What Medix21 Assistive Technology does

Medix21 Assistive Technology (legal entity Medix 21 Limited) is a New Zealand-based distributor of assistive technology equipment founded in 1987 and headquartered in Wellington. The company imports and distributes physical rehabilitation, mobility, and daily living products from international manufacturers including Rifton, Easystand (Altimate Medical), Krabat, Rebotec, HipSaver, AIREX, and Roth Mobeli, selling them to hospitals, aged care facilities, disability organizations, schools, and individual consumers across New Zealand.

The product portfolio spans six categories: standing frames, gait trainers, seating and positioning, hygiene and toileting systems, daily living aids, and exercise equipment, with individual unit prices ranging from approximately $79 to over $11,000. Medix21 generates revenue through one-time hardware sales via its own e-commerce website and through consultative field sales conducted by trained product advisors who provide trials and clinical guidance. The company maintains sales and distribution relationships with therapists, assessors, and health professionals, and participates in industry events such as the Show Your Ability roadshows and ATSNZ Disability Expo.

In April 2020, Medix21 expanded into a second vertical with the launch of Medix21 Surgical, a division offering ophthalmological surgical products in New Zealand. An Australian website (medix21.com.au) suggests early cross-Tasman presence. The company is a member of ATS-NZ (Assistive Technology Suppliers - New Zealand) and abides by its Code of Practice. With 8 employees and no proprietary technology development, Medix21 operates as a focused specialist distribution business rather than a product manufacturer or technology platform.

Name

Medix21 Assistive Technology

Legal name

Medix 21 Limited

Website

https://medix21.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Medix21 Assistive Technology is a New Zealand-based distributor founded in 1987 that imports and sells mobility, seating, standing, hygiene, and daily living assistive technology from international brands to hospitals, aged care providers, disability services, schools, and consumers across New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: One-time sale of assistive technology equipment including mobility devices, standing frames, hygiene products, and daily living aids. Products sold directly through website e-commerce and through product advisor consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medix21 distributes and sells assistive technology equipment for hospitals, aged care facilities, disability services, schools, and individuals across New Zealand. Its range covers standing frames, gait trainers, seating and positioning, shower and toilet hygiene products, crutches, walkers, grab rails, hip protectors, paediatric mobility aids, and exercise equipment sourced from brands such as Rifton, Easystand, Rebotec, Krabat, HipSaver, and AIREX. The company also operates the Medix21 Surgical division for ophthalmology products and offers installation, servicing, and maintenance.

Product overview

Medix21 is an assistive technology equipment provider offering a comprehensive portfolio of mobility, seating, standing, hygiene, and daily living products through an e-commerce platform. The product portfolio is organized into six main categories: Daily Living Aids (grab rails, crutches, hip protectors), Hygiene (shower chairs, commodes, toileting systems), Mobility Seating & Standing (standing frames, gait trainers, buggies, walkers, activity chairs), Exercise equipment (balance pads, sports mats), and Paediatric Assistive Technology (children's standers, walkers, buggies). The company distributes established brands including Rifton, Easystand, Krabat, Rebotec, and AIREX. Key product lines include Rifton's Multi Position Stander, Activity Chair, Pacer Gait Trainer, and Wave bathing system; Easystand's Zing, Evolv, and Bantam standing frames; Krabat's Pilot, Runner, and Jockey Lite for paediatrics; and Rebotec's range of shower commodes, rollators, and crutches. The company also offers the Medix21 Surgical division for ophthalmological products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rifton Multi Position Stander Multi-position stander configurable as prone, supine or upright. Features hip abduction up to 30 degrees, independent adjustments for hip and knee flexion and leg length, open frame design for transfers, and tool-free adjustments. For users requiring supported standing.
• Rifton Activity Chair Versatile classroom chair for active learning, feeding, speech therapy and clients with sensory processing challenges. Available with Standard base or Hi/Lo base, with tool-free adjustments and tilt-in-space.
• Rifton Compass Chair Inclusion chair with supportive seat, sturdy armrests and stable frame for mildly involved students. Five sizes accommodate users from small children to adults with adjustable legs.
• Rifton E-Pacer Gait trainer with sit-to-stand lift functionality combining electric lift column with multi-function casters. Accommodates users up to 196cm and 158.7kg.
• Rifton Pacer Gait Trainer Versatile, adaptable and durable gait trainer with choice of standard or dynamic frames and three bases (indoor, utility, treadmill). Includes Multi-Positioning Saddle for positioning.
• Rifton Wave Bathing System Bath chair system with three sizes (Small, Medium, Large) and three base options (tub stand, shower stand, tub transfer base). Features extra wide seat, configurable positioning, and tool-free assembly.
• Rifton Support Station Hygiene care station enabling partially weight-bearing individuals to receive care in upright position, providing dignity and convenience. Also aids sit-to-stand transfers.
• Rifton Hygiene and Toileting System (HTS) Toileting system designed for optimal positioning for natural elimination. Can be used on or over toilet, or with mobile base for showering. Available in Small, Medium, Large sizes.
• Easystand Zing Multi-Position Stander Paediatric multi-position stander allowing seamless transition from supine to prone without changing pads, trays, or foot plates. Leg abduction up to 30 degrees per leg.
• Easystand Zing Portable Lightweight foldable early intervention stander for children from infancy to 91cm and up to 16.5kg. Under 20 pounds with 3 foldable legs and carrying handle.
• Easystand Evolv Modular sit-to-stand stander with over 60 support and positioning components. Available in Medium, Large, and XT sizes to accommodate individuals from 4'0" to 6'10".
• Easystand Bantam (Medium) Sit-to-stand stander combining option of supine positioning for infinite positioning from 90-90 sitting to fully vertical standing and full supine lying. Now available with Pow'r Up Lift option and Supine functionality as standard.
• Easystand Strapstand Strap-style stander that lifts user directly from wheelchair, bed, or seated surface into standing position without transfers.
• Krabat Pilot Crawling aid for children 9 months to 5 years with gas spring assistance to lift pelvis for natural crawling motion. Features 360-degree roller ball front wheels.
• Krabat Runner Combined kick bike and walking bike for children with disabilities from 3 years. Three-wheel design for stability, transforms from walking bike to kick bike with detachable seat.
• Krabat Jockey Lite Active children's chair with compact and modern undercarriage design, excels in usability especially in limited spaces.
• DoBuggy Stroller Stroller for children with special needs, carrying up to 50kg with 5-point adjustable harness and adjustable height footrest.
• Rebotec BIG150 Forearm Crutch Forearm crutch suitable for bodyweight up to 150kg. Sold in pairs.
• Rebotec BIG250 Forearm Crutch Forearm crutch suitable for body weight up to 250kg. Sold in pairs.
• Rebotec ECO 120 Forearm Crutch Open crutch forearm support. Sold in pairs.
• Roth Rail Extendable Portable dual grip grab rail with vacuum safety indicator. Grab length 340-465mm, total length 560-685mm, max user weight 85kg.
• Roth Quattro 4 Way Mobile grab handle with suction cups for use in bathrooms. Max user weight 80kg with vacuum safety indicator.
• Rebotec Bonn Commode Mobile shower/toilet chair with ergonomically shaped backrest, swing-away armrests, and 5-inch swivel wheels. Max user weight 130kg.
• Rebotec Koln Commode Chair Commode chair designed for bedside, shower and toilet use with swing-open armrests for easy side transfer. Max user weight 130kg.
• Rebotec Phoenix Shower Commode Hydraulic height-adjustable shower commode with tilting adjustment, swinging armrest, and adjustable headrest. Max user weight 150kg.
• Rebotec Turin Shower Stool Height-adjustable shower stool with 8 height increments. Max user weight 100kg, weight 1.6kg.
• Rebotec Dallas Shower Commode Extra-wide bariatric shower commode chair with maximum weight usage of 200kg.
• Rebotec Augsburg Shower Commode Shower commode chair designed for children with bright fun finish. Available with 4-inch castors or 24-inch self-propelling wheels. Max user weight 80kg.
• Rebotec Lyon Commode Chair Modular commode chair with backrest, armrests, and 7 height adjustments. Max user capacity 130kg. Use beside, over toilet or as standalone shower chair.
• Rebotec Miami Self-Propelling Shower Commode Self-propelling shower commode with wide base and 24-inch wheels. Max user weight 150kg.
• Rebotec Frankfurt Shower Commode Height-adjustable shower commode with soft seat and front hygiene opening.
• Rebotec Polo Comfort Rollator Fully equipped rollator with powder-coated aluminium frame, dual-action brake, back pad, foldable design, and seat reversible to tray. Max user weight 120kg. Available in Medium and Large sizes.
• Rebotec Polo Plus-T Mobility Walker Foldable mobility walker with bag, safety puncture-proof tires, and dual-action braking. Max user weight 120kg. Available in Small, Medium, Large.
• Rebotec Jumbo 150 Rollator Steel rollator with height adjustability, dual brake, and foldable design. Max user weight 150kg.
• Rebotec YANO Walker Height-adjustable wheeled forearm walker for those with limited hand, arm and wrist strength. Max user weight 150kg.
• Rebotec Pluto Walker Colourful posterior walker for children.
• Rebotec Fixi and Fox Walkers Anterior walkers with forearm support. Fixi and Fox models with dual brake action, puncture-proof tires and swivel casters. Max user weight 100kg.
• HipSaver Hip Protectors - SlimFit Hip protection underwear with lightweight flexible pads for active elders at risk of hip fracture. Sizes XS to XXL, machine washable.
• HipSaver Hip Protectors - Nursing Home Style Hip protection brief with cloth-covered elastic waistband and roomy fit for easy dressing and continence care. Available in grey with fly front.
• AIREX Titania Mat Sports mat 32mm thick for school and club sports with superior cushioning and sanitized treatment. Size 125cm x 200cm x 32mm. Available in Green/Waterblue.
• AIREX Diana Mat Sports mat 15mm thick designed for school and club sports with cool coating for durability. Easy to lay on large surfaces.
• AIREX Balance Pad Mini Compact balance training pad for functional training and travel. Size 25 x 41 x 6 cm, weight 0.40kg. Water-resistant with Sanitized finishing.
• Medix21 Surgical (Ophthalmology Division) Medix21 Surgical is a division of Medix21 that supplies ophthalmological surgical products and equipment to the New Zealand market, expanding the company's offering beyond assistive technology into surgical/ophthalmology products.
• Install, Service and Maintain Installation, servicing, and ongoing maintenance service for the assistive technology products and solutions Medix21 supplies, supporting customers across hospitals, aged care, schools, and homes.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• RiftoncoreChannel Partner/ Reseller/ DistributorRifton is a key brand partner for Medix21, supplying mobility equipment including standers, activity chairs, gait trainers, buggies, and hygiene products. Medix21 distributes Rifton products throughout New Zealand.
• Easystand (Altimate Medical)coreChannel Partner/ Reseller/ DistributorEasystand, manufactured by Altimate Medical, is a world-leading brand in standing frames. Medix21 is the New Zealand distributor hosting expert events and clinical education sessions.
• ReboteccoreChannel Partner/ Reseller/ DistributorGerman manufacturer of shower commodes, crutches, and walkers. Medix21 distributes Rebotec products including commode chairs, rollators, and shower equipment in New Zealand.
• KrabatcoreChannel Partner/ Reseller/ DistributorNorwegian manufacturer of children's active mobility products including the Pilot crawling aid, Runner kick bike, Jockey Lite chair, and Pirat hydrotherapy aid. Distributed by Medix21 in New Zealand.
• HipSaverminorChannel Partner/ Reseller/ DistributorHipSaver hip protection products including SlimFit and Nursing Home styles, distributed by Medix21 in New Zealand.
• AIREXminorChannel Partner/ Reseller/ DistributorSwiss manufacturer of balance pads, mats, and training equipment. Medix21 distributes Diana and Titania mats and Balance Pad Mini products.
• Roth MobeliminorChannel Partner/ Reseller/ DistributorGerman manufacturer of portable grab rails with vacuum technology. Products include Roth Rail Extendable and Roth Quattro 4 Way distributed by Medix21.
• ATS-NZ (Assistive Technology Suppliers - New Zealand)coreOthersIndustry association for assistive technology suppliers in New Zealand. Medix21 is a member and abides by the ATS-NZ Code of Practice covering privacy and ethical standards.
• Cerebral Palsy SocietyGTM or Marketing PartnerMedix21 supports the Cerebral Palsy Society through sponsorship and participation, featured in their newsletter 'The Review'.
• ZingcoreChannel Partner/ Reseller/ DistributorPart of the Easystand family, Zing produces pediatric standing frames including the Zing MPS and Zing Portable early intervention stander.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Invacare: Global manufacturer and distributor of home and long-term care medical products including wheelchairs, patient handling, and respiratory equipment. Comparable to Medix21 across mobility and aged-care categories as a broad incumbent supplier.
• Arjo: Global medical device company focused on patient handling, hygiene systems, and pressure injury prevention for hospitals and aged care. Heavily overlaps Medix21's hospital and aged care equipment lines (transfer aids, hygiene, standing/lifting) as a much larger incumbent.
• Sunrise Medical: Global mobility and assistive technology company producing manual and powered wheelchairs, seating, and daily living aids. Competes indirectly with Medix21 in mobility, seating, and positioning equipment, though as a manufacturer-distributor of its own brands.
• Fisher & Paykel Healthcare: New Zealand-headquartered global medical device company operating in respiratory care, acute care, and surgical products. Comparable as a NZ-based player scaling medical device distribution internationally — a model Medix21 could aspire to, though in a different sub-vertical.
• Joerns Healthcare: US-focused medical equipment company providing patient handling, wound care, and rehabilitation/rental services. Comparable in its focus on patient handling and rehab equipment for hospitals and post-acute care, a close parallel to Medix21's institutional offering.
• Drive DeVilbiss Healthcare: Major manufacturer and global distributor of medical equipment across mobility, daily living aids, bathroom safety, and respiratory. Overlaps with Medix21's daily living, hygiene, and mobility categories at the broad product-portfolio level.
• Permobil: Global manufacturer and distributor of power wheelchairs, manual wheelchairs, and seating & positioning solutions. Overlaps with Medix21's mobility and standing categories and is one of the larger incumbent players Medix21 competes against in the broader assistive technology space.

Direct peers

• Allied Medical: New Zealand-based distributor of medical, mobility, and rehabilitation equipment to hospitals, aged care, and home-care customers. Direct competitor to Medix21 in the NZ assistive technology distribution market with overlapping vendor relationships and customer segments.
• Etac: European developer of assistive technology products covering mobility, hygiene, patient handling, and paediatric equipment — directly aligned with Medix21's product categories. Comparable in its multi-category assistive technology portfolio and therapy-led distribution model.

Regional players

• Country Care Group: Australian distributor of assistive technology, mobility, and rehabilitation equipment with a similar multi-vendor, therapist-aligned model. Comparable in business model and product mix, but operating primarily across the Tasman in Australia rather than New Zealand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcTEL8qEhx0nrF1qeanngIw
• Facebookfacebook.com/helpingyoumoveahead
• LinkedInlinkedin.com/company/medix21-assistive-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medix21 Assistive Technology