician and engineer support, warranty services, and service contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Gowerlabs LUMO A wearable, scalable, high-density functional near-infrared spectroscopy (fNIRS) brain imaging ecosystem built on hexagonal sensor tiles for clinical and neuroscience research use.
• Gowerlabs NTS fNIRS System A high-specification multi-channel fNIRS device configurable with up to 16 dual-wavelength sources and 16 detectors, providing 1 to 256 channels for adults, children, or infants.
• Magstim Horizon 3.0 A clinical transcranial magnetic stimulation (TMS) system with integrated StimGuide Pro neuronavigation, air-cooled coil technology, preset clinical workflows, and advanced data analytics.
• Magstim Horizon Inspire A portable clinical TMS package featuring remote coil technology, air-cooled design, MEP functionality, and lightweight cart for clinical use.
• Magstim Horizon Lite An entry-level TMS therapy solution for start-up clinics featuring reliable setup, basic treatment coil with self-regulating temperature control, and transportable design.
• Magstim 200² A single pulse monophasic stimulator for cortical and peripheral stimulation, widely used in neurology departments for evoking motor responses and compatible with the full range of Magstim coils and EMG systems.
• Magstim Rapid² A single pulse and repetitive transcranial stimulator with high frequency capabilities for therapeutic and research applications, available in Standard Rapid², Super Rapid², and Super Rapid² Plus1 configurations.
• Magstim Bistim A dual-channel transcranial stimulator system for research applications requiring precise timing control.
• Geodesic EEG System (GES) 400 A complete high-density EEG system providing whole-head coverage with up to 256 sensors, on-board processing, remote upgrade capability, and upgradability for multimodal imaging with integrated tES and fMRI.
• Geodesic Sensor Net A high-density whole-head EEG sensor net enabling fast application of up to 256 sensors without scalp abrasion or glues, applicable to children without sedation.
• GTEN 200 Neuromodulation System A transcranial electrical neuromodulation system that enables simultaneous HD EEG recording and current delivery using 32 to 256 channel sensor nets, supporting HD-tDCS, tACS, tPCS, and tRNS protocols.
• SigmaStim Σigma An electroconvulsive therapy (ECT) device offering the widest range of stimulus parameters of any ECT device, with seven physiological monitoring channels (EEG/ECG/EMG) and EMR software compatibility.
• Array 2905 Laser Film Digitizer A laser film digitizer providing DICOM/DICONDE secondary capture with user-selectable pixel spacing (50–500 micrometers), optical density up to 4.7, and variable 8/10/12-bit depth.
• Neologica DICOMJet A DICOM Print Server software that converts any Windows PC with a connected printer into a DICOM Print Server acting as a translator between DICOM and Windows printers.
• Neologica DICOMMod A DICOM Modality Worklist Server software for managing worklists from DICOM-compliant modalities.
• Neologica RemotEye A web-based DICOM Viewer for accessing and reviewing DICOM images through a web interface.
• Neologica DICOM Anonymizer Pro A utility for anonymizing DICOM files and directories for research and compliance purposes.
• Neologica LogiPACS A software providing full DICOM compliance for DICOM Store and DICOM Query/Retrieve services.
• Sorna Vertex Route Medical data routing software with intelligent configurable rules for routing DICOM studies to CD, cloud, PACS, or Archive/VNA destinations, with automatic de-identification, encryption, and HIPAA compliance tracking.
• Sorna Vertex Video Video processing software for sizing, post-processing, and DICOMizing videos from DVD discs and video files (3GP, ASF, WMV, AVI, MPEG, VOB) for archiving in PACS and VNA.
• Sorna Vertex Share A cloud-brokered medical data sharing solution using Microsoft Azure for securely combining and sending DICOM studies, documents, images, and videos to patients and providers via encrypted on-demand streaming links.
• Kubtec XSEED A seed imaging system combining high-resolution X-ray imaging with proprietary software for seed quality control, viability evaluation, germination potential prediction, and non-destructive internal morphology examination.
• Kubtec DIGIMUS BMD Analysis software for bone mineral density and body composition measurement using DXA/DEXA and SXA/SEXA technologies with automatic exclusion of surgical pins and metallic markers.
• Kubtec PARAMETER A digital cabinet X-ray imaging platform for small animal imaging, forensic imaging, and body composition analysis with integrated DIGIMUS software.
• Kubtec XPERT 80 An X-ray system for digital cabinet imaging and detonator inspection verifying fill, fuse location, fuse integrity, and seal with high-resolution digital imaging.
• Kubtec XCELL 180 Benchtop Irradiator A benchtop X-ray irradiator system with 180 kV X-ray source, full color optical camera for real-time monitoring, touch screen interface, and DIGISOURCE mobile app for remote monitoring and control.
• Kubtec XCELL Free-Standing Irradiators Full-size free-standing X-ray irradiator systems (XCELL 160, 225, 320) with large chamber size, optional cabinet X-ray imaging, high-resolution optical camera, and DIGISOURCE mobile app support.
• Rimage Maestro A USB publishing solution for automated printing and recording of USB drives with USB 3.1 Gen 1 data modules from 8 GB to 128 GB capacity, two case size options, and 200-disc rotating carousel.
• Rimage RX400M A compact desktop device with integrated computer, four front USB ports, label printer, touch screen, optional internal DVD drive for importing patient CD/DVD data into PACS, and WORM security protection.
• Rimage Professional 3400 An automated in-house digital publishing solution for CD/DVD production with two front-swappable recorders, 150-disc input capacity, and 5-disc external output bin.
• Sony UP-X89MD A compact medical grade A6 black and white thermal printer for ultrasound imaging with hybrid analogue/digital inputs, wireless printing capability, USB flash drive storage, and prints in under 2 seconds.
• Codonics NP-1660 A photographic network printer with dye diffusion/direct thermal dual mode for color and grayscale output, Ethernet and parallel interfaces, supporting TIFF, GIF, PCX, BMP, JPEG and other image formats.
• Technical Support and Service Contracts On-site technician and engineer support, warranty services, and service contracts for distributed equipment, staffed by qualified and accredited technical personnel to address technical problems.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core.

• GowerlabscoreChannel Partner/ Reseller/ DistributorGowerlabs is a rapidly growing optical neuroimaging technology company developing, manufacturing and selling functional near-infrared spectroscopy (fNIRS) technologies. Medilink distributes Gowerlabs LUMO ecosystem and NTS fNIRS systems in Australia and New Zealand.
• Magstim EGIcoreChannel Partner/ Reseller/ DistributorMagstim EGI provides the Geodesic EEG System (GES) 400 featuring high-density EEG technology with up to 256 sensors. Medilink distributes Magstim EGI products including the GTEN 200 neuromodulation system in Australia.
• MagstimcoreChannel Partner/ Reseller/ DistributorMagstim is a company with over four decades of history and over 20,000 clinical paper references in transcranial magnetic stimulation (TMS). Medilink distributes Magstim TMS products including Horizon 3.0, Horizon Inspire, and research systems.
• SigmaStim (formerly Mecta)coreChannel Partner/ Reseller/ DistributorSigmaStim manufactures electroconvulsive therapy (ECT) devices. Medilink distributes the SigmaStim ECT device with the widest range of stimulus parameters in Australia.
• Kubtec ScientificcoreChannel Partner/ Reseller/ DistributorKubtec Scientific is a research and technology company dedicated to designing innovative tools including digital cabinet X-ray imaging and irradiator systems for life sciences, agriculture, and industrial applications. Medilink distributes Kubtec products in Australia.
• NeologicacoreChannel Partner/ Reseller/ DistributorNeologica develops DICOM software solutions including DICOMJet print server, DICOMModality Worklist Server, RemotEye viewer, DICOM Anonymizer Pro, and LogiPACS. Medilink distributes Neologica products in Australia.
• SornacoreChannel Partner/ Reseller/ DistributorSorna provides medical data systems including Vertex Route for workflow management, Vertex Video for DICOM conversion, and Vertex SHARE for medical data sharing. Medilink distributes Sorna products in Australia.
• SonycoreChannel Partner/ Reseller/ DistributorSony manufactures medical grade thermal printers including the UP-X89MD A6 Analogue and Digital Black and White Thermal Ultrasound Printer. Medilink distributes Sony medical printers in Australia.
• RimagecoreChannel Partner/ Reseller/ DistributorRimage is a world leader in digital content innovation for over 30 years, producing systems for designing, recording and printing CDs, DVDs, Blu-ray Discs and USBs. Medilink distributes Rimage products in Australia.
• Array CorporationcoreChannel Partner/ Reseller/ DistributorArray Corporation develops solutions for digital image processing and photometric measurements in medical, scientific and industrial fields. Medilink distributes Array Corporation products including the 2905 Laser Film Digitizer in Australia.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GE HealthCare Australia: Major global imaging and ultrasound OEM with ANZ presence. Overlaps with Medilink's imaging consumables and hardware distribution but operates as a manufacturer with direct sales channels.
• Carl Zeiss Australia: Subsidiary of global optics/medical technology leader distributing surgical microscopy, ophthalmology, and imaging equipment in ANZ. Overlaps with Medilink in neuroscience/imaging, but as part of a much broader global portfolio.
• Philips Healthcare Australia: Global medical imaging and patient monitoring OEM with Australian operations. Overlaps with Medilink's medical imaging hardware and consumables portfolio at a much larger scale.
• Siemens Healthineers Australia: Global medical imaging and diagnostics OEM with Australian operations. Competes broadly with Medilink's imaging hardware portfolio but as a vertically integrated manufacturer rather than a multi-brand distributor.

Emerging players

• Neurosoft (IBC): Manufacturer of EMG, EEG, and neurophysiological equipment. Offers a comparable clinical neuroscience product range that overlaps with Medilink's TMS and EEG offerings when seeking regional partners.
• Brain Products Australia: EEG and neuroscience research equipment vendor with growing ANZ presence. Competes directly with Medilink's Gowerlabs/Magstim EGI EEG and fNIRS portfolio in the research channel.

Direct peers

• Device Technologies: Australia and New Zealand-based distributor of premium medical devices, capital equipment, and consumables to hospitals and specialists. Directly comparable to Medilink as a multi-brand specialty distributor with similar ANZ geographic focus and service-led model.
• Medigroup Australia: Australian distributor of medical devices and consumables across hospital and specialty channels. Comparable business model as a multi-principal specialty medical distributor operating in the same ANZ market.

Regional players

• Southern Cross Medical (Medical Equipment Supplier): ANZ medical equipment and consumables distributor serving hospital and specialty channels. Comparable specialty distributor model with overlapping customer base in imaging and clinical supplies.
• ScienceSignal (Scientific & Medical Equipment Distributor): Specialized scientific and medical equipment distributors operating in APAC regions. Comparable to Medilink as regional multi-brand distributors of premium neuroscience and imaging instrumentation in adjacent territories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medilink-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medilink Australia