MEGA Tierernährung

What MEGA Tierernährung does

MEGA Tierernährung GmbH & Co. KG is Germany's largest poultry compound feed manufacturer, producing approximately 1.2 million tonnes of feed annually across five German production facilities located in Rechterfeld (Lower Saxony, headquarters), Cloppenburg, Eberswalde, Haldensleben, and Straubing. Founded in 1972 by Paul Wesjohann and now in its third generation of family ownership under the PHW-Gruppe, the company is fully vertically integrated as the captive feed supplier for the PHW-Gruppe's WIESENHOF poultry operations, serving approximately 1,000 independent partner farmers plus open-market customers. Product lines cover four core poultry species—broilers/chickens, turkeys, ducks, and laying hens—delivered through multi-phase feeding programs (up to six phases for turkeys) with age-adapted formulations.

Production technology centers on feed milling and mixing with hydrothermal treatment for pathogen elimination, black-white separation between raw material and finished goods zones, and an in-house feed laboratory equipped with whole-grain NIR analytics for real-time raw material and finished product quality control. The company has held multiple international certifications since 2015, including GMP+ FSA, GMP+ Feed Responsibility Assurance (the world's first sustainable poultry feed certification in 2015), VLOG (GMO-free), KAT, pastus+, QS, A-Futter, and ProTerra (first compound feed company certified for ProTerra soymeal trade in 2024). Since Q2 2022, MEGA has maintained deforestation-free supply chains for soy and palm oil.

MEGA generates revenue through B2B contract sales of compound feed, delivered via its wholly-owned logistics subsidiary MEGA Logistik & Service GmbH and contract carriers operating under MEGA quality management standards. Distribution is direct to enterprise-scale poultry farmers, with no disclosed public pricing. The GTM is sales-led, employing external poultry consultants (Geflügelfachberater) across Germany supported by regional sales assistants and headquarters account managers. A new feed mill under construction in Skwierzyna, Poland (groundbreaking July 2025, target Spring 2027, ~150,000 tonnes/year capacity) signals geographic expansion through subsidiary MEGA Polska Sp.z o.o. (founded 2007).

Name

MEGA Tierernährung

Legal name

MEGA Tierernährung GmbH & Co. KG

Website

https://mega-tierernaehrung.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

MEGA Tierernährung is Germany's largest poultry compound feed manufacturer, producing approximately 1.2 million tonnes annually across five German facilities. As a wholly-owned subsidiary of the family-owned PHW-Gruppe, it supplies age-adapted feed for broilers, turkeys, ducks, and laying hens to approximately 1,000 integrated partner farmers.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Broiler (Meat Chicken) Feed (AFADACAA), Grower Feed (Poultry Grow-out) (AFADACAI), Finisher Feed (Poultry Finishing) (AFADACAJ), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD)

Keywords

• Poultry compound feed
• Animal nutrition manufacturing
• Broiler feed production
• Laying hen feed
• Turkey feed

Headquarters

HQ city

Visbek (Rechterfeld)

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Poultry Feed Production and Sales: MEGA Tierernährung generates revenue through the production and sale of compound feed for poultry (chickens/broilers, turkeys, ducks, laying hens) to approximately 1,000 partner farmers within the PHW-Gruppe and on the open market. The annual production volume is approximately 1.2 million tonnes of mixed feed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MEGA Tierernährung manufactures and sells compound feed exclusively for poultry — including broilers, laying hens, turkeys, and ducks — across five production sites in Germany with annual production of approximately 1.2 million tonnes. The company supplies approximately 1,000 partner farmers within the PHW-Gruppe (WIESENHOF brand) and free-market poultry farmers, using age-adapted multi-phase feeding programs with strict quality control via in-house NIR analytics and hydrothermal treatment.

Product overview

MEGA Tierernährung is Germany's leading poultry feed manufacturer, producing approximately 1.2 million tonnes of compound feed annually across five German facilities. The company's product portfolio centers on four core poultry feed lines: Hähnchen- / Broilerfutter (chicken/broiler feed) with starter, grower, and finisher phases; Entenfutter (duck feed) using a 3-phase system; Putenfutter (turkey feed) with a comprehensive 6-phase feeding program; and Legehennenfutter (laying hen feed) covering pullet rearing through lay. All products feature age-adapted formulations with precisely balanced vitamins, minerals, and trace elements, supplied to approximately 1,000 partner farmers within the PHW Group's WIESENHOF brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Hähnchen- / Broilerfutter (Chicken / Broiler Feed) Age-adapted compound feed formulations for chickens and broilers, covering all production phases from starter through finisher, designed to support intestinal flora development, skeletal growth, and feed conversion efficiency. Supplied to commercial poultry farmers within the PHW-Gruppe and on the free market.
• Entenfutter (Duck Feed) Three-phase compound feed program for ducks — starter feed, grower feed, and finisher feed — optimized for feed acceptance, skeletal development, and muscle formation. Supplied to commercial duck producers.
• Putenfutter (Turkey Feed) Six-phase compound feeding program for turkeys (P1-P6) with differentiated nutrient levels, feed structures, and additives across starter, growth, and finisher phases to optimize gut health, vitality, and growth performance. Supplied to commercial turkey producers.
• Legehennenfutter (Laying Hen Feed) Comprehensive compound feeding program for pullet rearing and laying hens with age-specific formulations including rearing feed, pre-lay feed (Vorlegefutter), and multi-phase laying period feed with laying meals (Legemehle) for uniform feed intake and egg production performance. Supplied to commercial egg producers.

Quantifiable outcome

• 1.2 million tonnes annual poultry feed production capacity
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RTRS (Round Table Responsible Soy)coreOthers · 1 January 2014MEGA Tierernährung became a member of RTRS in 2014, contributing to responsible soy sourcing standards for poultry feed production.
• ProTerra FoundationcoreOthers · 1 January 2014MEGA Tierernährung joined the ProTerra network in 2014. Since March 2024, MEGA became the first certified compound feed company for trading ProTerra soy meal (Stage II). ProTerra certification supports deforestation-free and responsible soy sourcing.
• PHW-Gruppe (Parent Company)coreOthersMEGA Tierernährung is a wholly-owned subsidiary of the PHW-Gruppe, a family-owned company (now in third generation) operating in agriculture, nutrition, and health. PHW-Gruppe includes WIESENHOF (leading German poultry brand), alternative protein businesses, and related subsidiaries.
• MEGA Polska Sp.z o.o.coreOthersPolish subsidiary established in 2007, distributing poultry compound feed to Polish farmers including PHW subsidiaries Drobimex and Bomadek. New feed mill under construction in Skwierzyna (groundbreaking July 2025, target Spring 2027).
• MEGA Logistik & Service GmbHcoreOthersWholly-owned logistics subsidiary founded in 1993, handling feed deliveries to partner farmers. Operates fleet including 2 E-Lkw, 2 Bio-LNG trucks, and 1 Bio-CNG truck (as of 2025-2026). All transport under MEGA quality management standards.
• Lebens- und Arbeitsgemeinschaft Sonnenhof e.V. (Deindrup)minorOthersSocial-therapeutic facility where people with different abilities live and work based on anthroposophical principles. MEGA supports this organization as part of its social responsibility ('Verantwortung für Mensch, Tier & Umwelt').
• RASTA Vechta (Basketball Club)minorGTM or Marketing PartnerMEGA Tierernährung sponsors RASTA Vechta basketball team through promotional campaigns including an Easter 2026 lottery (2 tickets to BBL game vs. Basketball Löwen Braunschweig).

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• ForFarmers: Largest feed producer in Europe, headquartered in the Netherlands, with a significant poultry feed portfolio across Germany, Netherlands, Belgium, Poland, and the UK. Closely comparable to MEGA in product mix, pan-European footprint, and integrated supply chain orientation.
• De Heus Animal Nutrition: Dutch-headquartered global animal feed company with strong presence in poultry feed across Europe, Asia, and Africa. Comparable to MEGA's vertically-integrated service model and growing Central/Eastern European footprint, including Poland.
• Deutsche Tiernahrung Cremer: One of Germany's largest compound feed manufacturers (Deuka and Nordkraft brands), producing feed for poultry, cattle, and pigs across multiple German sites. Directly comparable to MEGA in German feed manufacturing scale, customer base, and product mix.
• AGRAVIS Raiffeisen: Germany's leading agricultural cooperative and a major producer of compound feed including poultry feed, with nationwide milling and distribution. Comparable to MEGA as a German-headquartered feed manufacturer serving both cooperative members and open-market customers.
• Vilofoss (DLG Group): Danish-owned premix and specialty feed company operating across Europe, including poultry and other livestock. Comparable to MEGA in the European compound and specialty feed market, particularly in Northern Europe and the German-speaking region.

Broad incumbents

• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco (SHV Holdings), offering compound feed, premixes, and specialty nutrition across livestock and poultry. Comparable to MEGA as a broad incumbent in compound feed with deep R&D, though operating across many species and geographies rather than poultry-only.
• ADM Animal Nutrition: Global agribusiness with a sizable animal nutrition and feed business, including poultry feed and premix solutions across Europe. Comparable to MEGA in poultry feed manufacturing but as a much broader agricultural conglomerate with grain origination and processing at scale.
• Cargill Animal Nutrition: Global animal nutrition and feed business of Cargill, producing compound feed and feed additives across all major livestock and poultry categories. Comparable to MEGA in poultry feed but as a broad incumbent spanning protein sourcing, premixes, and digital services.

Regional players

• HaGe Nord (Hauptgenossenschaft Nord AG): Northern German agricultural cooperative producing compound feed for poultry, cattle, and pigs. Comparable to MEGA in German poultry feed manufacturing and farmer customer base, though more regional in its footprint.
• Veronesi Holding: Italian integrated poultry and feed producer operating compound feed mills serving its own poultry supply chain (AIA brand) and third-party customers. Comparable to MEGA in the vertically integrated poultry-feed model, though primarily serving the Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mega_tierernaehrung
• LinkedInlinkedin.com/company/mega-tierern%C3%A4hrung

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEGA Tierernährung