Melbourne Institute of Plastic Surgery

What Melbourne Institute of Plastic Surgery does

The Melbourne Institute of Plastic Surgery (MIPS) is a privately-held specialist plastic and reconstructive surgery practice established in 1997 in Melbourne, Victoria, Australia. It operates as an integrated group of three wholly-owned organisations: the main MIPS clinic (covering body, breast, facial, hand, and skin surgery), Your Breast (a dedicated breast surgical arm), and Renu Medispa (a non-surgical aesthetics division offering Fraxel, IPL, Infini RF, Coolsculpting, Thermage, and laser hair removal). The practice is staffed by 8 board-certified FRACS specialist plastic and reconstructive surgeons with subspecialty coverage across microsurgery, craniofacial, paediatric, aesthetic rhinoplasty, and breast reconstruction, supported by registered nursing and dermal therapy staff.

The clinic's core service offering spans both aesthetic and reconstructive procedures — abdominoplasty, liposuction, breast augmentation/reduction/lift/reconstruction, facelift, rhinoplasty, hand surgery, skin cancer removal and reconstruction, and microsurgical tissue transfer — delivered at two main clinics (Malvern, Richmond) and four satellite consultation sites (Rowville, Moonee Ponds, Holmesglen, Heidelberg), with surgical procedures performed at affiliated private hospitals and day surgery centres including Stonnington Day Surgery, Cabrini Hospital, and The Avenue Hospital. Diagnostic capability includes the Vectra 3D imaging system for pre-surgical visualisation in breast procedures.

The business model is professional-services fee-for-service with quote-based pricing determined at consultation; no list prices are publicly disclosed. Go-to-market is sales-led and referral-driven — direct patient consultations booked online or by phone, supported by GP and specialist medical referrals, an established 26-year brand reputation, and academic affiliations with Monash University. Customers are individual patients segmented into adults seeking aesthetic procedures, patients requiring reconstructive surgery (post-mastectomy, skin cancer, trauma), and paediatric patients with congenital anomalies. The practice operates as a director-led private medical partnership with no external private equity or institutional ownership identified.

Name

Melbourne Institute of Plastic Surgery

Legal name

Melbourne Institute of Plastic Surgery

Website

https://melbplastsurg.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Melbourne Institute of Plastic Surgery is a privately-held Melbourne plastic and reconstructive surgery clinic established in 1997, employing 8 specialist surgeons across body, breast, facial, hand, and skin procedures, with dedicated breast surgery (Your Breast) and non-surgical aesthetics (Renu Medispa) divisions.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

Keywords

• Plastic surgery services
• Reconstructive surgery
• Aesthetic surgery
• Breast surgery
• Cosmetic procedures

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Surgical Consultation Fees: Initial consultations with specialist plastic surgeons to discuss patient concerns, procedure options, expectations, and medical history. Consultations are required before any surgical procedure.
2. Surgical Procedures: Revenue from a comprehensive range of surgical procedures including body surgery, breast surgery, facial surgery, hand surgery, and skin cancer procedures. Procedures include both aesthetic and reconstructive surgeries performed by certified specialists.
3. Manual Lymphatic Drainage Massage: Specialized massage therapy services provided post-surgery to reduce swelling and promote healing. Also beneficial for non-surgical patients with various conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Melbourne Institute of Plastic Surgery is a private plastic and reconstructive surgery clinic providing aesthetic and reconstructive procedures across body, breast, face and neck, hand, and skin categories. Services are delivered by 8 board-certified specialist surgeons at clinics in Malvern and Richmond, with affiliated hospitals used for surgical procedures, and include both surgical offerings and non-surgical rejuvenation treatments through its Renu Medispa division.

Product overview

Melbourne Institute of Plastic Surgery is a plastic surgery clinic established in 1997, comprising three distinct organizations working together to provide comprehensive care: the main Melbourne Institute of Plastic Surgery (offering surgical procedures across body, breast, face & neck, hands, and skin categories), Your Breast (a dedicated breast surgical arm), and Renu Medispa (a non-surgical division offering minimally invasive treatments). The clinic provides a comprehensive range of procedures including body contouring, breast surgery, facial surgery, hand surgery, and skin cancer treatments, supported by diagnostic tools like the Vectra 3D imaging system for preoperative visualization.

Differentiator

Problem solved

Functional benefit

Brands

• Your Breast: Dedicated breast surgical arm of the clinic, specializing in all breast related procedures including Breast Augmentation, Breast Reduction, Breast Lift, Implant Exchange and Removal and Breast Reconstruction
• Renu Medispa

Products and services

• Melbourne Institute of Plastic Surgery (main practice) The main plastic and reconstructive surgery practice offering aesthetic and reconstructive procedures across body, breast, face and neck, hands, and skin surgery categories, delivered by 8 board-certified specialist plastic and reconstructive surgeons.
• Your Breast Dedicated breast surgical arm of the clinic specialising in breast-related procedures including breast augmentation, breast reduction, breast lift, implant exchange and removal, and breast reconstruction.
• Renu Medispa Non-surgical division of the clinic offering minimally invasive treatments and rejuvenation procedures including Fraxel, IPL, Infini (radio frequency), Coolsculpting, Thermage, and laser hair removal.
• Breast Surgery Procedures Breast surgical procedures including augmentation, mastopexy (lift), reduction, asymmetry correction, reconstruction, gynaecomastia, revision, implant removal, and tuberous breast correction.
• Face & Neck Surgery Procedures Facial and neck procedures including blepharoplasty, browlift, chin alteration, endoscopic brow lift, facelift, facial trauma, lateral temporal lift, microtia, neck lift, otoplasty, post-traumatic deformities, rhinoplasty, and buccal fat pad removal.
• Hand Surgery Procedures Hand surgical procedures including arthritis surgery, carpal tunnel release, Dupuytren's disease, ganglion removal, hand trauma, trigger finger release, and hand therapy.
• Body Surgery Procedures Body surgical procedures including abdominoplasty, body contouring, calf implants, liposuction, arm and thigh reduction, and manual lymphatic drainage massage.
• Skin Procedures Skin procedures including microsurgery, non-cancerous spot removal, skin cancer removal and reconstruction, and skin cancer education.
• Manual Lymphatic Drainage Massage Specialised massage therapy provided post-surgery to reduce swelling and promote healing, also offered to non-surgical patients with various conditions.
• Renu Medispa non-surgical skin treatments (Fraxel, IPL, Infini RF, Coolsculpting, Thermage, laser hair removal) Non-surgical skin and rejuvenation treatments offered through Renu Medispa including Fraxel (pigmentation, texture, fine lines, scars), IPL (pigmentation, vascular lesions, hair removal), and Infini radio frequency (collagen stimulation, wrinkle reduction, skin resurfacing).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Stonnington Day SurgerycoreStrategic or Co-development Partner · 1 January 1997A fully equipped, registered, and accredited state-of-the-art operating complex associated with the Melbourne Institute of Plastic Surgery. The institute is director Graeme Southwick OAM established the clinic, and Stonnington Day Surgery provides the surgical facility for procedures.
• Monash UniversitycoreStrategic or Co-development PartnerStrong association with Monash University for teaching and research purposes. Several surgeons hold academic appointments at the university, and the institute participates in medical student education and research.
• Cabrini HospitalcoreStrategic or Co-development PartnerPrivate hospital partner where surgeons perform procedures, contributing to high standards of excellence at the institute.
• The Avenue HospitalcoreStrategic or Co-development PartnerPrivate hospital partner where surgeons perform procedures, supporting the institute's surgical operations.
• Malvern Hand Therapy GroupcoreImplementation/ SI/ Consulting PartnerOccupational therapists working closely with the institute's surgeons for post-operative hand rehabilitation. Founded in 2001 by Melissa Hirth and Kate Sleep, with therapists Angela Chu and Colleen Maloney. All therapists are clinical hand therapy specialists registered with AHPRA.
• Your BreastcoreStrategic or Co-development PartnerA dedicated breast surgical arm of the clinic, specialising in all breast related procedures including Breast Augmentation, Breast Reduction, Breast Lift, Implant Exchange and Removal and Breast Reconstruction.
• Renu MedispacoreStrategic or Co-development PartnerThe non-surgical division of the clinic offering minimally invasive treatments and rejuvenation procedures without surgery, including Fraxel, IPL, Infini, and other skin treatments.
• Malvern Hand Therapy GroupcoreImplementation/ SI/ Consulting PartnerOccupational therapists providing hand therapy services post-surgery, working alongside the institute's surgeons. Founded in 2001, the group includes clinical hand therapy specialists Angela Chu and Colleen Maloney.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Australasian Society of Aesthetic Plastic Surgeons: Professional society that credential and advocate for aesthetic plastic surgeons in Australia. Relevant ecosystem participant since MIPS surgeons hold ASPS/ASAPS affiliations and the institute runs aesthetic workshops through this community.
• Monash University Department of Surgery: Academic partner where several MIPS surgeons hold appointments and through which the practice participates in teaching and research. Relevant ecosystem peer given MIPS' academic affiliations and fellowship pipeline.
• Stonnington Day Surgery: Accredited Melbourne day surgery facility where MIPS surgeons perform procedures. A key operating partner rather than competitor, but materially tied to MIPS' ability to deliver surgical capacity.

Direct peers

• Cosmos Clinic: Australian multi-location cosmetic surgery group offering breast, body and facial procedures with both surgical and non-surgical services. Directly comparable to MIPS as a private, multi-site aesthetic plastic surgery practice competing for the same self-pay patient in Australia.
• Ashbury Cosmetics: Brisbane and Gold Coast-based cosmetic clinic offering surgical and non-surgical aesthetic treatments. Directly comparable multi-location Australian private aesthetic practice.
• The Me Clinic: Melbourne-based private cosmetic clinic offering surgical and non-surgical aesthetic procedures including breast, body and face. Same Melbourne catchment as MIPS and overlapping service lines make it a directly comparable local competitor.
• Adelaide Plastic Surgery: Long-established multi-surgeon specialist plastic surgery practice in Adelaide offering aesthetic and reconstructive procedures. Comparable to MIPS in structure (multi-surgeon specialist practice, hospital affiliations, broad procedure mix) though operating in a different Australian state.

Broad incumbents

• Epworth HealthCare: Major Melbourne private hospital group where plastic surgeons perform procedures. Comparable as a large incumbent provider of the surgical facility infrastructure that MIPS surgeons rely on.
• Ramsay Health Care: Largest private hospital operator in Australia with extensive plastic and cosmetic surgery offerings across its hospital network. A broader incumbent whose cosmetic surgery footprint overlaps with MIPS' procedures performed at partner private hospitals.

Regional players

• Sydney Plastic Surgery: Multi-surgeon specialist plastic surgery clinic in Sydney offering aesthetic and reconstructive procedures. Comparable operating model and surgeon mix to MIPS, but serves the NSW market rather than Victoria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melbourne-institute-of-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Institute of Plastic Surgery