Mercedes-Benz Laval

What Mercedes-Benz Laval does

Mercedes-Benz Laval is an authorized Mercedes-Benz franchised automotive dealership located in Laval, Quebec, Canada, operating continuously since 1989. The business is conducted across two locations: a main passenger vehicle showroom and a dedicated commercial truck center known as the Centre du camion. As of 2025, the dealership employs approximately 70 people and is part of the Mercedes-Benz Canada authorized retail dealer network.

The company sells the full Mercedes-Benz passenger vehicle lineup together with electric and hybrid variants (EQE, EQS, GLC PHEV, GLE PHEV, and the upcoming CLA EV and Hybrid models), as well as commercial vans (Sprinter, Metris, eSprinter). Revenue is generated through new vehicle sales, certified pre-owned sales, parts, service and repair, manufacturer-backed financing and leasing arrangements, and commercial fleet sales. The dealership was recognized on the 2023 Star Dealers list, placing it among the top 10 Mercedes-Benz dealers in Canada, and completed a facility renovation in 2025 to modernize the customer experience.

The business model is a standard OEM-franchised retail model: inventory, pricing, and product launches are determined by Mercedes-Benz AG and Mercedes-Benz Canada, with the dealership executing sales, service, and customer-facing operations. The dealership does not develop proprietary technology, software, or platforms; its differentiation rests on authorized franchise allocation, local market execution, and brand-aligned service capability. Customer segments are split between individual retail consumers (primary) and commercial/business fleet buyers (secondary, served through the truck center).

Name

Mercedes-Benz Laval

Legal name

Mercedes-Benz Laval

Website

https://mercedes-benzlaval.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercedes-Benz Laval is an authorized Mercedes-Benz dealership in Laval, Quebec, operating since 1989 with 70 employees across a main showroom and a dedicated truck center, selling passenger vehicles, commercial vans, and EV/hybrid models with full service, parts, financing, and leasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Mercedes-Benz vehicles, certified pre-owned vehicles, and used cars. Pricing varies by model, trim, and options.
2. Van/Commercial Vehicle Sales: Sales of Mercedes-Benz Sprinter vans and commercial vehicles to business customers.
3. Service and Maintenance: Revenue from vehicle servicing, repairs, maintenance packages, and prepaid maintenance plans.
4. Parts and Accessories: Sales of OEM parts, wheels, tires, and approved accessories.
5. Financing and Leasing: Finance and lease options offered through partnerships with financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mercedes-Benz Laval is an authorized Mercedes-Benz dealership that sells new, certified pre-owned, and used Mercedes-Benz passenger vehicles and commercial vans, including electric and hybrid variants. The dealership operates a full-service center that performs maintenance, repairs, and parts replacement, and offers financing, leasing, extended warranties, prepaid maintenance, and roadside assistance through its own staff and partner financial institutions. A separate truck center on Monterrey Street handles commercial Sprinter and Metris van sales and service for business customers.

Product overview

Mercedes-Benz Laval is a full-service Mercedes-Benz dealership offering a comprehensive portfolio of products and services. The core offerings include a complete range of Mercedes-Benz passenger vehicles (coupés, sedans, convertibles, wagons, and SUVs across multiple model lines including AMG and Maybach sub-brands), Mercedes-Benz commercial vans (Sprinter 2500, eSprinter, WORKER variants, and Metris), and electric/hybrid vehicles (EQE, EQS, and plug-in hybrid variants). The dealership's service ecosystem encompasses vehicle sales (new, certified pre-owned, and used), a full-service maintenance and repair center, parts and accessories department, financing and leasing services, extended warranty programs, digital vehicle options, and VanCARE commercial van maintenance program. This is a dealership business model where vehicles (core products) are sold alongside service, financing, and care programs (add-on modules).

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Passenger Vehicles Full range of Mercedes-Benz passenger vehicles including coupés, sedans, convertibles, wagons, and SUVs sold at the Laval dealership, covering entry-level (CLA) through AMG and Maybach luxury variants.
• Mercedes-Benz Commercial Vans Commercial van lineup including Sprinter 2500, Sprinter 2500 Diesel, Sprinter WORKER 2500, eSprinter 2500, and Metris vans for cargo and passenger transport, sold to commercial fleet and business customers.
• Electric and Hybrid Vehicles Electric vehicles including EQE, EQS, EQE SUV, EQS SUV, Classe G EQ, CLA EV, and plug-in hybrids including GLC PHEV, GLE PHEV, and Classe E PHEV Familiale.
• Vehicle Service and Repair Center Vehicle service and repair center offering maintenance, repairs, prepaid maintenance plans, and roadside assistance for Mercedes-Benz vehicle owners.
• Parts and Accessories Center Parts center offering original wheels, approved tires, and genuine Mercedes-Benz accessories for vehicle owners.
• Financing and Leasing Services Financing options, leasing options, and lease return services for vehicle purchases, offered through partner financial institutions.
• VanCARE Commercial Van Maintenance Program Van maintenance and care program for Mercedes-Benz commercial vans, targeted at commercial fleet customers.
• Extended Limited Warranty Program Extended limited warranty program providing additional coverage beyond the standard manufacturer warranty for Mercedes-Benz vehicles.
• Certified Pre-Owned and Used Vehicle Inventory Certified pre-owned and used vehicle inventory with quality assurances and manufacturer-backed certification.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Mercedes-Benz CanadacoreChannel Partner/ Reseller/ DistributorAuthorized dealership agreement with Mercedes-Benz Canada to sell new Mercedes-Benz vehicles, parts, and provide factory-authorized service. The dealership operates under the Mercedes-Benz brand and receives inventory, training, and marketing support from the manufacturer.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercedes-Benz Montréal-Est (Centre de l'auto Émard): Other authorized Mercedes-Benz dealer in the Greater Montreal area, offering the same brand, products, and services. Competes directly with Mercedes-Benz Laval for share of the regional Mercedes-Benz buyer pool.
• BMW Laval: BMW franchise dealer located in Laval, Quebec, directly competing with Mercedes-Benz Laval for the same affluent Laval/Greater Montreal luxury buyers. Closest geographic and segment competitor.
• Mercedes-Benz Toronto (Downtown): Authorized Mercedes-Benz dealer in Toronto, Ontario. Out-of-region Mercedes-Benz network peer, comparable in product mix, services, and brand programs.
• Lexus Laval: Lexus franchise dealer in Laval, Quebec, competing for luxury crossover and sedan buyers in the same Laval catchment with a strong service-loyalty reputation.
• Porsche Laval: Porsche dealer located in Laval, Quebec, competing for ultra-premium vehicle buyers and certified pre-owned luxury trade-ins in the same geography as Mercedes-Benz Laval.
• Audi Laval: Authorized Audi dealer in Laval, Quebec, offering premium sedans and SUVs in the same price band as Mercedes-Benz. Competes head-to-head for luxury buyers in the Laval catchment.

Broad incumbents

• Pfaff Automotive Partners: Canadian luxury-focused automotive dealer group operating Audi, BMW, Mercedes-Benz, Porsche, and other premium franchises. Comparable as a luxury franchise dealer group with overlapping brand portfolio.
• Dilawri Group: One of Canada's largest privately held automotive dealer groups, operating luxury and mass-market franchises including Mercedes-Benz rooftops. Comparable as a multi-rooftop, multi-brand dealer peer.
• AutoCanada: Canadian publicly listed multi-brand automotive dealership group operating numerous franchised rooftops. Comparable as a contextual peer for scale, dealership economics, and used vehicle operations across Canada.

Regional players

• Holman (Holand Automotive): Canadian automotive retail and fleet services group operating franchised dealerships and commercial vehicle programs. Comparable for fleet/commercial vehicle sales and service operations similar to Mercedes-Benz Laval's truck center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercedesBenzLaval
• LinkedInlinkedin.com/company/mercedes-benz-laval

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Laval