Mercadinho
- Company typePrivate
- Founded-
- Headquarters—
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Mercadinho firmographics
Firmographics- Name
- Mercadinho
- Website
- https://mercadinho.me
- Company type
- Private
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Mercadinho industry classification
Industry- Product category
- Neighborhood Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro industry
- Latin American & Caribbean Grocery Stores
Keywords
Mercadinho business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others
Mercadinho product offering
Product offeringCore offering
No information is available about Mercadinho's core offerings. The company's website (mercadinho.me) currently displays only an OVHcloud "Site en construction" placeholder page with no substantive content about products or services. The name "Mercadinho" is Portuguese for "small grocery store" or "neighborhood market," suggesting a Brazilian grocery retail business, but this is not confirmed by the source data.
Product overview
The website at mercadinho.me is currently under construction and displays only a hosting provider placeholder page (OVHcloud). No product information, service offerings, or company details are available from this source.
Differentiator
Problem solved
Functional benefit
Companies that use Mercadinho
Customer profileIdeal customer profiles1 record
Mercadinho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mercadinho competitors and assessment
Company assessmentBroad incumbents
- iFood: Dominant Brazilian food delivery and quick-commerce platform. Relevant because it increasingly powers grocery delivery from small markets and competes for the same end-customer grocery occasions.
- Assaí Atacadista: Brazilian cash-and-carry and wholesale-grocery chain (GPA group). Relevant because it serves small neighborhood grocers ('mercadinhos') as B2B customers — a channel that could either compete with or supply Mercadinho.
- Carrefour Brasil: Largest grocery retailer in Brazil across hypermarket, supermarket, and 'Market' neighborhood formats. Competes with Mercadinho for the same Brazilian household grocery basket and supplier relationships.
Regional players
- Cornershop by Uber: On-demand grocery and convenience delivery service operating across Latin America including Brazil. Comparable as a tech-enabled grocery intermediary addressing the same household-replenishment use case.
- Rappi: Latin American super-app with significant Brazilian grocery-delivery operations. Comparable as a Latin American on-demand grocery fulfillment layer targeting the same urban shopper.
Direct peers
- Hortifruti: Specialty fresh-produce and grocery retailer with strong presence across Brazilian cities. Overlaps with Mercadinho on neighborhood grocery shopping missions and Brazilian consumer demographics.
- Sonda Supermercados: Regional Brazilian supermarket chain operating neighborhood and larger-store grocery formats. Comparable in being a multi-banner regional grocery retailer serving recurring household demand.
- GPA (Grupo Pão de Açúcar): Operates leading Brazilian supermarket banners (Pão de Açúcar, Extra, Mercado Extra) serving the same everyday-grocery use case. Mercadinho's 'small grocery store' positioning in São Paulo directly overlaps GPA's core neighborhood and weekly-shopping formats.
- St. Marche: São Paulo-based premium neighborhood grocery chain with a curated, modern 'mercadinho' experience. Most directly comparable Brazilian peer in terms of format, geography, and customer positioning.
- Tenda Atacado: Brazilian membership warehouse-club style retailer focused on groceries and household goods. Comparable as a Brazilian grocery-led retail format competing for similar household spend.
Market position
Strengths2 records
Weaknesses2 records
Key risks3 records
Key highlights3 records
Customer concentration
Mercadinho social profiles
Digital presenceMercadinho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercadinho leadership team
Management profileNumber of profiles
Mercadinho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercadinho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercadinho
What does Mercadinho do?
No information is available about Mercadinho's core offerings. The company's website (mercadinho.me) currently displays only an OVHcloud "Site en construction" placeholder page with no substantive content about products or services. The name "Mercadinho" is Portuguese for "small grocery store" or "neighborhood market," suggesting a Brazilian grocery retail business, but this is not confirmed by the source data.
When was Mercadinho founded?
Mercadinho was founded in -1. It employs 5,001 to 10,000 people.
Who are Mercadinho's main competitors?
Broad incumbents on record are iFood, Assaí Atacadista and Carrefour Brasil. Regional players are Cornershop by Uber and Rappi. Direct peers are Hortifruti, Sonda Supermercados, GPA (Grupo Pão de Açúcar), St. Marche and Tenda Atacado.
Does Mercadinho have an API?
No public API is recorded for Mercadinho.
What industry is Mercadinho in?
Mercadinho's product category is Neighborhood Grocery Retail. Its primary akta.pro industry code is CRAHAFAG, Latin American & Caribbean Grocery Stores. Its NAICS code is 445110 and its SIC code is 5411.