Silbo
Silbo is a Belgrade-based Serbian multi-temperature food distributor founded in 1995, serving 9,000+ retail outlets and the HoReCa channel with 1,500+ SKUs from 100+ international brands, supported by 302 vehicles and 50,000+ pallet positions.
- Company typePrivate
- Founded1995
- HeadquartersBelgrade
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Silbo does
Silbo is a Serbian food distribution company headquartered in Belgrade, founded in 1995, that operates multi-temperature (frozen, fresh, and ambient) distribution to over 9,000 retail points of sale and the HoReCa channel across Serbia. The company distributes 1,500+ SKUs on behalf of more than 100 international FMCG principals, including Vandemoortele, AiA, Giovanni Rana, Froneri, and the Wudy/Landessa/Ennstal portfolio. Silbo also operates a dedicated logistics subsidiary, Silbo Logistics, giving it control over its own fleet of 302 multi-temperature vehicles and 50,000+ pallet positions of cold storage. The technology stack disclosed is operational rather than analytical: proprietary SkyTrack™ fleet management and a warehouse management system (WMS) for order intake, picking, and delivery scheduling.
The business model is transaction-fee B2B distribution: Silbo purchases from principals (or acts as an exclusive distributor), holds inventory across temperature zones, and sells onward to retailers and HoReCa customers on order, earning a margin between buy and sell prices plus distribution service fees. Go-to-market is multi-channel, covering modern retail (hypermarkets and supermarkets), traditional trade (small grocery), and HoReCa accounts, with principals gaining market access in exchange for shelf placement, marketing cooperation, and exclusive distribution rights. Recent capital allocation — a €9M EBRD facility and a €6M CO2 cold-storage expansion — points to deepening of cold-chain capacity and working-capital scale-up rather than category diversification away from food distribution.
Strategically, Silbo is positioning itself as a technology-enabled national distributor (DSD-plus-cold-chain) rather than a traditional wholesale player, evidenced by TV co-marketing campaigns (Wudy, Landessa), new product launches (Cipiripi Fruti Squeeze, AiA Aequilibrium expansion), and the addition of premium international principals. The combination of 30 years of operating history, owned fleet and cold storage, and a multi-category brand portfolio constitutes the core competitive position; the firm has not disclosed any material AI capability, and growth signals are concentrated in physical-asset expansion and principal onboarding rather than software or data-product moves.
Silbo firmographics
Firmographics- Name
- Silbo
- Legal name
- SILBO d.o.o.
- Website
- https://silbo.rs
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Silbo is a Belgrade-based Serbian multi-temperature food distributor founded in 1995, serving 9,000+ retail outlets and the HoReCa channel with 1,500+ SKUs from 100+ international brands, supported by 302 vehicles and 50,000+ pallet positions.
- Ownership category
- akta.pro rank
Silbo industry classification
Industry- Product category
- Food Distribution Services
- NAICS
- Refrigerated Warehousing and Storage (493120), Warehousing and Storage (493)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Food & Beverage (Non-Pharma Cold/Chilled/Frozen) (TLAIALAI)
Keywords
Where Silbo is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Silbo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Distribution and Logistics Services: Revenue generated through distribution and logistics services, acting as a full-service distributor for food products across frozen, fresh, and ambient categories. Earns margins on product distribution and logistics services to retail and HoReCa customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Silbo product offering
Product offeringCore offering
Silbo is a Serbian food distribution and logistics company that delivers integrated distribution and sales services for more than 1,500 frozen, fresh, and ambient food SKUs across Serbia, reaching over 9,000 retail locations and HoReCa outlets. Its wholly-owned subsidiary Silbo Logistics provides complementary road transport, multi-temperature warehousing, finishing and adjustment, and customs brokerage services to food and FMCG clients requiring frozen, chilled, or ambient logistics.
Product overview
Silbo is a Serbian food distribution and logistics company with over 30 years of experience, offering an integrated platform of services that combines distribution and sales of consumer goods with comprehensive logistics solutions. The core offering includes Silbo Logistics (road transport, storage, customs brokerage, finishing and adjustment) and Distribution and Sales (food products in frozen, fresh, and ambient categories). Key technology products include the SkyTrack™ tracking system and Warehouse Management System (WMS). The company serves over 9,000 retail locations and offers specialized HoReCa distribution with over 1,000 items. Recent infrastructure investments include a EUR 6 million CO₂ cold storage facility expanding capacity by 8,000 pallet positions.
Differentiator
Problem solved
Functional benefit
Brands
- Silbo Logistics: An independent company specialized in integrated logistics services for demanding clients seeking frozen, chilled, and ambient food product logistics.
Products and services
- Silbo Logistics Independent company specialized in integrated logistics services for sophisticated and demanding clients seeking food products in frozen, chilled, and ambient conditions. Provides road transport, storage, finishing and adjustment, and customs brokerage services.
- Distribution and Sales Food distribution services across Serbia covering over 1,500 items in the consumer goods segment, focused on frozen, fresh, and dry food products. Serves more than 9,000 retail locations including major chains, local stores, traditional shops, and HoReCa sector.
- HoReCa Distribution Program Specialized distribution program for hotels, restaurants, bars, pizzerias, bakeries, and pastry shops offering over 1,000 items across three temperature regimes (frozen up to -22°C, fresh 0-4°C, dry 10-22°C). Includes Italian cheeses, delicacies, wines, and Belgian chocolate.
- Domestic Transport Fast and secure domestic transport ensuring timely delivery of products from central warehouses to retail locations across Serbia. Operated with a fleet of 302 transport vehicles equipped with the latest technology.
- International Transport International road transport connecting foreign suppliers with central warehouses and distribution points in Serbia, integrated with the SkyTrack™ system for shipment tracking and transparency.
- Storage Services Multi-temperature warehousing in Belgrade with three temperature regimes: frozen (up to -22°C), fresh (0-4°C), and dry (10-22°C). Modern warehouse complex registered for export and re-export to CEFTA countries, featuring energy-efficient CO₂ refrigeration.
- Finishing and Adjustment Services Product finishing and customization services including repackaging, labeling, forming commercial packages, and promotional sets. Includes product adaptation to market needs and specific client requirements.
- Customs Brokerage Complete freight forwarding and customs brokerage covering all legal and financial aspects including representation, guarantees, institution mediation, documentation preparation, and certificates and attestations.
Companies that use Silbo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Silbo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Silbo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- VandemoortelecoreEuropean food ingredients and frozen products manufacturer. Silbo distributes Vandemoortele products in the Serbian market through distribution and logistics partnerships.
- AiA (Wudy)coreItalian meat products brand. Silbo distributes AiA/Wudy products including hot dogs and meat snacks across Serbian retail and HoReCa channels.
- GavrilovićcoreCroatian meat processing company. Silbo distributes Gavrilović meat products in Serbia as a regional distribution partner.
- PaladincoreItalian food brand. Silbo distributes Paladin products in the Serbian market.
- ZanetticoreItalian dairy and cheese products brand. Silbo distributes Zanetti products across Serbian retail channels.
- Giovanni RanacoreItalian fresh pasta manufacturer. Silbo distributes Giovanni Rana fresh pasta products in Serbia.
- JoyacoreItalian confectionery and snacks brand. Silbo distributes Joya products in the Serbian market.
- CaputocoreItalian flour and bakery products brand. Silbo distributes Caputo products to bakeries and HoReCa in Serbia.
- CarrarocoreItalian beverage brand. Silbo distributes Carraro coffee and beverage products in Serbia.
- FronericoreIce cream and frozen foods manufacturer. Silbo distributes Froneri ice cream and frozen products across Serbian retail.
- Majstor i MargaritaminorSerbian pizza restaurant chain. HoReCa partner receiving food product distribution from Silbo.
- BosiljakminorSerbian restaurant. HoReCa partner receiving food product distribution from Silbo.
- Pizzeria Di KarpizziminorSerbian pizzeria. HoReCa partner receiving food product distribution from Silbo.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Silbo competitors and assessment
Company assessmentDirect peers
- METRO Cash & Carry Serbia: Operates METRO/Velpro wholesale and cash & carry food distribution in Serbia, directly competing with Silbo for HoReCa and independent retailer accounts with a comparable multi-category assortment and B2B sales-led model.
- Orbico: Leading Central and Eastern European distribution and brand management company handling international FMCG principals; competes with Silbo for premium brand distribution mandates across the Western Balkans.
Broad incumbents
- Atlantic Grupa: Croatian FMCG conglomerate with regional brand portfolio and integrated distribution across the Western Balkans; comparable in scale, multi-category food distribution, and brand-building capability.
- Podravka: Croatian food company with broad regional distribution of branded food products; overlaps with Silbo's HoReCa and retail channels across former Yugoslav markets.
- Strauss Adriatic: Regional arm of Strauss Group distributing branded coffee, dairy and food products across the Adriatic region; competes for shelf space and HoReCa distribution in Serbia and neighboring markets.
- Ahold Delhaize Serbia: Operates large-format retail chains in Serbia (formerly Delta Maxi) with growing private label and direct sourcing; competes with Silbo by disintermediating distributors for its own private label volumes.
- SPAR Serbia: International retail chain operating supermarkets and hypermarkets in Serbia with in-house distribution centers; competes for retail customer accounts and increasingly for B2B distribution.
- Lidl Serbia: Discount retailer with rapidly expanding Serbian footprint and aggressive private label strategy; pressures Silbo's retail principals and increasingly sources directly, bypassing distributors.
Regional players
- Delta Holding (DISKONT/D Max): Largest Serbian retail and distribution conglomerate operating DISKONT, D Max and Tempo cash & carry; competes with Silbo in retail and B2B food distribution within Serbia.
- Konzum: Largest Croatian retailer with operations in the Western Balkans; comparable in regional food distribution scale and multi-category assortment, providing cross-border competitive context for Silbo's CEFTA ambitions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Silbo social profiles
Digital presenceSilbo compliance and trust
Trust signalCompliance4 records
Silbo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silbo leadership team
Management profileNumber of profiles
Silbo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silbo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silbo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silbo
What does Silbo do?
Silbo is a Serbian food distribution and logistics company that delivers integrated distribution and sales services for more than 1,500 frozen, fresh, and ambient food SKUs across Serbia, reaching over 9,000 retail locations and HoReCa outlets. Its wholly-owned subsidiary Silbo Logistics provides complementary road transport, multi-temperature warehousing, finishing and adjustment, and customs brokerage services to food and FMCG clients requiring frozen, chilled, or ambient logistics.
Is Silbo a public or private company?
Silbo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silbo founded?
Silbo was founded in 1995. It employs 101 to 250 people.
Where is Silbo based?
Silbo is headquartered in Belgrade.
How does Silbo make money?
One revenue line is on record: distribution and Logistics Services.
Who are Silbo's main competitors?
Direct peers on record are METRO Cash & Carry Serbia and Orbico. Broad incumbents are Atlantic Grupa, Podravka, Strauss Adriatic, Ahold Delhaize Serbia, SPAR Serbia and Lidl Serbia. Regional players are Delta Holding (DISKONT/D Max) and Konzum.
Does Silbo have an API?
No public API is recorded for Silbo.
What industry is Silbo in?
Silbo's product category is Food Distribution Services. Its primary akta.pro industry code is TLAIALAI, Food & Beverage (Non-Pharma Cold/Chilled/Frozen). Its NAICS code is 493120 and its SIC code is 5140.