NEOs Onlinemarketing

What NEOs Onlinemarketing does

NEOs Onlinemarketing (legal name: Die NEOs – Webentwicklung & Onlinemarketing) is a Munich-based sole proprietorship founded in 2004 by Prof. Dr. Alexander Lutz. The company operates as a digital business consultancy and online marketing agency serving German SMEs, mid-market firms, and select government/educational institutions. Its service portfolio spans WordPress and WooCommerce web development, SEO optimization, strategy consulting (centered on its proprietary OMaS — Online-Marketing-Strategie workshop framework), and event-driven engagements such as free website checks and paid analyses. The agency also operates two physical offices (Unterhaching HQ and Feldkirchen-Westerham satellite) and supports a regular podcast, 'digital meets reality.'

The firm's underlying technology stack is WordPress-centric (NeoFold 2.0 framework, 50+ custom plugins) with Google Analytics and Google Ads integration. In 2024 the company extended into AI services with Nova, a local/on-premise AI solution built on Google's Gemma 4 model, offering knowledge systems, assistants, and agentic workflows positioned for GDPR-compliant, sovereign deployments. Nova complements rather than replaces the agency's professional services revenue, which remains the primary economic engine.

The business model is professional services–led with project-based pricing and direct B2B sales targeting regional SMEs. Productized entry points (free website check, €299 extended analysis, €99 mirroring service) feed workshop and full-service conversions. Go-to-market blends consulting-led outreach, networking communities (Mehrwert München, BNI, Münchner Bauforum), content marketing, podcasting, and event keynotes. The firm has no external funding, no disclosed revenue, and is wholly founder-owned and operated.

Name

NEOs Onlinemarketing

Legal name

Die NEOs – Webentwicklung & Onlinemarketing, Inhaber: Prof. Dr. Alexander Lutz

Website

https://die-neos.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

NEOs Onlinemarketing is a Munich-based digital marketing agency founded in 2004, offering WordPress/WooCommerce web development, SEO, and online-marketing-strategy consulting primarily to German SMEs, mid-market firms, and select government and educational institutions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Web development services
• AI consulting solutions
• Website analytics services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Development & Relaunch Services: Project-based website development and relaunch services using WordPress. Includes technical implementation, design integration, content creation, and ongoing optimization. Services provided include complete website creation, redesign, and modernization.
2. Online Marketing Consulting: Strategy consulting services including OMaS workshops, SEO strategy workshops, and ongoing marketing consultation. The agency provides data-driven analysis and planning for online marketing campaigns.
3. Website Analysis Services: Free website checks and paid website analysis services (299 EUR). Analysis covers technology, content, user experience, and online marketing aspects.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

NEOs Onlinemarketing is a Munich-based digital marketing agency that provides web development (WordPress/WooCommerce), SEO optimization, online marketing strategy consulting, and website analysis services to SMEs in Germany. The firm also offers a proprietary local AI solution called Nova (powered by Gemma 4) for GDPR-compliant enterprise AI deployments, and conducts strategy workshops (OMaS and SEO Kickoff) to help clients convert website visitors into paying customers.

Product overview

NEOs Onlinemarketing is a Munich-based online marketing agency (founded 2004) providing a portfolio of services rather than a unified software product. Their core offerings include: Nova (a local AI solution based on Gemma 4 for enterprise AI deployment), WordPress/WooCommerce web development, SEO services (website checks, kickoff workshops), and the OMaS strategic marketing workshop. The agency also produces content via their 'digital meets reality' podcast. The services are delivered as consulting and implementation engagements rather than a SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nova: Local AI solution offered by NEOs for on-premise AI deployments, knowledge systems, and enterprise agents.
• digital meets reality

Products and services

• Nova Nova is NEOs' proprietary local AI solution that provides frontier-level AI capabilities for customer systems. It enables businesses to deploy modern AI features including knowledge systems, assistants, and agentic workflows on-premise, ensuring GDPR compliance and data sovereignty. Built on Gemma 4 open-source model with RAG capabilities.
• Website-Check (Free) A free website analysis service that evaluates technical aspects, content quality, user experience, and online marketing positioning. Identifies improvement areas for SEO and user engagement. Used as a lead-generation entry point.
• Website-Analyse (Paid) Extended paid website analysis (299 EUR) providing comprehensive examination of website performance, technical setup, content, UX, and marketing potential with detailed findings and recommendations.
• SEO-Kickoff Workshop A 4-hour workshop to develop optimization strategies for content, keyword expansion, product promotion, and user experience improvement.
• OMaS Online-Marketing-Strategie Workshop Online-Marketing-Strategie workshop that analyzes market data, technical requirements, content needs, and advertising messages to develop comprehensive online marketing strategies. NEOs' proprietary workshop methodology combining analysis with strategy development.
• WordPress Web Development Custom WordPress website development including database solutions, information portals, and corporate websites with security concepts, technical currency, and SEO optimization. Includes complete website creation, redesign, and modernization.
• WooCommerce Development Development and integration of WooCommerce online shops, including system merging, database migration, and dev/live server synchronization for e-commerce businesses.
• Website Mirroring/Testing Service Fixed-price (99 EUR) service for creating a test copy of a WordPress website to test updates without affecting the live site.

Quantifiable outcome

• 850% traffic increase and 56x Google impressions growth in 6 months (Büroart case study)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Christian Koeenen GroupminorGTM or Marketing Partner · 1 November 2024Professor Dr. Alexander Lutz delivered the keynote at the Christian Koeenen Technologietag in both German and English sessions, followed by press interviews, factory tour, and networking with partners.
• Interlink Space OperationsminorGTM or Marketing Partner · 1 June 2024Professor Dr. Alexander Lutz delivered the keynote at the Interlink Space Operations Kick-Off Day for their Interlink Innovation Hub in Starnberg region, followed by press talks and networking with entrepreneurs.
• CB Bank StraubingminorStrategic or Co-development Partner · 1 March 2013System partnership established in March 2013 with CB Bank in Straubing, strengthening the agency's network in the financial sector.
• Searchmetrics (now Conductor)coreTechnology or Integration · 1 July 2012Strategic partnership as Searchmetrics Sapphire Partner in South Germany from July 2012. The agency worked with the leading SEO software solution and rose to Sapphire Partner level - achieved by only five agencies in Germany. Partnership provided SEO training and tools for client services. Contact: Constantin Bohn and Patric Liebold.
• Münchner BauforumminorGTM or Marketing Partner · 1 September 2011Honorary membership in Münchner Bauforum jointly with K_05 advertising agency. Developed new CI and technically implemented the website with member area. Marketing agencies normally cannot become members, making this membership special.
• Mehrwert MünchencoreGTM or Marketing Partner · 1 March 2010Alexander Lutz founded and leads the 360-degree marketing network 'Mehrwert München' with approximately 12 other marketing professionals. The network evolved into a self-managed association. The agency holds workshops at this location and uses the network for referrals and knowledge sharing.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• SEO-Küche: German SEO and digital marketing agency targeting SMEs with similar service offerings (SEO, content marketing, web development). Comparable in size, geographic focus on DACH region, and customer segment (mid-market companies seeking online visibility).
• Cyperfection: German digital agency specializing in SEO, content marketing, and digital strategy for B2B and B2C clients. Comparable service portfolio, similar mid-market client focus, and similar standing within the German digital agency landscape.
• Aufgesang: German SEO, content marketing, and digital analytics consultancy serving B2B and SME clients. Directly comparable in service portfolio (SEO strategy, content marketing, web analytics) and enterprise-segment focus similar to NEOs' SME base.
• TOWA Digital: German digital agency offering web development, SEO, and online marketing services. Similar scale, comparable service offerings, and overlapping customer segments in the SME market.
• m.i.k. IT-Dienstleistungen: Munich-based digital agency offering web development, SEO, and online marketing services to regional SMEs. Direct competitor in the same geographic market with overlapping service offerings and comparable client segment focus.

Broad incumbents

• diva-e Digital Value Enterprise: Large German digital transformation agency with 600+ employees offering end-to-end digital services including WordPress/WooCommerce development, SEO, and digital strategy. Overlaps with NEOs across multiple service lines but operates at significantly larger scale with broader geographic coverage.
• Jung von Matt: Major German creative and digital agency network with offices across DACH. While differing in scale and creative-led positioning, JvM competes for digital marketing and digital transformation budgets from similar enterprise clients in the German market.
• Scholz & Volkmer: Established German digital agency offering web development, UX design, and digital strategy. Larger and more institutional than NEOs but competes for similar enterprise digital projects and brand-driven engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLhdrN1NHsIKE4pSl3X2kYbbMyJQJ_bQS5
• LinkedInlinkedin.com/company/die-neos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEOs Onlinemarketing