Melville Mitsubishi

What Melville Mitsubishi does

Melville Mitsubishi is a single-location authorised Mitsubishi Motors Australia dealership operating from 192 Leach Highway, Melville WA 6156, serving the Perth metropolitan area and surrounding suburbs including Fremantle, Kwinana, Applecross, Canning Vale, and Cockburn. The dealership is a privately held operating subsidiary of Eagers Automotive, one of Australia's largest diversified automotive retail groups, which provides back-office infrastructure, IT, and compliance support. The business carries approximately 10 employees, 114 new vehicles in stock, and represents the full Mitsubishi range including ASX, Outlander, Outlander PHEV, Eclipse Cross PHEV, Pajero Sport, Triton (Pick Up and Cab Chassis), the 2026 Triton Raider co-developed with Premcar Australia, and the upcoming All-New Pajero (2026).

Revenue is generated across six streams: new vehicle sales, used and demo vehicle sales, service and maintenance (including 10-year Capped Price Servicing under the Diamond Advantage program), genuine parts and accessories (including tyre centre, batteries, Blackvue dashcams, ceramic protection), vehicle finance and insurance products, and MiDiamond Fleet Leasing for business customers via FleetPartners. Pricing is transparent drive-away across models ($36,490 Triton base to $67,990 Outlander PHEV Exceed), with finance pre-approval, trade-in EasyQuote valuation, and online express checkout. The go-to-market is hybrid: a traditional physical showroom with extended Wednesday trading to 8pm and Saturday morning hours, supported by an e-commerce-enabled website with detailed listings, finance calculators, and reserve-vehicle functionality.

The value proposition combines OEM brand strength (Mitsubishi's 12 Dakar Rally wins and Australian heritage since 1980), proprietary Mitsubishi technology (Super Select 4WD-II, Bi-Turbo diesel, Multi Around Monitor, Diamond Advantage 10-year warranty), and a full-service retail model from browsing to ongoing maintenance. The dealership also differentiates on specialty Australian-engineered product (Triton Raider) and PHEV lineup depth (Eclipse Cross PHEV, Outlander PHEV) ahead of broader EV transition. The website platform (Indiqator) and redirect of privacy/terms to eagersautomotive.com.au confirm operational integration with the parent group.

Name

Melville Mitsubishi

Legal name

Melville Mitsubishi

Website

https://melvillemitsubishi.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Melville Mitsubishi is a single-location authorised Mitsubishi dealership in Melville, Western Australia, serving the Perth metro area with new and used vehicles, servicing, parts, finance, and MiDiamond Fleet Leasing as a subsidiary of Eagers Automotive.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• New car sales
• Vehicle servicing
• Automotive dealership
• Fleet leasing
• Used vehicles

Headquarters

HQ city

Melville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mitsubishi vehicles including ASX, Outlander, Eclipse Cross PHEV, Triton, Pajero Sport, and specialty models like Triton Raider.
2. Used Vehicle Sales: Pre-owned and certified pre-owned vehicle sales.
3. Service and Maintenance: Vehicle servicing, maintenance, and repairs with 10 Year Capped Price Servicing program.
4. Parts and Accessories: Genuine Mitsubishi parts, accessories, tyres, batteries, and protection packs.
5. Finance and Insurance: Vehicle financing, personal finance, car insurance products, and pre-approval services.
6. Fleet Leasing: MiDiamond Fleet Leasing for business customers with fully maintained operating leases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Melville Mitsubishi is an authorised Mitsubishi dealership selling new, used and demonstration Mitsubishi vehicles across the ASX, Outlander, Eclipse Cross PHEV, Pajero Sport, Triton and specialty Triton Raider ranges. It complements vehicle sales with after-sales servicing (10 Year Capped Price Servicing), genuine parts and accessories, vehicle finance and insurance, trade-in valuations, and MiDiamond Fleet Leasing for business customers.

Product overview

Melville Mitsubishi is a Mitsubishi vehicle dealership offering a comprehensive range of Mitsubishi vehicles and automotive services. The core product portfolio consists of Mitsubishi vehicles including SUVs (ASX, Outlander, Outlander PHEV, Eclipse Cross PHEV, Pajero Sport), utes (Triton in multiple variants including standard Pick Up, Cab Chassis, and the premium Triton Raider), and the upcoming All-New Pajero. Supporting services include vehicle sales (new, used, demo), vehicle servicing, genuine parts and accessories, vehicle finance, insurance, trade-in valuation, and fleet leasing. The dealership provides the Mitsubishi Diamond Advantage program offering 10 year warranty, 10 years capped price servicing, and 10 years roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi ASX Compact SUV sold in XE grade with DCT transmission, petrol engine, and approximately 6.4L/100km fuel efficiency with around 750km driving range per tank. Priced from $45,490 Drive Away.
• Mitsubishi Outlander Mid-size SUV offered in ES, LS, Aspire, Exceed and Exceed Tourer grades with 2WD and AWD options, 2.5L petrol or 2.4L PHEV powertrains, and 7-seat configuration on most variants. Priced from $43,230 Drive Away.
• Mitsubishi Outlander Plug-in Hybrid EV Plug-in hybrid electric SUV with 2.4L PHEV powertrain delivering approximately 1.5L/100km in city driving and up to 3,733km total range, available in 5 or 7 seat configurations with AWD. Priced from $56,490 Drive Away. Holds a 5 Star ANCAP safety rating.
• Mitsubishi Eclipse Cross Plug-in Hybrid EV Compact plug-in hybrid SUV combining a petrol engine with electric motors for reduced emissions and fuel consumption, with stylish design and efficient PHEV powertrain.
• Mitsubishi Pajero Sport Seven-seat 4WD SUV built for Australian conditions with 2.4L turbo diesel engine, 8-speed automatic transmission, and comprehensive safety features. Available in GLS grade from $55,990 Drive Away.
• Mitsubishi Triton Workhorse ute available in Double Cab and Club Cab Pick Up variants with 2.4L Bi-Turbo diesel engine producing 150kW and 470Nm torque, 6-speed automatic transmission, and 3.5 tonne braked towing capacity. Grades include GLX, GLX+, GLX-R, GLS, GSR, and GSR plus Roll Top/Electric Roll Top Accessory Packs. Priced from $36,490 Drive Away. Holds 5-Star ANCAP safety rating.
• Mitsubishi Triton Raider Off-road focused Triton variant co-developed with Premcar Australia featuring upgraded suspension (+25mm front ground clearance, +15mm rear), 33% reduction in weight transfer, custom ROH wheels with Bridgestone Dueller AT/002 tyres, sports bar with red inserts, and Mitsubishi Connect. Backed by 10 year warranty.
• Mitsubishi Triton Cab Chassis Commercial cab chassis variant available in Single Cab, Club Cab, and Double Cab configurations. Grades include GLX, GLX+, GLS, and GSR with 2WD and 4WD options, 2.4L Bi-Turbo diesel engine, and customisable tray for specialist equipment mounting.
• New Vehicle Sales Sale of new Mitsubishi vehicles including the latest models and model year variants for retail and fleet customers, with online inventory browsing, detailed specs, pricing, and finance calculators.
• Used Vehicle Sales Sale of pre-owned Mitsubishi vehicles and other used cars with various price points and configurations.
• Demo Vehicle Sales Sale of demonstration vehicles previously used for test drives, offering near-new vehicles at competitive prices.
• Vehicle Servicing Comprehensive vehicle servicing including regular maintenance, repairs, and Mitsubishi Diamond Advantage 10 Year Capped Price Servicing with online booking available.
• Vehicle Finance Car finance and personal finance options with flexible payment arrangements, loan products, and finance pre-approval services for vehicle purchasers.
• Vehicle Insurance Car insurance products offering comprehensive coverage options to protect customers' vehicle investments.
• Trade-In/EasyQuote Vehicle trade-in valuation service allowing customers to sell or trade their current vehicle when purchasing a new Mitsubishi.
• Parts and Accessories Genuine Mitsubishi parts and accessories including tyre centre, Exide batteries, Blackvue Gold Pro dashcams, Perfexion Ceramic coatings, Schmick products, and protection packs.
• MiDiamond Fleet Leasing Fleet leasing programme for business customers with fully maintained operating leases delivered via FleetPartners, including flexible vehicle access, maintenance, and fleet management solutions. Business customers require ABN, 2+ years GST registration, and turnover greater than $125,000 per year.

Quantifiable outcome

• 10 year/200,000km New Car Warranty
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability18 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Premcar AustraliaflagshipStrategic or Co-development Partner · 1 June 2026Ground-breaking collaboration for Triton Raider. Premcar Australia, with 30 years of engineering experience, co-developed the Triton Raider with Mitsubishi Motors Australia. The partnership combines Premcar's engineering expertise with Mitsubishi's vehicle manufacturing to create an enhanced off-road ute specifically designed for Australian terrain. The Triton Raider is backed by a 10 year warranty.
• Eagers AutomotivecoreOthersParent company. Melville Mitsubishi is part of the Eagers Automotive dealer group, one of Australia's largest automotive retail groups. Eagers Automotive provides operational infrastructure, privacy policies, and terms of use for the dealership.
• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealer representing Mitsubishi Motors Australia. Melville Mitsubishi sells new Mitsubishi vehicles, uses Mitsubishi Diamond Advantage program (10 year warranty, capped price servicing, roadside assistance), and provides Mitsubishi genuine parts and accessories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bapcor Limited: ASX-listed Australian automotive aftermarket parts distributor and retailer serving trade and consumer customers. Comparable because both operate parts/accessories distribution and trade-customer channels within the Australian automotive aftermarket, even though Bapcor is multi-brand and wholesale-focused.
• AMA Group Limited: ASX-listed operator of collision repair and vehicle servicing networks across Australia. Comparable because the service and maintenance revenue stream of Melville Mitsubishi overlaps directly with AMA Group's mechanical and collision repair economics and customer base.
• Cox Automotive Australia: Global automotive services group with significant Australian operations in vehicle remarketing, dealer software, and auction services. Comparable because it supports dealer trade-in valuations, inventory remarketing, and digital retail platforms that overlap with Melville Mitsubishi's used vehicle and EasyQuote operations.
• SG Fleet Group Limited: ASX-listed provider of fleet management, leasing, and novated leasing services across Australia. Comparable because both companies serve the same corporate fleet customer base with vehicle acquisition, maintenance, and end-of-life management services.
• FleetPartners: Australian fleet leasing and management company that is the actual financing partner behind Melville Mitsubishi's MiDiamond Fleet Leasing programme. Comparable because it operates the same fully maintained operating lease product that is one of Melville Mitsubishi's key B2B revenue streams.

Broad incumbents

• Eagers Automotive Limited: ASX-listed parent company of Melville Mitsubishi and Australia's largest automotive retail group, operating hundreds of franchised dealerships across multiple brands. Comparable as the controlling group whose economics, strategy, and dealer network directly govern Melville Mitsubishi's operating context.

Others

• Carsales.com Limited: Australia's leading online automotive marketplace, connecting buyers and sellers of new and used vehicles. Comparable as the dominant digital channel through which Melville Mitsubishi's inventory competes for consumer attention and where trade-in/lead generation increasingly originates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/melville-mitsubishi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melville Mitsubishi