Melanoma New Zealand

What Melanoma New Zealand does

Melanoma New Zealand is a registered charitable organization (Charity Number CC30658) operating from Auckland as the only entity in New Zealand solely dedicated to melanoma prevention, early detection, and patient support. It runs a nationwide service portfolio including a mobile Spot Check Van providing free nurse-educator-led skin examinations (using dermatoscopes), free professional counselling (up to four individual sessions plus online support groups), bookable nurse-educator consultations for clinical guidance, a skin check provider directory, and dedicated ocular-melanoma resources. To date it has delivered more than 32,000 spot checks and identified more than 4,400 suspicious lesions, including suspected melanomas. The organization addresses the fact that New Zealand has the highest melanoma incidence in the world (over 4,000 diagnoses and approximately 300 deaths annually).

The underlying delivery model is community- and event-driven: a Spot Check Van travels to retirement villages, rural field days, A&P shows, workplaces, and community events; nurse educators conduct clinical screening; and the organization runs school-based Get Spotted competitions across 13+ regions with 1,331 entries in 2025. Rural New Zealand is reached through a strategic partnership with insurer FMG (covering 50%+ of rural NZ), with outreach extending to retirement villages via Ryman Healthcare. Patient support includes free counselling, support groups, and online resources, alongside research funding (e.g., Dr Daniel Verdon's personalised T-Cell immunotherapy project) and policy advocacy co-led through the Patient Voice Aotearoa coalition pushing Pharmac toward OECD-level medicines funding.

The organization is funded entirely through donations, fundraising events, bequests, and corporate sponsorships — it does not receive government funding. It is supported by three Founding Patrons (Fife Foundation, Douglas Charitable Trust, Lynn Stratford) and a roster of corporate partners including BMS, Novartis, Burnsco, FMG, Lidgard Shades, Just Cuts, Yachting New Zealand, Quest, Simpson Grierson, and others. Its go-to-market is not technology-product based; rather it distributes free services directly to consumers (mobile van, online/phone appointments) via self-serve website bookings, community events, and partner channels, with no pricing to end users. Andrea Newland serves as Chief Executive and Dr Sonja Bodley as Board Trustee.

Name

Melanoma New Zealand

Legal name

Melanoma New Zealand

Website

https://melanoma.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Melanoma New Zealand is a registered charity and the only New Zealand organization solely dedicated to melanoma prevention, early detection, and patient support, delivering free nationwide mobile spot checks, nurse-educator consultations, counselling, and advocacy without government funding.

Ownership category

akta.pro rank

Product category

Health Awareness and Patient Support Services

NAICS

Offices of Other Health Practitioners (6213), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mobile & Street Medicine Primary Care Programs (HLAFAGAH)

akta.pro secondary industries

Mass Vaccination & Community Outreach Operations (PODs/Mobile Clinics) (HLAJAHAD), Public/County Primary Care Clinics (HLAFAGAI)

Keywords

• Melanoma prevention services
• Skin cancer screening
• Patient counselling support
• Sun safety education
• Community health awareness

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Melanoma New Zealand relies entirely on donations from individuals, organizations, and partners. This includes regular donations, one-time gifts, fundraising events (golf tournaments, stone skimming championships, community challenges), and bequests. The organization does not receive government funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Melanoma New Zealand is a registered charity (CC30658) that delivers free mobile spot check screenings via its nationwide Spot Check Van staffed by Nurse Educators using dermatoscopes, free professional counselling (up to four individual sessions and online support groups), and free bookable nurse educator consultations providing clinical guidance. All services are provided at no cost to New Zealanders, with the organization funded entirely through donations, fundraising events, and corporate sponsorships without any government funding.

Product overview

Melanoma New Zealand is a charitable organization offering a portfolio of patient support and awareness services focused on melanoma prevention, early detection, and patient care. The core services include a mobile Spot Check Van program providing free skin examinations by Nurse Educators, a free Counselling Service with professional therapist Shireen Garrett offering up to four individual sessions plus online support groups, and bookable Nurse Educator appointments for clinical guidance. The organization also runs an annual Get Spotted colouring competition for schools promoting sun safety, publishes a quarterly Spot News newsletter, maintains a skin check provider directory, provides an ocular melanoma resource hub, and funds research through the Melanoma New Zealand Research Fund. These services are provided free to New Zealanders and are funded through donations and partnerships. As a non-profit, the organization does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot Check Events

Quantifiable outcome

• More than 32,000 spot checks delivered and more than 4,400 suspicious lesions identified
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core rural partner, minor and core.

• FMG (Advice and Insurance)core rural partnerStrategic or Co-development PartnerRural insurance partner serving over 50% of rural New Zealand. Partnership announced May 2021 with campaign 'Don't let a spot become a full stop.' FMG shares prevention and early detection messages through rural community connections including regional field days, A&P shows, and National Fieldays. Includes UV camera demonstrations at events.
• Lidgard ShadesminorGTM or Marketing PartnerShade sail provider sponsoring the Get Spotted schools competition. Provided shade sail prize worth $20,000 to winning school (Beachlands School). Also visited Cottage Kindergarten in Invercargill (2022 competition winners) to install custom shade sail worth nearly $20,000.
• BurnscominorGTM or Marketing PartnerNew Zealand's leading marine and outdoor retailer and official supporter of Melanoma NZ. Launched Burnsco Family Fish Off nationwide fishing competition with all entry fee proceeds donated to Melanoma NZ. Aligns outdoor lifestyle brand with sun safety messaging.
• BMS (Bristol Myers Squibb)minorStrategic or Co-development PartnerPharmaceutical partner supporting melanoma patient community. Logo appears on Melanoma NZ website partners section.
• NovartisminorStrategic or Co-development PartnerPharmaceutical partner. Logo appears on Melanoma NZ website partners section.
• Quest ApartmentsminorGTM or Marketing PartnerAccommodation provider partner. Logo appears on Melanoma NZ website partners section.
• Rainger & RolfeminorGTM or Marketing PartnerPartner with logo displayed on Melanoma NZ website.
• Simpson GriersonminorGTM or Marketing PartnerLaw firm partner with logo displayed on Melanoma NZ website.
• Yachting New ZealandminorGTM or Marketing PartnerNational sporting organization partner. Logo appears on Melanoma NZ website partners section.
• Just CutsminorGTM or Marketing PartnerHair salon chain partner. Logo appears on Melanoma NZ website partners section.
• Moana RoadminorGTM or Marketing PartnerPartner brand with logo displayed on Melanoma NZ website.
• Mainland Tactix (Netball)coreGTM or Marketing PartnerANZ Premiership netball team partnership through Lynn Stratford sponsorship. Features ball deliverers with family connections to melanoma at home games, spreading awareness to sports community. Children and families share stories of melanoma impact during games.
• Ryman HealthcareminorGTM or Marketing PartnerRetirement village operator named Melanoma NZ as their charity of the year. Spot check van visited Logan Campbell retirement village where Delwyn Hardgrave's melanoma was detected. Partnership supports community outreach to retirement villages.
• Patient Voice AotearoacoreStrategic or Co-development PartnerCoalition of 20+ patient advocacy organizations including Melanoma NZ. Launched MyLifeMatters campaign calling for Government investment in medicines at OECD levels. Represents 1.5 million patients who would benefit from Pharmac's Options For Investment list.
• Cancer SocietycoreStrategic or Co-development PartnerOne of 16 cancer organizations jointly advocating for increased Pharmac funding for cancer medicines. Signed open letter to Prime Minister Christopher Luxon, Minister of Finance Nicola Willis, and Associate Minister of Health (Pharmac) David Seymour.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Melanoma Institute Australia: Australia's leading melanoma-focused research and clinical organization. Most direct functional peer internationally, with comparable mission spanning research, clinical care, advocacy, and patient support for melanoma.
• Patient Voice Aotearoa: NZ coalition of 20+ patient advocacy organizations including Melanoma NZ. Direct peer in the NZ patient advocacy ecosystem, collaborating on the MyLifeMatters campaign for Pharmac funding reform.
• MoleMap New Zealand: New Zealand-based commercial skin cancer screening and mole mapping service. Comparable in focusing on early melanoma detection in NZ, though operates as a paid clinical service rather than a non-profit.
• Cancer Society of New Zealand: New Zealand's largest cancer charity covering all cancer types. Melanoma NZ is a direct peer as both operate as NZ-based cancer non-profits providing patient support, education, and advocacy, with overlapping donor and partnership pools.

Broad incumbents

• Cancer Council Australia: Australia's largest cancer umbrella non-profit with overlapping sun-safety and melanoma programs. Comparable as a national cancer charity providing similar patient support, advocacy, and awareness programs across a broader cancer portfolio.
• Melanoma Research Alliance: US-based non-profit dedicated to melanoma research funding and advocacy. Comparable as a melanoma-focused non-profit organization, though primarily oriented to research funding rather than community screening services.
• Cancer Research UK: UK's largest cancer research and awareness charity. Comparable as a major cancer non-profit combining research funding, patient information, and advocacy, with melanoma as one priority area.
• Skin Cancer Foundation: US-based non-profit solely focused on skin cancer education, prevention, and early detection. Most direct international peer in mission scope, though operating in a different healthcare system context.
• American Cancer Society: Largest US cancer non-profit with significant melanoma programming. Comparable as a national cancer charity providing patient support, research funding, and advocacy, with dermatology/skin cancer as one program area.

Emerging players

• SunSmart (Cancer Council Victoria): Cancer Council Victoria's sun-safety and skin cancer prevention program. Comparable in focusing exclusively on UV protection and skin cancer prevention messaging, though operating as a program within a larger organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWIUXa8hHK60_AUPgXirL9w
• Facebookfacebook.com/MelanomaNewZealand
• LinkedInlinkedin.com/company/melanoma-new-zealand
• Instagraminstagram.com/MelanomaNewZealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melanoma New Zealand