Jan Veenhuis Machinefabriek B.V.

What Jan Veenhuis Machinefabriek B.V. does

Jan Veenhuis Machinefabriek B.V., operating commercially as Veenhuis, is a Netherlands-based manufacturer of agricultural machinery specializing in manure management, transport, and application equipment. The company was incorporated into SVgroup following the 2019 merger of Schuitemaker and Veenhuis, and operates under that parent as a brand-led specialty business headquartered in Raalte. Veenhuis produces a focused product portfolio organized around three solution areas: manure transport tanks, manure spreaders (bemesters) for application, and the Fullject X-Line precision agriculture machine, which was extended in 2024 with a new 15-meter work width configuration. A line of dumpers (kippers) and a technology-accessories category complement the core range, and all products target the precise, sustainable application of organic fertilizer as a substitute for artificial inputs.

The company serves agricultural operations, agricultural contractors (loonbedrijven), and precision-farming customers, distributing through an authorized dealer network across the Netherlands and into select international markets — notably Italy via partner Agritec Srl. Revenue derives from hardware sales of new agricultural equipment, sales of used equipment through a dedicated "occasions" channel, and professional services and aftersales delivered via the dealer network. Pricing is not publicly disclosed, consistent with a B2B industrial equipment commercial model in which dealer relationships and configuration drive deal economics. Marketing relies on a multi-language website, social media presence across Facebook, Instagram, LinkedIn, and YouTube, brand video content, and dealer-led last-mile customer engagement.

With a stated headcount of 8 employees in the legal entity, Veenhuis functions as a niche, brand-driven specialty manufacturer within the broader SVgroup umbrella. The company leverages SVgroup-level international distribution, shared back-office functions, and the adjacent Schuitemaker brand portfolio to reach European agricultural markets, while maintaining an independent brand identity focused on manure application equipment and a reputation for reliability, low maintenance, and long service life.

Name

Jan Veenhuis Machinefabriek B.V.

Legal name

Veenhuis Machines B.V.

Website

https://jan-veenhuis.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Jan Veenhuis Machinefabriek B.V. (Veenhuis) is a Netherlands-based manufacturer of manure transport tanks, manure spreaders, and the Fullject X-Line precision agriculture machine, serving farmers, agricultural contractors, and dealers across the Netherlands and select international markets as part of SVgroup.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery
• Manure spreaders
• Manure transport tanks
• Precision agriculture equipment
• Agricultural trailers

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural equipment including manure tanks, spreaders, and accessories for manure management and transport applications
2. Used Equipment (Occasions): Sale of pre-owned agricultural machinery through dedicated occasions channel
3. Service and Aftersales: Service support and dealer network for maintenance, repairs and aftersales support

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jan Veenhuis Machinefabriek B.V. (Veenhuis) manufactures and sells agricultural machinery focused on manure management and transport. Its product portfolio includes manure transport tanks, manure application spreaders (bemesters), the precision agriculture Fullject X-Line, and dumpers (kippers) for agricultural cargo logistics. The company operates as part of SVgroup, formed in 2019 through the merger of Schuitemaker and Veenhuis.

Product overview

Jan Veenhuis Machinefabriek B.V. (Veenhuis) operates as part of SVgroup, a company formed in 2019 through the merger of Schuitemaker and Veenhuis. The company offers a focused portfolio of agricultural machinery organized into three core solution areas: manure management (Tanks for transport and Bemesters for application), transport solutions (Kippers/dumpers), and precision agriculture equipment (Fullject X-Line). The product line is complemented by technology accessories. Veenhuis positions itself in the precision agriculture segment, serving both Dutch and international markets through a network of dealers, with notable presence in Italy where organic fertilizer efficiency is valued by the new generation of farmers and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullject X-Line Veenhuis's flagship precision agriculture machine for spreading organic manure and fertilizer, designed for optimal field performance. Available in a 15-meter work width for increased efficiency. Targeted at farmers and agricultural contractors focused on precision farming.
• Tanks (Mest-transporteren) Manure transport tanks designed for reliable operation with low maintenance costs and long service life. Used by farmers and agricultural contractors for the transport of liquid manure from storage to application sites.
• Bemesters (Manure Spreaders) Manure spreaders (bemesters) for efficient and sustainable application of organic fertilizers to farmland. Designed to apply manure precisely to soils, supporting sustainable nutrient management.
• Kippers (Dumpers/Tippers) Transport solutions (dumpers/tippers) for agricultural cargo logistics. Used to master cargo handling in agricultural operations.
• Aftersales Service and Dealer Support Service, maintenance, repair, and aftersales support delivered through Veenhuis's authorized dealer network in the Netherlands and international markets.

Quantifiable outcome

• Significant savings on artificial fertilizer through efficient organic manure management

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SchuitemakercoreStrategic or Co-development Partner · 1 January 2019SVgroup was created in 2019 following a merger between Schuitemaker and Veenhuis. The combined entity operates two strong brands offering international agricultural solutions in feeding, feed harvesting, and manure application segments.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lemken: German manufacturer of agricultural implements including fertilizer application and crop protection equipment. Comparable mid-sized European specialist competing for similar farmer and contractor customers as Veenhuis.
• Kverneland Group: Norwegian-based manufacturer of agricultural implements including fertilizer spreaders and crop protection equipment. Competes with Veenhuis in application equipment across European markets and is owned by Kubota.
• Pöttinger: Austrian manufacturer of agricultural machinery covering tillage, seeding, and crop care including loading and transport equipment. Comparable European mid-sized specialist with similar dealer-based go-to-market.
• Vredo: Dutch manufacturer of specialized agricultural equipment including manure application and overseeding machinery. Directly comparable niche specialist competing with Veenhuis in precision spreading within the Netherlands and Europe.
• Joskin: Belgian manufacturer of agricultural transport tanks, manure spreaders, and slurry handling equipment. Closely comparable product line to Veenhuis's tanks, bemesters, and dumpers, serving similar European farmer and contractor customers.
• Schuitemaker: Sister brand under SVgroup following the 2019 merger with Veenhuis. Schuitemaker operates in feeding, feed harvesting, and adjacent agricultural solutions for the Dutch market, sharing distribution and corporate infrastructure with Veenhuis.
• Kuhn Group: French manufacturer of agricultural machinery including manure spreaders, sprayers, and tillage equipment. Direct product overlap with Veenhuis's application equipment and comparable European dealer-based distribution.

Broad incumbents

• John Deere: Global broad-line agricultural equipment manufacturer offering tractors, application equipment, and precision agriculture platforms. Competes with Veenhuis primarily through bundled solutions and integrated dealer networks across Europe.
• CNH Industrial: Global agricultural and construction equipment manufacturer behind Case IH and New Holland. Competes in the application equipment and tractor-implement ecosystem in which Veenhuis's spreaders and tanks operate.
• AGCO Corporation: Global agricultural equipment group (Fendt, Massey Ferguson, Valtra) offering tractors and implements including application equipment. Represents the broad-incumbent competitive threat to Veenhuis in European precision application.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/VMRVeenhuis
• Facebookfacebook.com/VeenhuisMachines
• LinkedInlinkedin.com/company/jan-veenhuis-machinefabriek-b.v.
• Instagraminstagram.com/veenhuismachinesbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jan Veenhuis Machinefabriek B.V.