Meisenbach GmbH Verlag

What Meisenbach GmbH Verlag does

Meisenbach GmbH Verlag is a German B2B specialist communications publisher founded in 1922 and headquartered in Bamberg, operating a portfolio of nine trade magazines across three tightly defined verticals: retail (das spielzeug since 1909, Elektromarkt, stil & markt, baby&junior), metal processing (BLECH + ROHRE + PROFILE, UMFORMTECHNIK MASSIV+LEICHTBAU, DRAHT, WIRE), and textiles (bilingual Textile Network DE/EN). With 27 employees, the company functions as the recognized industry 'Sprachrohr' (voice) in each vertical, holding reporting-organ status for international bodies such as CIRP and ICFG and serving as official trade fair press at events including Spielwarenmesse in Nuremberg. The product surface combines flagship print editions with dedicated per-title websites, email newsletters, and digital subscription channels, supported by services such as media consulting, trade-fair and hotel distribution, copy editing, ISBN services, and printing brokerage.

Underlying the editorial product is a publishing and content management platform delivering print and digital formats, with each magazine operating its own domain (e.g., dasspielzeug.de, elektromarkt.de, texti

Name

Meisenbach GmbH Verlag

Legal name

Meisenbach GmbH

Website

https://meisenbach.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

German B2B trade magazine publisher operating nine specialist titles since 1922 across retail, metal processing, and textile verticals for industry decision-makers, advertisers, and associations.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), Periodicals, Magazines & Newspapers Distribution (CRAOALAB)

Keywords

• B2B trade publishing
• Specialist trade magazines
• Industrial media advertising
• Vertical trade publications
• Subscription-based publishing

Headquarters

HQ city

Bamberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from nine B2B trade publications offered in print, digital, or combo formats. Subscribers receive regular issues delivered to their home or office, with flexible subscription management through the company's payment platform.
2. Advertising & Media Consulting: Media advisors help companies optimize their communication strategies and place advertising messages across the company's trade publications. Revenue generated from print advertisements, online banners, and newsletter placements.
3. Trade Fair Services: Distribution of publications at trade fairs and events, including the Spielwarenmesse in Nuremberg, and hotel distribution during industry events.
4. Print Services: Printing services brokered through the company's network of printing partners, including trade journals, brochures, and promotional materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Meisenbach GmbH Verlag is a German B2B specialist communications publisher that produces and distributes nine specialized trade magazines in print and digital formats across three verticals: retail (toys, electronics, home goods, baby products), metal processing (sheet, tube, profile, wire, spring, cable forming), and textile manufacturing. The company sells advertising space across these publications via in-house media advisors and offers subscription services, trade fair distribution, hotel distribution, copy editing, ISBN services, and printing mediation to B2B clients and trade professionals.

Product overview

Meisenbach GmbH Verlag operates as a B2B specialist communication platform with nine trade magazines serving three industry sectors: retail (baby&junior, das spielzeug, Elektromarkt, stil & markt), metal processing (BLECH + ROHRE + PROFILE, UMFORMTECHNIK MASSIV+LEICHTBAU, DRAHT, WIRE), and textiles (Textile Network DE/EN). The product portfolio is organized around print and digital magazine publications, with supporting services including subscription management, advertising/mediaberatung, trade fair and hotel distribution, copy editing, ISBN services, and printing mediation. The magazines cover specific industry verticals and provide expert content for decision-makers in trade, industry, and end customers.

Differentiator

Problem solved

Functional benefit

Brands

• BLECH + ROHRE + PROFILE: Trade magazine for industrial mass forgers and manufacturers, processors of bands, sheets, tubes and profiles, focusing on metal forming technology.
• DRAHT
• WIRE
• UMFORMTECHNIK MASSIV+LEICHTBAU
• baby&junior
• das spielzeug
• Elektromarkt
• stil & markt
• Textile Network DE
• Textile Network EN

Products and services

• BLECH + ROHRE + PROFILE Trade magazine for industrial mass converters and manufacturers, processors of strips, sheets, tubes and profiles. Covers warm, semi-warm and cold mass forming of metal pieces and semi-finished products, along with techniques and applications around the production of strip, sheet, tube and profile. Serves as the reporting organ for the International Academy for Production Engineering (CIRP) and the International Cold Forging Group (ICFG).
• UMFORMTECHNIK MASSIV+LEICHTBAU Trade magazine providing prepared original contributions from industry and science for industrial mass converters. Covers warm, semi-warm and cold mass forming of metal pieces as well as production techniques for strip, sheet, tube and profile. Serves as a reporting organ for CIRP and ICFG.
• WIRE Leading magazine for the spring, wire and cable industry in English. Promotes exchange of information and contacts between outfitters and suppliers, service companies, buyers and research. Serves mechanical and plant engineering, automotive construction, technical wire-based springs manufacturers, shipbuilding, aviation, and electrical industries.
• DRAHT Leading magazine for the European wire, spring, formed parts and cable industry in German. Promotes knowledge exchange and contacts between outfitters, suppliers, service providers, buyers and research institutions.
• baby&junior International trade magazine for children's equipment and fashion. Serves as a trade and industry organ covering children's fashion, car safety systems, strollers, children's furniture and toys. Provides decision-making basis for buyers through reports on trade fairs, associations, manufacturers and retail.
• das spielzeug Trade organ for the toy industry since 1909, published nine times annually. Covers trade and industry with focus on trade reports, company profiles, product presentations in categories like licenses, wooden toys, construction, games and puzzles, summer and outdoor. During Spielwarenmesse Nuremberg, three daily issues of Toy Fair News are published.
• Elektromarkt Trade magazine for electrical retail covering home and consumer electronics. One of the oldest trade magazines in the industry, serving as a competent intermediary between manufacturer and trade. Features product news, trends, trade and industry know-how with store reports, test sections and background articles.
• stil & markt Trade magazine for living, cooking and gifts. Presents ranges, trends, brands and newcomers in table, kitchen and lifestyle as well as gift articles for domestic and foreign commercial audiences.
• Textile Network DE Bilingual international online magazine for efficient manufacture of textile products in technical textiles, apparel, home and household textiles. Covers product development, production markets, sales markets, marketing, business management, logistics, IT/software, trade fairs, R&D, and corporate news in German.
• Textile Network EN Bilingual international online magazine in English for efficient manufacture of textile products in technical textiles, apparel, home and household textiles. Covers textile and apparel machinery, technological processes, fibres, yarns, textile surfaces, trimmings, and textile chemicals.
• Abo (Subscription) Subscription service offering regular delivery of the company's nine B2B trade magazines in Print, Digital, or Combo (Print + Digital) formats with annual billing. Customers can request free sample issues and students receive a 50% discount with valid ID.
• Werbung (Advertising / Media Consulting) Media consulting service where dedicated Media Advisors (Mediaberater) support B2B companies in optimizing communication strategies and selecting appropriate media channels. Develops tailored cross-media solutions including print ads, online banners, and newsletter placements to reach target audiences in the retail, metal processing, and textile verticals.
• Messeverteilung (Trade Fair Distribution) Distribution service ensuring company publications are present at relevant trade fairs and industry events, including the Spielwarenmesse in Nuremberg where three daily editions of Toy Fair News are published during the fair itself.
• Hotelverteilung (Hotel Distribution) Distribution service extending publication reach through strategic placement of trade magazines in selected hotels hosting industry events and trade fairs.
• Druckleistungen (Printing Services Mediation) Mediation service connecting clients with printing companies from the company's network. Provides reliable and experienced printing partners for trade journals, brochures, and promotional materials, addressing quality, cost, and delivery time requirements.
• Lektorat (Copy Editing) Editorial service ensuring linguistic and content quality of written materials. Experienced editors review texts for spelling, grammar, style, and comprehensibility.
• ISBN-Nummern (ISBN Services) Service supporting clients in assigning and managing ISBN numbers for publications, essential for book trade and facilitating identification and discoverability of works.

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Ebner Verlag: Ebner Verlag is a German B2B trade publisher specializing in niche industry magazines (notably in textiles, fashion, and lifestyle categories) with print and digital editions — comparable to Meisenbach in scale, vertical specialization, and DACH-focused subscription model.
• Vogel Communications Group: Vogel Communications Group is a leading German B2B media company publishing trade magazines, digital platforms, and events across multiple industrial verticals including metal processing, automation, and manufacturing — directly comparable to Meisenbach's metal-processing and B2B trade magazine portfolio.
• WEKA Media Publishing: WEKA Media is a German B2B specialist publisher operating multiple trade magazines, digital information services, and subscription products across commercial, industrial, and professional verticals — closely comparable to Meisenbach's print-and-digital subscription-led B2B publishing model.
• Konradin Medien Group: Konradin Medien is a German family-owned B2B trade publisher with magazines spanning metalworking, manufacturing, and industrial sectors — closely comparable to Meisenbach's metal-processing portfolio and similar family-run DACH B2B publishing model.
• DVS Media (Deutsche Verlagsanstalt für Schweißen und verwandte Verfahren): DVS Media publishes B2B trade journals, books, and digital content for the welding, joining, and surface-technology industries in Germany and internationally. Comparable to Meisenbach's industrial-vertical publications (metal processing, wire/cable) in target audience and business model.
• TeDo Verlag: TeDo Verlag is a German B2B trade publisher specializing in industrial automation, drive technology, and metal-processing magazines. Directly comparable to Meisenbach's BLECH + ROHRE + PROFILE and UMFORMTECHNIK titles in vertical focus and DACH B2B subscription model.

Broad incumbents

• Haufe Group: Haufe Group is a much larger German media and information services company spanning B2B publishing, digital compliance/tax/HR solutions, and professional training. Overlaps with Meisenbach in B2B trade media but operates at substantially greater scale and breadth.
• Reed Business Information (RELX): Reed Business Information is a large-scale international B2B media and information company within RELX, publishing trade magazines and data products across multiple industries. Comparable business model to Meisenbach at a much larger scale and global footprint.
• Haymarket Media Group (German operations): Haymarket operates an international portfolio of B2B trade magazines and digital media properties, with German operations covering automotive and industrial sectors. Comparable B2B trade publishing model to Meisenbach but at substantially greater scale.
• Springer Fachmedien Wiesbaden: Springer Fachmedien Wiesbaden (part of Springer Nature) publishes a portfolio of German B2B trade magazines across automotive, electronics, and industrial verticals. Comparable to Meisenbach in B2B trade publishing mechanics but operates as part of a much larger media group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meisenbach-gmbh-fachverlag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meisenbach GmbH Verlag