New York State Public Employees Federation Afl-CIO

Union Membership Benefitsmembershipbenefits.org

PEF Membership Benefits Program (PEF MBP) is the nonprofit, dues-funded benefits arm of the New York State Public Employees Federation AFL-CIO. It serves active PS&T unit state employees and retirees with group-rate insurance, financial and legal services, education, and discounted entertainment and retail through a web portal.

Company typePrivate
Founded-
HeadquartersLatham, United States
Headcount11–50
GTM typeB2C
OfferingServices

What New York State Public Employees Federation Afl-CIO does

New York State Public Employees Federation AFL-CIO (PEF) operates its Membership Benefits Program (PEF MBP) as a nonprofit, dues-funded benefits aggregator serving active PEF members in New York State PS&T (Professional, Scientific, and Technical) represented positions and PEF retirees. The program delivers a consolidated portfolio of insurance protection, financial and legal services, education and training, and discounted entertainment and retail offerings through a web-based member portal (pefmbp.com) supported by phone/mail order and physical presence at PEF events. Core insurance products — including group term life, disability, accident, hospital indemnity, specified disease, pet, retiree dental and vision — are sourced through partnerships with Sun Life, Aflac, Liberty Mutual, and MetLife; financial and legal services (estate planning, debt counseling, identity protection, legal defense, voluntary legal plan at $78/year, workers' compensation legal services) are bundled through MetLife/Aura, Broadview Federal Credit Union, and proprietary plans.

The underlying technology is a web-based membership benefits platform with e-commerce capabilities for ticket sales, insurance enrollment, gift card distribution, and account management. PEF MBP operates as a benefits administrator rather than a technology platform, aggregating access to third-party providers rather than building proprietary software products. The business model is subscription-recurring, funded entirely by membership dues from active PS&T unit state employees and retirees; there is no disclosed revenue figure or commercial monetization. Marketing is integrated with broader PEF union communications via email newsletter (Constant Contact), social media (Facebook, Instagram, BlueSky, LinkedIn, TikTok), and the member website. The organization is staffed by 17 employees operating from a single headquarters at 40 British American Blvd., Latham, NY, and is affiliated with the national AFL-CIO federation.

New York State Public Employees Federation Afl-CIO firmographics

Firmographics

Name: New York State Public Employees Federation Afl-CIO
Legal name: New York State Public Employees Federation Afl-CIO
Website: https://membershipbenefits.org
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: PEF Membership Benefits Program (PEF MBP) is the nonprofit, dues-funded benefits arm of the New York State Public Employees Federation AFL-CIO. It serves active PS&T unit state employees and retirees with group-rate insurance, financial and legal services, education, and discounted entertainment and retail through a web portal.
Ownership category
akta.pro rank

New York State Public Employees Federation Afl-CIO industry classification

Industry

Product category: Union Membership Benefits
NAICS: Professional Employer Organizations (56133), Professional Employer Organizations (561330), Direct Health and Medical Insurance Carriers (524114)
SIC: Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600), Accident & Health Insurance (6321)
akta.pro primary industry: Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
akta.pro secondary industries: Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

Union member benefits
Group insurance plans
Membership discounts
Retiree benefits
Legal service plans

Where New York State Public Employees Federation Afl-CIO is headquartered

Location

Headquarters

HQ city: Latham
HQ country: United States
HQ region: North America

Offices1 record

Markets served

New York State Public Employees Federation Afl-CIO business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Membership Dues: PEF MBP is funded through membership dues from active PEF members who are New York State employees in PS&T represented positions, and from PEF retirees who maintain membership. The program provides benefits including insurance products, financial/legal services, entertainment tickets, and retail discounts to these members.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Voluntary Legal Service Plan - $78

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

New York State Public Employees Federation Afl-CIO product offering

Product offering

Core offering

PEF Membership Benefits Program (PEF MBP) administers a unified membership benefits program for active and retired New York State Public Employees Federation members. It aggregates group insurance products (life, disability, accident, dental, vision, pet, hospital indemnity, specified disease), financial and legal services (estate planning, credit/debt counseling, identity protection, legal defense), education and training programs, discounted entertainment tickets (Broadway, concerts, theme parks, sports), and retail/gift card discounts through partnerships with Sun Life, Aflac, MetLife, Liberty Mutual, and other providers. Members access these benefits through a member portal at pefmbp.com or by phone, with access tied to dues-paying PEF membership.

Product overview

PEF Membership Benefits Program (PEF MBP) is a unified membership benefits platform for New York State Public Employees Federation members and retirees. The platform aggregates insurance protection (through Sun Life, Aflac, Liberty Mutual, MetLife), financial and legal services, education and training programs, entertainment ticketing, and retail discounts into a single member portal. Members access these benefits through a web-based portal with account management capabilities. The core offering consists of insurance products as the primary value driver, supplemented by financial planning services, educational resources, discounted entertainment tickets, and retail/gift card programs. PEF MBP operates as a benefits administrator rather than a technology platform, providing aggregated access to third-party providers rather than proprietary software products.

Differentiator

Problem solved

Functional benefit

Products and services

Insurance Products

Companies that use New York State Public Employees Federation Afl-CIO

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

New York State Public Employees Federation Afl-CIO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

New York State Public Employees Federation Afl-CIO partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and supporting.

Sun LifecoreOthersSun Life provides group term life insurance, long-term disability, short-term disability, accident insurance, hospital indemnity, specified disease insurance, and retiree dental insurance through the PEF MBP program. The Sun Life dental plan offers coverage for 100% preventive, 80% restorative, and 50% major restorative services with access to 14,000 providers in New York and New Jersey.
AflaccoreOthersAflac provides supplemental insurance products offered through the PEF MBP program for members seeking additional coverage beyond core health plans.
MetLifesupportingOthersMetLife provides identity and fraud protection services in partnership with Aura, offered as part of the financial and legal services benefits.
Liberty MutualsupportingOthersLiberty Mutual offers pet insurance options as part of the insurance benefits available to PEF MBP members.
Royal CaribbeansupportingOthersRoyal Caribbean partners with PEF MBP to offer exclusive family and friends cruise packages (5-night/6-day Western Caribbean cruises with visits to Yucatan and Cozumel, Mexico).
Southwest AirlinessupportingOthersSouthwest Airlines provides travel benefits and discounts through the PEF MBP Valuable Programs section.
Crunch GymsupportingOthersCrunch Gym partners with PEF MBP to offer members discounted Peak Results Membership with $5 off the regular monthly fee.
Broadview Federal Credit UnionsupportingOthersBroadview Federal Credit Union offers financial services and membership benefits through the PEF MBP Popular Favorites program.
LenovosupportingOthersLenovo provides electronics discounts through the PEF MBP retail discount program.
Dignity MemorialsupportingOthersDignity Memorial provides funeral benefit services as part of the PEF MBP Valuable Programs for end-of-life planning needs.
NASW (National Association of Social Workers)supportingOthersNASW provides free CE (continuing education) programs for PEF members who are social workers, as part of the education and training benefits.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

New York State Public Employees Federation Afl-CIO competitors and assessment

Company assessment

Direct peers

AFSCME (American Federation of State, County and Municipal Employees): Large public-sector union offering member benefits programs to its state and local government workforce members. Most directly comparable to PEF in mission (public employee union) and structure (member-driven benefits aggregator).
Union Plus: AFL-CIO affiliate that delivers member benefits (insurance, discounts, education, travel) to union members nationally. Operates the same membership-benefits-aggregator model as PEF MBP, but at the national AFL-CIO scale.

Broad incumbents

MetLife: Tier-1 insurance carrier and partner of PEF MBP (identity/fraud protection with Aura). Comparable as a broad incumbent offering group insurance products to employer and association-sponsored plans nationally.
Aflac: Supplemental insurance carrier acting as a PEF MBP partner for supplemental accident and health products. Comparable as a broad incumbent offering voluntary/worksite insurance products to employer and association groups.
Marsh McLennan: Global insurance brokerage and risk-management firm with a benefits consulting practice. Comparable as a broad incumbent in the benefits-brokerage and group-insurance distribution space, operating at vastly larger scale than PEF MBP.
Paychex: Major HR, payroll, and benefits administration provider serving SMBs and mid-market employers. Comparable as a broader benefits-administration incumbent whose services overlap with the HR-administration function PEF MBP provides to its members.
Insperity: Large national PEO providing co-employment, benefits administration, and HR services to SMBs. Comparable as a benefits-administration platform serving employer-sponsored member populations, though operating on a commercial SMB model rather than a union model.
Sun Life U.S. Lead insurance carrier for PEF MBP's group life, disability, accident, hospital indemnity, specified disease, and retiree dental products. Comparable as a major group benefits underwriter serving employer and association-sponsored plans.
Liberty Mutual: Insurance carrier providing pet insurance to PEF MBP members. Comparable as a broad incumbent writing personal-lines and specialty insurance products distributed through employer and association channels.

Regional players

CSEA (Civil Service Employees Association): New York State public employee union offering its own member benefits/discount programs. Operates in the same geography and same NY State public-employee pool as PEF MBP, partially overlapping on PS&T and adjacent titles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

New York State Public Employees Federation Afl-CIO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New York State Public Employees Federation Afl-CIO leadership team

Management profile

Number of profiles

New York State Public Employees Federation Afl-CIO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New York State Public Employees Federation Afl-CIO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York State Public Employees Federation Afl-CIO

What does New York State Public Employees Federation Afl-CIO do?

Is New York State Public Employees Federation Afl-CIO a public or private company?

New York State Public Employees Federation Afl-CIO is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was New York State Public Employees Federation Afl-CIO founded?

New York State Public Employees Federation Afl-CIO was founded in -1. It employs 11 to 50 people.

Where is New York State Public Employees Federation Afl-CIO based?

New York State Public Employees Federation Afl-CIO is headquartered in Latham, United States, in the North America region.

How does New York State Public Employees Federation Afl-CIO make money?

One revenue line is on record: membership Dues.

Who are New York State Public Employees Federation Afl-CIO's main competitors?

Direct peers on record are AFSCME (American Federation of State, County and Municipal Employees) and Union Plus. Broad incumbents are MetLife, Aflac, Marsh McLennan, Paychex, Insperity, Sun Life U.S. and Liberty Mutual. CSEA (Civil Service Employees Association) is listed as a regional player.

Does New York State Public Employees Federation Afl-CIO have an API?

No public API is recorded for New York State Public Employees Federation Afl-CIO.

What industry is New York State Public Employees Federation Afl-CIO in?

New York State Public Employees Federation Afl-CIO's product category is Union Membership Benefits. Its primary akta.pro industry code is FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored), with a secondary code of FSAIAIAB, Group Disability Income Insurance (Employer-Sponsored). Its NAICS code is 56133 and its SIC code is 6411.