What Mercantil Rodrigues does

Mercantil Rodrigues, operating commercially as "Mercantil Atacado," is a Brazilian wholesale and bulk-purchase retailer headquartered in Salvador, Bahia, with a reported workforce of 535 employees. The company sells groceries, meats and poultry, coffee and breakfast items, dairy and cold cuts, fresh produce, and cleaning supplies through a single proprietary e-commerce storefront at mercantilatacado.com.br, built on the VTEX commerce infrastructure. The platform is organized into six product categories — Mercearia, Carnes e Aves, Café e Matinais, Frios e Laticínios, Hortifruti, and Limpeza — and is positioned around daily promotional offers aimed at bulk-buying households and small retail/restaurant businesses.

The business operates on a direct-to-customer wholesale model with a stated free-shipping incentive (coupon "FRETEON") applied to orders above R$4,500, indicating a basket-building, volume-tiered pricing approach. The company's primary customer base is hybrid: Brazilian consumers and small businesses purchasing food and household items in wholesale quantities, with secondary emphasis on small grocery stores and restaurants restocking inventory. All operations are domestic to Brazil; there is no disclosed international footprint.

Ownership, legal entity structure, founding date, financial performance (revenue, ARR, GMV), funding history, management team, patents, partnerships, and AI/ML capabilities are not disclosed in the source material. The publicly visible surface is limited to the e-commerce website, its product catalog, and the volume-based shipping promotion, on which any investment assessment must rest.

Name

Mercantil Rodrigues

Legal name

Mercantil Rodrigues

Website

https://mercantilrodrigues.com.br

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mercantil Rodrigues (DBA Mercantil Atacado) is a Salvador, Bahia-based wholesale retailer operating a VTEX-powered online marketplace that sells groceries, meats, dairy, produce, coffee, and cleaning supplies to Brazilian households and small retail businesses at bulk prices with free shipping above R$4,500.

Ownership category

akta.pro rank

Product category

Wholesale Grocery Retail

NAICS

Food and Beverage Retailers (445)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Wholesale food distribution
• Online grocery retail
• Bulk household supplies
• E-commerce wholesale
• Cash and carry

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Mercantil Rodrigues operates Mercantil Atacado, an online wholesale retail platform that sells food and household products in bulk directly to customers across Brazil. The platform offers daily promotional deals across categories including groceries, meats and poultry, coffee and breakfast items, dairy and cold cuts, fresh produce, and cleaning supplies, with delivery provided to customers.

Product overview

Mercantil Atacado is a Brazilian wholesale online marketplace offering daily deals across multiple product categories. The platform operates as a single unified e-commerce storefront with distinct product categories including Mercearia (grocery), Carnes e Aves (meats and poultry), Café e Matinais (coffee and breakfast), Frios e Laticínios (dairy and cold cuts), Hortifruti (produce), and Limpeza (cleaning supplies). Customers can browse and purchase products at wholesale prices through the online platform with delivery services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercantil Atacado Online Wholesale Platform Brazilian online wholesale marketplace offering daily deals across multiple product categories including groceries, meats, poultry, coffee, dairy, produce, and cleaning supplies, with delivery to customers across Brazil. Targets both small retail businesses and households.
• Mercearia (Grocery) Wholesale grocery category offering dry goods and pantry staples for bulk purchase at wholesale prices.
• Carnes e Aves (Meats and Poultry) Fresh and frozen meats and poultry products sold at wholesale pricing online.
• Café e Matinais (Coffee and Breakfast) Wholesale coffee and breakfast food products sold online with daily promotional discounts.
• Frios e Laticínios (Dairy and Cold Cuts) Refrigerated dairy products and cold cuts including cheese and milk sold at wholesale prices.
• Hortifruti (Produce) Fresh fruits and vegetables sold online at wholesale quantities.
• Limpeza (Cleaning Supplies) Cleaning supplies and household cleaning products sold at wholesale pricing online.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Atacadão (Carrefour Brasil): Brazil's largest cash-and-carry chain operated by Carrefour Brasil, with national physical and growing online presence. Direct competitor in wholesale food and household retail, though at vastly greater scale and with brick-and-mortar dominance.
• Assaí Atacadista: Major Brazilian cash-and-carry wholesale chain (formerly Walmart Brasil), with hundreds of physical stores and expanding e-commerce. Directly comparable product categories and B2B/B2C wholesale model, but with national footprint and far larger procurement scale.
• Big Bompreço (Grupo BIG / Carrefour): Hypermarket/supermarket chain historically strong in Northeast Brazil. Competes in overlapping product categories and the same regional customer base, though as a broad grocery retailer rather than a wholesale specialist.
• Amazon Brazil: Major e-commerce platform with growing Amazon Fresh and household goods presence in Brazil. Comparable as an online retail competitor for grocery and household categories, though lacks Mercantil's wholesale specialization and minimum-order thresholds.

Direct peers

• Tenda Atacado: Brazilian cash-and-format wholesale retailer operating physical stores plus online ordering. Comparable in product mix (groceries, household) and target audience (small businesses and bulk household buyers), serving as a regional/expanding competitor in the same space.
• Martins (Martins Comércio de Alimentos): Brazilian wholesale distributor serving small retailers across multiple states with a strong e-commerce portal. Most comparable in business model — online wholesale of groceries and household goods to small businesses — though with broader geographic reach than Mercantil Atacado.

Emerging players

• Mercado Livre (MercadoLibre Brazil): Dominant Latin American e-commerce marketplace increasingly expanding into grocery and wholesale categories. Comparable as an e-commerce platform operator in Brazil, though competes primarily through third-party marketplace dynamics rather than direct inventory wholesale.

Regional players

• Super ABC (Grupo ABC): Bahia/Northeast-focused supermarket chain with strong regional brand presence. Comparable in product assortment and customer base in the Bahia region, though operates physical supermarkets rather than a pure wholesale model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mercantil-rodrigues

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercantil Rodrigues