Meinderts Wergea B.V.

What Meinderts Wergea B.V. does

Meinderts Wergea B.V. is a family-owned agricultural and construction machinery dealer headquartered in Wergea, Friesland, Netherlands, operating since 1921. The company sells, services, and rents equipment from multiple complementary brands — Fendt tractors, Schuitemaker/Veenhuis forage wagons and manure handling equipment, Kuhn implements, Takeuchi mini and midi excavators, and ZeroGrazer self-loading wagons imported from Ireland — serving dairy farmers, agricultural contractors, municipalities, and groundworks companies across Friesland and the northern Netherlands. Its service offering extends beyond equipment sales to include workshop repairs, winter maintenance programs, used machinery resale, and equipment rental, functioning as a one-stop mechanization partner for the regional agricultural value chain.

The business generates revenue primarily through one-time equipment sales (new and used agricultural and construction machinery), supported by recurring service and maintenance contracts, usage-based rental income, and parts supply. Pricing is not publicly disclosed; customers engage directly with the sales team for quotes. Distribution is regionally focused through a single headquarters location augmented by an active social media presence, a content-rich website showcasing recent deliveries, field demonstration events, and personal direct-contact sales. The company has historically influenced product development — notably playing a role in the design improvements that made the Schuitemaker Rapide the best-selling forage wagon in the Netherlands — and operates a rebuild program that re-equips older Schuitemaker machines with current components for a second operational life.

The company is currently mid-expansion: a 2,000 m² new facility with a modern workshop and warehouse is under construction at the Wartensterdyk site (as of April 2026), and the July 2025 SV Group dealer network restructuring following the bankruptcy of former dealer Groenoor consolidated Meinderts' position as a key dealer for Schuitemaker and Veenhuis across northern Netherlands. Headcount is reported at approximately 12 employees, the legal entity is a Dutch private limited company (B.V.), and ownership remains entirely within the Meinderts family across four generations.

Name

Meinderts Wergea B.V.

Legal name

Meinderts Wergea B.V.

Website

https://meinderts.nl

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Meinderts Wergea B.V. is a 100+ year-old family-owned agricultural and construction machinery dealer in Friesland, Netherlands, selling, servicing, and renting Fendt, Schuitemaker/Veenhuis, Kuhn, Takeuchi, and ZeroGrazer equipment for dairy farmers, contractors, municipalities, and groundworks companies across the northern Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery dealer
• Farm equipment sales
• Tractor dealership
• Construction equipment rental
• Agricultural mechanization services

Headquarters

HQ city

Wergea

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: Sale of new and used agricultural machinery including tractors, forage harvesters, muck spreaders, implements, and grassland equipment from brands such as Fendt, Schuitemaker, Veenhuis, Kuhn, and ZeroGrazer.
2. Construction Machinery Sales: Sale of new and used Takeuchi mini and midi excavators and related attachments to contractors, municipalities, and groundworks companies.
3. Rental Services: Rental of machinery including excavators, tractors, and attachments. The website has a dedicated rental (/verhuur) section, and multiple delivery entries reference rental fleet customers.
4. Service and Maintenance: Workshop service, repairs, winter maintenance programs (winterbeurt), and parts supply for all machinery sold.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Meinderts Wergea B.V. sells and services new and used agricultural and construction machinery as an authorized dealer for multiple major brands including Fendt tractors, Schuitemaker/Veenhuis forage wagons and manure equipment, Kuhn implements, and Takeuchi mini/midi excavators. The company is the sole Dutch importer of ZeroGrazer self-loading wagons from Ireland and offers equipment rental, a winter maintenance service program (winterbeurt), and a Schuitemaker rebuild program for second-life machines. Customers are primarily dairy farmers, agricultural contractors, municipalities, and groundworks/construction companies in Friesland and northern Netherlands.

Product overview

Meinderts Wergea B.V. is an agricultural mechanization dealer based in Friesland, Netherlands, operating since 1921. The company offers a comprehensive portfolio of agricultural machinery through multiple brand dealerships: Fendt tractors (ranging from compact 200-series to high-horsepower 900-series with Vario transmission), Schuitemaker machines (Rapide dual-purpose forage wagons, Siwa silage wagons, Robusta/Exacta manure equipment), Veenhuis equipment (manure tanks, spreaders, cargo systems), Kuhn implements (mowers, rakes, tedders, power harrows, feed mixers, seeders, wrappers, flail mowers), Takeuchi mini/midi excavators, and ZeroGrazer self-loading wagons imported from Ireland. The company also provides used equipment sales, rental services, and winter maintenance service. Meinderts is known for its Schuitemaker Rapide expertise, having played a key role in developing the wagon into the best-selling forage wagon in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fendt Tractors

Quantifiable outcome

• Schuitemaker Rapide is the best-selling forage wagon in the Netherlands

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fendt (AGCO)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fendt tractors. Fendt is identified as the #1 tractor brand in the Netherlands in 2025 with 494 new registrations. Meinderts positions itself as 'uw Fendt specialist' (your Fendt specialist).
• Schuitemaker Machines (SV Group)coreChannel Partner/ Reseller/ DistributorLong-standing dealer for Schuitemaker, the manufacturer behind the famous Rapide forage wagon. Meinderts played a key role in developing and improving the Rapide in its early years, making it the best-selling forage wagon in the Netherlands. Also sells Schuitemaker silage wagons, muck spreaders (Robusta), and feed mixers (Siwa). SV Group restructured dealer network in northern Netherlands in 2025, making Meinderts a key dealer.
• Veenhuis (SV Group)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Veenhuis muck spreaders, vacuum tanks, and injection systems (Fullject). Products include Ecovac, Profiline, Perfektline, Arena, Quad-Shift, and Cargo machines. Veenhuis is part of SV Group, same as Schuitemaker.
• KuhncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for the full Kuhn range of agricultural implements including mowers (FC series), tedders/rakes (GF, GA series), balers, rotary harrows (HR series), feed mixers (Profile series), and seeders (Premia, Maxima).
• TakeuchicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Takeuchi mini and midi excavators (TB series, 235, 260, 290, 320). Positioned as 'uw Takeuchi specialist voor Friesland' (your Takeuchi specialist for Friesland).
• ZeroGrazer / GrasshogcoreChannel Partner/ Reseller/ DistributorImporter and dealer for ZeroGrazer (also branded as Grasshog) grassland management machines from Ireland. Products include ZG80, ZG100, Minigrazer self-loading forage wagons. Meinderts is the sole importer for the Dutch market.
• SV GroupcoreChannel Partner/ Reseller/ DistributorSV Group is the manufacturer behind Schuitemaker and Veenhuis brands. In July 2025, SV Group restructured its dealer network in northern Netherlands following the bankruptcy of former dealer Groenoor, making Meinderts a key dealer for the region.
• ManitouminorChannel Partner/ Reseller/ DistributorDealer for Manitou telescopic handlers (MLT series), delivering new and used machines to agricultural customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boessenkool B.V. Dutch agricultural machinery dealer selling tractors, implements, and harvesting equipment with workshop service. Comparable to Meinderts as a mid-sized regional Dutch dealer serving mixed dairy and contractor customer bases.
• Duport B.V. Dutch dealer of agricultural machinery and dairy equipment, including feeding, harvesting, and grassland technology. Directly comparable to Meinderts' profile as a regional multi-brand dealer focused on dairy and contractor customers.
• Kraakman B.V. Multi-branch John Deere dealer group operating across the Netherlands, including a strong presence in northern provinces. Directly comparable to Meinderts as a regional multi-brand agricultural machinery dealer serving dairy, contractor, and municipal customers with similar sales, service, parts, and used-equipment offerings.
• Veenma Mechanisatie: Dutch agricultural machinery dealer with workshops, parts, and equipment sales. Comparable to Meinderts as a regional full-service mechanization dealer targeting dairy farmers, contractors, and the construction/groundworks segment.

Broad incumbents

• Royal Reesink: Large Dutch agricultural machinery and equipment dealer group distributing multiple premium brands across numerous branches. Comparable as a scaled, multi-region agricultural mechanization dealer with broader brand portfolio and greater negotiating leverage than Meinderts.
• BayWa AG: Large German-headquartered agricultural equipment, inputs, and services group with a broad European footprint. Comparable to Meinderts at the category level as an agricultural equipment distributor, but operates at vastly larger scale and across many more geographies and product lines.
• AGRAVIS Raiffeisen AG: German agricultural cooperative and equipment/services distributor with broad mechanization, inputs, and livestock offerings. Comparable to Meinderts in agricultural machinery distribution but at significantly larger scale and with cooperative member economics.

Regional players

• Maschinenfabrik Bernard Krone GmbH & Co. KG: German-based agricultural machinery manufacturer specializing in forage harvesting equipment (including self-loading wagons that compete directly with Schuitemaker Rapide). Comparable to Meinderts through product-category overlap in the forage wagon market where Meinderts holds best-seller status in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUGfTuqGMgL5t_LCNsI20uA
• Facebookfacebook.com/MeindertsWergea
• Instagraminstagram.com/b.v.meindertswergea
• LinkedInlinkedin.com/company/meinderts-wergea-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meinderts Wergea B.V.