Menchies Frozen Yogurt
Menchie's Frozen Yogurt is a privately held, self-serve frozen yogurt franchisor founded in 2007, operating 300+ franchise locations across 16+ countries. It serves families and general consumers through a Mix Weigh Pay self-serve model with 100+ rotating flavors, 60+ toppings, a loyalty program, cakes, and birthday party packages.
- Company typePrivate
- Founded2007
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Menchies Frozen Yogurt does
Menchie's Frozen Yogurt is a privately held franchisor of self-serve frozen yogurt stores, founded in 2007 by Adam and Danna Caldwell in Valley Village, California, and franchised since 2008. The company self-describes as the world's largest self-serve frozen yogurt franchisor, with 300+ restaurants operating across 16+ countries (USA, Canada, Puerto Rico, Trinidad and Tobago, England, France, South Africa, Jordan, Kuwait, Bahrain, UAE, Qatar, India, China, Japan, Australia) and 300+ additional locations in development. The core product is a self-serve frozen yogurt experience branded around a "Mix Weigh Pay" model: customers dispense their own yogurt from machines, add toppings, and pay by weight. The menu is supported by 100+ rotating yogurt flavors (nonfat, low-fat, tart, sorbet, no-sugar-added) and 60+ toppings, produced by a dedicated R&D and product development team. Product extensions include frozen yogurt cakes, shakes, bubble tea, smoothies, gift cards (the Mix Makers Card issued in Canada by YWE Management Inc.), and birthday party packages. Items are kosher-certified and carry the National Yogurt Association Live and Active Cultures seal.
The company operates a franchise model. Franchise candidates must show good credit, roughly $100,000 in liquid assets, and net worth of approximately $450,000 to qualify for SBA-backed financing. Franchisees handle local advertising, hiring, and day-to-day operations individually; pricing is set at store level. Corporate revenue is generated primarily through one-time franchise fees, ongoing royalties, and brand/marketing fund contributions. The corporate team is small (the firmographic record lists 7 employees, representing the head office rather than the franchise network). The chief executive is Amit Kleinberger, who joined in 2008 alongside Elie Balas to lead franchising. The firm's owned IP includes a portfolio of registered trademarks (Menchie's, Menchie's Guy, We Make You Smile, Mix Weigh Pay, My Smileage, Come Smile With Us, What's Your Mix) and a proprietary loyalty program (mySmileage) whose technology is powered by Synergy Loyalty. The company is privately held and does not offer equity, and no institutional funding rounds, mergers, acquisitions, or restructuring actions are disclosed in the source data.
Menchies Frozen Yogurt firmographics
Firmographics- Name
- Menchies Frozen Yogurt
- Legal name
- Menchie's Group Inc. and/or YWE Management Inc.
- Website
- https://menchies.ca
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Menchie's Frozen Yogurt is a privately held, self-serve frozen yogurt franchisor founded in 2007, operating 300+ franchise locations across 16+ countries. It serves families and general consumers through a Mix Weigh Pay self-serve model with 100+ rotating flavors, 60+ toppings, a loyalty program, cakes, and birthday party packages.
- Ownership category
- akta.pro rank
Menchies Frozen Yogurt industry classification
Industry- Product category
- Frozen Yogurt Franchise Services
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industries
- Frozen Yogurt Manufacturing (AFAHAEAC), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Menchies Frozen Yogurt is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Menchies Frozen Yogurt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise fees and ongoing royalties from franchise operators worldwide
- Retail Frozen Yogurt Sales: Direct sales of frozen yogurt, sorbet, cakes, and toppings to consumers at franchise locations. Self-serve model with customers paying by weight. Gift cards also sold at locations.
- Fundraising Partnerships: Community fundraising program where organizations receive up to 20% back on purchases made during fundraising events
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Menchies Frozen Yogurt product offering
Product offeringCore offering
Menchie's operates a self-serve frozen yogurt franchise model, offering customers a mix-weigh-pay experience across 100+ rotating yogurt flavors and 60+ toppings, supplemented by frozen yogurt cakes, gift cards, birthday party packages, and community fundraising programs at franchise locations worldwide.
Product overview
Menchie's Frozen Yogurt operates a self-serve frozen yogurt franchise model with a core offering of rotating frozen yogurt flavors in 100+ varieties and 60+ toppings. The company supplements its core product with add-on services including the mySmileage loyalty rewards program, gift card functionality via the Mix Makers Card, custom frozen yogurt cakes, fundraising programs for organizations, and birthday party packages. The business operates on a franchise model with locations across North America and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- My Smileage: Loyalty rewards program where members earn smiles for every dollar spent at Menchie's
- mySmileage
Products and services
- Menchie's Frozen Yogurt Self-serve frozen yogurt offered in 100+ rotating flavors with live and active cultures, available in nonfat, low-fat, tart, sorbet, and no-sugar-added varieties for individual consumers at franchise locations.
- Frozen Yogurt Toppings Over 60 toppings including fresh fruits, candies, chocolates, syrups, sauces, and chilled items available at self-serve stations for customer customization.
- Menchie's Frozen Yogurt Cakes Custom and ready-made frozen yogurt cakes available in varieties including Cookies'n Cream Delight, Chocolate Vanilla Brownie Sensation, and Cake Batter Sprinkle Cake for celebrations and gifts.
- mySmileage Loyalty Program Rewards program where members earn one smile per dollar spent, receiving $5 Menchie's Money for every 50 smiles accumulated, plus birthday rewards and bonus smiles for new registrations.
- Menchie's Mix Makers Card Gift card system allowing customers to purchase, reload, and redeem store value at participating Menchie's locations in Canada.
- Fundraising Program Community fundraising program allowing schools and organizations to raise funds with Menchie's, offering up to 20% back on purchases made during fundraising events.
- Birthday Party Packages Three-tiered celebration packages (Ultimate Smiles, Super Smiles, Smiles) featuring self-serve yogurt, mixologist-hosted activities, Menchie character visits, games, and customizable add-ons for children's parties.
Quantifiable outcome
- Over 300 restaurants worldwide
- +2 more outcomes
Companies that use Menchies Frozen Yogurt
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Menchies Frozen Yogurt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Menchies Frozen Yogurt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- YWE Management Inc.coreCanadian franchise operations managed by YWE Management Inc., which controls and operates the Canadian website and franchise operations from Vaughan, Ontario. All Canadian gift cards are property of YWE Management Inc.
- Kosher Supervision of AmericacoreCertifies Menchie's frozen yogurt flavors as kosher in sealed containers. Products carry kosher certification seal.
- Union of Orthodox Jewish Congregations of AmericacoreAlternative kosher certification body for Menchie's products.
- National Yogurt AssociationcoreAwards seal for use of live and active cultures in Menchie's frozen yogurt products.
- International Council of Shopping CentersminorFranchise association membership displayed in footer with other industry affiliations including FRANdata, SBA, FranChoice, IFA, Franchise 500, Entrepreneur's Source, FRANSERVE, FRANNET, and Business Alliance Inc.
- Synergy LoyaltycoreTechnology partner for mySmileage loyalty rewards program. Online registration and account management hosted at synergyloyalty.net/menchiescanada. Handles balance checking and profile management for rewards program.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Menchies Frozen Yogurt competitors and assessment
Company assessmentDirect peers
- TCBY (The Country's Best Yogurt): TCBY is one of the original frozen yogurt franchises and a direct competitor, offering soft-serve frozen yogurt in franchised storefronts. It overlaps with Menchie's on the franchise model and product category.
- Red Mango: Red Mango is a direct competitor in the frozen yogurt franchise market, offering a similar product mix with self-serve and franchised locations, particularly strong in the US and Korea.
- Pinkberry: Pinkberry pioneered the premium frozen yogurt category and is a direct competitor, though it uses a pre-portioned model rather than self-serve. Acquired by Yogurtland in 2019, it competes for the same consumer segment.
- Yogurtland: Yogurtland is the largest direct competitor to Menchie's in the self-serve frozen yogurt franchise space, operating hundreds of locations globally with a similar pay-by-weight model and rotating flavor program.
- sweetfrog Premium Frozen Yogurt: sweetfrog is a direct competitor operating self-serve frozen yogurt franchise locations across the US with similar toppings, loyalty programs, and a colorful, family-friendly brand identity.
- Orange Leaf Frozen Yogurt: Orange Leaf operates a self-serve frozen yogurt franchise with an "endless sizes" model, directly competing with Menchie's on flavor variety, toppings, and family-oriented positioning.
- 16 Handles: 16 Handles is a self-serve frozen yogurt chain that uses a comparable swipe-card pay-by-weight model. It is a direct competitor in the US frozen yogurt franchise market.
Broad incumbents
- Dairy Queen: Dairy Queen is a broad frozen dessert and fast-food incumbent with a global franchise footprint, offering soft-serve and Blizzard treats that overlap with Menchie's frozen yogurt occasion and customer base.
- Cold Stone Creamery: Cold Stone Creamery is a larger established frozen dessert franchise that competes in the same consumer occasions (family outings, celebrations) and desserts (frozen yogurt on menu) as Menchie's, though it specializes in premium ice cream.
- Baskin-Robbins: Baskin-Robbins is a global ice cream and frozen dessert franchise with thousands of locations, including frozen yogurt offerings. It competes with Menchie's for the same family-oriented dessert occasions at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Menchies Frozen Yogurt social profiles
Digital presenceMenchies Frozen Yogurt compliance and trust
Trust signalCompliance1 record
Menchies Frozen Yogurt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menchies Frozen Yogurt leadership team
Management profileNumber of profiles
Profiles7 records
Menchies Frozen Yogurt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menchies Frozen Yogurt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menchies Frozen Yogurt
What does Menchies Frozen Yogurt do?
Menchie's operates a self-serve frozen yogurt franchise model, offering customers a mix-weigh-pay experience across 100+ rotating yogurt flavors and 60+ toppings, supplemented by frozen yogurt cakes, gift cards, birthday party packages, and community fundraising programs at franchise locations worldwide.
Is Menchies Frozen Yogurt a public or private company?
Menchies Frozen Yogurt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menchies Frozen Yogurt founded?
Menchies Frozen Yogurt was founded in 2007. It employs 1 to 10 people.
Where is Menchies Frozen Yogurt based?
Menchies Frozen Yogurt is headquartered in Toronto, Canada, in the North America region.
How does Menchies Frozen Yogurt make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are retail Frozen Yogurt Sales and fundraising Partnerships.
Who are Menchies Frozen Yogurt's main competitors?
Direct peers on record are TCBY (The Country's Best Yogurt), Red Mango, Pinkberry, Yogurtland, sweetfrog Premium Frozen Yogurt, Orange Leaf Frozen Yogurt and 16 Handles. Broad incumbents are Dairy Queen, Cold Stone Creamery and Baskin-Robbins.
Does Menchies Frozen Yogurt have an API?
No public API is recorded for Menchies Frozen Yogurt.
What industry is Menchies Frozen Yogurt in?
Menchies Frozen Yogurt's product category is Frozen Yogurt Franchise Services. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of AFAHAEAC, Frozen Yogurt Manufacturing. Its NAICS code is 31152 and its SIC code is 2024.