What Middle East Engineering & Trading co. MEETCO does

Middle East Engineering & Trading Co. (MEETCO) is a privately held Egyptian engineering and trading company founded in 1979, headquartered in Cairo with a secondary office in Alexandria. The company operates as an authorized distributor and qualified panel builder for Schneider Electric Egypt, and additionally distributes products from JUMO Germany, Fermax (partner since 1992), Siemens, ATESS, AVEVA, El-Sewedy, Hensel, and other international brands sourced from Spain, Germany, Austria, China, and Turkey. Its product portfolio spans eight categories: low-voltage electrical panels (MCC, Power Factor, ATS), industrial automation (PLCs, VSDs, HMIs, PID controllers), sensors and IoT, water technology, light current solutions (intercoms, access control, KNX, CCTV), cables and accessories, IT and networking, and solar energy solutions including energy storage and EV chargers.

MEETCO operates a 4000 m2 factory for assembling type-tested electrical panels certified to IEC, UL, and CSA standards under Schneider Electric authorization, providing both hardware distribution and certified panel manufacturing. Its go-to-market is sales-led B2B with direct engagement via a Request Quote channel, targeting industrial verticals (food and beverage, metal, pharmaceutical, oil and gas, plastics, chemicals, ship-building), commercial and residential buildings (smart home, banking, hospitals, data centers), water and wastewater treatment, and energy systems. The company complements product sales with engineering and integration services covering inspection, consultation, system integration, installation, commissioning, and after-sales support.

Revenue is generated through four streams: hardware distribution and importation (spare parts, electrical products, house appliances), agency/commission income on behalf of international manufacturers, engineering and integration services, and electrical panel manufacturing. Pricing is quote-based and not publicly disclosed. The company positions itself as a single-source turnkey partner for industrial automation, building management, water technology, and energy efficiency in Egypt, with measurable customer outcomes claimed at up to 30% energy savings via VSDs, 20% waste reduction in pharma/F&B, and 20% energy reduction in water treatment.

Name

Middle East Engineering & Trading co. MEETCO

Legal name

Middle East Engineering & Trading Co.

Website

https://meetco.com.eg

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

MEETCO is a Cairo-based, family-held Egyptian engineering and trading firm founded in 1979, operating as an authorized Schneider Electric distributor and qualified panel builder. It delivers industrial automation, electrical distribution, water technology, and solar/energy storage solutions to industrial, commercial, and residential customers across Egypt.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution and Importation: Importation and distribution of electro-mechanical spare parts, electrical industry products, and house appliances. Acts as agents and importers from Spain, Germany, Austria, China and Turkey.
2. Agency/Commission Revenue: Acts as an agent for many companies throughout the world, earning commission on sales facilitated through agency relationships with international manufacturers.
3. Engineering and Integration Services: Provides inspection, consultation, system integration, installation and commissioning services for building automation solutions.
4. Electrical Panel Manufacturing: Established a new factory (4000 m2) for assembling electrical panels including MCC, Power Factor, ATS, and industrial automation panels under Schneider Electric authorization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MEETCO is an authorized Egyptian distributor, importer, and system integrator for international electrical, automation, and instrumentation brands led by Schneider Electric. It sells and integrates low-voltage electrical panels, industrial automation components, sensors and IoT devices, water technology solutions, building automation systems, cables and accessories, IT networking products, and solar/energy storage solutions, while operating a 4000 m2 certified factory for electrical panel assembly.

Product overview

MEETCO is an engineering and trading company established in 1979, serving as an authorized distributor, importer, and agent for international companies from Spain, Germany, Austria, China, and Turkey. The product portfolio operates as a multi-category industrial offering centered on electrical distribution (low voltage panels, MCC, power factor, ATS), automation (PLCs, VSDs, HMI, sensors), water technology (analytical sensors, control panels, drives), building automation (intercoms, access control, KNX, CCTV, lighting), infrastructure (cables, IT networking), and renewable energy (solar solutions, energy storage). The company also operates as a qualified panel builder for Schneider Electric, assembling electrical panels in a 4000 m2 factory. Products are sourced from brand partners including Schneider Electric, JUMO Germany, Fermax, Siemens, ATESS, Elswedy, Hensel, and others, with MEETCO providing integration, installation, and after-sales services.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Voltage Electrical Panels

Quantifiable outcome

• Variable Speed Drive systems help businesses save up to 30% on energy costs
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ATESScoreTechnology or Integration · 1 January 2024Partnership with Atess, a prominent Chinese company specializing in Energy Storage Systems (ESS), Phase Hybrid Inverters, Batteries, and DC/AC EV chargers. MEETCO aims to bring ATESS solutions to the Egyptian market and contribute to Egypt's energy transition.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorMEETCO is an Official Distributor and Qualified Panel Builder for Schneider Electric in Egypt. They are authorized to manufacture low voltage electrical panels and industrial automation panels under Schneider Electric Egypt's authorization. This is their primary strategic partnership.
• JUMOcoreTechnology or IntegrationLong-term successful cooperation with JUMO Germany for cutting-edge sensors and instrumentation including pH, ammonia, free chlorine, and redox conductivity sensors. JUMO provides precision measurement technology for water technology and industrial automation applications.
• FermaxmajorChannel Partner/ Reseller/ DistributorPartnership with Fermax for advanced intercom systems including analog, digital, and IP options with audio and video functionalities. MEETCO has been a Fermax partner since 1992.
• SiemensmajorChannel Partner/ Reseller/ DistributorPartnership with Siemens for motors, variable speed drives, and soft starters for water technology and industrial applications. Siemens products complement Schneider Electric offerings.
• Hensel ElectricminorChannel Partner/ Reseller/ DistributorPartnership with Hensel Electric for solar components including combiner boxes and protection devices.
• El-Sewedy ElectricmajorChannel Partner/ Reseller/ DistributorPartnership with El-Sewedy for cables including high-quality Cat6 cables and industrial plugs and sockets (Pratika series) for Egyptian market.
• ElkoepminorChannel Partner/ Reseller/ DistributorPartnership with Elkoep for specialized electrical products and solutions.
• QuadritaliaminorChannel Partner/ Reseller/ DistributorPartnership with Quadritalia for specialized electrical and automation solutions.
• EliosminorChannel Partner/ Reseller/ DistributorPartnership with Elios for specialized electrical solutions in the Egyptian market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens: Global industrial automation and electrical equipment major that is also a MEETCO partner. Siemens competes with Schneider Electric in the same categories (VSDs, motors, automation) and shares comparable authorized distribution/channel partner models in MENA.
• Legrand: Global specialist in electrical and digital building infrastructure, including wiring devices, cable management, and KNX-based building automation — overlapping with MEETCO's light current and building automation solutions portfolio.
• Rockwell Automation: Global industrial automation leader with PLCs, drives, sensors, and panel solutions. It competes with Schneider Electric and Siemens for the same industrial automation projects MEETCO serves in Egypt.
• Schneider Electric: MEETCO's primary principal and brand partner. Schneider Electric is the global leader in energy management and industrial automation; MEETCO functions as its authorized distributor and panel builder in Egypt, mirroring the broader incumbent's product portfolio.
• ABB: Global leader in electrification, motion, and process automation offering low-voltage panels, drives, motors, and industrial instrumentation — directly overlapping with MEETCO's product portfolio across industrial automation and electrical distribution.
• Eaton: Global power management company producing electrical panels, motor control, drives, and power distribution components that directly overlap with MEETCO's panel-building and electrical distribution offerings in MENA.

Emerging players

• WAGO: German specialist in interconnection and automation technology (terminal blocks, controllers, I/O systems). WAGO serves industrial automation niches that overlap with MEETCO's PLC, I/O, and panel integration activities.

Others

• Rittal: Global manufacturer of enclosures, power distribution, and climate-control solutions for industrial panels. Rittal is a key supplier ecosystem participant whose enclosures are widely used in certified panel building similar to MEETCO's 4000 m2 operation.
• Phoenix Contact: German manufacturer of industrial automation, connection, and interface solutions. Phoenix Contact is a key ecosystem supplier whose components are commonly used in MCC and industrial automation panels similar to those MEETCO assembles.

Regional players

• Elsewedy Electric: Egypt's largest integrated electrical solutions provider, active in cables, electrical equipment, transformers, and power solutions. MEETCO is already an El-Sewedy distribution partner for cables, while Elsewedy competes in adjacent electrical solutions segments in Egypt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/middle-east-engineering-trading-co-meetco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middle East Engineering & Trading co. MEETCO