Melbourne Performance Therapy

What Melbourne Performance Therapy does

Melbourne Performance Therapy is a sole proprietorship healthcare practice operating a single clinic at 168 Edward St, Brunswick East, Victoria, Australia. Founded in 2012 by Erin Baker, a musculoskeletal therapist with more than 15 years of clinical experience, the clinic delivers three integrated services: Clinical Myotherapy (manual therapy incorporating dry needling, myofascial cupping, stretching, and joint mobilisations), 1:1 Clinical Reformer Pilates (targeted exercise on reformer equipment), and Clinical Conditioning (one-on-one rehabilitation exercise). The practice differentiates itself through a niche focus on performing artists — including musicians, dancers, vocalists, circus performers, and aerialists — addressing complaints such as TMJ/jaw dysfunction, embouchure fatigue, neck and thoracic issues, and dance-related injuries. The founder's dual identity as both a clinician and trained performer (dancing, singing, flute, cello, saxophone) underpins this specialisation.

The underlying technology is principally evidence-informed manual therapy combined with exercise prescription and digital measurement tools such as dynamometers for objective patient progress tracking. Bookings flow through the Cliniko SaaS platform (24/7 self-serve), supplemented by phone/email reception, and the practice is supported by an active blog of educational content covering pain science, rehabilitation, and performer-specific topics. There is no proprietary software product or platform; the digital footprint is the website, blog, online booking system, and social media channels.

The business model is direct-to-consumer, pay-as-you-go unit pricing, with private health rebates available through HICAPS in-clinic. Clinical Myotherapy sessions are priced at A$115 (60 minutes) and Clinical Reformer Pilates sessions at A$85 (45 minutes). The customer base is segmented vertically into performing artists (primary) and the general public (secondary), with no enterprise contracts, intermediaries, or resellers. The practice is co-located within the BFO Health Co shared practitioner building and operates three listed clinical days per week (Tuesday, Thursday, Friday 10am–8pm). Revenue is not publicly disclosed.

Name

Melbourne Performance Therapy

Legal name

Erin Baker

Website

https://melbourneperformancetherapy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Melbourne Performance Therapy is a sole-practitioner myotherapy, clinical Pilates, and rehabilitation clinic in Brunswick East, Victoria, founded in 2012 by Erin Baker, specialising in musculoskeletal care for performing artists and the general public.

Ownership category

akta.pro rank

Product category

Physical Therapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Myotherapy services
• Clinical pilates
• Rehabilitation therapy
• Musculoskeletal treatment
• Performance medicine

Headquarters

HQ city

Brunswick East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Clinical Myotherapy Appointments: One-on-one myotherapy treatment sessions lasting 60 minutes at $115 per session. Includes assessment, hands-on treatment, exercise prescription and lifestyle advice.
2. Clinical Reformer Pilates Sessions: One-on-one reformer pilates sessions lasting 45 minutes at $85 per session. Tailored to individual needs and adapted to any skill level.
3. Clinical Conditioning Appointments: One-on-one exercise sessions designed to complement myotherapy treatment. Helps maintain at-home exercise routines and ensures correct form.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Melbourne Performance Therapy is a single-location myotherapy, clinical Pilates and rehabilitation clinic in Brunswick East, Melbourne. It delivers one-on-one hands-on manual therapy treatments, 1:1 clinical reformer Pilates sessions, and clinical conditioning/exercise rehab sessions, with a niche specialisation in performance medicine for performing artists (musicians, dancers, vocalists, circus and aerial performers).

Product overview

Melbourne Performance Therapy is a single-location healthcare practice offering three integrated therapeutic services: Clinical Myotherapy (manual therapy for musculoskeletal complaints), 1:1 Clinical Reformer Pilates (targeted exercise for strength and mobility), and Clinical Conditioning (rehabilitation exercise sessions). The services are designed to complement each other, with hands-on myotherapy combined with exercise prescription for optimal patient outcomes. The practice specialises in performance medicine for performing artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Myotherapy Manual therapy treatment focusing on muscles, joints, fascia and nerves using techniques including dry needling, myofascial cupping, stretching, and joint mobilisations. Treats neuro-musculoskeletal complaints including back pain, neck pain, acute injuries, sciatica, nerve pain, headaches, and chronic pain. Initial 60-minute session priced at $115.
• 1:1 Clinical Reformer Pilates One-on-one reformer Pilates sessions tailored to individual needs and skill levels. Builds core strength, control, mobility and flexibility through assisted and challenging movements on a Pilates reformer. Initial 45-minute session priced at $85.
• Clinical Conditioning One-on-one exercise and rehabilitation sessions designed to complement myotherapy treatment. Includes specific exercises to improve pain, range of motion and build strength, with practitioner support to ensure correct exercise execution and continuous progress.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered moderate, core and minor.

• Endeavour College of Natural HealthmoderateStrategic or Co-development PartnerErin Baker worked as curriculum coordinator and teacher at Endeavour College in Melbourne in the Bachelor of Health Science: Myotherapy program. She has also taught at various RTOs in the VET sector in Advanced Diploma of Myotherapy and Diploma of Remedial Massage. The college is where Erin completed her Health Science degree and discovered her passion for working with performers.
• Myotherapy Association AustraliacoreStrategic or Co-development PartnerErin Baker has been actively involved with the Myotherapy Association Australia, having previously sat on the board of directors and served as CEO of the Association. She contributed to the advancement and growth of the Myotherapy industry through her leadership roles.
• Advanced Clinical EducationcoreStrategic or Co-development PartnerErin Baker currently works as Director of Operations at Advanced Clinical Education, contributing to the growth and support of the broader allied health industry and manual therapy industries through education and professional development.
• BFO Health CominorOthersCo-location arrangement. Melbourne Performance Therapy operates from the BFO Health Co building at 168 Edward St, Brunswick East. This is a shared health practitioner location housing multiple health professionals.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Club Pilates: International Pilates franchise offering reformer-based group classes across hundreds of locations. Comparable to MPT's reformer Pilates offering but operates at scale in a group-fitness format rather than 1:1 clinical sessions.
• KX Pilates: Australian reformer Pilates franchise operating studios nationwide. Comparable to MPT's clinical reformer Pilates service but positioned as a broad fitness offering rather than clinical rehabilitation.

Direct peers

• Lifecare Physiotherapy: Australian physiotherapy chain operating multiple clinics across metro areas, delivering manual therapy, rehabilitation, and allied health services. Directly comparable to MPT's service offerings and outpatient care model.
• Back In Motion Health Group: Australia's largest network of allied health clinics offering physiotherapy, manual therapy, exercise prescription and rehabilitation across 100+ locations. Comparable to MPT because it provides the same core service mix (manual therapy + exercise-based rehab) at a multi-location scale.
• Physio Inq: Australian allied health network offering physiotherapy, rehabilitation, and Pilates services across multiple clinic locations. Comparable to MPT because it bundles manual therapy with clinical exercise programming in an outpatient model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melbourne-performance-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Performance Therapy