Klub

Name

Klub

Legal name

Klub44 gGmbH

Website

https://meinklub.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Klub (Klub44 gGmbH) is a Berlin-based non-profit operating a mobile app that connects German youth aged 12–21 with free local activities, alongside B2G tools for municipalities, schools, and youth facilities to manage programming and participation.

Ownership category

akta.pro rank

Product category

Youth Engagement Platform

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Student Clubs & Organizations (General Interest, Cultural, Service) (EDAJAJAG)

akta.pro secondary industries

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), Intramural & Recreational Sports Programs (EDAJAJAB)

Keywords

• Youth engagement platform
• Civic participation software
• Mobile community platform
• Youth services app
• School engagement tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Municipal and school contracts: Klub is a non-profit (gGmbH) that operates primarily through public funding and institutional partnerships rather than direct user revenue. Municipalities and schools adopt Klub as a tool for youth work, with implementation supported by the Klub team through onboarding processes and ongoing engagement. The app itself is free for all users including youth.
2. Foundation and government grants: Klub receives funding from foundations (Heidehof Stiftung, Stiftung Deutsche Fernsehlotterie) and government programs (BMBFSJ / Bundesprogramm Demokratie Leben!, ESF+ / Landes Berlin / BBWA Neukölln). These grants fund specific projects such as the Brandenburg app rollout, school networking, career orientation, and KiezConnect cultural initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Klub operates the Klub-App, a free mobile application for youth aged 12–21 to discover, plan, and check in to free local youth activities, clubs, sports, and cultural offerings, augmented by gamified streaks and friend matching. Surrounding the consumer app are three role-specific modules — Klub für Kommunen (municipal impact reporting and digital youth participation), Klub für Schule (school program connecting students with extracurricular partners and career orientation), and Klub für Standorte (a self-service admin portal for youth facilities to manage offerings and track attendance).

Product overview

Klub is a unified mobile application ecosystem centered on the Klub-App, designed for young people aged 12-21 to discover free activities, venues, and social connections in their city. The core offering is complemented by role-specific administrative tools: Klub für Standorte provides a management panel for youth clubs, cultural venues, and other facilities to register and manage their offerings; Klub für Schule enables schools to integrate extracurricular activities and career orientation into the school day; and Klub für Kommunen delivers digital youth participation tools and impact reporting for municipalities. All offerings share a common app infrastructure with gamification features (streaks, activity points, leaderboards) and are developed participatively with young people.

Differentiator

Problem solved

Functional benefit

Products and services

• Klub-App

Quantifiable outcome

• 17% higher visitor numbers on average for facilities using Klub
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Landesfachverband Medienbildung BrandenburgcoreStrategic or Co-development Partner · 1 January 2025Partnership for a Brandenburg-wide youth app project. The Klub app is being rolled out in 9 municipalities in Brandenburg with a participatory development process to extend the app with youth participation features. Funded by BMBFSJ under the Bundesprogramm 'Demokratie Leben!'
• Werkstadt Kulturverein e.V.minorStrategic or Co-development Partner · 1 January 2025Partner for the KiezConnect project in Berlin Neukölln. Dedicated to making cultural education accessible to youth from disadvantaged backgrounds. Project funded by ESF+ and the State of Berlin via the LSI instrument of BBWA Neukölln.
• Bezirk Reinickendorf (Berlin)coreStrategic or Co-development Partner · 1 January 2025The youth department of Berlin's Reinickendorf district lacked a youth-appropriate digital presence for its offerings. Klub onboarded all youth offerings and activated youth with Kiezmeister*innen and events, including participation in the Reinickendorf loneliness summit.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Regional players

• BayernCloud Schule: Bavaria's state-funded school platform, integrating mebis LMS and school administration tools. It mirrors Klub's institutional logic (state-funded, school-targeted, German-specific) but is geographically locked to Bavaria and focused on teaching/admin rather than extracurricular activity discovery.
• LogineoNRW: State-mandated school communication and identity platform for North Rhine-Westphalia. Like Klub, it is publicly funded and rolls out at scale across a specific German region, but it is restricted to NRW and is positioned as identity/comms infrastructure rather than youth-activity discovery.

Emerging players

• Schulmanager Online: Independent German school management SaaS covering communication, substitutions, and extracurricular booking. It overlaps with Klub für Schule on the 'managing AGs and off-campus bookings' use case and is a credible next-tier competitor for the same mid-sized German secondary schools.

Direct peers

• Eventbrite: Global event-discovery and registration platform. While Eventbrite is paid/ticketed and general-audience, it competes for the same conceptual slot — discovery of local activities and check-in/registration — and is the most obvious reference point for how Klub's facility admin portal and check-in loop could scale if monetized beyond grants.
• HPI Schul-Cloud: Hasso Plattner Institute's school digital platform, rolled out nationally in Germany as the standard cloud for secondary schools. It is the closest direct competitor to Klub für Schule on the institutional buyer side — both sell into German Sekundarstufe I/II schools, both are state-funded, and both are positioning as foundational digital infrastructure for the school day.
• Meetup: Global activity- and group-discovery platform that helps people find and join local groups around shared interests. The business model differs (adults, paid organizers), but the core mechanism — location-based discovery of recurring local activities with check-in and social features — is structurally identical to Klub's youth-focused activity layer.
• IServ: Long-established German school IT platform providing messaging, timetable, content, and admin tooling to thousands of German schools. Like Klub, IServ sells into the same German secondary-school buyer with a similar all-day-school (Ganztag) value proposition and competes for the same municipal and school IT budget.
• fragFINN: German non-profit child-safe internet portal that curates a whitelist of youth-appropriate websites. Like Klub, fragFINN is a publicly supported, safety-first platform built around German youth, with similar age-targeting (roughly 8-13) and a comparable mission of steering young people away from unmoderated consumer internet toward vetted, ad-light experiences.

Broad incumbents

• Microsoft Education (Teams for Education, Minecraft Education): Broad incumbent offering used by many German schools and municipalities. While not youth-activity-focused, Microsoft competes for the same institutional IT and Ganztag budgets Klub targets, and could add activity-discovery features as a module inside its existing education bundle.
• Google Workspace for Education: Dominant cloud productivity suite for German schools, often bundled with Chromebooks. Google competes for the same school-platform budget as Klub für Schule and could, over time, integrate comparable location-based activity or community features for the youth audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meinklub
• Instagraminstagram.com/mein_klub
• TikToktiktok.com/@mein_klub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klub