MEDshop.dk

What MEDshop.dk does

MEDshop.dk ApS is a privately held Danish online retailer of medical equipment, consumables, and clinical supplies, founded in 2003 and headquartered in Odense NV, Denmark. Operating with a lean team of 8 employees, the company runs a multi-country Scandinavian e-commerce platform spanning Denmark (MEDshop.dk), Norway (doktorshop.no), and Sweden (medshop.se), with localized languages, currencies, and free shipping above 1,200 DKK within Denmark. The catalog covers four broad categories — clinical equipment (examination tables, chairs, scales, lighting), consumables (hygiene, wound care, gloves, syringes), medical equipment (stethoscopes, blood pressure monitors, otoscopes, diagnostic devices), and emergency equipment (AEDs, first aid) — alongside branded product lines from 3M Littmann, Heine, HemoCue, HeartSine, Dermlite, and KaWe.

The business model is primarily transactional e-commerce retail, with pricing ranging from approximately 25 DKK for consumables to over 21,000 DKK for high-value diagnostic equipment. Revenue is diversified across retail product sales to both individual healthcare professionals and B2B clinic customers, plus ancillary service streams: a professional installation and 1-year support package (5,400 DKK) for EKG and spirometry systems, laser marking/engraving services for equipment identification, and weekly rental of calibration syringes for spirometer self-testing. B2B customers can access credit terms via CVR registration, and public-sector buyers can purchase via EAN numbers.

The go-to-market is predominantly self-serve e-commerce with phone-based specialist advisory support during business hours, supplemented by content marketing (a 'Gode råd' blog), organic social presence on Facebook and YouTube, email newsletters, and an 'Outstanding' Trustpilot rating (117+ reviews). Operational infrastructure is built on partnerships with GLS (shipping), PBS (payment processing with SSL encryption), and Shoptech Consulting (technical support), allowing the small team to operate a regionally dispersed platform without significant in-house technology headcount.

Name

MEDshop.dk

Legal name

MEDshop.dk ApS

Website

https://medshop.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDshop.dk is a Danish online retailer of medical equipment, consumables, and clinical supplies, founded in 2003 and serving healthcare professionals and clinics across Denmark, Norway, and Sweden via localized e-commerce platforms.

Ownership category

akta.pro rank

Product category

Medical Equipment and Supplies Retail

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical equipment retail
• Medical supplies online
• Clinical equipment
• Diagnostic instruments
• Medical consumables

Headquarters

HQ city

Odense NV

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C/B2B): Retail sale of medical equipment, consumables, and supplies to healthcare professionals and clinics. Products range from low-cost consumables to high-value diagnostic equipment. Both private consumers and business customers (healthcare providers) are served.
2. Professional Services: Installation, demonstration, and support services for clinical software and equipment. Full support packages with installation on computers, staff training, and 1-year online support.
3. Equipment Rental/Leasing: Rental of calibration syringes for spirometers (weekly rental). Leasing options available for larger equipment purchases.
4. Engraving/Marking Services: Laser marking and engraving services for medical instruments and equipment (stethoscopes, otoscopes, blood pressure monitors) with quantity discounts available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MEDshop.dk is an online retailer of medical equipment and supplies serving healthcare professionals and clinics across Scandinavia. The company sells clinical equipment, consumables, diagnostic instruments, and emergency medical gear from brands such as Littmann, HemoCue, Heine, and HeartSine. Value-added services include laser engraving, calibration syringe rental, and professional installation/support packages for diagnostic software and equipment.

Product overview

MEDshop.dk is an online medical equipment and supplies e-commerce platform operating since 2003, serving healthcare professionals in Denmark. The company offers a comprehensive portfolio organized across four main product categories: (1) Klinikinventar (Clinical Equipment) — examination tables, chairs, scales, lighting, microscopes, and clinic furniture; (2) Forbrugsartikler (Consumables) — hygiene products, wound care supplies, gloves, syringes, needles, blood analysis tests, and single-use instruments; (3) Lægeudstyr (Medical Equipment) — stethoscopes (Littmann, Spirit), blood pressure monitors, otoscopes (Heine, KaWe), dermatoscopes (Dermlite), diagnostic equipment including EKG, spirometers, and ultrasound; and (4) Akutudstyr (Emergency Equipment) — first aid supplies, AED/defibrillators (HeartSine), emergency bags, and ventilation equipment. The company also provides value-added services including laser marking for instrument identification, calibration syringe rental, full support packages for diagnostic software installation and training, and a used equipment outlet. Key branded product lines include Littmann stethoscopes (including electronic CORE models with Eko software integration), HemoCue blood analysis systems, Heine diagnostic instruments, and HeartSine AEDs. MEDshop also distributes medical supplies from brands like HemoCue, Plum, and operates across Scandinavian markets with sister sites in Norway and Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Equipment (Klinikinventar)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GLS (Parcel Delivery)coreOthersPrimary shipping partner for package deliveries. Customers can return packages via GLS shops. Return labels can be ordered through Shipmondo portal.
• Shoptech ConsultingcoreTechnology or IntegrationTechnical service provider handling website support and error reporting. Provides technical assistance for website functionality issues.
• PBS (Payment Services)coreTechnology or IntegrationPayment processing partner handling credit card transactions with SSL encryption for secure payments.
• Sparekassen FynminorOthersBank for wire transfers. Account: Registration 0828, Account 0002880369, IBAN: DK7308280002880369, BIC: SWESDK22

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Praxisdienst: German online retailer of medical equipment and supplies targeting doctors and clinics; closely comparable e-commerce-led, multi-category medical supply model to MEDshop's Danish storefront.
• OneMed: Nordic-headquartered medical supplies distributor serving clinics, hospitals, and primary-care providers across the same Scandinavian geographies as MEDshop, with a comparable mix of consumables, devices, and equipment.
• Mediq: European medical device and supplies distributor with direct-to-clinic delivery models, overlapping with MEDshop's clinical equipment, consumables, and home-health categories across multiple European markets.

Broad incumbents

• Henry Schein: Global medical and dental distributor offering an overlapping catalog of clinical supplies, diagnostic equipment, and consumables; broader portfolio and scale make it a broad incumbent against a specialist like MEDshop.
• HARTMANN Group: European medical products company with strong presence in wound care, hygiene, and consumables — categories MEDshop also sells — but operating as a manufacturer with broader geographic reach.
• B. Braun: Global medical device and pharmaceutical company supplying hospitals and clinics with consumables, surgical instruments, and diagnostic products; broader portfolio than MEDshop but overlapping categories.
• McKesson Medical-Surgical: Major US-headquartered medical distributor with an extensive catalog of medical-surgical supplies and equipment; competes broadly in the same product categories but at much greater scale and breadth.
• Medline Industries: Major manufacturer and distributor of medical supplies and clinical solutions serving hospitals and clinics worldwide, with overlapping SKUs in exam-room equipment, gloves, wound care, and diagnostics.
• Cardinal Health: Large diversified healthcare distributor whose medical products segment overlaps with MEDshop's diagnostic equipment, consumables, and clinical supplies categories at a much larger scale.

Regional players

• Mölnlycke Health Care: Swedish-headquartered medical products company specializing in wound care and surgical solutions; a Nordic regional peer with overlapping wound-care and clinical supply categories but a different business model (manufacturer-led).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MedshopDk
• Facebookfacebook.com/MEDshop.dk
• LinkedInlinkedin.com/company/medshop-dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDshop.dk