Merah Putih Restaurants

What Merah Putih Restaurants does

Merah Putih is a single-location Indonesian fine dining restaurant operating under PT. Merah Putih Bersama from a signature venue on Jl. Petitenget No.100x in Kerobokan, Bali. Established in 2013, the business serves modern interpretations of traditional Indonesian recipes under Executive Chef Wiwik, who has led the kitchen since founding. Core offerings include dine-in lunch and dinner service, a bar and lounge program with over 200 international wines and award-winning cocktail flights, and a growing portfolio of tasting menu experiences ranging from a Rp125,000 Nasi Campur lunch to a Rp2,253,000 premium tasting menu with wine pairing. The physical product is differentiated by floor-to-ceiling glass walls, vaulted ceilings, and tropical landscaping in one of Bali's premier dining districts.

The business generates revenue from three streams: dine-in food and beverage sales (the dominant stream), third-party delivery orders via GoFood and GrabFood, and gift voucher sales (including IDR-denominated value vouchers and pre-paid tasting menus) distributed directly and through the Chope marketplace. Customer segments are individual consumers — luxury travelers and tourists (primary), Bali residents and expats, and corporate/business diners — with no disclosed enterprise or B2B contracts. Marketing is concentrated in content (a 'Stories' blog, website) and social channels (Instagram, Facebook, YouTube, TripAdvisor), targeting top-of-funnel tourist discovery and direct booking via WhatsApp and the website. No technology platform, AI/ML capability, or proprietary software is disclosed; integrations are limited to standard delivery, messaging, and voucher commerce platforms. The company has no subsidiaries, no parent, no disclosed funding, and no second location.

Name

Merah Putih Restaurants

Legal name

PT. Merah Putih Bersama

Website

https://merahputihbali.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Merah Putih is a single-location Indonesian fine dining restaurant in Petitenget, Bali, serving modern Indonesian cuisine under Executive Chef Wiwik since 2013, with a 200+ wine bar program, premium tasting menus, gift voucher e-commerce, and delivery via GoFood and GrabFood targeting tourists, luxury travelers, and local diners.

Ownership category

akta.pro rank

Product category

Indonesian Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Indonesian fine dining
• Luxury restaurant bali
• Tasting menus
• Indonesian cuisine
• Wine bar service

Headquarters

HQ city

Kerobokan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food and Beverage Sales: Primary revenue from serving Indonesian cuisine and drinks to dine-in guests. Covers lunch and dinner service with full food menu and extensive wine/spirits/cocktail selection.
2. Gift Vouchers: Sale of gift vouchers for dining experiences, including specific tasting menus and IDR value vouchers.
3. Delivery Orders: Revenue from third-party delivery platforms GoFood and GrabFood for takeaway orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Merah Putih is a single-location Indonesian fine dining restaurant in Petitenget (Kerobokan), Bali, established in 2013. The restaurant serves modern adaptations of time-honored Indonesian recipes across lunch and dinner service, supported by a full bar featuring over 200 international wines, craft cocktails, and spirits. In addition to à la carte dining, it sells packaged tasting menus, IDR-denominated gift vouchers, and group/private dining bookings, with delivery fulfilled through third-party platforms GoFood and GrabFood.

Product overview

Merah Putih is a luxury Indonesian fine dining restaurant in Petitenget, Bali, established in 2013. The restaurant operates as a single unified establishment offering core dining services including a full restaurant with executive chef-led kitchen, a bar featuring over 200 international wines and signature cocktails, and a shop selling gift vouchers and tasting menu packages. The product portfolio consists of restaurant dining services, bar and lounge services, and retail gift vouchers (including Tasting Menu, Tasting Menu Premium, Tasting Menu Vegan, Cocktail Flights, Nasi Campur Lunch, and IDR value vouchers). Additional services include group bookings for private dining and delivery through third-party platforms GoFood and GrabFood.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Indonesian fine dining restaurant offering lunch (12:00–15:00) and dinner (17:30–late) service with modern adaptations of time-honored Indonesian recipes led by Executive Chef Wiwik. Designed for individual diners, couples, families, and corporate groups.
• Bar and Lounge Full bar service featuring over 200 international wines, an unrivalled array of spirits, award-winning cocktail flights, and locally sourced craft beers, available to both diners and walk-in guests.
• Tasting Menu Multi-course tasting experience featuring signature and classic Indonesian dishes, with optional cocktail or wine pairing, sold as a prepaid package priced at Rp814,000 (with pairing Rp1,130,000).
• Tasting Menu Premium Premium multi-course tasting experience with higher-end ingredients and optional premium wine pairing, priced at Rp1,300,000 (with premium wine pairing Rp2,253,000).
• Tasting Menu Vegan Plant-based multi-course tasting menu featuring vegan Indonesian cuisine with optional wine pairing, priced at Rp568,000 (with wine pairing Rp881,000).
• Flavours of Indonesia Cocktail Flight Signature cocktail tasting experience featuring Indonesian-inspired cocktails with a complimentary bakpao bar snack, priced at Rp533,000, with a premium version at Rp692,000.
• Nasi Campur Lunch

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• GoFoodminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Merah Putih menu items for delivery through GoFood platform.
• GrabFoodminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Merah Putih menu items for delivery through GrabFood platform.
• ChopeminorChannel Partner/ Reseller/ DistributorGift voucher sales partnership through Chope's booking and voucher platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Room4Dessert Bali: Chef Will Goldfarb's Bali dessert-focused fine dining concept in Ubud. Comparable premium tasting-menu, chef-driven, Bali-based dining targeting luxury tourists.
• Sardine: Seminyak fine dining restaurant set in a paddy field, known for modern seafood tasting menus. Directly comparable premium Bali fine dining experience targeting luxury tourists.
• Mozaic Restaurant Gastronomique: Long-standing Ubud-based fine dining restaurant led by chef Chris Salans, focused on French-Indonesian tasting menus. Direct competitor in Bali's premium chef-driven dining segment.
• Metis Bali: Seminyak fine dining restaurant and lounge with French-Mediterranean tasting menus and strong cocktail program. Comparable upscale positioning in the same Petitenget/Seminyak micro-market.
• Kubu at Mandapa (Ritz-Carlton): Luxury resort fine dining venue in Ubud offering premium tasting experiences. Comparable luxury Bali positioning and price point targeting high-end travelers.
• Locavore Bali: Award-winning modern Indonesian fine dining restaurant in Ubud, Bali. Closely comparable: full-service, chef-driven, premium tasting-menu format targeting tourists and luxury diners in Bali.
• Namaaz Dining: Modern molecular gastronomy tasting-menu restaurant in Jakarta. Comparable premium chef-led tasting-menu format and Indonesian culinary innovation positioning.

Broad incumbents

• Ismaya Group: Large Indonesian hospitality and F&B operator running multiple restaurant and nightlife venues. Relevant as a potential roll-up acquirer or broader peer for Indonesian upscale dining at scale.
• Tugu Kunstkring Paleis: Indonesian heritage fine dining restaurant in Jakarta operated by the Tugu Hotels group. Comparable premium Indonesian cuisine offering, but based in Jakarta rather than Bali.

Others

• Chope: Southeast Asia restaurant booking and voucher platform. Already a channel partner for Merah Putih's gift voucher sales; comparable only as an ecosystem/enabling peer, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/merahputihbali
• YouTubeyoutube.com/merahputihbali
• Facebookfacebook.com/merahputihbali
• Instagraminstagram.com/merahputihbali
• LinkedInlinkedin.com/company/merahputih

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merah Putih Restaurants