Groupe MEHRANGARH

What Groupe MEHRANGARH does

Groupe MEHRANGARH is a French mission-driven communication group founded in 1988 in Besançon by Patrick Faivre, now headquartered primarily in Lyon with a distributed team across Besançon, Rennes, Menton, Biarritz, Toulouse, and Grenoble. The group operates through five wholly-owned complementary agencies — Aster Production (audiovisual and experiential production including VR, AR, video mapping, 2D/3D animation), BigBang Communication (strategic communication, brand strategy, visual identity, and digital content), Imag'in (packaging design and in-store activation), Kineka (catalogues, print, and corporate campaigns), and Wild-touch — delivering four integrated service domains: brand strategy and branding, product communication and operational activation, corporate and institutional communication, and audiovisual and experiential production.

The business model is project-based professional services, generating revenue from consulting fees for brand strategy, communication planning, and production services spanning packaging design, corporate catalogs, motion graphics, and immersive experiences. The group employs 25 permanent staff with over 70% recruited through its internship/apprenticeship pipeline, and accesses a scalable production network of more than 1,500 intermittent audiovisual workers managed by Director of Audiovisual Production Issman El Hairache. Underlying technology includes traditional design, digital production, and audiovisual tools, with stated interest in AI, apps, and custom digital solutions as supporting capabilities rather than core differentiators.

The client portfolio spans enterprise brands (Maison Guerlain, Schneider Electric, Groupe SEB, Tefal, Michelin, Lagostina, Jøtul, Clairefontaine, Maped, KERANOVE, GERFLOR, Venturi, PinkLady, WonderGrip) alongside government and institutional clients (Ville de Paris, Grand Paris Grand Est, Sytral Mobilités, Aéroports de Lyon, Auvergne-Rhône-Alpes, CEA Grenoble). In 2020 the group formally adopted the French Société à Mission status, embedding social and environmental objectives in its corporate charter, with a favorable third-party audit opinion issued in 2026. Distribution is consultative, relationship-based sales targeting enterprise and government accounts across France, supported by a content marketing program anchored on a portfolio showcase, the LOOK magazine, LinkedIn, and YouTube.

Name

Groupe MEHRANGARH

Legal name

Mehrangarh

Website

https://mehrangarh.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe MEHRANGARH is a French mission-driven communication group operating five integrated agencies that deliver brand strategy, packaging, corporate communications, and audiovisual production services to enterprise brands and government institutions across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Communication Consulting: Project-based consulting fees for brand strategy, communication planning, and creative services
2. Production Services: Fees for audiovisual production, packaging design, digital production, and experiential content creation

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Groupe MEHRANGARH is a French communication group that delivers brand strategy and branding, product communication and operational activation (including packaging design), corporate and institutional communication campaigns, and audiovisual and experiential production (institutional videos, motion design, 2D/3D animation, VR, AR, video mapping, and experiential event design). The group operates through four complementary wholly-owned agencies — Aster Production, BigBang Communication, Imag'in, and Kineka (plus Wild-touch) — serving major French enterprises (Guerlain, Schneider Electric, Groupe SEB, Michelin, Tefal) and public institutions (Ville de Paris, Grand Paris Grand Est, Auvergne-Rhône-Alpes).

Product overview

Groupe MEHRANGARH is a mission-driven communication group composed of four complementary agencies: Aster Production (audiovisual and experiential production), BigBang Communication (strategic communication and branding), Imag'in (packaging design), and Kineka (communication and catalogues). The group offers four core service domains: brand strategy and branding, product communication and operational activation, corporate and institutional communication, and audiovisual and experiential production. The portfolio includes 48 creative works spanning digital, visual identity, retail operations/sceneography, packaging, and video projects for clients including Guerlain, Schneider Electric, Groupe SEB, Tefal, and Michelin.

Differentiator

Problem solved

Functional benefit

Brands

• LOOK Magazine: A periodic publication of the Mehrangarh group featuring stories about the company's clients and activities.

Products and services

• Brand Strategy & Branding Services Brand strategy and visual identity services for French enterprises and institutions, including brand audit, positioning, platform development, naming, storytelling, signature creation, logotype design, graphic charter, and strategic communication plan development.
• Product Communication & Operational Activation Product positioning, packaging design, graphic identity for product universes, naming, commercial activation and in-store marketing, and creation of marketing support materials (catalogues, product sheets, POS displays, social media content, video) for consumer goods companies.
• Corporate & Institutional Communication Corporate and institutional communication services including awareness campaigns, informational campaigns, promotional campaigns, editorial content creation, and design/production of print, digital, and video communications for enterprises and public institutions.
• Audiovisual & Experiential Production Audiovisual production and experiential content services, including institutional videos, advertising films, event videos, motion design, 2D/3D animation, reports and interviews, radio spots, immersive content creation (VR, AR, video mapping), and experiential event scenography, delivered via subsidiary Aster Production and a network of 1,500+ intermittent workers.

Quantifiable outcome

• More than 70% of team members hired following internship or apprenticeship
• +1 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aster ProductioncoreOthersAudiovisual production company within the Mehrangarh group, specializing in institutional, advertising, and event videos, as well as immersive content creation.
• BigbangcoreOthersStrategic communication consulting agency within the group, focusing on brand strategy, campaigns, and digital communication.
• Imag'incoreOthersPackaging design agency within the group, specializing in product packaging, brand identity for product ranges, and in-store activation.
• KinekacoreOthersCommunication agency within the group specializing in catalogs, print materials, digital content, and marketing support.
• Wild-touchminorOthersListed as part of the group's agencies in the LOOK magazine publication.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Chose: Independent French creative communication agency of comparable boutique scale, offering brand strategy, advertising creative, and digital content for enterprise clients in France. Directly comparable mid-market positioning to Mehrangarh's BigBang and Aster subsidiaries.
• Rosa Paris: French independent creative agency focused on advertising, brand, and content for enterprise clients. Closely matches Mehrangarh's boutique full-service creative positioning.
• Brainsonic: French independent content and brand engagement agency working with enterprise clients on content marketing, brand platforms, and creative campaigns. Comparable size and content-led offering to Mehrangarh's strategy and digital work.
• Australie.GAD: Independent French creative agency group combining advertising, branding, and digital capabilities for major French brands. Closely matches Mehrangarh's mid-sized, multi-disciplinary French boutique model.
• W&Cie: Independent French creative agency combining advertising, design, and content capabilities. Comparable boutique French agency targeting large enterprise and institutional clients.
• Romance Agency: French independent creative agency offering advertising, brand, and digital services to enterprise clients. Similar size and positioning to Mehrangarh with overlapping French blue-chip clientele.
• Herezie Group: Independent French creative agency serving large French and international brands across advertising, brand strategy, and digital. Comparable boutique-independent French creative house competing for the same enterprise mandates.

Broad incumbents

• Publicis Groupe: Global French advertising and communications holding company with full-service creative, media, digital, and data capabilities across markets. Defines the upper bound of competitor scale versus Mehrangarh's boutique offering.
• Havas: Major French-headquartered global advertising and communications group offering creative, media, health, and production services at scale. Competes with Mehrangarh for the same large French enterprise and institutional clients.
• BETC Paris: Flagship French creative agency within the Havas network, serving major French and global brands with advertising, brand strategy, and integrated campaigns. Represents the scaled holding-company competitor Mehrangarh competes against for top French accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKvo1wqSlh8DXTqb30uVVMQ
• LinkedInlinkedin.com/company/groupe-mehrangarh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe MEHRANGARH