Mercadão da Vila Rubim

What Mercadão da Vila Rubim does

Mercadão da Vila Rubim is a traditional neighborhood supermarket operating from a single physical store located at Rua Orlando Rocha, 83, Vila Rubim, in Vitória, Espírito Santo, Brazil. The business serves local walk-in consumers in the Vila Rubim district with a conventional grocery assortment spanning açougue (butcher), hortifrúti (fruits and vegetables), bebidas (beverages), cereais (cereals/grains), condimentos (condiments/seasonings), and embalagens (packaging), covering the core everyday needs of a residential catchment. With a headcount of approximately 6 employees and over 25 years of continuous operation under the same trade name since approximately 1999, the business operates as a small, owner-managed neighborhood retailer with no disclosed branches, franchises, or delivery operations.

The company's business model is straightforward physical retail: it purchases grocery and household staples and resells them at retail prices to consumers within its immediate geographic catchment, generating revenue through point-of-sale transactions at the single Vila Rubim storefront. There is no disclosed pricing model beyond standard retail markups, no membership or subscription structure, and no enterprise or B2B customer segment. The competitive positioning is local convenience — proximity and basic assortment for households that prefer a nearby store over larger supermarkets or wholesale formats.

The underlying technology footprint is minimal: the company maintains a basic WordPress-based website/feed describing its product categories, but there is no proprietary platform, no e-commerce or delivery infrastructure, no mobile app, no data systems beyond standard point-of-sale, and no AI or automation capabilities referenced in available material. The operating model is therefore a traditional, low-technology physical retail format with limited digital surface area and no disclosed funding, partnerships, or strategic initiatives beyond continued single-store operation.

Name

Mercadão da Vila Rubim

Legal name

Mercadão da Vila Rubim

Website

https://mercadaodavila.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercadão da Vila Rubim is a single-store neighborhood supermarket in Vila Rubim, Vitória, Espírito Santo, Brazil, serving local walk-in consumers with groceries, butcher items, produce, beverages, cereals, condiments, and packaging under a 25-year-old trade name.

Ownership category

akta.pro rank

Product category

Neighborhood Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAAAF

Value-Oriented Traditional Supermarkets (Non-Club)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

Keywords

• Retail grocery
• Natural foods
• Fresh produce
• Meat butcher
• Beverages packaging

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Retail Product Sales: Revenue is generated through retail sales of food and grocery products to consumers visiting the physical store. Products include condiments, natural products, grains, beverages, packaging materials, hortifruti (fruits and vegetables), and açougue (meat/butcher products).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mercadão da Vila Rubim operates a traditional neighborhood supermarket (supermercado) in the Vila Rubim district of Vitória, Espírito Santo, Brazil. It sells grocery and food products across six departments: açougue (butcher/meat), condimentos (condiments, seasonings, grains and natural products), cereais (cereals and grains), embalagens (packaging materials), bebidas (beverages), and hortifrúti (fruits and vegetables). The store has been in operation for over 25 years and positions itself around providing quality of life through natural foods and products to the local community.

Product overview

Mercadão da Vila Rubim is a traditional Brazilian supermarket (supermercado) that has operated for over 25 years in Vila Rubim, Vitória, ES. The company offers a unified product portfolio organized into six core departments: Açougue (butcher shop/meat), Condimentos (condiments and seasonings with extensive natural products), Cereais (cereals and grains), Embalagens (packaging materials), Bebidas (beverages), and Hortifrúti (fresh produce). The business positions itself around providing quality of life through natural foods and products to the broadest possible audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Açougue (Butcher Shop) In-store meat department offering fresh beef, poultry, and fish for local consumers and families seeking protein sources for daily meals.
• Condimentos (Condiments & Natural Products) Wide assortment of seasonings, spices, dried herbs, flours, seeds, natural sugars, salts, spice blends, and natural/health-oriented items such as quinoa, chia, goji berry, amaranto, linhaça, hibiscus, and functional flours, sold to local consumers for cooking and healthy eating.
• Cereais (Cereals & Grains) Selection of cereals and grains including rice varieties (integral, negro), oats, quinoa, chia seeds, and wheat products in both whole grain and refined options, for household cooking and baking.
• Embalagens (Packaging Materials) Plastic packaging solutions offering diverse polymer combinations to meet economic, environmental, and product conservation requirements for retail and small-business buyers.
• Bebidas (Beverages) Hot and cold beverages with a complete selection of drinks, including options suitable for events and small businesses, sold to walk-in consumers.
• Hortifrúti (Fruits & Vegetables) Fresh produce section featuring fruits, vegetables, and greens, supporting healthy eating habits for families who consume fresh produce regularly with daily meals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Carrefour Brasil: National hypermarket and supermarket operator with strong presence in Espírito Santo. Competes with Mercadão for the same local consumer wallet but with vastly greater scale, pricing power, and omnichannel capabilities.
• Assaí Atacadista: Brazilian cash-and-carry/wholesale-club banner of GPA targeting both B2B and B2C buyers of groceries and consumables. Competes with Mercadão on price-sensitive grocery baskets in the Vitória region.
• Pão de Açúcar (GPA): Brazil's leading premium supermarket banner under GPA, operating across multiple formats and categories. Comparable as a broad incumbent in the same Vitória grocery market, but vastly larger scale and broader assortment than Mercadão.

Direct peers

• Mundo Verde: Brazilian retail chain specializing in natural, organic, and healthy foods including grains, seeds, supplements, and specialty flours — directly overlapping Mercadão's condiment/cereal natural-products assortment and health-oriented customer base.
• St. Marche: Premium-format Brazilian supermarket chain emphasizing quality assortment, fresh produce, and specialty items; comparable to Mercadão on a quality/natural positioning axis though operating larger urban stores.
• Hortifruti: Brazilian specialty supermarket chain focused on fresh produce, natural, and healthy products. Closest comparable to Mercadão da Vila Rubim's natural-foods positioning and fresh-department emphasis, but operating at multi-store chain scale rather than single location.
• Oba Hortifruti: Brazilian neighborhood-format supermarket chain strong in hortifrúti and natural products, serving middle-class shoppers in a similar single-stop, fresh-led model to Mercadão da Vila Rubim.

Regional players

• Verdemar: Regional supermarket chain headquartered in Espírito Santo, directly overlapping Mercadão's Vitória metro geography and competing for the same neighborhood-shopper customer base with similar fresh/natural assortment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mercad%C3%A3o-da-vila-rubim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercadão da Vila Rubim