Guararapes Empreendimentos
- Company typePrivate
- Founded2010
- HeadquartersJaboatão dos Guararapes, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Guararapes Empreendimentos firmographics
Firmographics- Name
- Guararapes Empreendimentos
- Legal name
- GUARARAPES EMPREENDIMENTOS S.A.
- Website
- https://memorialguararapes.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Guararapes Empreendimentos is headquartered
LocationHeadquarters
- HQ city
- Jaboatão dos Guararapes
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Guararapes Empreendimentos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Cemetery Plot Sales (Jazigos): Sale of burial plot concessions (jazigos) with 4-drawer configurations, available as preventive plans or immediate use, with flexible payment options
- Cremation Services: Complete cremation services including body preservation (cold chamber for up to 30 days), ceremony in ecumenical chapel, and ash handling
- Annual Concession Fees: Recurring annual fees for plot/space maintenance and concession rights, with payment portals supporting installment options
- Funeral Assistance Plans: Preventive funeral assistance plans offering differentiated urns, drawer concessions, ossuaries, and cremation options with facilitated payment terms
- Floristry Services: Flower arrangements and wreaths for funerals with delivery within one hour
- Ossuary and Cinerary Services: Sale and rental of ossuary spaces for exhumed remains and cinerary niches for cremation ashes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 1.G.Locação (1-Drawer Rental) |
| Unit Pricing | Multi-year contract | CINERÁRIO (Cinerary Niche) |
| Unit Pricing | Multi-year contract | OSSÁRIO (Ossuary) |
| Unit Pricing | Multi-year contract | 4.G.So.PS Family Plans |
| Unit Pricing | Multi-year contract | 4.G.So.Prev Plans |
| Unit Pricing | Multi-year contract | 4.G.ACES.PRIV (Private Access) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Guararapes Empreendimentos product offering
Product offeringCore offering
Guararapes Empreendimentos operates Memorial Guararapes, a cemetery-park offering burial plots (jazigos), ossuaries, cineraries, cremation services (including pet cremation), an integrated funerary home, floristry, funeral assistance plans, and online wake streaming. The company sells one-time concessions of interment niches and offers preventive/advance planning options paid in installments, serving families in the Jaboatão dos Guararapes region of Pernambuco, Brazil.
Product overview
Memorial Guararapes operates as a cemetery and crematory park (cemitério-parque) offering integrated funeral and memorial services. The core portfolio includes burial plots (Jazigos) with 4-drawer configurations, ossuaries (Ossários), cinerary niches (Cinerários) for cremated ashes, and complete cremation services with ecumenical chapel facilities. Additional services encompass online funeral streaming (Velório Online), pet cremation (Cremação PET), floristry, and funeral services. The company also operates an e-commerce platform (Sistema de Pagamentos Memorial Guararapes) selling various concession products including preventive plans (4.G.So.Prev family/commercial/deferred variants), immediate-use plans (4.G.So.PS family/commercial/deferred variants), private access concessions (4.G.ACES.PRIV), and rental options (1.G.Locação). Payment processing is handled through Mercado Pago integration for credit card and PIX transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Burial Plots (Jazigos) Underground burial plots (jazigos) within the Memorial Guararapes cemetery-park, sold as concessions to families for the interment of deceased loved ones. Includes annual maintenance of the structure and surrounding area. Available via one-time purchase or preventive/advance planning with installments.
- Ossuaries (Ossários) Concessioned ossuaries (ossários) for the deposit of bone remains following exhumation, available to families requiring a final resting place within the Memorial Guararapes cemetery-park.
- Cineraries (Cinerários) Concessioned cinerary niches (cinerários) within Memorial Guararapes where families can deposit cremated remains (urns) of their loved ones.
- Cremation Services (Crematório) On-site cremation of human remains performed at the Memorial Guararapes crematory, with ashes returned to the family or placed in a cinerary niche within the cemetery-park.
- Pet Cremation (Cremação Pet) Cremation services for deceased companion animals (dogs, cats, etc.) performed at the Memorial Guararapes crematory, with ashes returned to the pet owner.
- Online Wake Streaming (Velório Online) Live streaming of the wake service held at Memorial Guararapes so that distant relatives and friends who cannot attend in person can follow the vigil online.
- Floristry (Floricultura) Floral arrangements and bouquets sold to families for wakes, funerals, and cemetery visits at Memorial Guararapes.
- Funeral Home Services (Funerária) Integrated funerary services at Memorial Guararapes including wake room rental, body preparation, the cold chamber for preservation, transport of the deceased, and 24/7 funeral assistance.
- Funeral Assistance Plans (Plano de Assistência Funeral) Subscription-style funeral assistance plans that families purchase in advance to cover future funeral, burial, or cremation services at Memorial Guararapes, with payment options in installments.
Quantifiable outcome
- Up to 30% savings on preventive vs emergency cremation arrangements
- +3 more outcomes
Companies that use Guararapes Empreendimentos
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Guararapes Empreendimentos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Guararapes Empreendimentos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercado PagocoreMercado Pago serves as the payment processing partner for the Memorial Guararapes online payment system, enabling credit card payments in up to 12 installments with interest, as well as boleto and PIX payment options. The integration processes all concession fee payments and product purchases through the dedicated pagamentos.memorialguararapes.com.br portal.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Guararapes Empreendimentos competitors and assessment
Company assessmentDirect peers
- Grupo Zelo: One of the largest Brazilian funeral services and cemetery operators, with multiple brands and cemeteries across Brazil. Closest large-scale direct comparable in terms of cemetery-park offerings, cremation services, and prepaid funeral plans in the Brazilian market.
- Memorial Necrópole Ecumênica: Cemetery-park in São Paulo operating under a similar park-style, ecumenical concept with cremation services and landscaped grounds. Conceptually identical model to Memorial Guararapes but anchored in the São Paulo metro.
- Parque Colina (Cemitério Parque Colina): Brazilian cemetery-park operator that pioneered the parque-cemitério model in Brazil with cremation and landscaping. Highly comparable in offering (burial plots, cremation, park setting) and target customer (urban families seeking a dignified alternative to traditional cemeteries).
Broad incumbents
- StoneMor Partners / Everstory Partners: US-based cemetery and funeral home operator with a large portfolio of cemetery-park style properties and a meaningful cremation business. Comparable on cemetery-park design, prepaid merchandise, and recurring cemetery-care revenues.
- Dignity plc: UK-listed operator of funeral services and crematoria. Comparable for cemetery/cremation operating model, prepaid plan structure, and regulatory environment — though UK funeral market dynamics differ from Brazil.
- Foundation Partners Group: US private equity-backed operator of funeral homes and cemeteries, including cremation parks. Relevant comparable for cemetery/funeral roll-up economics and prepaid/insurance-funded revenue mix.
- Service Corporation International: The world's largest operator of funeral homes, cemeteries, and crematoria, with locations across North America. Provides a global benchmark for cemetery-park economics, prepaid plan mix, and cremation adoption in a more mature market.
- Carriage Services: US funeral home and cemetery operator focused on high-quality, professionally managed properties. Comparable in product mix (burial, cremation, merchandise, prepaid) and in serving suburban/metro families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guararapes Empreendimentos social profiles
Digital presenceGuararapes Empreendimentos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guararapes Empreendimentos leadership team
Management profileNumber of profiles
Guararapes Empreendimentos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guararapes Empreendimentos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guararapes Empreendimentos
What does Guararapes Empreendimentos do?
Guararapes Empreendimentos operates Memorial Guararapes, a cemetery-park offering burial plots (jazigos), ossuaries, cineraries, cremation services (including pet cremation), an integrated funerary home, floristry, funeral assistance plans, and online wake streaming. The company sells one-time concessions of interment niches and offers preventive/advance planning options paid in installments, serving families in the Jaboatão dos Guararapes region of Pernambuco, Brazil.
Is Guararapes Empreendimentos a public or private company?
Guararapes Empreendimentos is a private company. It is classified as unknown and is currently operating.
When was Guararapes Empreendimentos founded?
Guararapes Empreendimentos was founded in 2010. It employs 11 to 50 people.
Where is Guararapes Empreendimentos based?
Guararapes Empreendimentos is headquartered in Jaboatão dos Guararapes, Brazil, in the Latin America region.
How does Guararapes Empreendimentos make money?
Six revenue lines are on record. Cemetery Plot Sales (Jazigos) is the primary driver. The others are cremation Services, annual Concession Fees, funeral Assistance Plans, floristry Services and ossuary and Cinerary Services.
Who are Guararapes Empreendimentos's main competitors?
Direct peers on record are Grupo Zelo, Memorial Necrópole Ecumênica and Parque Colina (Cemitério Parque Colina). Broad incumbents are StoneMor Partners / Everstory Partners, Dignity plc, Foundation Partners Group, Service Corporation International and Carriage Services.
Does Guararapes Empreendimentos have an API?
No public API is recorded for Guararapes Empreendimentos.