Medjool Star

Name

Medjool Star

Legal name

Medjool Star

Website

https://medjoolstar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Errachidia

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Proprietary Branded Date Products: Medjool Star grows, harvests, processes, and packages Mejhoul dates under its four proprietary brands (Medjool Star, Oum Tomoor, It's a Date, Eden Jool), sold primarily through retail partners in Morocco and internationally. Revenue is generated through the sale of packaged dates in various formats (250g to 5kg).
2. Private Label & White Label Solutions: Medjool Star offers tailor-made packaging solutions including private labelling, white labelling, and personalised packaging developed with partner printers and design studios, creating an additional revenue stream from custom brand partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medjool Star grows, harvests, processes, and packages premium Moroccan Mejhoul dates on its 627-hectare farm in Errachidia province and sells them under four proprietary brands (Medjool Star, Oum Tomoor, It's a Date, Eden Jool) through retail chains and B2B channels in formats from 250g to 5kg. The company also offers private-label, white-label, and personalised packaging solutions developed in partnership with printers and design studios.

Product overview

Medjool Star is an integrated agricultural company and the agricultural subsidiary of Groupe Saham, specializing in the production, processing, and commercialization of Medjoul (Medjool) dates. The company operates the largest Medjoul date palm farm in Morocco (627 hectares with 55,000 trees) and a state-of-the-art 5-hectare packing unit in Errachidia province. Medjool Star offers four proprietary brands: Medjool Star (premium retail), Oum Tomoor (luxury gifting), It's a Date (curated collection), and Eden Jool (accessible premium). The portfolio spans multiple packaging sizes (250g to 5kg) and includes private labeling and white labeling solutions for retailers. The company controls the entire value chain from farm to consumer with advanced traceability technology and smart agriculture practices.

Differentiator

Problem solved

Functional benefit

Brands

• Medjool Star: Premium Medjoul dates with elegant Khmissa-shaped packaging featuring Moroccan-inspired design. Marketed as fresh, naturally sweet, and nutritionally beneficial for the whole family.
• Oum Tomoor
• It's a Date
• Eden Jool

Products and services

• Medjool Star brand premium Mejhoul dates

Quantifiable outcome

• 6,500 tonnes annual Mejhoul date production capacity at full maturity from 55,000 trees on 627 hectares
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Groupe SahamcoreOthers · 1 January 2013Medjool Star is the agricultural subsidiary of Groupe Saham, a renowned Moroccan group and leader in the service industry, driving development across several strategic sectors of the Moroccan economy. Saham Group's established infrastructure and commercial networks support Medjool Star's growth ambitions.
• CCPB (Italy-based certification body)minorOthersCCPB is the Italian audit and certification body that issues the Zero Pesticides Residues certification to Medjool Star, attesting to a 100% reduction in maximum pesticide residue limits in its products.
• SedexminorOthersSedex operates the SMETA audit platform through which Medjool Star undergoes ethical and social practice audits across its supply and production chain. Medjool Star is registered under Sedex code ZC5000002816.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bard Valley Date Growers: Largest US Medjool date producer and Natural Delights brand owner; vertically integrated from farming through packing and distribution. Directly comparable to Medjool Star in crop, processing model and retail-channel focus.
• Jordan Dates (Jordan Dates Trading): Vertically integrated Jordanian date grower and exporter with Medjoul, Medjool and Barhi lines supplying European and global retail. Closely comparable business model and end-markets to Medjool Star.
• Hadiklaim Israel Date Growers Cooperative: Israeli date cooperative marketing Medjoul and other premium varieties globally; one of the world's largest date exporters. Comparable to Medjool Star as a multi-origin, premium Medjoul supplier with strong European retail relationships.
• Desert Valley Date: Mexican Medjool date producer with vertically integrated orchard-to-pack operations and North American/European distribution. Comparable vertically integrated Medjool producer serving overlapping retail customers.
• Atlas Dates (Groupe Al Atlas): Moroccan date producer and exporter (Majhoul variety) competing directly with Medjool Star in the same geography and European retail channels.
• Al Barakah Dates: Saudi Arabian premium date producer and exporter operating own date palm plantations plus packing and cold-storage facilities. Comparable vertically integrated Medjoul/date model with European retail distribution focus.
• King Dates: Saudi Arabian premium date grower and exporter (Medjoul, Ajwa, Sukkari) supplying European retailers. Comparable product mix, packaging range and B2B distribution model to Medjool Star.

Broad incumbents

• Almarai Company: Largest vertically integrated dairy and food company in the world, headquartered in Saudi Arabia with a growing dates portfolio. Comparable as a large-scale food manufacturer and distributor selling premium packaged foods through the same MENA/European retail channels.

Regional players

• Date Palm Developments (DPD): South African Medjool date producer and packer operating own orchards and processing; overlaps with Medjool Star's product and retail-channel model but serves a different geographic footprint.

Emerging players

• Tamar (Tamar Date Industries): Israeli date producer and packer focusing on premium Medjoul and speciality varieties for European export. Comparable product, packaging and retail-channel focus but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medjoolstar
• LinkedInlinkedin.com/company/medjoolstar
• Instagraminstagram.com/medjoolstar

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medjool Star