The Shire of Menzies

What The Shire of Menzies does

The Shire of Menzies is a local government authority in the Northern Goldfields of Western Australia, established in 1895 and operating under the Local Government Act 1995. It administers a 128,353 km² jurisdiction containing the towns of Menzies, Kookynie, and the remote Tjuntjuntjara community (~700 km east of Menzies near the South Australian border), serving a permanent population of approximately 400 people across 1,850 rate assessments. The Shire is governed by an elected Council of seven Councillors, supported by an executive team of approximately 15 staff led by an Acting CEO.

Core services include rates assessment and collection (Gross Rental Valuations for townsite properties; Unimproved Valuations for rural, pastoral, and mining tenements), road maintenance across 46.6 km of sealed and 2,134 km of unsealed roads, rubbish collection, planning and building approvals, environmental health (including septic tank assessments), dog and cat registrations, bushfire control, and management of community facilities (Library, Recreation Centre, Town Hall, Caravan Park, Community Resource Centre). The Shire also curates significant tourism assets, most notably the Antony Gormley "Inside Australia" outdoor sculpture exhibition on Lake Ballard and Dark Sky astrotourism sites at Mount Owen and Niagara Dam.

Revenue is generated through property rates, user-pays fees and charges (caravan park accommodation, animal registrations, building applications, private works), and state/federal government grants including Royalties for Regions and Regional Economic Development (RED) Grants. Disclosed annual revenue is A$5,929,469. Distribution is direct via the Shire Administration Office at 124 Shenton Street, the Visitor Centre/CRC at 37 Shenton Street, and digital channels including the official website, Facebook, and the monthly Menzies Matters newsletter. Partnerships with the Goldfields-Esperance Development Commission, DPIRD, Astrotourism WA, and the Golden Quest Discovery Trail extend the Shire's reach into regional economic development and tourism ecosystems.

Name

The Shire of Menzies

Legal name

Shire of Menzies

Website

https://menzies.wa.gov.au

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shire of Menzies is a Western Australian local government authority serving approximately 400 residents across a 128,353 km² area, providing statutory services (rates, roads, planning, bushfire, waste) and managing tourism assets including the Lake Ballard Antony Gormley sculpture exhibition, funded by rates, fees, and government grants.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Services to Buildings and Dwellings (5617), Other Services to Buildings and Dwellings (561790)

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Industrial Park Owners Association Management (BPAJAHAH)

Keywords

• Local government services
• Municipal administration
• Community facilities management
• Waste collection services
• Heritage tourism promotion

Headquarters

HQ city

Menzies

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Rates Revenue: Property-based charges imposed on all rateable properties within the Shire including residential, commercial, vacant lots, and pastoral leases. Rates are calculated by multiplying property valuation by the rate-in-the-dollar determined by Council. Gross Rental Valuations (GRV) apply to townsite properties while Unimproved Valuations (UV) apply to rural and pastoral properties and mining tenements.
2. Fees and Charges: Various service fees including dog and cat registrations, building applications, planning submissions, hire of facilities (Town Hall, Caravan Park), and private works services.
3. Government Grants: State and Federal government grants including Regional Economic Development (RED) Grants, Royalties for Regions, and other regional development funding programs.
4. Annual Revenue: Total Shire annual revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Shire of Menzies is a local government authority that delivers statutory municipal services to ratepayers, residents, businesses, and visitors within its 128,353 km² jurisdiction in the Northern Goldfields of Western Australia. Core services include property rates assessment and collection, planning and building approvals, animal (dog and cat) registration, rubbish collection, bush fire control, and maintenance of more than 2,180 km of roads. It also operates community facilities (Town Hall, Library, Recreation Centre, Caravan Park, Water Park) and promotes heritage and astrotourism centred on the Lake Ballard Antony Gormley 'Inside Australia' sculpture installation.

Product overview

The Shire of Menzies operates a dual-platform digital presence consisting of the official Shire of Menzies council website and the Visit Menzies tourism portal. The core offering includes local government administrative services (rates assessment, planning, animal registration, bush fire control, rubbish collection), community facilities management (library, town hall, caravan park, recreation centres), and tourism promotion centered on the internationally significant Lake Ballard Inside Australia exhibition by Antony Gormley. The Council also provides a Community Resource Centre/Visitor Centre hub, employment information portal, document management system, and astrotourism stargazing experiences at Mount Owen and Niagara Dam. These services are interconnected through the Shire's administrative infrastructure, with the visitor centre serving as both a community hub and tourism gateway.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubbish Collection and Waste Management Services Domestic and commercial rubbish collection, refuse site maintenance, street cleaning, and general litter control for Menzies townsite residents.
• Bush Fire Control Services Bush fire prevention, controlled burning periods, fire permits, and emergency fire control coordination for the Shire of Menzies region, supported by the Menzies Volunteer Bush Fire Brigade.
• Planning, Environmental Health and Building Services Town planning, building applications, environmental health oversight, septic system approvals (from $135 per application), Health Department reports ($236), and development compliance for properties within the Shire.
• Rates Assessment and Collection Property-based rates charges on 1,850 rate assessments across the Shire, using Gross Rental Valuations for townsite properties and Unimproved Valuations for rural, pastoral, and mining properties. Payment options include full payment with discount, four instalments, or alternative arrangements.
• Animal Registration Services Dog and cat registration services with tiered fees: sterilised dog 1 year $20, 3 years $42.50; unsterilised dog 1 year $50, 3 years $120; cat 1 year $20, 3 years $42.50, Lifetime $100. 50% pensioner discount and 25% working cattle/sheep dog discount available.
• Menzies Community Resource Centre (CRC) and Visitor Centre Central community hub at 37 Shenton Street providing government information booths, internet access, post office (Community Postal Agency) services, library facilities, tourist information and brochures, conference room hire, souvenir sales, and the monthly Menzies Matters newsletter. Open Monday to Friday, 9am to 4pm.
• Menzies Caravan Park Accommodation
• Lake Ballard Inside Australia Sculpture Exhibition World's largest outdoor art gallery located 51 km west of Menzies, featuring 51 Antony Gormley sculptures on the Lake Ballard salt lake. Overnight bush camping is available at the site.
• Astrotourism Stargazing Experience Dark-sky stargazing experiences at Mount Owen Observing Site (with moon lounge), Lake Ballard astrophotography hotspot, and Niagara Dam (camping under outback night skies). Marketed via partnership with Astrotourism WA.
• Community Assistance Grants and Economic Development Support Administration of Community Assistance Grants and economic development support to local businesses, with links to Regional Economic Development (RED) Grants, Royalties for Regions, and the Regional New Industries Fund.
• Heritage Sites and Walking Trails Promoted heritage sites across the Shire including the 1896 Town Hall and Shire Office, Old Police Station and Gaol, Niagara Dam, and self-drive elements of the 965 km Golden Quest Discovery Trail from Coolgardie to Laverton.
• Roads Maintenance Services Maintenance of the Shire's road network comprising 46.6 km of sealed roads and 2,134 km of unsealed roads, plus a weekly Road Report and private works services for ratepayers.
• Menzies Public Library Public library services, internet access, historical photos, and tourist information, operated as a wholly owned branch of the Shire of Menzies.
• Employment Opportunities Portal Online portal listing employment opportunities within the Shire of Menzies, including visitor services officer positions and information about living and working in the regional community.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Goldfields-Esperance Development Commission (GEDC)coreStrategic or Co-development PartnerRegional development authority supporting economic growth in the Goldfields-Esperance region. The Shire participates in GEDC initiatives including the Regional Investment Blueprint and Strategic Development Plan. Contact for Regional Economic Development (RED) Grants eligibility.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerAdministers Royalties for Regions program and Regional New Industries Fund providing grants for regional economic development. DPIRD supports regional WA business growth through various R&D incentives and programs.
• Astrotourism WAminorGTM or Marketing PartnerDark sky tourism initiative promoting stargazing destinations across Western Australia. The Shire of Menzies is listed on the official Astrotourism Towns Map for Mount Owen Observing Site, Lake Ballard astrophotography, and general astrotourism experiences.
• Regional Development Australia Goldfields EsperanceminorStrategic or Co-development PartnerFederal-state regional development organization supporting economic growth and investment in the Goldfields Esperance region.
• Department of Jobs, Science, Tourism and InnovationminorStrategic or Co-development PartnerState government department providing business support services, industry links, and advice for Western Australian businesses.
• Australia's Golden OutbackminorGTM or Marketing PartnerRegional tourism organization promoting the Golden Outback region. The Shire of Menzies is featured as a destination on their website highlighting Lake Ballard, heritage sites, and the Golden Quest Discovery Trail.
• Lake Ballard / Inside AustraliacoreStrategic or Co-development PartnerThe internationally acclaimed Antony Gormley sculpture exhibition on Lake Ballard is a flagship tourism asset managed in partnership with the Shire. The exhibition features 51 sculptures derived from scans of Menzies residents across 10 square kilometres of salt lake.
• Golden Quest Discovery TrailcoreGTM or Marketing PartnerSelf-drive adventure trail running 965 kilometres from Coolgardie to Laverton through the Goldfields. The Shire of Menzies is a key destination on this iconic outback tourism trail.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Western Australian Local Government Association (WALGA): Peak industry body representing all WA local governments including the Shire of Menzies. Not a competitor but a structural peer in governance, advocacy, and capability-building for small shires.

Broad incumbents

• City of Kalgoorlie-Boulder: Regional centre and major municipality in the Northern Goldfields serving as the economic hub for surrounding shires including Menzies. Larger scale, broader service portfolio, and broader commercial base.

Direct peers

• Shire of Ngaanyatjarraku: Remote WA Shire incorporating remote Aboriginal communities in the Gibson Desert, including Warburton. Closest structural peer for the Tjuntjuntjara community service model.
• Shire of Dundas: Small WA Shire in the Goldfields-Esperance region with similar population scale, mining exposure, and rate base composition.
• Shire of Laverton: Adjacent Goldfields-Esperance Shire covering a similarly vast area, with comparable mining heritage, small population, and reliance on pastoral and mining rates plus tourism assets. Most direct structural peer in WA.
• Shire of Wiluna: Remote WA Shire with comparable small population, large geographic footprint, and mixed pastoral/mining economy. Similar operational scale and challenges.
• Shire of Yilgarn: Goldfields Shire with comparable size, mining and pastoral rate base, and similar reliance on tourism (e.g., Wave Rock) alongside agricultural and mining sectors.
• Shire of Coolgardie: Goldfields Shire with shared gold rush heritage (Coolgardie field discovery predated Menzies), similar tourism and mining economy, and overlapping role on the Golden Quest Discovery Trail.
• Shire of Leonora: Neighbouring Goldfields Shire with comparable population size, mining-driven economy, and remote service delivery model. Operates as a direct structural twin in the Northern Goldfields corridor.

Regional players

• Shire of East Pilbara: Large remote WA Shire with a mining-dominated economy and small population. Comparable governance model and remote service delivery, although more focused on iron ore than gold/nickel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shireofmenzies
• Instagraminstagram.com/explore/locations/855590399/shire-of-menzies
• LinkedInlinkedin.com/company/the-shire-of-menzies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shire of Menzies