Memmo Príncipe Real
Memmo Príncipe Real is a privately held boutique hotel in Lisbon's Príncipe Real neighborhood, offering five design-forward room categories, an on-site Portuguese restaurant (Café Príncipe Real), and curated DJ and walking tour experiences for luxury leisure travelers.
- Company typePrivate
- Founded-
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Memmo Príncipe Real does
Memmo Príncipe Real is a boutique hotel operating in Lisbon's Príncipe Real neighborhood at Rua D. Pedro V, 56 J, Lisbon 1250-094, Portugal. The property offers accommodation across five room categories — Exclusive Room, Superior Room, Superior City View, Superior Terrace City View, and Superior Two-Bedroom — supplemented by an on-site restaurant (Café Príncipe Real) serving contemporary Portuguese cuisine and a curated experiences program featuring DJ Sessions and guided walking tours. The hotel positions itself as a design-forward, location-anchored alternative to mass-market chains, set within an exclusive residential district of 19th-century mansions and offering panoramic views over Lisbon's seven hills.
The property operates within the memmo Unforgettable Hotels collection, a Portuguese boutique hotel group that also includes Memmo Baleeira (Sagres) and Memmo Alfama (Lisbon), sharing brand equity and cross-property distribution. Its distribution stack is anchored by direct channels — a GuestCentric-powered booking engine at book.memmoprincipereal.com, native iOS and Android mobile applications, and engagement via Facebook and Instagram — with direct-booking incentives (breakfast included, 72-hour flexible cancellation) designed to capture share from OTAs. The technology footprint is conventional for a boutique hotel: third-party cloud-based booking, mobile apps, and standard CRM/email capture, with no proprietary AI or platform IP.
The business model combines per-night room revenue across five price tiers (rates not publicly disclosed; quote-based pricing), F&B revenue from Café Príncipe Real (table reservations via the Umai widget, accessible to non-guests), and ancillary revenue from curated experiences. The company is privately held, headquartered in Lisbon, and operates with approximately 15 employees. Revenue figures are not publicly disclosed.
Memmo Príncipe Real firmographics
Firmographics- Name
- Memmo Príncipe Real
- Legal name
- Memmo Príncipe Real
- Website
- https://memmoprincipereal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memmo Príncipe Real is a privately held boutique hotel in Lisbon's Príncipe Real neighborhood, offering five design-forward room categories, an on-site Portuguese restaurant (Café Príncipe Real), and curated DJ and walking tour experiences for luxury leisure travelers.
- Ownership category
- akta.pro rank
Memmo Príncipe Real industry classification
Industry- Product category
- Boutique Hotel / Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
Keywords
Where Memmo Príncipe Real is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Memmo Príncipe Real business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Room Accommodations: Revenue generated from direct guest stays across five room categories: Exclusive Room, Superior Room, Superior City View, Superior Terrace City View, and Superior Two-Bedroom. Direct booking channel is preferred with incentives such as included breakfast and flexible cancellation policies.
- Food & Beverage — Café Príncipe Real: On-site restaurant serving contemporary Portuguese cuisine for slow breakfasts, lively lunches, and intimate dinners, with an open terrace space and table reservation capability.
- Experiences & Events: Curated experiences including DJ sessions and walking tours offered to hotel guests and external visitors, generating incremental revenue beyond room revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exclusive Room — Premium single-room accommodation with highest-level amenities |
| Unit Pricing | Pay-as-you-go | Superior Room — Entry-level superior category room |
| Unit Pricing | Pay-as-you-go | Superior City View — Superior room category with city views |
| Unit Pricing | Pay-as-you-go | Superior Terrace City View — Superior room with terrace and city views |
| Unit Pricing | Pay-as-you-go | Superior Two-Bedroom — Multi-bedroom suite configuration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Memmo Príncipe Real product offering
Product offeringCore offering
Memmo Príncipe Real is a boutique hotel in Lisbon's Príncipe Real neighborhood offering five categories of design-forward accommodation (Exclusive Room, Superior Room, Superior City View, Superior Terrace City View, Superior Two-Bedroom), an on-site contemporary Portuguese restaurant (Café Príncipe Real), and curated local experiences such as DJ Sessions and Walking Tours. The property operates as part of the memmo Unforgettable Hotels collection and prioritizes direct booking through its own website and mobile apps with incentives including breakfast and flexible cancellation.
Product overview
Memmo Príncipe Real is a boutique hotel operated by memmo Unforgettable Hotels, a Portuguese hotel group. The property offers accommodation across multiple room categories (Exclusive Room, Superior City View, Superior Terrace City View, Superior Room, and Superior Two-Bedroom Room), on-site dining at Café Príncipe Real serving contemporary Portuguese cuisine, and curated experiences including DJ Sessions and Walking Tours. The hotel is located in Lisbon's Príncipe Real neighborhood, featuring a rooftop pool, terrace, and views over the city's seven hills.
Differentiator
Problem solved
Functional benefit
Products and services
- Exclusive Room
Companies that use Memmo Príncipe Real
Customer profileSegments2 records
Ideal customer profiles2 records
Memmo Príncipe Real technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Memmo Príncipe Real partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Memmo Príncipe Real competitors and assessment
Company assessmentDirect peers
- The Lumiares Hotel & Spa: Boutique aparthotel in Lisbon's Bairro Alto with apartment-style rooms and panoramic city views. Competes for design-conscious urban explorers in the same premium Lisbon market as Príncipe Real.
- Santiago de Alfama: Boutique heritage hotel in central Lisbon offering design-driven rooms and an authentic Portuguese experience. Comparable as a small-scale, design-forward competitor in the same luxury leisure niche.
- Verride Palácio Santa Catarina: Small luxury palace hotel in Lisbon with a rooftop restaurant and curated experiences. Comparable boutique luxury positioning, similar room count, and overlapping luxury leisure customer base.
- Memmo Alfama: Sister property under memmo Unforgettable Hotels in Lisbon's Alfama district. Operates the same boutique, design-forward model with direct booking via GuestCentric, identical mobile app, and shared brand positioning — the closest comparable.
- Hotel Valverde Lisboa: Boutique luxury hotel on Lisbon's Avenida da Liberdade with a curated, design-led aesthetic targeting upscale leisure travelers — directly comparable positioning, customer profile, and price band to Memmo Príncipe Real.
- Memmo Baleeira: Third memmo Unforgettable Hotels property in Sagres, Algarve. Same boutique DNA, same booking technology, same parent brand — comparable as a direct peer despite the different geography (coastal resort vs. urban).
- Pestana Palace Lisboa: 5-star luxury hotel in Lisbon housed in a 19th-century palace with design heritage and curated experiences. Overlaps Memmo Príncipe Real in luxury leisure segment and historic-architectural positioning, though at a larger scale.
Broad incumbents
- Soho House: Private members' club and boutique hotel brand with curated cultural programming (DJ sessions, events). Conceptually adjacent to Memmo's experiences-led model targeting affluent design-conscious travelers, though operating at scale globally.
- Edition Hotels: Marriott's lifestyle luxury brand known for design-forward boutique hotels and curated F&B programming (rooftop bars, signature restaurants). Represents the scaled, branded version of the experiential boutique model Memmo Príncipe Real competes against.
- 1 Hotels: Luxury lifestyle hotel brand combining design, wellness, and nature-inspired aesthetics. Comparable to Memmo Príncipe Real's design-forward, experience-driven positioning, but at significantly larger scale and with international marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Memmo Príncipe Real social profiles
Digital presenceMemmo Príncipe Real financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memmo Príncipe Real leadership team
Management profileNumber of profiles
Memmo Príncipe Real funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memmo Príncipe Real M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memmo Príncipe Real
What does Memmo Príncipe Real do?
Memmo Príncipe Real is a boutique hotel in Lisbon's Príncipe Real neighborhood offering five categories of design-forward accommodation (Exclusive Room, Superior Room, Superior City View, Superior Terrace City View, Superior Two-Bedroom), an on-site contemporary Portuguese restaurant (Café Príncipe Real), and curated local experiences such as DJ Sessions and Walking Tours. The property operates as part of the memmo Unforgettable Hotels collection and prioritizes direct booking through its own website and mobile apps with incentives including breakfast and flexible cancellation.
Is Memmo Príncipe Real a public or private company?
Memmo Príncipe Real is a private company. It is classified as corporate owned and is currently operating.
When was Memmo Príncipe Real founded?
Memmo Príncipe Real was founded in -1. It employs 11 to 50 people.
Where is Memmo Príncipe Real based?
Memmo Príncipe Real is headquartered in Lisbon, Portugal, in the Europe region.
How does Memmo Príncipe Real make money?
Three revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are food & Beverage — Café Príncipe Real and experiences & Events.
Who are Memmo Príncipe Real's main competitors?
Direct peers on record are The Lumiares Hotel & Spa, Santiago de Alfama, Verride Palácio Santa Catarina, Memmo Alfama, Hotel Valverde Lisboa, Memmo Baleeira and Pestana Palace Lisboa. Broad incumbents are Soho House, Edition Hotels and 1 Hotels.
Does Memmo Príncipe Real have an API?
No public API is recorded for Memmo Príncipe Real.
What industry is Memmo Príncipe Real in?
Memmo Príncipe Real's product category is Boutique Hotel / Hospitality Services. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 721110 and its SIC code is 7000.