Suomen Melonta- ja Soutuliitto ry

Name

Suomen Melonta- ja Soutuliitto ry

Legal name

Suomen Melonta- ja Soutuliitto ry

Website

https://melontajasoutuliitto.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sports federation services
• Canoeing training programs
• Rowing education
• Recreational paddling
• Outdoor recreation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Member clubs pay annual membership fees to the federation. Individual members join through clubs.
2. Training Course Registrations: Fees charged for participation in structured courses (Meloja 1, 2, 3, instructor and guide courses). Revenue generated from digital card issuance and registration processing fees: Meloja 1 at 14 EUR (member), 18 EUR (training partner), 20 EUR (non-member); Meloja 2 digital card + registration at 10 EUR (member); instructor/guide certificate and badge at 20 EUR.
3. Competition Entry Fees: Fees collected for participation in national championship events and federation-organized competitions.
4. Government Funding: The federation receives operational support from the Ministry of Education and Culture (OKM) and the Finnish Olympic Committee (Suomen Olympiakomitea).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Suomen Melonta- ja Soutuliitto ry is a registered non-profit national sports federation that organises, governs and develops canoeing, kayaking, rowing, SUP and related paddle disciplines in Finland. It delivers graded recreational paddler courses (Meloja 1, 2, 3), instructor and guide certification, youth paddling schools, national championships (SM-regata, GP-regata) and the mass-participation Suomi Meloo event, and supports roughly 60 member clubs and 36,000 recreational paddlers.

Product overview

Suomen Melonta- ja Soutuliitto ry operates as a national federation for canoeing and rowing sports in Finland, offering a comprehensive suite of training programs, competition organization, and member services. The core offering includes the federation website as the primary digital hub, supplemented by structured training pathways (Meloja 1-3 basic to advanced courses, instructor/guide training, and youth paddling schools), a digital boat logging system for member clubs, an online learning platform for course materials and certification tracking, and event management services including the annual Suomi Meloo touring event and organized training groups for competitive athletes across U18, U23, and senior levels. The federation also manages collaborative services like the Uuvi destinations feedback platform and nauhamelonta (ribbon paddling) route programs for touring enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Suomi Meloo: Week-long touring canoeing event that has been running for 40 years, traveling through Finnish waters covering over 500 km
• Meloja-koulutuskonsepti
• Nauhamelonnat

Products and services

• Meloja 1 Course

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Ministry of Education and Culture (OKM)coreStrategic or Co-development PartnerOKM is the primary government funding body supporting the federation's operations, elite athlete programs, and organizational activities. The federation operates under OKM's sports policy framework.
• Finnish Olympic Committee (Suomen Olympiakomitea)coreStrategic or Co-development PartnerThe Olympiakomitea provides elite sport funding and coordinates Olympic team selections. The federation works with the Olympiakomitea for athlete support programs and Olympic qualification pathways.
• Suomen Latu ry (Finnish Outdoor Association)coreStrategic or Co-development PartnerSuomen Latu is a co-founder of Suomi Meloo ry and a key partner in promoting outdoor recreation and paddling. Both organizations collaborate on Suomi Meloo events and broader outdoor activity promotion.
• Suomen Urheilun Eettinen Keskus SUEK rycoreStrategic or Co-development PartnerSUEK is responsible for anti-doping activities and sports ethics in Finland. The federation coordinates all anti-doping compliance through SUEK for its athletes and competitions.
• PalkintokeskusminorOthersPalkintokeskus provides award and recognition services for sports organizations in Finland, including the federation's award programs.
• VaralaminorOthersVarala is a sports education institution providing training facilities and expertise that the federation collaborates with for training and coaching development.
• Craft SportswearminorOthersCraft Sportswear provides sports apparel sponsorship to the federation and its athletes.
• Pajulahti Olympiatraining Center (OTC)coreStrategic or Co-development PartnerPajulahti OTC is a national elite sports training center providing facilities and expertise for canoeing and rowing athletes. The federation's elite athletes train at Pajulahti.
• GreenStar HotelminorOthersGreenStar Hotel provides accommodation sponsorship for federation events and activities.
• UrsuitminorOthersUrsuit provides specialized paddling and watersport equipment as a sponsor.
• Kolme Kampusta / Pajulahden KampusminorStrategic or Co-development PartnerPajulahden Kampus is part of the Kolme Kampusta sports education network and collaborates with the federation on athlete training and education programs.
• Suomen Retkimelojat rycoreChannel Partner/ Reseller/ DistributorSuomen Retkimelojat ry is a member organization of SMSL that organizes ribbon paddling events (nauhamelonnat) across Finland. The federation supports these activities and provides access to its digital platforms and training framework.
• Itämeri Plogging ryminorStrategic or Co-development PartnerItämeri Plogging ry collaborates with the federation on Baltic Sea and Finnish waterway cleanup campaigns. Member clubs can participate in cleanup events and earn recognition (Itämeri Plogging kunniamerkki) for 50+ hours of cleanup work.
• Uudenmaan Virkistysalueyhdistys ry (Uuvi)minorStrategic or Co-development PartnerUuvi and the federation collect paddler feedback and development ideas for recreation areas in the Uusimaa coastal and archipelago region through the 'Uuvin kohteet' feedback channel.
• Melontaturvallisuuden Neuvottelukunta (Paddling Safety Council)coreStrategic or Co-development PartnerMulti-stakeholder safety council including Traficom, Finnish Maritime Administration, Finnish Border Guard, Tukes, Suomen Latu, Suomen Melontakouluttajat ry, and other organizations that develops and maintains the Melonnan turvallisuusohje (Paddling Safety Guidelines) and safety standards for paddling in Finland.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fin_freestylekayakingteam
• LinkedInlinkedin.com/company/suomen-melonta-ja-soutuliitto-ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suomen Melonta- ja Soutuliitto ry