Mercato

Refurbished Consumer Goods Retailmercato.paris

Mercato is a Paris-based direct-to-consumer retailer that buys and resells second-hand and refurbished goods across smartphones, luxury, hi-fi, gaming, photography, home, and musical instrument categories, operating three boutiques and an e-commerce site under a proprietary pricing algorithm and 1-year warranty.

Company typePrivate
Founded-
HeadquartersParis, France
Headcount1–10
GTM typeB2C
OfferingServices

What Mercato does

Mercato is a Paris-based second-hand and refurbished goods retailer operating three physical boutiques (Beaubourg, Bolivar, plus a third location) and an e-commerce storefront at mercato.paris. The company is the commercial brand of SAS Renouveau, a French société par actions simplifiée with €100,000 of share capital, presided over by Frédéric Bertinet. Mercato buys used items from individuals and professionals through immediate cash purchase or consignment (dépôt-vente), then resells them after multi-point testing, authentication, data erasure, and a 1-year commercial warranty. The catalogue spans seven core categories: smartphones, fashion and luxury (jewellery, watches, leather goods), photography and video, hi-fi and audio, video games and pop culture, home goods, and musical instruments and studio equipment, with prices set 20–70% below new retail. A core technical asset is a proprietary pricing algorithm backed by a proprietary database of 4,600 brands and 40,000 models across 400 categories, refreshed weekly, used to value trade-in items and price resale inventory. The go-to-market is direct-to-consumer through retail boutiques and the website, supplemented by click-and-collect, Calendly-based expert appointments for high-value items, and an eco-positioned logistics stack including Cocolis delivery and Tri-Ethic e-waste recycling. Customer satisfaction is reported at 93% based on roughly 2,240 reviews across Google (4.3/5), eBay (100%), and Reverb (5/5); named buyer segments include budget-conscious consumers, students (5% discount), eco-conscious buyers, luxury buyers, and musicians/audio professionals. Founded in 2022, the company employs 8 people, has no disclosed funding rounds or external investors, and operates solely within France.

Mercato firmographics

Firmographics

Name: Mercato
Legal name: SAS Renouveau
Website: https://mercato.paris
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Mercato is a Paris-based direct-to-consumer retailer that buys and resells second-hand and refurbished goods across smartphones, luxury, hi-fi, gaming, photography, home, and musical instrument categories, operating three boutiques and an e-commerce site under a proprietary pricing algorithm and 1-year warranty.
Ownership category
akta.pro rank

Mercato industry classification

Industry

Product category: Refurbished Consumer Goods Retail
NAICS: Used Merchandise Retailers (459510)
SIC: Wholesale-Durable Goods (5000)
akta.pro primary industry: Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN)
akta.pro secondary industries: B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK), Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

Secondhand electronics retail
Refurbished consumer goods
Consignment trade-in
Luxury authentication resale
Circular economy retail

Where Mercato is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices3 records

Markets served

Mercato business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Retail Sales - Second-hand Goods: Mercato purchases used and refurbished items from individuals and professionals, then resells them in boutiques and online. Items are tested, verified, authenticated, and certified before sale. Revenue is generated through one-time product sales at competitive prices.
Trade-in (Achat immédiat): Immediate cash purchase of used items from customers. Mercato buys smartphones, tech, gaming, small appliances, tools, and other items instantly, paying sellers immediately via cash, bank transfer, or PayPal.
Consignment (Dépôt-vente): Customers deposit items for sale on Mercato's behalf. Sellers receive payment the day after the 14-day retraction period via bank transfer. Applicable for luxury items, high-end audio/video, professional equipment, iconic decorative pieces, and musical instruments.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Student Discount - 5% off entire purchase

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Mercato product offering

Product offering

Core offering

Mercato buys, refurbishes, authenticates, certifies, and resells second-hand and refurbished consumer goods spanning smartphones, luxury fashion and watches, photography and video equipment, hi-fi audio, video gaming, home appliances, and musical instruments. The company operates three physical boutiques in Paris and an e-commerce website, offering customers items priced 20-70% below new retail with a 1-year commercial warranty. Inventory is sourced through immediate cash purchase (achat immédiat) and consignment (dépôt-vente) from individuals and professionals.

Product overview

Mercato est une marketplace de seconde main et reconditionné opérant à travers 3 boutiques physiques à Paris et un e-shop. L'offre s'articule autour de plusieurs univers produits : Smartphones (iPhone, Android), Mode & Luxe (bijoux, montres, maroquinerie), Photo & Vidéo (appareils photo, caméras, drones), Son & Hi-Fi (casques, platines vinyles, chaînes Hi-Fi), Jeux Vidéo & Gaming (consoles, jeux, figurines), Maison (électroménager, décoration, vélos), et Musique & Studio (guitares, claviers, équipements DJ). Le modèle repose sur l'achat immédiat cash ou le dépôt-vente, avec des protocoles de test de 10 à 40 points de contrôle, une certification d'authenticité, et une garantie commerciale de 1 an sur tous les articles.

Differentiator

Problem solved

Functional benefit

Products and services

Smartphones and Phones (Second-hand and Refurbished) Second-hand and refurbished smartphones including iPhone, Samsung Galaxy, and other Android brands, plus GSM key phones and accessories, sold with inspection, certification, and 1-year warranty.
Mode & Luxe (Fashion and Luxury) Authenticated second-hand luxury items including gold, silver, and platinum jewelry, branded watches, leather goods (handbags, wallets), luxury accessories (sunglasses, belts), and fashion clothing.
Photo & Video Equipment Second-hand photo and video equipment including digital SLRs, lenses, instant cameras, camcorders, drones, and studio gear.
Son & Hi-Fi (Audio Equipment) Second-hand audio equipment including headphones, earbuds, wireless speakers, Hi-Fi systems, turntables, CD players, amplifiers, and loudspeakers.
Jeux Vidéo & Gaming Second-hand gaming consoles (PlayStation, Xbox, Nintendo), video games, gaming accessories, pop culture items, figurines, and Pokémon cards.
Maison (Home) Second-hand home equipment including small appliances (coffee makers, kitchen robots), large appliances, vacuum cleaners, fans, air purifiers, decoration, lighting, and bicycles.
Musique & Studio (Musical Instruments and Studio) Second-hand musical instruments and studio equipment including electric and acoustic guitars, keyboards, synthesizers, drums, microphones, audio interfaces, and DJ and sound equipment.
Trade-in and Consignment Service (Vendre chez Mercato) Immediate cash purchase (achat immédiat) or consignment (dépôt-vente) service where individuals and professionals can sell used items; items are verified, tested, and certified before resale, with payment via cash, bank transfer, or PayPal.
Garantie 1 An (1-Year Commercial Warranty) 12-month commercial warranty covering breakdowns and conformity defects on all items sold, complemented by legal warranties and a 10-40 point inspection protocol depending on product category.

Quantifiable outcome

20-70% savings compared to new product prices
+3 more outcomes

Companies that use Mercato

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Mercato technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Mercato partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Tri-EthiccoreOthersSolidarity company partner for recycling 100% of electronic waste (DEEE). Objects that cannot be repaired are sorted and recycled through Tri-Ethic as part of Mercato's zero-waste environmental commitment.
CocolisminorChannel Partner/ Reseller/ DistributorDelivery partner for responsible shipments, enabling co-transport of packages. Supports Mercato's commitment to eco-friendly logistics by optimizing delivery routes and reducing carbon footprint.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Mercato competitors and assessment

Company assessment

Emerging players

Patatam: French recommerce platform for second-hand children's clothing and toys. Partial overlap with Mercato's parisian second-hand fashion and lifestyle positioning.
Reconditionner.com: French refurbished smartphone and consumer electronics specialist. Direct competitor to Mercato's smartphone trade-in and resale category with a comparable quality-certification story.
RecycLivre: French recommerce platform focused on used books, CDs, and video games. Partial overlap with Mercato's music, gaming, and cultural media categories.

Direct peers

Back Market: French-founded refurbished electronics marketplace operating across Europe. Directly competes with Mercato in the second-hand smartphone and consumer electronics category, with a much larger catalog and marketing scale.
Cash Express: French franchise network of second-hand retail stores that buy and sell used goods including tech, jewellery, and consumer goods. Direct physical-store competitor to Mercato's boutique network.
Leboncoin: France's largest horizontal classifieds marketplace, including a major second-hand goods vertical. Competes with Mercato across multiple categories (tech, luxury, music, home) via peer-to-peer and professional listings.
Easy Cash: French chain of second-hand retail stores with immediate-buy and consignment models for tech, luxury, gaming, and music. Comparable omnichannel recommerce retail model to Mercato.
Cash Converters: International franchise of second-hand buy-and-sell stores covering electronics, jewellery, music, and gaming. Closely comparable store-based recommerce model with a multi-category footprint.

Broad incumbents

Emmaüs: Major French second-hand retail network with physical stores selling used goods including furniture, electronics, books, and clothing. Compares with Mercato on multi-category second-hand retail.
Vinted: Pan-European second-hand fashion and lifestyle marketplace. Overlaps with Mercato's fashion and luxury accessories categories and operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Mercato financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mercato leadership team

Management profile

Number of profiles

Profiles1 record

Mercato funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mercato M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercato

What does Mercato do?

Is Mercato a public or private company?

Mercato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mercato founded?

Mercato was founded in -1. It employs 1 to 10 people.

Where is Mercato based?

Mercato is headquartered in Paris, France, in the Europe region.

How does Mercato make money?

Three revenue lines are on record. Retail Sales - Second-hand Goods are the primary driver. The others are trade-in (Achat immédiat) and consignment (Dépôt-vente).

Who are Mercato's main competitors?

Emerging players on record are Patatam, Reconditionner.com and RecycLivre. Direct peers are Back Market, Cash Express, Leboncoin, Easy Cash and Cash Converters. Broad incumbents are Emmaüs and Vinted.

Does Mercato have an API?

No public API is recorded for Mercato.

What industry is Mercato in?

Mercato's product category is Refurbished Consumer Goods Retail. Its primary akta.pro industry code is CRAKAFAN, Pre-owned, Vintage & Resale Luxury (Multi-category), with a secondary code of CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 459510 and its SIC code is 5000.