Fit & Fun Fitness Studio

What Fit & Fun Fitness Studio does

Fit & Fun Fitness Studio (legal: Fitnessclub Fit&Fun e.K.) is a single-location traditional fitness studio founded in 1984 in Kamp-Lintfort, Germany, operating as a sole proprietorship under owner Kai Prondzinsky. The studio positions itself as a 'Social Health Club,' deliberately differentiating from chain gyms through community events, long-tenured member relationships, and a 40+ year local operating history. Core offerings include a Hammer Strength-equipped training area, group fitness courses (dance, boxing, yoga), a fitness bar serving protein shakes and supplements, solarium and sauna facilities, and a proprietary 6-month weight loss program ('ICH nehme ab') co-developed with NutriVille Institut and supported by German health insurance subsidies.

The business operates a hybrid revenue model anchored by recurring gym memberships, supplemented by €10 day passes, a fitness bar with product sales (including protein soft-serve ice cream), branded merchandise through an online store (Halunkenshop), corporate fitness/B2B programs via the DSSV network, gift certificates, and structured weight loss courses. Pricing is partially publicly disclosed (day passes and gift certificates), while membership fees are gated on the membership page. The company also runs a member referral program ('Freunde werben Freunde') with annual prize drawings of up to €5,000 and is registered as a 'Qualitätsnetzwerk Gesunde Unternehmen' (Quality Network Healthy Companies) participant.

The studio serves primarily local individual fitness enthusiasts in the Kamp-Lintfort area, with secondary segments in weight loss program participants (ages 18–75) and a small base of corporate clients. Distribution is entirely domestic and concentrated in North Rhine-Westphalia, with no geographic expansion, no external funding, no mobile app, and no disclosed AI/technology infrastructure. The overall footprint is intentionally small and local, with 5 employees and a single physical location at Moerser Str. 274.

Name

Fit & Fun Fitness Studio

Legal name

Fitnessclub Fit&Fun e.K.

Website

https://mein-fitnessstudio.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit & Fun Fitness Studio is a sole proprietorship fitness studio in Kamp-Lintfort, Germany, founded in 1984, serving local individual members with Hammer Strength training, group courses, a fitness bar, sauna, and a 6-month weight loss program.

Ownership category

akta.pro rank

Product category

Health and Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness studio services
• Group fitness classes
• Corporate wellness programs
• Weight loss programs
• Gym membership services

Headquarters

HQ city

Kamp-Lintfort

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gym Memberships: Monthly/annual membership fees for full access to gym facilities, courses, sauna, and solarium.
2. Day Passes: One-time €10 day passes for visitors or those not wanting long-term commitment.
3. Fitness Bar Sales: On-site bar serving protein shakes, food, beverages, and specialty items including Happy Hour promotions.
4. Merchandise: Branded merchandise including t-shirts, hoodies, bags, and limited edition items sold at the gym and online.
5. Weight Loss Courses: 6-month ICH nehme ab program with nutrition counseling, supported by health insurance subsidies.
6. Corporate Fitness Programs: B2B fitness programs for companies as part of employee wellness initiatives.
7. Gift Certificates: Gift certificates for training packages, such as 4-week trial for €29.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fit&Fun is an independent fitness studio offering monthly/annual gym memberships with access to Hammer Strength strength equipment, group fitness courses (dance, boxing, yoga), solarium and sauna wellness facilities, and an on-site fitness bar. It also sells branded merchandise and runs the proprietary 'ICH nehme ab' 6-month weight loss course co-developed with NutriVille Institut, plus a smaller B2B corporate fitness program.

Product overview

Fit&Fun Fitness Studio operates as a Social Health Club established in 1984, offering a comprehensive fitness experience that combines traditional gym training with community-focused wellness. The core offerings include fitness training with Hammer Strength equipment, group courses (Kurse), a fitness bar serving supplements and protein products, and wellness facilities (solarium/sauna). Additional services include the 'ICH nehme ab' 6-month weight loss program developed with NutriVille Institute, corporate fitness programs, day passes for non-members, and branded merchandise. The studio emphasizes community over mass processing, operating under the motto 'Work Hard & Laugh' and hosting regular events including annual club championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership with Training Area Access Recurring monthly/annual memberships granting members full access to the studio's training areas, Hammer Strength strength equipment, group courses, sauna, and solarium facilities. Targeted at local residents seeking a community-driven gym experience.
• Group Fitness Courses (Kurse)

Quantifiable outcome

• Sustainable weight loss through 6-month structured program with health insurance support
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hammer Strength / Life FitnesscoreTechnology or Integration · 15 August 2018Fit&Fun became an official Hammer Strength Training Center in 2018, modernizing their equipment park with professional strength training machines. This partnership positions them as an elite training facility within the Hammer Strength network.
• Hochschule Rhein-WaalminorGTM or Marketing Partner · 21 June 2017Fit&Fun participated in the 3rd Health Day event at the university, showcasing their services to students and faculty.
• NutriVille Institut für GesundheitsmanagementcoreStrategic or Co-development Partner · 1 January 2008Partnership with nutrition scientist Michael Pagelsdorf and NutriVille Institut to develop and deliver the 'ICH nehme ab' 6-month weight loss program, running successfully since 2008 (over 10 years). The program combines nutrition counseling with fitness training.
• InkoSport / InkosporminorChannel Partner/ Reseller/ DistributorPartnership for sports nutrition products sold at the fitness bar. WM2026 Kicktipp sweepstakes with inko spor products and sponsorship of prizes.
• HalunkenshopminorChannel Partner/ Reseller/ DistributorLocal Kamp-Lintfort partner who created the Fit&Fun online merchandise store and helped redesign their logo.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Bodystreet: German EMS (electrical muscle stimulation) boutique training chain. Adjacent competitor in the strength and body transformation segment, targeting similar mid-market members with time-efficient, technology-led training formats.

Direct peers

• Kieser Training: German strength-training focused fitness chain with 130+ studios. Directly comparable to Fit&Fun's Hammer Strength positioning and strength-focused member base, though operating at significantly larger scale and a standardized, premium format.
• Mrs. Sporty: German women's-focused fitness chain with personalized training and weight management programs. Comparable to Fit&Fun's ICH nehme ab weight loss course and community-oriented positioning, though franchised across many small German cities.
• clever fit: Mid-market German fitness chain with community and group-class focus. Comparable to Fit&Fun in offering traditional gym + group courses + sauna at value price points, but operating at chain scale across multiple cities.
• INJOY International Sports Club: German fitness studio chain emphasizing community and personal relationships. Conceptually aligned with Fit&Fun's 'Social Health Club' positioning, with similar diversified offerings across gym, courses, and wellness amenities.

Broad incumbents

• McFit (RSG Group): Largest discount gym chain in Germany, operated by RSG Group (which also owns John Reed, High5, Gold's Gym). Sets the mass-market price floor that independent studios like Fit&Fun must differentiate against in the German market.
• Fitness First Germany: Premium full-service fitness chain in Germany with comprehensive offerings (gym, classes, spa, pool). Competes with Fit&Fun for premium-positioned members in larger German cities and represents the upper-mid market segment.
• David Lloyd Clubs: European premium health and racquets club group with German locations. Represents the upper-tier premium club experience with extensive family and wellness amenities that adjacent local studios like Fit&Fun do not match.
• Basic-Fit: Europe's largest discount fitness chain aggressively expanding in Germany. Represents the budget-gym competitive threat to independent local studios in tier-2/3 German cities, where Fit&Fun also operates.

Regional players

• Just Fit: Regional German fitness chain operating in select states with mid-market positioning. Comparable offering to Fit&Fun, including group fitness, sauna, and traditional strength equipment at accessible price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FitnessclubFitundFun
• Facebookfacebook.com/FitnessclubFitundFun
• Instagraminstagram.com/fitnessclubfitundfun
• LinkedInlinkedin.com/company/fit-&-fun-fitness-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit & Fun Fitness Studio