Medisal ltd

What Medisal ltd does

Medisal d.o.o. (operating as Medisal Ltd) is a privately-held Serbian medical equipment distributor and authorized service provider founded in April 2009 and headquartered in Belgrade (Dobanovci), Serbia. The company operates as an exclusive distributor and authorized service channel for multiple international medical equipment manufacturers across Serbia, Bosnia and Herzegovina, and Montenegro. Over 15 years of operation, Medisal has built a customer base of over 2,000 healthcare institutions spanning hospitals, clinical centers, clinics, and specialized departments in neonatology, radiology, anesthesia/intensive care, internal medicine, dermatology, and gynecology.

Medisal's product portfolio covers neonatal and pediatric equipment (incubators, phototherapy lamps, bilirubinometers, resuscitation devices, nCPAP devices), patient monitoring systems (patient monitors, pulse oximeters, ECG devices, Holter monitors), diagnostic imaging (Mindray Consona and NUEWA series ultrasound systems), anesthesia and ICU equipment (anesthesia machines, ventilators, laryngoscopes, neuromuscular blockade monitors, pupilometers), surgical devices (defibrillators, aspirators, patient warming devices, blood warmers), gynecology equipment (colposcopes, CTG monitors, thermocoagulation units), sterilization systems (Kronos and Tiche series, germicidal lamps), and vein visualization technology (vein finders and detectors). The portfolio includes brands such as Mindray, NOVOS Medical Systems, LMT Medical Systems (Nomag IC MRI incubator), Gentherm (Astotherm Plus), Vivolight, IDMED (NeuroLight), SENZIME, ARMSTRONG MEDICAL, MEDIVENT, INSPITAL, DELTA, MALTRON, AHT (Babypod), MICOMME, MEDLAB, MEDISUN, and Hangzhou Tappa Medical Technology. Consumables include Armstrong breathing circuits, GVS filters, CO2 absorbers, phototherapy goggles, and nCPAP consumables.

Medisal generates revenue through three streams: (1) hardware sales of medical devices, (2) authorized professional services including installation, staff training, warranty and post-warranty maintenance, corrective maintenance, verification/testing, and calibration, and (3) consumable materials supply. All products carry CE marking and Serbian Agency for Medicines and Medical Devices approvals. Medisal holds ISO 9001, ISO 13485, ISO 14001, and OHSAS 18001 certifications. The go-to-market is enterprise field sales targeting healthcare institutions directly through direct sales and an authorized service network across the Western Balkans.

Name

Medisal ltd

Legal name

Medisal d.o.o.

Website

https://medisal.rs

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Medisal d.o.o. is a Serbian exclusive distributor and authorized service provider of international medical equipment manufacturers, serving over 2,000 hospitals, clinics, and specialized departments across Serbia, Bosnia and Herzegovina, and Montenegro with hardware, consumables, and certified maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade (Dobanovci)

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sale of medical devices and equipment from world-renowned manufacturers including neonatal incubators, patient monitors, defibrillators, ultrasound machines, anesthesia apparatus, and other clinical equipment. All products carry necessary certifications and are approved by the medicines and medical devices agency.
2. Medical Equipment Service and Repair: Authorized service providing installation, training, and technical support during warranty and post-warranty periods. Includes regular/periodic maintenance, corrective maintenance, verification/testing, and calibration services.
3. Consumable Materials: Sale of consumable materials for medical devices used in clinical settings, including anesthesia breathing systems, filters, CO2 absorbers, phototherapy goggles, nCPAP consumables, and spare parts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Medisal is an authorized distributor and service provider of medical devices and consumables for healthcare institutions in Serbia, Bosnia and Herzegovina, and Montenegro. The company sells certified neonatal, patient-monitoring, anesthesia, diagnostic imaging, surgical, and sterilization equipment sourced from international manufacturers, and delivers installation, staff training, warranty, calibration, and maintenance services. It also supplies consumables and spare parts for the equipment it distributes.

Product overview

Medisal d.o.o. is a Serbian medical equipment distributor offering a comprehensive portfolio of medical devices and consumables for healthcare facilities. The company's product portfolio includes neonatal/pediatric equipment (incubators, phototherapy lamps, bilirubinometers, resuscitation devices, nCPAP devices), patient monitoring systems (patient monitors, pulse oximeters, ECG devices, Holter monitors), diagnostic imaging (Mindray ultrasound systems including Consona and NUEWA series), anesthesia and intensive care equipment (anesthesia machines, ventilators, laryngoscopes, neuromuscular blockade monitors, pupilometers), surgical equipment (defibrillators, aspirators, patient warming devices, blood warmers), gynecology devices (colposcopes, CTG monitors, thermocoagulation units), sterilization equipment (Kronos & Tiche series sterilizers, germicidal lamps), and vein visualization technology (vein finders/detectors). The company also provides consumable materials and authorized service/maintenance for all distributed products. Products are sourced from internationally recognized manufacturers including Mindray, NOVOS, SENZIME, IDMED, Gentherm, LMT Medical Systems, Vivolight, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Transcutaneous Bilirubinometer (Transkutani bilirubinometar) Device for non-invasively measuring bilirubin levels in newborns through the skin, used by maternity hospitals and neonatal units.
• Stationary and Transport Incubators (Stacionarni i transportni inkubatori) Incubators providing a controlled thermal environment for premature and ill newborns in neonatal intensive care units.
• Babypod Transport Incubator (Babypod transportni inkubator) Portable incubator by AHT designed for safe transport of newborns between medical facilities.
• Baby Phototherapy Lamps (Lampe za fototerapiju beba) Phototherapy lamps for treating neonatal jaundice by reducing bilirubin levels in newborns.
• Baby Resuscitation Tables (Reanimacioni stolovi za bebe) Radiant warmers providing controlled heating for newborns during resuscitation procedures in delivery rooms and NICUs.
• nCPAP Devices for Newborns (nCPAP uređaji za novorođenčad) Nasal CPAP devices providing non-invasive respiratory support for newborns with breathing difficulties.
• Transport and Stationary Respirators/Ventilators (Respiratori transportni/Stacionarni) Ventilators for providing respiratory support to patients, available in portable and stationary models for ICUs and transport.
• Patient Monitors (Pacijent monitori) Multi-parameter monitors displaying vital signs including ECG, SpO2, blood pressure, temperature, and respiration for clinical settings.
• Pulse Oximeters (Pulsni oksimetri) Devices measuring blood oxygen saturation and pulse rate non-invasively for patients in clinical and emergency settings.
• Vein Finders and Vein Detectors (Tragač/detektor vena) Near-infrared devices including Vivolight brand that project or display vein patterns onto the skin to assist with venipuncture and IV access.
• MRI-Compatible Medical Devices (Uređaji za upotrebu u magnetnom polju/MRI) Medical equipment designed for safe use within MRI magnetic field environments, including LMT Nomag IC Advanced MRI-compatible incubator for newborns.
• Blood and Infusion Warmers (Grejači krvi i infuzionih rastvora) Devices including Astotherm Plus by Gentherm that warm blood products and IV fluids to body temperature before transfusion.
• Anesthesia Machines (Aparati za anesteziju) Anesthesia delivery systems for administering anesthetic gases and vapors during surgical procedures in operating rooms.
• Video Laryngoscopes (Video laringoskopi) Video-enabled laryngoscopes providing visual guidance for airway intubation during anesthesia and emergency procedures.
• Infusion Syringe and Volumetric Pumps (Infuzione špric i volumetrijske pumpe) Precision pumps for controlled delivery of IV fluids and medications in clinical and intensive care settings.
• Defibrillators (Defibrilatori) Devices delivering controlled electrical shocks to restore normal heart rhythm during cardiac emergencies in hospitals and clinics.
• Digital Colposcopes with Software (Kolposkopi sa softverom) Digital mobile colposcopes bundled with software for gynecological examination and cervical screening.
• CTG Devices for Pregnancy Monitoring (CTG uređaj za praćenje trudnoće) Cardiotocography devices for monitoring fetal heart rate and maternal contractions during pregnancy.
• 12-Channel ECG Devices (EKG aparat, 12 kanalni) 12-lead electrocardiogram devices for diagnosing heart conditions in cardiology and internal medicine departments.
• Mindray Ultrasound Diagnostic Systems (Consona series, NUEWA I9T, M9, ME/MX7, Resona I9T, TE Air, TEX20) Ultrasound diagnostic systems by Mindray including Consona N5/N6/N7/N8 PRO/N9 PRO, NUEWA I9T, M9, ME/MX7, Resona I9T, TE Air, and TEX20 models for general, obstetric, gynecological, and point-of-care clinical applications.
• Holter ECG and Blood Pressure Monitors with Software (Holter EKG i pritiska sa softverom) Ambulatory monitoring devices with companion software for continuous ECG and blood pressure recording over extended periods.
• Hyperbaric Chambers (Hiperbarične komore) Chambers delivering high-pressure oxygen therapy for various medical conditions in hospitals and specialty clinics.
• Pupilometers (Pupilometar / NeuroLight) Devices including IDMED NeuroLight for measuring pupil size and pupillary light reflexes with 0.1mm precision, used in anesthesia and neurology.
• Neuromuscular Blockade Monitoring (TetraGraph) EMG-based neuromuscular monitoring devices including TetraGraph by SENZIME using train-of-four stimulation for anesthesia monitoring during surgery.
• Germicidal Lamps (Germicidne lampe / MEDIVENT) UV-C germicidal lamps with 254nm wavelength and 9000-hour lifespan by MEDIVENT for air and surface sterilization in medical facilities.
• Sterilizers - Kronos and Tiche Series (Sterilizatori – The Kronos & Tiche Series) Sterilization equipment for medical instruments and supplies used in hospitals, clinics, and laboratories.
• Surgical Aspirators (Aspirator) Surgical suction devices for removing fluids, blood, and debris during procedures in operating rooms and emergency settings.
• GYN Thermocoagulation Devices (Uređaj za termokoagulaciju GYN) Devices for thermocoagulation treatment of precancerous cervical lesions in gynecological practice.
• Medical Consumables and Spare Parts (Potrošni materijal) Consumable supplies including Armstrong breathing systems, GVS filters, CO2 absorbers, phototherapy goggles, nCPAP consumables, high-flow ventilation supplies, ECG cables, and patient monitor accessories for the medical equipment Medisal distributes.
• Authorized Equipment Installation, Training, and Maintenance Services Authorized technical services provided by Medisal to healthcare customers in Serbia, Bosnia and Herzegovina, and Montenegro, including equipment installation, staff training, warranty and post-warranty repair, periodic and corrective maintenance, verification/testing, and calibration.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MindraycoreTechnology or IntegrationMindray is a major manufacturer of ultrasound systems, patient monitors, and other medical equipment whose products are distributed by Medisal. Products include Consona N5, N6, N7, N8 PRO, N9 PRO, NUEWA I9T, TE Air, and other diagnostic systems.
• LMT Medical Systems GmbHcoreTechnology or IntegrationGerman manufacturer of Nomag IC Advanced MRI diagnostic incubators for newborns. Medisal distributes their MRI-compatible incubators in the region.
• GenthermcoreTechnology or IntegrationAmerican company specializing in thermal management technologies. Manufacturer of Astotherm Plus blood and infusion warmers distributed by Medisal.
• VivolightcoreTechnology or IntegrationManufacturer of vein detectors and vein visualization devices distributed by Medisal. Products include portable vein finders with infrared technology.
• IDMEDcoreTechnology or IntegrationManufacturer of NeuroLight pupilometers distributed by Medisal. Products include portable pupillometers for measuring pupil size and pupillary light reflexes.
• NOVOS Medical SystemscoreTechnology or IntegrationManufacturer of KI 1000 neonatal incubators and infant radiant warmers distributed by Medisal.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Getinge: Swedish medical technology company providing anesthesia, ventilation, sterilization, and surgical equipment — overlapping with several Medisal product categories including anesthesia machines, ventilators, and sterilization equipment.
• Philips Healthcare: Global manufacturer of diagnostic imaging, patient monitoring, and connected health equipment — a major player in the same medical device categories Medisal distributes and could compete for hospital procurement.
• Drägerwerk: German manufacturer of medical and safety technology including anesthesia machines, patient monitors, and neonatal care equipment — directly overlapping with much of Medisal's portfolio and competing with Medisal's manufacturer partners.
• Mindray Bio-Medical Electronics: Global medical device manufacturer of patient monitors, ultrasound systems, and anesthesia equipment — including the Consona and NUEWA ultrasound lines Medisal distributes. Operates broadly worldwide and could choose to bypass regional distributors.
• Becton, Dickinson and Company: Global medical technology manufacturer of medical devices, laboratory equipment, and diagnostics — relevant as an established incumbent in the broader medical equipment distribution and supply ecosystem where Medisal operates.

Direct peers

• Owens & Minor: Medical/surgical product distribution and supply chain services company serving hospitals and healthcare providers. Closely matches Medisal's model of multi-manufacturer medical product distribution with logistics, service, and supply chain integration.
• Medline Industries: Privately held medical device and supply manufacturer and distributor operating globally. Comparable distribution model though Medisal is purely a third-party distributor without its own manufacturing.
• Henry Schein: Global distributor of medical, dental, and veterinary equipment and supplies with a business model analogous to Medisal's: representing multiple manufacturers, providing installation, training, and ongoing service to healthcare providers. Comparable in distribution mechanics though operating at vastly larger scale globally.
• Patterson Companies: Medical and dental equipment distributor providing sales, service, and technology solutions to healthcare providers across multiple vendor partnerships. Comparable to Medisal in representing external manufacturers as the distribution channel with added service capabilities.
• McKesson Medical-Surgical: US-based medical equipment and supply distributor serving physician offices, hospitals, and clinics through a multi-vendor distribution model. Operates the same core business of bringing third-party manufacturer products to healthcare end-users with value-added services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/medisalserbia
• YouTubeyoutube.com/watch?v=jWRMqNUFqcE
• Facebookfacebook.com/medisalserbia
• LinkedInlinkedin.com/company/medisal-ltd
• Instagraminstagram.com/medisal_srbija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisal ltd