SG Fleet Group

What SG Fleet Group does

SG Fleet Group is an integrated mobility solutions provider offering fleet management, vehicle leasing, salary packaging, and novated lease services to corporate, government, and employee clients across Australia, New Zealand, and the United Kingdom. The company originated as Lease Way in 1988, was consolidated under Super Group, listed on the ASX in March 2015, and was taken private by Pacific Equity Partners in May 2025. SG Fleet manages more than 250,000 vehicles globally (over 270,000 in Australia, 25,000+ in New Zealand, 18,000 in the UK) serving 1,500+ Australian and 500+ New Zealand corporate clients, and holds 39% share of UK risk fleet in the salary sacrifice segment.

The technology stack is anchored by the Fleetintelligence reporting portal, Bookingintelligence resource management application, Motrak GPS and sensor-based telematics, and the eStart/eManage EV transition and in-life management solutions. Supporting sub-brands include Novalease (personal lease-based salary sacrifice) and Salarylease (business lease-based salary sacrifice) in the UK, Litelease and SG Taxi for flexible mobility, and integrated maintenance, accident management, funding, and consultancy modules. The platform is supplemented by partner integrations with Kwik Fit (tyres/MOT), 1link (100,000+ vehicles across 1,000+ UK locations), Experian (credit checks), and Close Brothers Finance.

The business model is multi-stream and primarily recurring: subscription/managed-service fees from fleet management contracts, recurring rental income from leased vehicles (including novated leases), transaction-based fees from short-term rental and Litelease, and managed-service revenue from salary sacrifice administration. Go-to-market combines enterprise field sales for large corporate and government fleets, inside sales for employer-sponsored salary sacrifice schemes, and self-service portals (Motorchoice, mySG, electric car listing) for SMB and employee segments. The company is regulated by the FCA in the UK (reference 625294) and ISO 27001 certified across the group.

Name

SG Fleet Group

Legal name

SG Fleet Australia Pty Limited

Website

https://sgfleet.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SG Fleet Group provides integrated fleet management, vehicle leasing, and salary packaging services to corporate, government, and employee clients across Australia, New Zealand, and the United Kingdom, managing over 250,000 vehicles globally.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industries

Government & Public Sector Fleet Management (THADAKAE), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL)

Keywords

• Fleet management services
• Vehicle leasing
• Salary packaging
• Novated leasing
• Corporate mobility solutions

Headquarters

HQ city

Pymble

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fleet Management Services: Recurring fleet management fees for services including vehicle leasing, maintenance management, accident management, and fleet optimization. Revenue generated through managed service contracts with corporate and government clients.
2. Vehicle Leasing: Corporate vehicle leasing and novated leases generating recurring rental income from leased vehicles. Includes short-term and long-term leasing arrangements.
3. Salary Sacrifice Schemes: Employee car benefit salary sacrifice schemes where employers offer vehicle benefits through salary packaging, with SG Fleet providing administration and vehicle provision services.
4. Short-term Rental and Litelease: Flexible vehicle rental solutions including daily rental, short-term hire, and medium-term Litelease arrangements for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

SG Fleet Group provides integrated corporate fleet management, vehicle leasing (including novated and short-term rental), and salary packaging/sacrifice services across Australia, New Zealand, and the United Kingdom. The company manages over 250,000 vehicles for more than 1,500 corporate and government clients through proprietary platforms for fleet reporting (Fleetintelligence), telematics (Motrak), resource booking (Bookingintelligence), and EV transition planning (eStart).

Product overview

SG Fleet operates as an integrated mobility solutions platform offering fleet management, vehicle leasing, and employee benefit services across Australia, New Zealand, and the UK. The core platform is built around Fleetintelligence (reporting and analytics portal) and Bookingintelligence (resource management portal), supported by comprehensive fleet management services. The product portfolio includes specialised sub-brands for salary sacrifice schemes: Novalease (personal lease-based) and Salarylease (business lease-based) in the UK, alongside Novated Leasing for Australian employees. EV fleet solutions are delivered through eStart (transition planning) and eManage (in-life management). Supporting modules cover maintenance, accident management, funding solutions, consultancy, downtime management, short-term rental (Daily Rental, Litelease), telematics (Motrak), roadside assistance, insurance, and used vehicle provision. The Australian operation additionally offers salary packaging, remote area housing, and FIFO employee benefits. The NZ operation provides vehicle leasing and fleet management with a focus on sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetintelligence: Online tool with a variety of reporting functions that allow control of business expenditure and minimise risk.
• Bookingintelligence
• Motrak
• eStart
• Litelease
• SG Taxi
• Novalease
• Salarylease

Products and services

• Fleet Management

Quantifiable outcome

• 97% of short-term vehicle hire bookings go ahead right the first time
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Financial Conduct Authority (FCA)coreOthersUK financial regulator that authorized and regulates SG Fleet UK Limited (FCA reference number 625294).
• Kwik FitminorChannel Partner/ Reseller/ DistributorPreferred tyre provider for fleet and salary sacrifice customers, with online fleet bookings portal for MOT, tyres, and brakes.
• Lloyd Latchford Insurance Brokers LtdminorChannel Partner/ Reseller/ DistributorInsurance broker arranging insurance products primarily underwritten by Aviva for SG Fleet customers.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Fleetio: Fleetio is a fast-growing SaaS fleet management platform that digitizes maintenance, fuel, and driver workflows for mid-market and smaller fleets. It represents the emerging software-only competition to traditional outsourced fleet management players like SG Fleet, particularly among SMB customers.

Direct peers

• Wheels: Wheels is a long-established North American fleet management company specializing in full-service fleet leasing, accident management, and telematics-led driver programs. Its integrated platform and service mix closely mirror SG Fleet's Fleetintelligence, Motrak, and accident management stack.
• Custom Fleet: Custom Fleet is one of Australia's largest fleet management and vehicle leasing providers, serving corporate and government clients with end-to-end fleet solutions. It directly competes with SG Fleet in the Australian fleet management, novated leasing, and short-term rental markets.
• ORIX Australia (ORIX Fleet Operations): ORIX Australia operates a sizeable corporate fleet leasing and management business, including novated leases for individual employees. It is a direct competitor in the Australian corporate fleet management and salary packaging segments.

Broad incumbents

• Element Fleet Management: Element Fleet Management is the world's largest pure-play fleet management company, managing millions of vehicles across North America, Europe, and Australasia. It overlaps with SG Fleet in fleet management services, analytics, and EV transition support, though at materially greater scale.
• Ayvens (formerly ALD Automotive / LeasePlan): Ayvens was formed by the merger of ALD Automotive and LeasePlan and is the largest global vehicle leasing and fleet management player. It directly overlaps with SG Fleet in operating leases, full-service fleet management, and increasingly in EV fleet consulting across the same three regions.
• Holman: Holman is a US-headquartered, family-owned fleet management and leasing provider with international reach. It competes for large multi-national corporate fleet accounts and increasingly in EV fleet transition services that mirror SG Fleet's eStart offering.
• LeasePlan: LeasePlan, now part of Ayvens, historically operated the largest global fleet leasing franchise and previously ran a sizeable ANZ business that SG Fleet acquired in 2025. It is the historical reference point and former competitor for SG Fleet's corporate fleet customers.
• Enterprise Fleet Management: Enterprise Fleet Management is the fleet management arm of Enterprise Mobility, managing hundreds of thousands of vehicles primarily in North America. It is an incumbent competitor in full-service fleet management and corporate vehicle programs adjacent to SG Fleet's core offering.

Others

• Geotab: Geotab is the leading independent telematics provider for commercial fleets, supplying GPS tracking and driver behavior analytics. Its MyGeotab platform competes directly with SG Fleet's Motrak telematics offering for both internal and third-party fleet operator deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sgfleet-nz
• Xx.com/sgfleet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Fleet Group