MEGGLE Serbia | MEGGLE Srbija

What MEGGLE Serbia | MEGGLE Srbija does

MEGGLE Serbia (MEGGLE Srbija d.o.o.) is a Kragujevac-based dairy processing subsidiary of the German MEGGLE Group GmbH, established in 2011 after acquiring the former Mladost dairy factory. The company operates a single-site facility spanning over 22,500 m² in central Serbia, processing approximately 40 million liters of fresh cow milk annually sourced from a network of around 400 Serbian dairy farms. It produces and distributes over 100 dairy SKUs into the Serbian retail grocery channel, the food service and hospitality channel, and wholesale export markets covering Bosnia and Herzegovina, Montenegro, Croatia, Romania, Bulgaria, Austria, Germany, Russia, and the UAE.

The product portfolio spans core dairy categories, including long-life UHT milk (2.8% and 3.2% fat), kefir, ayran, whey drinks, sour cream, cooking cream, premium butter (82% milk fat), cheese spreads, antipasti, marinated peppers in cream, and flavored fermented drinks under the DRINK ME! sub-brand. In 2022, MEGGLE Serbia completed a €20 million investment cycle that added a new-generation SIG aseptic filling line, lifting production capacity by approximately 50% and enabling extended-shelf-life packaging. The facility holds HACCP, HALAL, and IFS certifications, supporting food safety compliance and access to Muslim-majority export markets. The company has also built out a plant-based sub-brand (MEGGLE VEGAN) covering oat-based cooking cream alternatives and vegan mascarpone substitutes, alongside premium positioned sub-brands such as Alpinesse and Feine Butter.

MEGGLE Serbia's revenue model rests on packaged dairy product sales through retail grocery (its dominant channel), food service and hospitality distribution (anchored by a February 2024 cooperation agreement with Silbo for trade and hospitality distribution), and cross-border wholesale to regional and EU markets. The company benefits from intangible assets tied to the parent MEGGLE brand (founded in 1887), access to group-level scale (the parent processes roughly 750 million liters annually across operations in 47 countries), and supply chain integration with approximately 400 contracted Serbian dairy farms. Pricing is not publicly disclosed, the company operates as a privately held limited liability entity, and no revenue figures have been disclosed in the available material.

Name

MEGGLE Serbia | MEGGLE Srbija

Legal name

MEGGLE Srbija d.o.o.

Website

https://meggle.rs

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MEGGLE Serbia is a Kragujevac-based dairy processing subsidiary of German MEGGLE Group, producing 100+ dairy SKUs from 40 million liters of annual milk input for Serbian retail, food service, and exports across nine countries.

Ownership category

akta.pro rank

Product category

Dairy Products Manufacturing

NAICS

Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Milk Kefir & Cultured Dairy Drink Production (AFAFAHAC), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Dairy products manufacturing
• UHT long-life milk
• Fermented dairy drinks
• Butter and cream products
• Plant-based dairy alternatives

Headquarters

HQ city

Kragujevac

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy Products Sales: MEGGLE Serbia generates revenue through the manufacture and sale of dairy products including milk, kefir, sour cream, cooking cream, butter, cheese spreads, and extended shelf-life products. The company also imports a smaller assortment from sister companies across Europe. Products are sold through retail grocery stores, food service/hospitality, and export channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

MEGGLE Serbia manufactures and distributes a portfolio of over 100 dairy products including long-life (UHT) milk, kefir, sour cream, cooking cream, premium butter, cheese spreads, antipasti, peppers in cream, baguettes, and plant-based vegan alternatives. Products are made from approximately 40 million liters of fresh cow milk sourced annually from about 400 Serbian farmers and sold through retail, food-service, and export channels across Serbia, the Balkans, the EU, Russia, and the UAE.

Product overview

MEGGLE Serbia is a traditional dairy company and subsidiary of the MEGGLE Group, operating as a single-product food manufacturer with a diverse portfolio of over 100 dairy products. The core offering spans liquid dairy (long-life milk in various fat contents), fermented products (kefir, ayran, whey drinks), cream products (sour cream and cooking cream in multiple fat percentages), butter (Premium, Alpinesse, and Feine Butter lines), cheese spreads (Classic and Crème Blanche), and specialty products (Antipasti, Peppers in Cream, Baguette). The company also offers plant-based alternatives under a dedicated VEGAN sub-brand including creme and cooking cream alternatives. Products are distributed in practical packaging with extended shelf life and sold throughout Serbia with exports to regional and EU markets.

Differentiator

Problem solved

Functional benefit

Brands

• Alpinesse: Premium butter spread brand with variants including Classic and Salted, marketed as perfectly spreadable directly from the fridge.
• MEGGLE VEGAN
• Feine Butter
• DRINK ME!
• Creme Patisserie

Products and services

• MEGGLE Long Life Milk
• MEGGLE Kefir
• MEGGLE Sour Cream (Kisela pavlaka)
• MEGGLE Cooking Cream (Pavlaka za kuvanje)
• MEGGLE Premium Butter
• MEGGLE Alpinesse Butter
• Feine Butter
• MEGGLE Vegan Line
• MEGGLE Creme Cuisine
• MEGGLE Creme Patisserie
• MEGGLE Coffee Creamer
• MEGGLE Antipasti
• MEGGLE Peppers in Cream (Paprika u pavlaci)
• MEGGLE Baguette
• MEGGLE Cheese Spreads
• MEGGLE Ayran
• MEGGLE Whey Drink (Surutka)
• DRINK ME! Flavored Fermented Milk

Quantifiable outcome

• Over 150 workers employed and approximately 400 farmers collaborating with the company

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SilbocoreChannel Partner/ Reseller/ Distributor · 14 February 2024MEGGLE Serbia and Silbo signed a cooperation agreement for distribution and wholesale of MEGGLE dairy products in trade and hospitality sectors in Serbia. The agreement established Silbo's role in taking over the distribution of MEGGLE's dairy assortment in the Serbian market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Imlek: Imlek is the leading Serbian dairy processor, producing milk, yogurt, sour cream, butter, and cheese spreads for the domestic market and the wider region. It is MEGGLE Serbia's most direct domestic competitor, operating with similar product categories, retail channels, and export ambitions across the Balkans.
• Dukat: Dukat is the leading Croatian dairy processor (acquired by Lactalis) producing milk, fermented dairy, and cheese for Croatia and the wider Balkans region. It directly competes with MEGGLE Serbia in export markets like Croatia, Bosnia, and Montenegro across overlapping product categories.
• Mlekara Subotica: Mlekara Subotica is a long-established Serbian dairy producer with a broad portfolio of fresh milk, yogurt, sour cream, and cheese products serving the Serbian domestic market. It is a domestic peer competing for the same retail shelves and foodservice customers as MEGGLE Serbia.

Broad incumbents

• Lactalis: Lactalis is the world's largest dairy company and owns Dukat and other Balkan dairy assets, giving it dominant scale in fluid milk, cheese, and butter across Serbia and neighboring markets. It is a broad incumbent that overlaps with MEGGLE Serbia's product mix through its regional subsidiaries but operates at significantly larger scale and broader portfolio.
• Danone: Danone is a global dairy and plant-based leader with strong positions in yogurt, fermented dairy, and plant-based beverages across Europe, including through brands like Activia and Alpro. It competes with MEGGLE Serbia in both traditional dairy (kefir, sour cream, yogurts) and the vegan/plant-based category where MEGGLE is expanding.
• Arla Foods: Arla Foods is a Danish-Swedish dairy cooperative and one of Europe's largest dairy processors, producing butter, milk, yogurt, and cheese for retail and foodservice across multiple European markets. It is a broad incumbent comparable to MEGGLE Serbia through its cooperative farmer base (analogous to MEGGLE's 400-farm supply), European branded dairy portfolio, and export-driven model.
• Müller Milk & Ingredients: Müller is a major German dairy company and a fellow MEGGLE Group competitor in the broader German and European dairy market, producing UHT milk, butter, and dairy desserts. It is comparable as a German-speaking-market dairy incumbent with similar product categories and UHT processing capabilities.
• FrieslandCampina: FrieslandCampina is a Dutch dairy cooperative and one of the world's largest dairy processors, with strong positions in fluid milk, yogurt, and dairy desserts across Europe. It is a broad incumbent comparable to MEGGLE Serbia through its dairy processing scale, branded consumer dairy portfolio, and European export reach.

Others

• Savencia Fromage & Dairy: Savencia is a French specialty dairy group focused on cheese, butter, and dairy ingredients with European and global operations. It is an adjacent peer relevant to MEGGLE Serbia through its premium butter (Alpinesse, Feine Butter) and specialty cheese spread product lines and shared emphasis on branded dairy value-added categories.

Emerging players

• Alpro (Danone): Alpro is the leading European plant-based beverage and dairy-alternative brand owned by Danone, with deep penetration in oat, soy, and almond-based drinks and creams. It is an emerging-player peer for MEGGLE Serbia's VEGAN line, competing head-to-head in the same plant-based categories MEGGLE is entering with oat-based cremes and spreads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meggle-srbija-d-o-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEGGLE Serbia | MEGGLE Srbija