MéGO!

What MéGO! does

MéGO! is a French social-purpose SARL founded in 2017 in Saint-Divy, Brittany, by Bastien Lucas and Andrianina Lucas, operating in the niche of cigarette butt collection and recycling. The company runs a hazardous-waste treatment facility authorised under ICPE 2790 and certified ISO 14001, using a patented depollution process that employs rainwater in a closed-loop H2O system, followed by rotary mechanical sorting. The cleaned cellulose acetate is then thermo-compressed into a proprietary material called PlastiGO!, which is fabricated into urban furniture (ashtrays, benches, seats), pocket ashtrays, and co-developed products such as knives and signage.

MéGO! monetises through three streams: one-time sales of PlastiGO! urban furniture and pocket ashtrays to municipalities and enterprises; recurring collection and recycling subscriptions; and event-based cendrier rentals. Pricing is custom and not publicly listed. Distribution is executed via a national concessionnaire network and partnerships with ESAT (social-inclusion work structures), embedding the company in the French social economy.

The firm holds ESUS (Entreprise Solidaire d'Utilité Sociale) accreditation and is referenced in the Alcome eco-organisation catalog, which qualifies its offering for EPR-funded public procurement. Customer references include the cities of Landerneau, Bain-de-Bretagne, Cancale, and Sables-d'Olonne, alongside enterprise and event-segment buyers. As of latest disclosure the company has 13 employees, has not raised institutional funding, and operates at small SME scale.

Name

MéGO!

Legal name

SARL MéGO!

Website

https://me-go.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MéGO! is a French social-purpose SME founded in 2017 in Brittany that collects, depollutes, and recycles cigarette butts into proprietary PlastiGO! urban furniture and pocket ashtrays, selling to municipalities, enterprises, and event organisers via a national concessionnaire network.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Divy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sale of Urban Furniture (Cendriers, Fauteuils, Bancs): One-time sale of urban furniture (ashrays, armchairs, benches) made from recycled cigarette butts via PlastiGO! material. Products sold with optional personalization (stickers). Includes consignment model for PlastiGO! plates at end of life (starting one year after installation). Target customers: local authorities, enterprises, public spaces.
2. Sale of Pocket Ashtrays (Cendriers de Poche): Sale of pocket ashtrays made from recycled butts and spectacle frame waste. Available in standard or personalized versions (color and rear logo). Free personalization for orders above 1,000 units. Products assembled in partnership with social inclusion structures (ESAT, EA). Revenue partially donated (5% of pocket ashtray CA) to Terres Océanes association.
3. Collection and Recycling Service: Recurring service for collecting used cigarette butts from client sites (businesses, local authorities). In Brittany, MéGO! teams collect directly; elsewhere via carrier partners and concessionnaires/ESATs. Includes real-time tracking via Pro account. Can also service existing client-owned ashray installations.
4. Cendrier Rental (Events): Rental of ashray units for events, available on the Brittany territory against a security deposit. One-time 'éco-retour' (eco-return) collection service also available for events without long-term commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MéGO! collects, depollutes, and recycles cigarette butts through a patented H2O closed-loop rainwater-based process, transforming the depolluted material into PlastiGO! composite used to manufacture urban furniture (benches, armchairs, ashtrays) and pocket ashtrays. The company sells these products and provides recurring collection/recycling services to businesses, local authorities, and event organizers across France.

Product overview

MéGO! is a company specializing in the collection and recycling of cigarette butts, transforming them into urban furniture and pocket ashtrays through a closed-loop process. The product portfolio consists of three main categories: (1) Urban ashtrays (Cendriers urbains) including Cendrier City, Cendrier Colonne, Cendrier Évolution, Cendrier Évolution 2, Cendrier Mural, and Cendrier Vote; (2) Urban furniture (Fauteuils et bancs) including Fauteuil 2 places, Banc 2 places, and Assis-debout; and (3) Pocket ashtrays (Cendrier de poche). All furniture products are made from recycled cigarette butts using the proprietary PlastiGO! material. The company also offers collection services, awareness campaigns, and sells equipment to businesses, event organizers, and municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• PlastiGO!: Proprietary thermo-compressed material made from recycled cigarette butts, used to manufacture urban furniture and pocket ashtrays.
• Eco-retour
• Éco Action Plus

Products and services

• Cendrier Vote A wall-mounted urban ashtray made of galvanized steel with a recovery bin, stainless steel extinguishing grid, secured with a triangular key, and available in wall or pedestal mounting. Offered in multiple colors (Beige, Gray, Black, Orange, Pale Green). For local authorities, enterprises, and public spaces.
• Cendrier Mural A wall-mounted ashtray with satin-finished stainless steel structure and galvanized steel inner recovery bin, secured with a triangular key and fixed to wall in 2 or 4 anchoring points. For local authorities, enterprises, and public spaces.
• Cendrier Évolution 2 An optimized, more robust urban ashtray featuring a stainless steel structure with waterproof galvanized steel inner tube, secured with a triangular key and floor-fixed in 3 anchoring points. Designed for intensive use in public spaces.
• Cendrier Colonne A column-style ashtray with galvanized steel structure and galvanized steel recovery bin, secured with key and floor-fixed in 4 anchoring points. Large capacity design for busy public areas.
• Cendrier City A simple, effective ashtray with stainless steel structure and waterproof galvanized steel inner tube, designed for harmonious integration in sheltered areas. Available in Black/gray and Orange/white colors.
• Cendrier Évolution A modern design urban ashtray with steel structure and waterproof galvanized steel inner tube, secured with triangular key, floor-fixed in 3 anchoring points, designed to withstand intensive use.
• Banc 2 places A simple and practical 2-seater bench with steel structure and 4 PlastiGO! plaques made from 25,000 recycled cigarette butts. Suitable for waiting areas or shared moments. Plaques are consigned at end of life. REACH-certified material.
• Fauteuil 2 places A welcoming 2-seater armchair with 4mm steel structure and 4 PlastiGO! plaques composed of 25,000 recycled cigarette butts. Plaques are consigned at end of life. REACH and POP-certified material.
• Assis-debout A compact and functional standing-sitting bench for high-traffic areas, with steel structure and PlastiGO! plaques made from 8,000 recycled cigarette butts. Plaques are consigned at end of life.
• Cendrier de poche A pocket ashtray made from recycled cigarette butts and eyeglass frame scraps, manufactured in France by ESAT/EA social inclusion partners. Features hermetic seal, washable, lightweight (~30g), reusable, holds up to 15 cigarette butts. Customizable with logo from 1,000 units. 5% of revenue donated to Terres Océanes.
• Collection and Recycling Service Recurring service for collecting used cigarette butts from client sites (businesses, local authorities). Delivered directly by MéGO! teams in Brittany and via carrier partners and concessionnaires/ESATs elsewhere. Includes real-time tracking via Pro account. Can also service existing client-owned cendrier installations.
• Cendrier Rental for Events (Éco-retour) Rental of cendrier units for events, available in the Brittany territory against a security deposit. One-time éco-retour (eco-return) collection service available for events without long-term commitment, plus on-site awareness animations and post-event recycling reporting.

Quantifiable outcome

• 88% less CO₂ emissions compared to classic incineration of cigarette butts
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, key, secondary and minor.

• Eco Action PluscoreStrategic or Co-development Partner · 1 January 2017Eco Action Plus is a company founded by MéGO! founders Bastien and Andrianina Lucas in 2011, prior to MéGO!. It collects and recycles office waste in Brittany. MéGO! refers Eco Action Plus to businesses as an additional service for office waste beyond cigarette butt collection. Both companies share the same founding team and are part of the same group.
• Surfrider Foundation EuropekeyStrategic or Co-development PartnerMéGO! partners with Surfrider Foundation for beach cleanup events and environmental awareness campaigns. Joint initiatives include the 'Défi Plastique — 2H pour l'Océan' event co-organized with Océanopolis. MéGO! recycles all cigarette butts collected during Surfrider-organized cleanups.
• Océanopolis BrestkeyStrategic or Co-development PartnerMéGO! participates in Océanopolis's 'Défi Plastique — 2H pour l'Océan' event (largest ocean protection event in Brittany). At the 5th edition, 1.2 tonnes of waste including 8 kg of butts were collected in 2 hours. MéGO! recycles all collected butts.
• The Clean ProjectkeyStrategic or Co-development PartnerThe Clean Project is an eco-citizen festival combining sports, culture, and environmental cleanup. MéGO! has been a partner from the beginning, recycling all cigarette butts collected during The Clean Project's cleanup events and aiming to set a world record for butt collection.
• PécabsecondaryStrategic or Co-development PartnerPécab is a Breton company that designs signage from recycled local waste materials. In collaboration with MéGO!, Pécab created the storefront signage for Café Frida in Brest using recycled cigarette butt material supplied by MéGO!. This project demonstrates eco-design and circular economy principles.
• L'Antre du VikingsecondaryStrategic or Co-development PartnerL'Antre du Viking is a Breton artisan cutlery brand. MéGO! partnered with them to create a unique knife with a handle made from recycled cigarette butts, demonstrating circular economy applications beyond urban furniture. The knife is sold at 100 euros HT.
• Cotentin FiltrationsecondaryStrategic or Co-development PartnerCotentin Filtration, founded by Sébastien Vrac, developed the 'Dépollu Mer' device that captures micro-waste from rainwater runoff before it reaches oceans. A portion of the Dépollu Mer structure is manufactured using recycled cigarette butt material from MéGO!, creating a circular pollution-solution link.
• Alcome (Éco-organisme)keyGTM or Marketing PartnerAlcome is the French eco-organism responsible for managing cigarette butt waste. MéGO! has been referenced in Alcome's catalog with two ashray models (CM10 and CHR), making these products eligible for public financing by local authorities under Alcome's financing program.
• ESAT Les Genêts d'OrcoreImplementation/ SI/ Consulting PartnerESAT Les Genêts d'Or is a social institution employing people with disabilities. MéGO! partners with them for gluing stickers on products, providing meaningful work and social inclusion. This exemplifies MéGO!'s social enterprise mission.
• SEVE (Structure d'Insertion)secondaryImplementation/ SI/ Consulting PartnerSEVE is a social insertion organization. MéGO! partners with SEVE and other Enterprises Adaptées (EA) for assembling pocket ashtrays, providing employment and social inclusion opportunities for people with disabilities or those distanced from the job market.
• Fédération des Buralistes ParisminorChannel Partner/ Reseller/ DistributorListed among MéGO! concessionnaires and partners. Tobacconists serve as a distribution and collection point for cigarette butt recycling services in the Paris region.
• Terres OcéanesminorGTM or Marketing PartnerTerres Océanes is a beach and ocean preservation association. MéGO! donates 5% of pocket ashtray sales revenue to support Terres Océanes' coastal cleanup missions, aligning commercial activity with environmental action.

Scale indicators10 records

Expansion highlights6 records

Broad incumbents

• Waste Management Inc. Waste Management Inc. is the largest US waste services provider with growing recycling and specialized waste streams. While primarily US-focused, its size and capability to enter niche waste streams make it a benchmark broad incumbent.
• Veolia: Veolia is one of the largest environmental services groups globally, with broad hazardous and industrial waste management operations across France. It overlaps with MéGO! as a potential acquirer or partner for municipal hazardous-waste contracts.
• Suez: Suez (now part of the Suez-Veolia structure) operates extensive waste collection and recycling services in France. As a broad incumbent, it competes for municipal solid-waste contracts where MéGO!'s cigarette butt service is positioned.

Direct peers

• TerraCycle: TerraCycle operates branded cigarette butt and smoking-waste recycling programs in multiple countries, collecting butts from public bins and upcycling the material. It is the most globally recognized direct peer to MéGO! in cigarette butt recycling.

Others

• Surfrider Foundation Europe: Surfrider Foundation Europe is a long-time MéGO! partner for beach cleanups and cigarette butt collection events. As an NGO stakeholder in the cigarette-butt-pollution conversation, it shapes market awareness that benefits MéGO!.
• Alcome: Alcome is the French eco-organism responsible for cigarette butt waste under EPR rules. It is both a regulatory gatekeeper and a key GTM enabler — referencing MéGO! products enables municipal financing — making it a critical ecosystem partner rather than a competitor.
• Eco Action Plus: Eco Action Plus is a Brittany-based office-waste recycler founded in 2011 by the same co-founders (Bastien and Andrianina Lucas) as MéGO! It is the sister company that MéGO! refers clients to for broader office-waste services.

Emerging players

• Cypher Environmental: Cypher Environmental has been active in cigarette butt and industrial filter recycling, developing depollution technologies comparable to MéGO!'s H2O process. Both focus on turning butts into reusable composite materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m%C3%A9go

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MéGO!