浙江米奥兰特商务会展股份有限公司

What 浙江米奥兰特商务会展股份有限公司 does

Zhejiang Meorient Business Exhibition Co., Ltd. (浙江米奥兰特商务会展股份有限公司), publicly listed on the Shenzhen Stock Exchange under stock code 300795 and known as 'China's Exhibition Stock Number One,' operates a B2B overseas exhibition platform serving Chinese manufacturers seeking international market access. The company organizes 76+ annual exhibitions across 15 international markets spanning Belt and Road, RCEP, Middle East, Africa, and developed economies, with subsidiary offices in Singapore, Amman, Tokyo, Dubai, and Jakarta plus domestic offices in Hangzhou, Shanghai, Guangzhou, and Shenzhen. It serves more than 300,000 Chinese enterprises cumulatively, with 10,000+ companies exhibiting annually across 10+ industry verticals including building materials, home furnishings, textiles, 3C electronics, industrial machinery, mother and baby products, new energy, and furniture. The company is also the first Chinese exhibition firm to acquire an overseas exhibition property (Japan's AFF apparel exhibition, 2021) and holds multiple UFI certifications.

The company's product portfolio has expanded beyond traditional exhibitions into a layered technology stack. The 米奥科技 (Meorient Technology) arm develops AI慧展, an AI-powered exhibition management system backed by a 30-million-company buyer database; 网展贸IDM (digital factory) for remote virtual factory tours with multilingual AI reception; and Meo GPT, a multilingual AI marketing assistant co-developed with Zhejiang University Computer Innovation Technology Research Institute. More recent AI offerings include 星帆 (TikTok Shop-based cross-border e-commerce AI Agent OS launched August 2026 with TikTok Shop), 星擎 (B2B overseas customer acquisition Agent), 小奥 (self-evolving AI Enterprise Brain), Aria2 Work (enterprise cross-border e-commerce Agent desktop platform), GEO Brand Intelligence for AI search optimization, and AI Memory Glasses for exhibition hardware. Strategic partnerships with National University of Singapore, StepStar, and Fanting International extend capabilities into AI research, large-model operations, and cross-border supply chain.

The business model spans four revenue streams: one-time exhibition booth and participation fees across the core 米奥会展 exhibitions; subscription/recurring digital exhibition services through 网展贸MAX and 网展贸META platforms; AI-powered digital services and Agent subscriptions across the 米奥科技 product family; and exhibition investment returns through subsidiaries including 华富展览 (CEET education equipment exhibitions) and 中纺广告展览 (AFF textile exhibitions), plus the jointly-controlled Fanting International supply chain venture (2025). Customer concentration is structurally low given the 10,000+ exhibitor base distributed across multiple verticals and geographies. The company received National High-Tech Enterprise certification in 2023, Zhejiang Province Specialized, Refined, and Innovation Enterprise designation in 2024, and additional UFI certifications in April 2026.

Name

浙江米奥兰特商务会展股份有限公司

Legal name

浙江米奥兰特商务会展股份有限公司

Website

https://meorient.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Zhejiang Meorient (300795.SZ) operates 76+ annual B2B trade exhibitions across 15 international markets, serving 10,000+ Chinese manufacturers per year with AI-powered buyer matching, digital exhibition platforms, and TikTok Shop cross-border e-commerce enablement.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Overseas trade exhibitions
• B2B trade show services
• Digital exhibition platforms
• Cross-border e-commerce
• Belt and Road trade fairs

Headquarters

HQ city

杭州市, 浙江省

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition Booth and Participation Fees: Core revenue stream from selling booth space and participation packages at 76+ annual exhibitions across 15 international markets. Includes booth fees, buyer matching services, and on-site logistics support.
2. Digital Exhibition Services: Online digital exhibition platforms (网展贸META, 网展贸MAX) providing virtual exhibition participation, buyer database access, and AI-powered matching services on subscription or per-service basis.
3. AI-Powered Digital Services: AI enterprise solutions including 星帆 AI Agent OS for cross-border e-commerce operations and 小奥 AI enterprise brain for internal productivity. Revenue from service subscriptions and per-operation fees.
4. Exhibition Investment and Incubation: Investment returns from subsidiary companies including 华富展览 and strategic investments in exhibition platforms. Acquisitions of mature professional exhibitions for platform expansion.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Meorient organizes 76+ annual overseas trade exhibitions across 15 international markets (Belt and Road, RCEP, Middle East, Africa, Americas, Europe) for Chinese manufacturing exporters across ten industry verticals including building materials, home furnishings, textiles, 3C electronics, industrial machinery, baby and maternity products, and new energy. The company sells exhibition booth and participation packages, runs the TradeChina MAX and META digital exhibition platforms, and increasingly delivers AI-powered services (AI Huizhan buyer matching, Meo GPT marketing, Xingfan cross-border e-commerce AI Agent OS, Xiao Ao AI enterprise brain) to enable Chinese manufacturers to access overseas buyers without physical-presence barriers.

Product overview

浙江米奥兰特商务会展股份有限公司 (Meorient, Stock Code: 300795) operates three interconnected business segments: (1) 米奥会展 — its core exhibition services business spanning 10+ industry verticals (building materials, home furnishings, textiles, 3C appliances, industrial machinery, mother & baby, new energy, furniture, plastics, and specialty categories) across 15 international markets, organizing 76+ exhibitions annually; (2) 米奥科技 — its technology and AI innovation arm comprising AI慧展 (AI-powered exhibition management system with 30M buyer database), 数智工厂/网展贸IDM (digital factory for remote virtual factory tours with multilingual AI reception), and Meo GPT (multilingual AI marketing assistant co-developed with Zhejiang University), serving as the digital infrastructure layer; and (3) 米奥投资 — investment operations including Huafu Exhibition (education equipment exhibitions) and Zhongfang Advertising/AFF (textile exhibitions). The company also operates a portfolio of 12+ international exhibition sub-brands (HOMELIFE, INTEX&AFF, AES, CTIN, ABC&MOM, PNE, PPP, BDE, DeFu, and specialty brands for pet, education, and sports). Key AI products include 星帆 (TikTok Shop AI Agent operating system with 5 autonomous agents), 星擎 (B2B AI customer acquisition), 小奥 AI企业大脑 (enterprise decision-making AI brain), and AI出海视频营销 (AI outbound video marketing), collectively enabling Chinese manufacturers to digitize their global trade and cross-border e-commerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• 米奥会展: Core exhibition business covering construction materials, home furnishings, textiles, 3C appliances, industrial machinery, baby and maternity products, and new energy sectors.
• 米奥科技
• 深圳华富展览服务有限公司
• 中纺广告展览有限公司
• 网展贸 (TradeChina)
• AI慧展
• 网展贸IDM数智工厂
• Meo GPT
• 星帆 (Xingfan)
• 小奥 (Xiao Ao)
• Aria2 Work
• 星擎 (Xingqing)
• GEO品牌智造解决方案
• ABC&MOM
• AES
• INTEX&AFF
• BDE
• CTIN
• PNE
• DeFu
• HOMELIFE
• PPP展

Products and services

• HOMELIFE International Home and Gift Exhibition (国际家居礼品展) Annual international home and gift exhibition brand held across multiple global markets under an online-offline integrated model. Covers home daily products, kitchenware, office supplies, beauty and personal care, outdoor and sports goods, and pet supplies for Chinese manufacturers targeting overseas buyers.
• INTEX&AFF International Textile Exhibition (国际纺织展) International textile exhibition brand formed by strategic cooperation between INTEX and AFF in 2022. Focuses on textile and garment industry OEM/ODM capabilities, with 2023 upgrade to general fashion themes covering apparel, accessories, home goods, and lifestyle products.
• AES Appliances and Consumer Electronics Show (家用电器及消费电子博览会) Appliances and consumer electronics exhibition covering computer and mobile accessories, wearables, smart home, outdoor electronics, daily appliances, kitchen appliances, personal care, and electronics accessories. Serves the global consumer electronics and appliances supply chain.
• CTIN Industrial Equipment and Parts Network Exhibition (工业装备和工业中间品联展) Industrial equipment and parts network exhibition held annually in the UAE and other countries, covering logistics equipment, power transmission, fasteners, air compressors, machine tools, and molds. Targets agents, distributors, system integrators, end-users, and trade associations in Belt & Road and RCEP markets.
• ABC&MOM International Baby, Children and Maternity Exhibition (国际孕婴童展) International mother, baby, and children's products exhibition serving as a global omni-channel trade platform. Covers baby products, food, toys, strollers and furniture, children's clothing, footwear and accessories. Promotes international exchange and trade cooperation in the mother and child industry.
• PNE International Power and New Energy Exhibition (国际电力及新能源展)
• PPP Expo Plastics Processing, Printing and Food Processing Equipment Exhibition (塑料加工印刷及食品加工设备展) Plastics processing, printing, and food packaging equipment exhibition using a unique O2O participation model with pre-show buyer appointments, mid-show QR code matching, and post-show follow-up. Integrates online and offline for precision buyer-exhibitor matching.
• BDE International Building and Decoration Expo (国际建材家装展览会) International building and decoration expo held annually across 18 countries. Covers building materials, hardware tools, furniture and accessories, bathroom and kitchen, and lighting products. Attracts thousands of local builders, design companies, and import traders as professional buyers.
• DeFu Furniture Exhibition (德福家具展) Furniture industry vertical exhibition brand focused on Chinese furniture industry overseas expansion. After 15 years of overseas experience, evolved into an industry-vertical exhibition aimed at driving Chinese furniture, design, and industry chain exports to the global stage.
• AI Huizhan (AI慧展) Exhibition Management System AI-powered intelligent exhibition management system that breaks information silos and enhances offline trade show effectiveness. Features a 30-million-company buyer database, self-selected buyer appointment scheduling, real-time on-site buyer-exhibitor matching, automated report generation, and lightweight CRM for one-click buyer follow-up.
• Digital Factory / TradeChina IDM (数智工厂/网展贸IDM) Digital factory solution for exhibition settings that digitizes factory floors, showrooms, and products into cloud-stored assets, enabling remote factory verification by overseas buyers. Features an embedded ChatGPT module for 24/7 multilingual AI booth reception, RFQ capture, and lead qualification to supplement physical exhibition presence with digital capabilities.
• Meo GPT Enterprise AI Marketing Assistant Enterprise AI marketing assistant jointly developed by Meorient and Zhejiang University Computer Innovation Technology Research Institute. Provides multilingual AI-powered digital marketing content creation, customer data collection, and feedback processing to help enterprises build and execute digital marketing campaigns at scale.
• Xingfan (星帆) Cross-Border E-Commerce AI Agent Operating System Cross-border e-commerce AI Agent operating system based on TikTok Shop, launched jointly with TikTok Shop. Powered by ArcModel™ enterprise arc-light model and Pinpoint AI Agent framework, it operates 5 specialized AI agents (Insight Agent for market analysis and product selection, Strategy Agent for packaging and campaign design, Production Agent for video content creation, Distribution Agent for ad deployment and influencer networks, Data Agent for full-chain attribution and performance review) to autonomously manage the full TikTok Shop operations from store setup to sustainable order generation.
• Xiao Ao (小奥) AI Enterprise Brain Internal enterprise AI brain system that aggregates data across sales, marketing, R&D, supply chain, and finance for AI-augmented decision-making. Features a self-evolving mechanism where Skills improve through usage and feedback loops, covering report generation, sales visit preparation, CRM data analysis, and strategic planning.
• Aria2 Work Cross-Border E-Commerce AI Agent Desktop Platform Enterprise-level cross-border e-commerce AI Agent desktop platform launched in June 2026. Provides AI agent capabilities for cross-border e-commerce operations including store management, content creation, and customer service on a desktop interface.
• TradeChina MAX / TradeChina META Digital Exhibition Platforms (网展贸MAX/网展贸META) Digital exhibition platforms combining online exhibition spaces, virtual showroom tours, AI matching, and buyer lead management for Chinese manufacturers. TradeChina MAX (pure online digital exhibition launched February 7, 2020) and TradeChina META (dual-line dual-exhibition new model launched in 2021 combining online and offline formats).

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• TikTok ShopcoreStrategic or Co-development Partner · 1 August 2026Strategic partnership with TikTok Shop for launching the '星帆' cross-border e-commerce AI Agent operating system. Meiao's subsidiary Aochuang Tianxia leverages TikTok Shop's platform ecosystem to provide full-chain AI-powered cross-border e-commerce operations for Chinese brands.
• 阶跃星辰 (StepStar)strategicTechnology or Integration · 1 June 2026Strategic partnership to build an AI outbound industry model with token operations, combining StepStar's AI capabilities with Meiao's cross-border e-commerce market expertise.
• 富通天下 (Futong Tianxia)strategicStrategic or Co-development Partner · 1 January 2026Strategic cooperation agreement signed in January 2026 to collaborate on AI-powered foreign trade solutions, combining Meiao's exhibition platform with Futong's B2B foreign trade expertise.
• 泛鼎国际 (Fanting International)coreStrategic or Co-development Partner · 1 July 2025Joint venture with Fanting International, a leading cross-border supply chain service provider, to expand cross-border supply chain and distribution business capabilities.
• 新加坡国立大学 (National University of Singapore)strategicStrategic or Co-development Partner · 1 September 2024AI collaboration with National University of Singapore's prestigious business school to explore AI outbound models and leverage NUS's academic resources for market research and product development.
• 米陌科技 (Mimai Technology)coreStrategic or Co-development Partner · 1 January 2021Strategic investment in Mimai Technology in 2021 to enhance digital marketing and customer acquisition capabilities in the cross-border e-commerce sector. In June 2026, Mimai launched Aria2 Work, an enterprise-level cross-border e-commerce AI Agent desktop platform.
• 浙江大学计算机创新技术研究院 (Zhejiang University Computer Innovation Technology Research Institute)coreTechnology or IntegrationCo-development partnership for Meo GPT AI model. Meo GPT was jointly created by Meiao and Zhejiang University to provide AI-powered enterprise digital marketing services through upper-layer AI application development.
• 土耳其行业合作协会minorChannel Partner/ Reseller/ DistributorIndustry cooperation association in Turkey for local buyer recruitment and market promotion for Meiao exhibitions.
• 迪拜行业合作协会minorChannel Partner/ Reseller/ DistributorDubai industry cooperation association partner supporting buyer recruitment for UAE exhibitions.
• 印尼及亚太零售协会 (Indonesia & APAC Retail Association)minorChannel Partner/ Reseller/ DistributorIndonesia and APAC Retail Association partnership for retail buyer recruitment and exhibition promotion in Indonesia market.
• 墨西哥家乐福连锁超市 (Carrefour Mexico)minorOthersKey buyer from Mexico sourcing Chinese products through Meiao's TradeChina digital exhibition platform.
• 阿联酋Gallery Foods & BeveragesminorOthersKey UAE-based food and beverage buyer sourcing products through Meiao's digital exhibition services.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Regional players

• Hong Kong Trade Development Council (HKTDC): Hong Kong statutory body organizing trade exhibitions that facilitate business between Chinese/Asian suppliers and global buyers. Comparable to Meorient's core mission of connecting Chinese manufacturers with overseas buyers, but operates primarily in Hong Kong-anchored markets and conferences.

Direct peers

• Koelnmesse: Germany-based global trade fair organizer with leading exhibitions in consumer goods, food, and industrial sectors. Directly comparable to Meorient's industry-vertical exhibition model and international market presence.
• Informa Markets: The exhibitions division of Informa plc, Informa Markets is one of the world's leading B2B exhibition organizers with a global footprint across specialist industries. Directly comparable to Meorient's exhibition portfolio and industry structure.
• Clarion Events: UK-based global exhibition organizer operating across multiple industries including gaming, defense, energy, and consumer sectors. Comparable to Meorient in operating model and global B2B exhibition portfolio.
• Reed Exhibitions (RX): A division of RELX, Reed Exhibitions operates one of the world's largest portfolios of trade exhibitions across multiple industries and geographies. Highly comparable to Meorient as a global B2B exhibition organizer with diversified industry verticals.
• Messe Frankfurt: Germany-headquartered global exhibition organizer with a portfolio spanning consumer goods, textiles, building technology, and industrial sectors — directly comparable to Meorient's BDE, INTEX&AFF, HOMELIFE, and DeFu exhibitions. Messe Frankfurt is the largest trade fair organizer globally and represents the gold standard for the industry.
• GL Events: France-based global event organizer operating trade fairs, exhibitions, and conferences across industries. Comparable to Meorient as a multinational exhibition company with industry-vertical trade show focus.
• Comexposium: France-based global event organizer operating B2B and B2C exhibitions across multiple industries. Comparable to Meorient as an international exhibition organizer with industry-vertical trade show structure.
• Deutsche Messe (Hannover Messe): Germany-based organizer of Hannover Messe, the world's leading industrial technology trade fair. Closely comparable to Meorient's CTIN industrial equipment exhibitions and manufacturing industry focus.
• dmg events: UK-headquartered global exhibition organizer with a portfolio of B2B trade shows in energy, construction, hospitality, and consumer industries. Comparable to Meorient in scope and international market coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meorient

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 浙江米奥兰特商务会展股份有限公司