Lexus Laval

What Lexus Laval does

Lexus Laval is a single-rooftop authorized Lexus automobile dealership located at 2000 Boulevard Chomedey in Laval, Québec, serving the Laval region and the North Shore of Montreal (Rive-Nord de Montréal). The company operates as a franchise within the Dilawri Group of Companies, a diversified Canadian automotive conglomerate, and employs 37 people. Its commercial scope spans the full Lexus retail lifecycle in one location: new vehicle sales (sedans, SUVs, hybrids, and electric models across the ES, GX, IS, LC, LS, LX, NX, and RX nameplates), used vehicle sales, certified pre-owned Lexus sales, parts and accessories, mechanical maintenance, tire services, aesthetic detailing, and financing/leasing/protection products (Lexus Protection plans).

The business model is direct-to-consumer, anchored by the physical showroom and supported by inside sales via phone and SMS, plus a bilingual (French/English) website that enables inventory browsing, trade-in valuation, financing applications, and online service scheduling. Marketing reach is extended through organic social channels (Facebook, Instagram, YouTube) and ongoing promotional campaigns, including a 90-day no-payment financing offer on used vehicles and a Lexus Price Promise on tires. Revenue is transactional and diversified across five streams — new vehicles, used vehicles, after-sales service and maintenance, parts and accessories, and financing/insurance products — with vehicle pricing negotiated at the dealership rather than publicly disclosed. No proprietary technology, data, or AI/ML capabilities are documented; the dealership relies on standard franchise systems, manufacturer-provided marketing assets, and parent-group infrastructure under the Dilawri umbrella.

Name

Lexus Laval

Legal name

Lexus Laval

Website

https://lexuslaval.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexus Laval is a single-rooftop authorized Lexus dealership in Laval, Quebec, serving the Laval and North Shore of Montreal region with new and used vehicle sales, certified pre-owned, parts, service, and financing under the Dilawri Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Lexus vehicles including models such as ES, ES Hybrid, ESe, GX, IS, LC, LC Convertible, LS, LX, NX, and their variants. Revenue is generated on a per-transaction basis.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Lexus vehicles. Vehicles are inspected by qualified technicians.
3. After-Sales Service & Maintenance: Mechanical maintenance, aesthetic detailing, tire services, and parts replacement. Offered through scheduled service appointments.
4. Parts & Accessories Sales: Sale of genuine Lexus parts and accessories through the parts department.
5. Financing & Insurance Products: Financing, leasing, and protection plan (Protection Lexus) products offered through the financing department.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lexus Laval is an authorized single-location Lexus franchise dealership in Laval, Quebec, that sells the full range of new Lexus vehicles (sedans, SUVs, convertibles, hybrid and electric variants such as ES, GX, IS, LC, LS, LX, NX, RX), certified pre-owned and used vehicles, and provides in-house after-sales services including mechanical maintenance, parts and accessories, tire center services, aesthetic detailing, vehicle trade-in evaluations, and financing/leasing/extended protection plans.

Product overview

Lexus Laval is a single-location car dealership offering a unified sales and service experience for Lexus vehicles. The core product portfolio consists of new Lexus vehicles (sedans, SUVs, convertibles including models ES, GX, IS, LC, LS, LX, NX, RX) and pre-owned vehicles, supplemented by certified pre-owned Lexus program. The business extends through service modules including mechanical maintenance, parts, tires, and aesthetic services. Financing solutions and vehicle trade-in services complete the customer purchase lifecycle. The dealership also offers electric and hybrid-electric vehicle options and operates an online boutique for merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lexus Vehicles (Véhicules neufs) Full new-vehicle inventory of the complete Lexus lineup available for purchase at the dealership, including sedans, SUVs, hybrids, and electric variants such as ES, ES Hybride, ESe, GX, IS, LC, LC 500 Décapotable, LC 500h, LS, LS hybride, LX, LX 600, LX 700h, NX, and RX. Targeted at individual consumers seeking a luxury-brand vehicle purchase.
• Used Vehicles (Véhicules d'occasion) Pre-owned vehicles of various makes and models, inspected by qualified technicians, offered at competitive prices for individual retail buyers.
• Certified Pre-Owned Lexus (Lexus d'occasion certifiés) Manufacturer-certified pre-owned Lexus vehicles that have passed rigorous multi-point inspection standards and are backed by manufacturer warranty and additional benefits, sold through the dealership.
• Electric and Hybrid Lexus Vehicles (Véhicules électriques) Electric and hybrid-electric Lexus vehicles including models such as ES Hybride, ESe, LS hybride, and LX h, sold through the dealership's electric-vehicles program.
• Service & Maintenance (Entretien mécanique) Scheduled mechanical maintenance, repairs, and inspections performed by qualified dealership technicians to maintain vehicle reliability and performance, booked via online service scheduling.
• Parts & Accessories (Pièces & Accessoires) Genuine Lexus parts and accessories for vehicle repairs, replacement, and customization, available for purchase through the parts department.
• Tire Center (Centre du pneu) Tire sales, installation, and tire-related services backed by the Lexus Price Promise on tires, offered through the dealership service department.
• Aesthetic Services (Services d'esthétique) Vehicle detailing and aesthetic services to maintain the appearance of Lexus and other vehicles, offered through the dealership service department.
• Financing (Financement) Vehicle financing solutions including purchasing, leasing, and loan services tailored to customer budgets, supported by promotional offers such as 90 days without payment on used vehicle financing.
• Vehicle Exchange / Trade-In (Échange / Vente) Vehicle trade-in and purchase service that allows customers to exchange or sell their current vehicle for a new or used Lexus, with instant value estimates online and in-store.
• Lexus Protection Plans (Protection Lexus) Extended warranty and protection plans that cover repairs and maintenance beyond the standard Lexus manufacturer warranty period, sold through the dealership.
• Lexus Boutique (Boutique Lexus) Online merchandise store offering Lexus-branded apparel, accessories, and lifestyle products, operated as an add-on retail channel for the Lexus brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sonic Automotive: U.S. franchised dealer group with significant luxury franchise exposure (BMW, Mercedes-Benz, Lexus) plus EchoPark used-vehicle operations. Comparable full-service franchised luxury-dealer model to Lexus Laval.
• Penske Automotive Group: Large U.S./international franchised automotive retailer with a luxury-heavy brand mix (BMW, Mercedes-Benz, Audi, Porsche, Lexus among others). Closely matches Lexus Laval's franchised luxury-dealer business model and full-service sales/service/parts/F&I revenue structure.
• Group 1 Automotive: U.S./U.K. franchised dealer group with a portfolio that includes Toyota/Lexus alongside other luxury and mass-market brands. Operates sales, service, parts, and F&I under a structure comparable to a single-rooftop luxury dealer like Lexus Laval.
• AutoCanada: Canadian publicly traded multi-brand franchised auto dealership group operating new and used vehicle sales, service, parts, and F&I across multiple rooftops. Directly comparable to Lexus Laval as a franchised dealer operating in Canada with a similar full-service model.

Broad incumbents

• Hendrick Automotive Group: Largest privately held U.S. franchised dealer group with luxury and mass-market brands. Same full-service franchised dealer business model as Lexus Laval but at significantly greater scale across multiple rooftops.
• Berkshire Hathaway Automotive: U.S. franchised automotive retailer subsidiary of Berkshire Hathaway with a broad brand portfolio. Operates the same franchised sales/service/parts/F&I model as Lexus Laval but as a large, diversified incumbent rather than a single rooftop.
• Holman Automotive: Large privately held U.S. franchised dealer group with luxury franchise exposure (e.g., BMW, Mercedes-Benz) plus fleet services. Comparable franchised-dealer business model to Lexus Laval but with significantly broader geographic and operational scale.
• Lithia Motors: Largest U.S. franchised automotive retailer with a broad mass-market-leaning brand portfolio and growing luxury exposure. Larger and more diversified than Lexus Laval but operates the same core franchised-dealer business model.
• Asbury Automotive Group: U.S. franchised dealer group with a mix of luxury, import, and mass-market brands plus Clicklane digital retailing. Comparable franchised-dealer model to Lexus Laval but operates at materially greater scale and brand breadth.

Others

• Cox Automotive: U.S. automotive services ecosystem (Manheim auctions, Autotrader/Kelley Blue Book, Dealertrack) that supports franchised dealers like Lexus Laval with inventory, financing, and remarketing infrastructure rather than competing directly for retail sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLQsdwVIwEY5meXRH3jNNiPPu2018ajZrf
• Facebookfacebook.com/LexusLaval
• Instagraminstagram.com/lexuslaval
• LinkedInlinkedin.com/company/lexus-laval

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexus Laval