What Adelaide Plastic Surgery does

Adelaide Plastic Surgery is a private specialist plastic surgery practice headquartered at Level 4, 18 North Terrace, Adelaide, South Australia, founded in 1987 and operating with 101-250 employees. The practice delivers a comprehensive range of surgical procedures spanning breast (reconstruction, augmentation, reduction, lift), body (abdominoplasty, liposuction, body contouring, hand surgery, skin cancer surgery), and face (face/neck lift, rhinoplasty, brow lift, blepharoplasty), supported by a dedicated Skin Cancer Clinic and a Skin Cancer Surgery service line, the latter being the practice's most frequently performed procedure given Australia's elevated skin cancer incidence. Surgical work is performed across multiple Adelaide private hospitals (Adelaide Day Surgery, Burnside, Calvary North Adelaide, Calvary Adelaide, Memorial) with additional visiting-specialist consulting across regional South Australia (Mt Barker, Naracoorte, Stirling, Glenelg).

The practice's non-surgical offering includes laser treatments (Enlighten Picosecond, Excel V Vascular, Erbium), injectable treatments (muscle relaxants, dermal fillers, bio-remodelling), hand therapy through Adelaide Hand Therapy, and an online store selling surgeon-curated evidence-based skincare, post-operative dressings, and Avène sunscreens with Australia-wide shipping. Core technology centres on a medical-grade laser fleet described as one of Australia's largest, complemented by Vectra 3D imaging used during consultations to simulate surgical outcomes on the patient's own body.

Revenue is generated through a professional services model across three streams: specialist surgical consultations and procedures (private self-pay, private health insurance, WorkCover, with Medicare rebates for eligible item numbers), non-surgical professional services delivered by registered nurses and dermal therapists, and product sales through direct e-commerce. The go-to-market is primarily GP/doctor referral-driven with mandatory referral letters, supplemented by direct online booking, telehealth for regional patients, and a 24/7 emergency referral service. The surgeon team includes 8 FRACS Fellows plus a surgical oncologist, with ASAPS leadership presence (Dr Timothy Edwards as President) anchoring industry standing.

Name

Adelaide Plastic Surgery

Legal name

Adelaide Plastic Surgery

Website

https://apsa.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Adelaide Plastic Surgery is an Adelaide-based private specialist plastic surgery practice (founded 1987) delivering surgical, non-surgical, and skin cancer procedures, hand therapy, and surgeon-curated medical-grade skincare products to patients across South Australia and via national e-commerce.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Laser skin treatments
• Hand therapy services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Consultations and Procedures: Specialist Plastic Surgeons provide consultations and perform surgical procedures including breast, body, and face surgeries. Private practice serving patients with private health cover, WorkCover injuries, and self-funded patients. Medicare rebates available for procedures with eligible Medicare item numbers.
2. Non-Surgical Treatments: Laser treatments, dermal therapies, muscle relaxing injections, bio-remodelling, hand therapy services, and other non-surgical cosmetic procedures performed by experienced registered nurses.
3. Skincare and Medical Products: Online store selling evidence-based skincare products, dressings (Strataderm, Stratamed, Hypafix, Siltape, Micropore), sunscreen (Avene), and other medical supplies. Products ship with standard ($12) or express ($15) shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Adelaide Plastic Surgery is a private specialist plastic surgery clinic in Adelaide, South Australia, offering a comprehensive range of surgical procedures (breast, body, facial, skin cancer, hand, and microsurgery) and non-surgical treatments (laser therapies, injectables, bio-remodelling, hand therapy) delivered by FRACS-qualified Specialist Plastic Surgeons and registered nurses. The practice also operates an online store selling evidence-based skincare products, scar management dressings, and Avene sunscreens.

Product overview

Adelaide Plastic Surgery is a specialist plastic surgery clinic offering a comprehensive portfolio of surgical procedures (breast, body, facial, hand surgery, and skin cancer removal) and non-surgical treatments (laser therapies, injectable treatments, and hand therapy). The practice operates alongside an online store selling evidence-based skincare products (skincare, dressings, and sunscreens) developed or curated by their specialist surgeons. The surgical and non-surgical service offerings are supported by advanced medical-grade laser technologies including Excel V Vascular Laser, Enlighten Picosecond Laser, and Erbium Laser for various skin treatments. The practice also includes Adelaide Hand Therapy for upper limb rehabilitation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical Procedures Comprehensive range of specialist plastic surgical procedures covering breast surgery (reconstruction, augmentation, reduction, lift, congenital abnormalities), body procedures (abdominoplasty, body contouring, gynaecomastia, hand surgery, liposuction, microsurgery, skin cancer surgery), and facial surgery (face and neck lift, rhinoplasty, brow lift, blepharoplasty, otoplasty, fat transfer). Performed by FRACS-qualified Specialist Plastic Surgeons at multiple private hospital locations.
• Non-Surgical Procedures Non-invasive aesthetic treatments including laser treatments (skin rejuvenation, skin resurfacing, removal of lesions, tattoo removal, pigmentation and sun damage, redness/rosacea/broken capillaries), facial treatments (bio-remodelling, muscle relaxing injections, dermal therapies/fillers, lip fillers), and excessive sweating treatment. Delivered by experienced registered nurses.
• Adelaide Hand Therapy On-site hand therapy service specialising in rehabilitation of upper limb injuries, including post-operative hand therapy, arthritis management, sporting injuries, and wrist pain. Delivered by 4 Hand Therapists who are members of the Australian Hand Therapy Association.
• Skin Cancer Clinic Dedicated skin cancer clinic offering immediate specialist opinion and management of suspicious lesions, with priority treatment for urgent referrals. Skin cancer removal is the most frequently performed procedure at the practice, supported by the on-site oncologist and reconstructive surgeons.
• Hay Fever Treatment Treatment using muscle relaxant toxin administered via nasal spray to relieve persistent hay fever symptoms including nasal congestion, runny nose, and sneezing. Total cost $200, with complimentary nurse consultations to determine suitability.
• Excessive Sweating Treatment Non-invasive treatment using purified protein injections into the armpits to reduce or stop underarm sweating. Effects typically last 6-9 months.
• Enlighten Tattoo Removal Picosecond laser tattoo removal that shatters ink particles using specific pulse durations and three integrated wavelengths, removing tattoos up to three times faster than traditional methods. Most patients achieve clearance after 6-10 treatments, with significant results sometimes noted after 3-4 treatments.
• Skincare Products Evidence-based skincare products hand-picked by the practice's specialist surgeons, suitable for all skin types, free from harmful ingredients, cruelty-free and made in Australia. Product line includes B Calm, C Forte, C Lite, Calming Cleanse, Eye Serum, Gentle Glow, Hydraboost HA Serum, Hydroxy Cleanser, Hydroxy Overnight Mask, Peptide Primer, Repair+, Smooth Serum, Soothe & Melt Cleansing Balm, Ultimate A, Ultimate A+, Ultimate A Gold, and Zinc Shade, with prices ranging from $26 to $125.
• Strataderm Rapidly drying, non-sticky, transparent silicone gel for scar treatment (old and new scars). Softens and flattens scars, relieves itching and discomfort, and reduces redness and discolouration. Priced $35-$165.
• Stratamed Advanced film-forming wound dressing approved for use on open wounds and compromised skin. Creates an optimal environment for faster wound healing and reduces inflammatory response to prevent abnormal scarring. Priced $60-$185.
• Hypafix Breathable, medical tape for wound dressing made from soft, non-woven fabric with low-allergy adhesive. Keeps the wound moist, promotes airflow to reduce maceration, and is suitable for post-operative use. Priced $18-$35.
• Siltape Scar management silicone tape that helps prevent hypertrophic scarring and reduces redness and itchiness. Low risk of allergies and irritation. Priced $50.
• Micropore Breathable, low-irritant paper wound care dressing. Latex-free and hypoallergenic, suitable for sensitive skin, highly breathable to maintain skin integrity. Priced $3.
• Avene Sunscreens Avene SPF50+ sunscreen range delivering ultra-high sun protection in ultra-light, invisible textures including Sunsitive Sunscreen Serum SPF 50+, Invisible Finish Fluid SPF 50+, Tinted Fluid SPF 50+, Spray SPF 50+, and Children's Spray SPF 50+. No fragrance, no white cast, non-greasy finish. Priced $36-$50.
• 24/7 Emergency Plastic Surgery Referral Service Round-the-clock emergency referral service accepting injuries specifically requiring specialist plastic surgical treatment (hand trauma, facial trauma, burns, sporting injuries). Accepts referrals from emergency departments, Work Health Clinics, GP rooms, and SA Ambulance Service.
• Vectra 3D Surgical Planning Imaging Complimentary Vectra 3D imaging service provided as part of the initial consultation with a Specialist Plastic Surgeon. Special camera system demonstrates predicted before-and-after results on the patient's own body to support treatment planning.

Quantifiable outcome

• 80% of common pigmented lesions removed with only one Enlighten laser treatment
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Australian Society of Aesthetic Plastic Surgeons (ASAPS)coreStrategic or Co-development PartnerAdelaide Plastic Surgery surgeons are active members of ASAPS. Dr Timothy Edwards serves as ASAPS President. The practice participates in annual ASAPS conferences for continued education and contributes to industry standards development.
• Australian Society of Plastic SurgeonscoreStrategic or Co-development PartnerAll Specialist Plastic Surgeons at the practice are members of the Australian Society of Plastic Surgeons, adhering to professional standards and guidelines.
• Royal Australasian College of Surgeons (RACS)coreStrategic or Co-development PartnerAll Specialist Plastic Surgeons are Fellows of the Royal Australasian College of Surgeons (FRACS), the gold standard for surgical training and certification in Australia and New Zealand.
• Australian Breast Device RegistryminorStrategic or Co-development PartnerPractice participates in the Australian Breast Device Registry for tracking and monitoring breast device outcomes and patient safety.
• Adelaide Day SurgerycoreStrategic or Co-development PartnerMain practice location and procedure facility operating within Adelaide Day Surgery building at Level 4, 18 North Terrace, Adelaide.
• Memorial HospitalcoreStrategic or Co-development PartnerOperating location for surgical procedures at Memorial Hospital in North Adelaide.
• Burnside HospitalcoreStrategic or Co-development PartnerOperating and consulting location at both Burnside Hospital Toorak Gardens and Burnside Hospital Stepney.
• Calvary HospitalscoreStrategic or Co-development PartnerOperating locations at Calvary North Adelaide and Calvary Adelaide Hospital.
• Regional South Australian HospitalsminorStrategic or Co-development PartnerVisiting specialist services at Stirling Hospital, Mt Barker Hospital, Naracoorte Hospital, and Glenelg Community Hospital, supporting regional health services throughout South Australia.
• Flinders Medical CentrecoreStrategic or Co-development PartnerDr Jia Miin Yip serves as Staff Specialist at Flinders Medical Centre. Practice maintains relationship with Flinders Breast Reconstruction Unit for complex reconstructive cases.
• Catherine HouseminorStrategic or Co-development PartnerProud supporters of Catherine House, a charity providing supported accommodation and services for people experiencing homelessness in Adelaide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Long Island Plastic Surgical Group: US-based multi-surgeon specialist plastic surgery group practice offering reconstructive and cosmetic procedures. Comparable multi-FRACS-equivalent surgeon partnership model and broad service line-up.
• The Private Clinic: Established UK cosmetic and medical procedure group with multiple clinics offering surgical and non-surgical aesthetic treatments. Comparable multi-modality service portfolio and clinic-network operating model.
• Transform Hospital Group: UK-based large cosmetic surgery and weight-loss provider with multiple clinics. Comparable multi-site specialist cosmetic surgery service model at greater scale, useful as a benchmark for clinic-chain economics outside Australia.

Direct peers

• Cosmos Clinic: Australian multi-location cosmetic clinic chain offering surgical and non-surgical aesthetic procedures. Directly comparable to Adelaide Plastic Surgery in service mix (breast, body, face, injectables, skin) but positioned at a higher-volume, lower-price point and lacking the FRACS-specialist positioning.
• Esteem Cosmetic Studio: Australian specialist cosmetic clinic offering surgical and non-surgical treatments. Operates as a multi-service private practice competing for similar self-funded cosmetic and reconstructive patient segments.
• Dr Lanzer Clinic: Australian cosmetic surgery chain with multiple sites across capital cities performing liposuction, body contouring, and facial procedures. Competes for the same self-funded cosmetic patient pool as Adelaide Plastic Surgery.
• Eden Institute Australia: Australian specialist plastic and cosmetic surgery clinic offering breast, body, and facial surgery with on-site non-surgical services. Closely comparable service portfolio and surgeon-led model to Adelaide Plastic Surgery.
• Allure Cosmetic Clinic: Australian cosmetic clinic offering surgical and non-surgical aesthetic treatments including breast surgery, body contouring, injectables, and skin rejuvenation. Comparable consumer-facing service mix in the same Australian market.
• Me Clinic: Melbourne-based specialist cosmetic surgery practice offering cosmetic surgical procedures, non-surgical treatments, and skin therapies. Comparable Australian private practice model with a multi-surgeon team and integrated non-surgical offering.

Emerging players

• Australian Skin Cancer Clinics: National network of skin cancer clinics providing diagnosis and treatment including surgical excision. Partial overlap with Adelaide Plastic Surgery's skin cancer clinic service line, particularly in regional South Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdelaidePlasticSurgeryAssociates
• Instagraminstagram.com/adelaideplasticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelaide Plastic Surgery