What Mehrwert München e.V. does

Mehrwert München e.V. is a Munich-based registered association (eingetragener Verein) operating as a cooperative marketing network rather than a traditional operating company. Founded in 2010 and headquartered at Freibadstr. 30, the organization aggregates more than 25 independent marketing specialists — covering SEO, video production, web development, photography, design, social media, branding, corporate communications, and AI-enabled marketing — under a single member-driven brand (also doing business as Mehrwert München and MWM). The association is governed by a volunteer board led by 1st Chair Cornelia Weileder, with Florian Rauchenberger as Member Coordinator and Dr. Carl Stolze as Treasurer, supported by a small core staff of approximately six people.

The organization's core offerings consist of membership-based access to the network, monthly Netzwert-Treffen networking meetings held at the 'Mein Arbeitstraum' co-working space, premium thematic events (such as the 2026 'Vertrieb und Neukundengewinnung' program), a marketing blog and Branchentipps knowledge platform, and member-only digital infrastructure including a Nextcloud-based Member Cloud and an Engagement App. Underlying technology is light: the platform runs on WordPress with Nextcloud for internal collaboration, and there is no proprietary software product, API, or SDK. Member companies — including MunichMarketing (Oliver Weber), typneun Designagentur, NEOs Onlinemarketing, Independent Light GmbH, and Studio 9 GmbH — each retain their own client relationships and service stacks.

Revenue mechanics are correspondingly modest. The association generates income through recurring annual membership fees from network members and per-event participation fees of 25 EUR charged to external guests at both regular monthly meetings and premium events (catering included). Members attend for free. Customer concentration is structurally low because the buyer base is the membership roster and event attendees rather than corporate marketing clients; clients of the underlying member firms are not parties to the association's revenue. Geographic scope is restricted to Munich/Bavaria, and there are no external investors, parent entities, or institutional backers indicated in the available material.

Name

Mehrwert München e.V.

Legal name

Mehrwert München e.V.

Website

https://mehrwert-muenchen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mehrwert München e.V. is a Munich-based registered association operating a cooperative marketing network of 25+ independent specialists who deliver combined marketing services to businesses via membership and monthly networking events.

Ownership category

akta.pro rank

Product category

Marketing Services Network

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Marketing services network
• Professional member association
• Marketing consulting collective
• Cooperative marketing network
• Business networking events

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: Revenue generated through annual membership fees from marketing professionals and businesses joining the network. Membership provides access to the collaborative network, referrals, and exclusive member resources.
2. Event Revenue: Premium events are free for members but cost 25 EUR for external guests. Regular network meetings also charge 25 EUR participation fee to cover catering costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mehrwert München e.V. is a cooperative marketing network of 25+ independent marketing specialists in Munich who collectively offer full-service marketing capabilities including SEO, web development, video production, photography, design, social media, and corporate communications. Members collaborate on client projects while the association organizes monthly networking meetings (Netzwert-Treffen) and premium specialist events to foster connections and knowledge exchange within the regional marketing community.

Product overview

Mehrwert München e.V. is a cooperative marketing network/association consisting of over 25 independent marketing specialists and business owners based in Munich, Germany. Rather than a unified software product, the organization functions as a 360° marketing network offering complementary services through its member professionals. The portfolio includes expertise in SEO, web development (including TYPO3), video production, photography, graphic design, social media, corporate communication, AI/machine learning, quality management, and sales consulting. The organization provides networking events (Netzwert-Treffen), premium educational events, a marketing blog with practical tips, and member-only platforms including a cloud service (Nextcloud) and engagement app. Services are delivered collaboratively through member companies rather than as a monolithic product.

Differentiator

Problem solved

Functional benefit

Products and services

• Mehrwert München Marketing Network (cooperative marketing services) A cooperative network of over 25 marketing specialists offering services including SEO, web development, video production, photography, design, social media, corporate communication, and sales consulting. Designed for businesses seeking comprehensive marketing expertise without the overhead of a full-service agency.
• Netzwert-Treffen (Monthly Networking Meetings) Monthly networking meetings held in Munich where marketing professionals and business owners connect, share knowledge, and discuss marketing trends. Each meeting includes presentations and 45-second elevator pitches by attendees. Participation costs 25 EUR per person to cover catering.
• Premium Events (e.g., Vertrieb und Neukundengewinnung) Specialized premium events on specific marketing topics, featuring expert speakers and workshops. Free for members; 25 EUR for external guests; includes dinner and drinks.
• Marketing Blog / Branchentipps Content platform featuring practical marketing tips, industry insights, and expert articles from network members covering topics such as animation, audio, AI, SEO, social media, video, and website development. Industry tips (Branchentipps) are available to members through the member login.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Independent Light GmbHminorOthersPhotography and video production company led by member Leonie Spitzauer-Peintner. Team of 6 employees plus freelancers. Specializes in product photography, interior photography, architecture photography, industrial photography, 360-degree product photography, still lifes, and video production. Uses generative AI in workflows.
• Studio 9 GmbHminorOthersSubsidized investment consulting firm led by member Christian Hinreiner, operating under the brand 'Fördergeld-Shop' and 'fördergeld.org'. Specializes in identifying and securing government subsidies for digitization and innovation projects.
• DER SOCIAL MEDIA BERATER (Joe Rankl)minorOthersSocial media consulting practice led by member Joe Rankl. Specializes in social media content production, short videos, AI tools, and content marketing for clients across platforms including TikTok and LinkedIn.
• MunichMarketing (Oliver Weber)coreOthersOnline marketing consultancy led by Oliver Weber, who serves as the organization's c/o address contact. Specializes in SEO, SEA, GEO consulting, and business development positioning. Hosts network meetings at their location.
• typneun Designagentur (Stefan Manhart)minorOthersDesign agency led by member Stefan Manhart in Freising. Full-service design including analysis, planning, concept development, design, and implementation.
• NEOs Onlinemarketing (Prof. Dr. Alexander Lutz)minorOthersOnline marketing agency led by Prof. Dr. Alexander Lutz. Team includes AI experts, data scientists, web developers, and online marketing specialists. Founded 2004.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• XING (New Work SE): XING is the dominant German-language professional networking platform with event and group features. It serves as a broader, digital substitute for the in-person networking that Mehrwert München provides, with a much larger scale.
• BNI (Business Network International) Germany: BNI is the world's largest business networking organization with structured referral-based chapter meetings. BNI Germany operates regional chapters following a similar logic to Mehrwert München's Netzwert-Treffen — paid membership, regular meetings, referral-driven growth — but at vastly greater scale and with a broader professional base beyond marketing.
• Deutscher Marketing Verband (DMV): The German Marketing Association is the national umbrella organization for marketing professionals, with regional chapters and events. It competes for the same member profile as Mehrwert München but at a national scale and with a more corporate orientation.

Others

• Gründen in München / Munich Startup Network: Munich Startup is the regional startup ecosystem platform with events, networking, and matching services. It is adjacent: same Munich geography, same entrepreneurial target audience, but oriented toward tech-startups rather than marketing services.
• IHK München (Munich Chamber of Commerce): The IHK München is the regional chamber of commerce serving Bavarian businesses. While not a marketing network, it serves the same SME and Mittelstand client base and hosts industry events and networking that overlap with Mehrwert München's target audience.

Regional players

• typneun Designagentur: A Freising-based design agency led by Stefan Manhart, a member of Mehrwert München. typneun competes directly in the Munich-area design market and is simultaneously a member and a peer of the network.
• Munich Marketing (Oliver Weber): Run by Oliver Weber, who is the c/o contact and SEO/SEA specialist for Mehrwert München. MunichMarketing is a single-specialist competitor in the same Munich market, offering overlapping online marketing services and even hosting Mehrwert München's networking events.

Emerging players

• Werbeagentur-Netzwerk München (regional agency collectives): Various informal Munich agency collectives offer pooled marketing services without the association overlay. They are partial peers — they offer the same referral-network benefits to clients but without the formal e.V. structure, member events, or content platform.
• CreativeMornings Munich: CreativeMornings is a global breakfast lecture series for creative professionals with a Munich chapter. It is comparable as a community-led, event-driven creative community with similar Top-of-Funnel content marketing strategy, though it is free and non-membership-based.

Direct peers

• Marketing Club München: Marketing Club München is a Munich-based marketing professional association running events, networking, and education for marketing practitioners. It is the most direct local analogue to Mehrwert München e.V., though it tends to be more corporate/enterprise-oriented and larger in legacy membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MehrwertMuenchen
• LinkedInlinkedin.com/company/mehrwert-muenchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehrwert München e.V.