MENDEL WINES / REVANCHA VINOS

What MENDEL WINES / REVANCHA VINOS does

Mendel Wines (Bodegas Mendel) is a privately held, family-owned boutique winery founded in 2002 in Mendoza, Argentina, by renowned winemaker Roberto de la Mota - son of legendary Argentine enologist Don Raul de la Mota and himself trained at the National University of Cuyo and Montpellier, France. The company operates three estate vineyards at 900-1,150 metres above sea level across Lujan de Cuyo (Finca Mendel in Mayor Drummond and Finca de los Andes in Perdriel) and Valle de Uco (Finca Remota in Paraje Altamira), totalling roughly 38 hectares, including 11 hectares of 1928 massal-selection Malbec and a 1947 Semillon/Malbec parcel. Its production platform combines high-density planting (5,555 plants/hectare), controlled canopy and yield management (under 40 qq/ha on the ultra-premium Finca Remota) and free-standing phylloxera-free vines supported by traditional irrigation.

The product portfolio is structured in two tiers: the premium 'Mendel' line (Malbec DOC, Finca Remota Malbec, Unus blend, varietal Malbec, Cabernet Sauvignon, Cabernet Franc, Semillon, Rosadia rose, and Petit Manseng late harvest) and the accessible 'Lunta' sub-brand (Malbec and Torrontes). Mendel monetises through wholesale and export distribution of bottled wine - managed domestically by a Brand Ambassador and internationally by a dedicated Export Manager - alongside a second revenue stream from paid guided winery tours and tastings handled by a Tourism & Hospitality manager. The target customer base spans discerning premium-wine consumers (collectors and gifting buyers), fine-dining establishments, and international wine importers, with the company maintaining no public pricing and operating a website (mendel.com.ar) that emphasises terroir storytelling, technical sheets and critic scores rather than transactional e-commerce.

Name

MENDEL WINES / REVANCHA VINOS

Legal name

Bodegas Mendel

Website

https://mendel.com.ar

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodegas Mendel is a family-owned boutique Argentine winery producing premium Malbec and Bordeaux varietals from three estate vineyards in Mendoza. Founded in 2002 by enologist Roberto de la Mota, it serves discerning wine collectors, fine-dining establishments, and international export markets through a dedicated Export Manager.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium argentine wines
• Estate winery mendoza
• High altitude winemaking
• Old vine malbec
• Wine tourism experiences

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of premium Argentine wines to consumers and potentially restaurants/wineries. The winery produces multiple wine lines: Mendel (premium), Lunta (accessible), and Finca Remota (ultra-premium single vineyard).
2. Wine Tourism: Offering guided tours and tastings at the winery facilities in Mendoza. Reservations made through Elena Drannikow, Tourism & Hospitality manager.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mendel Wines is a boutique Argentine winery that produces and sells premium wines from three estate vineyards in Mendoza's Luján de Cuyo and Valle de Uco regions (elevations 900-1,150m). The portfolio includes a premium Mendel line (Malbec DOC, Finca Remota, Unus blend, varietal Malbec, Cabernet Sauvignon, Cabernet Franc, Semillón, Rosadía, and Petit Manseng) and the more accessible Lunta sub-brand (Malbec and Torrontés). The winery also offers wine tourism experiences including guided tours and tastings at the Mendoza estate.

Product overview

Mendel Wines is a boutique Argentine winery producing a portfolio of premium wines from three estate vineyards in Mendoza. The portfolio includes two tiers: the premium 'Mendel' line (Malbec DOC, Finca Remota, Unus blend, varietal Malbec, Cabernet Sauvignon, Cabernet Franc, Semillon, Rosadia, and Petit Manseng late harvest) and the accessible 'Lunta' sub-brand (Malbec and Torrontés). The wines are crafted by renowned enologist Roberto de la Mota, emphasizing the expression of terroir from Luján de Cuyo and Valle de Uco vineyards at elevations between 900-1,150 meters.

Differentiator

Problem solved

Functional benefit

Brands

• Lunta: A second wine label featuring Malbec from 1928 vineyards in Luján de Cuyo and Torrontés from Cafayate Valley, positioned as an accessible yet quality-focused wine line.

Products and services

• Mendel Malbec DOC Premium Malbec from Luján de Cuyo, characterized by intense red and black fruit aromas, violet floral notes, and spicy undertones. Full-bodied with structured, silky tannins and exceptional length, sourced from Finca de los Andes and Finca Mendel vineyards.
• Finca Remota Malbec Single-vineyard 100% Malbec from a small parcel in Paraje Altamira, Valle de Uco at 1,040-1,100 meters elevation. Old vines from a 1947 parcel produce exceptional concentration and fruit intensity without wood dominance. Yields are kept under 40 quintales per hectare.
• Mendel Unus Premium blend of Cabernet Sauvignon and Malbec combining structural tannins with complexity, fat, and volume. Complex, intense, and elegant wine with excellent balance. Ranked #32 in James Suckling Top 100 Wines of Argentina 2024.
• Mendel Malbec Flagship varietal Malbec expressing the variety's maximum potential in the estate's terroir. Shows aromas of ripe fruit, plums, raisins, and violets with full body and fleshy mouthfeel.
• Mendel Cabernet Sauvignon Intense and complex Cabernet Sauvignon with ripe plums, black cherries, raspberries, and floral notes. Elegant and harmonious with acidity and freshness ensuring excellent aging potential.
• Mendel Cabernet Franc Single-varietal Cabernet Franc from Paraje Altamira showcasing fruity aromas of raspberries and cherries with spicy complexity. Firm, ripe tannins with silky texture and great elegance.
• Mendel Semillon Old white grape variety expressed as a still wine from a 1947 parcel at Finca Remota, with notes of white flowers, honey, tropical fruits, and herbaceous complexity. Wood aging adds coconut and soft smoky notes with great volume.
• Mendel Rosadia Rosé wine blend of Pinot Noir, Cabernet Franc, and Merlot from Paraje Altamira. Fresh and fruity with white peach, pineapple, and citrus aromas; delicate and smooth on the palate.
• Mendel Petit Manseng Late harvest white wine from Petit Manseng grapes at 1,100 meters in La Consulta, San Carlos. Surprises with intensity, natural sweetness, elegance, and natural freshness.
• Lunta Malbec Accessible Malbec from old 1928 massal selection vines in Luján de Cuyo. Selected for fruit-forward, lighter-bodied wines that are friendly, fresh, and easy to drink with round tannins. Part of the Lunta sub-brand.
• Lunta Torrontés Aromatic white wine from high-altitude vineyards in Cafayate Valley. Hand-harvested and vinified at origin to preserve freshness and elegance of this native Argentine variety. Part of the Lunta sub-brand.
• Wine Tourism & Tastings Guided tours and tastings at the Mendoza winery offered Monday to Friday (except holidays). Reservations handled by Elena Drannikow, Tourism & Hospitality Manager. Targets wine enthusiasts and tourists visiting Mendoza.

Quantifiable outcome

• Multiple wines scoring 93-95 points from Robert Parker, James Suckling, and other top critics
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Achaval Ferrer: Boutique Mendoza winery specializing in single-vineyard Malbec and terroir-driven wines with strong Robert Parker scores. Highly comparable to Mendel in boutique scale, premium Malbec focus, and old-vine sourcing.
• Bodega Luigi Bosca: Family-owned Mendoza winery founded in 1901 with premium Malbec and Finca La Linda single-vineyard wines from Luján de Cuyo. Comparable to Mendel in family ownership, Luján de Cuyo terroir, and premium-tier positioning.
• Bodega Salentein: Family-owned Mendoza/Uco Valley producer focused on premium Malbec and Bordeaux varietals with strong export presence. Comparable to Mendel in high-altitude Uco Valley sourcing, premium positioning, and international fine-dining focus.
• Familia Zuccardi (Bodega Zuccardi): Family-owned Argentine winery with flagship high-altitude vineyards in Valle de Uco and consistent James Suckling/Tim Atkin Top 100 placements. Closest comparable to Mendel in scale, premium positioning, and Uco Valley terroir focus.
• Bodega Catena Zapata: Argentina's most internationally recognized premium Malbec producer from Mendoza/Uco Valley, with strong critic scores and global fine-dining presence. Directly comparable to Mendel as a terroir-driven, family-controlled premium Argentine winery competing in the same export markets and on the same Top 100 lists.
• Bodega Colomé: Argentine high-altitude winery (Hess family) in Salta and Mendoza with single-vineyard premium wines and international distribution. Comparable as a terroir-driven, family-controlled premium Argentine producer emphasizing altitude and old-vine expressions.

Broad incumbents

• Bodega Trapiche: One of Argentina's largest and oldest wineries, producing a wide portfolio including premium Malbec from Mendoza. Comparable as a Mendoza producer competing for the same shelf space and on-trade accounts, but at significantly larger scale and broader portfolio.
• Bodega Norton: Established Mendoza winery with international distribution and premium Malbec lines (e.g., Lujan de Cuyo Malbec). Comparable as a Mendoza Malbec producer competing in similar on-premise channels, but with much larger production and broader brand portfolio.
• Bodega Doña Paula: Established Mendoza winery with a broad premium Malbec portfolio and international distribution. Comparable as a Mendoza-based premium Argentine Malbec producer, though at a broader scale and portfolio breadth than Mendel.

Emerging players

• Bodega El Enemigo (Adrianna Catena / Ale Vigil): Boutique Mendoza project led by winemaker Alejandro Vigil with strong critic scores (James Suckling, Tim Atkin) and a focus on terroir-driven Malbec and blends. Comparable to Mendel as a small, winemaker-led Argentine boutique competing for premium critic recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MendelWines
• Instagraminstagram.com/mendelwines
• LinkedInlinkedin.com/company/mendel-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENDEL WINES / REVANCHA VINOS