Mercedes-Benz Norge

What Mercedes-Benz Norge does

Mercedes-Benz Norge is the official importer and general representative for Mercedes-Benz vehicles in Norway, operated by Bertel O. Steen AS, a private Norwegian limited company headquartered in Lørenskog. The entity holds the Mercedes-Benz franchise in Norway since 1972 (with commercial-vehicle imports dating to 1929) and distributes the full Mercedes-Benz passenger-car lineup — including SUVs (GLC, GLB, GLS, G-Klasse, EQE SUV, EQS SUV, Mercedes-Maybach EQS SUV), sedans (C-Klasse Electric, CLA, EQS, S-Klasse, Mercedes-Maybach S-Klasse), coupés/cabriolets (CLE, AMG GT, SL, Maybach SL), estates, and a commercial-van range (Sprinter, eSprinter, eVito, Vito, EQV, Citan) — priced from approximately kr 542,900 to kr 4,362,625.

Underlying technology is OEM-defined and centers on the MBUX infotainment and voice-control platform, advanced driver-assistance systems (DISTRONIC, parking assist), MB.CHARGE Public charging integration, Mercedes me connected services, and proprietary EV battery and regenerative-braking technology. Norway-specific service infrastructure includes a nationwide authorized dealer network of 50+ partners operated primarily under Bertel O. Steen and select regional partners, plus dedicated customer service, MB.CHARGE Public support, and Service24h/Mobilo roadside assistance valid up to 30 years from first registration.

The business model combines one-time vehicle sales (retail, fleet/business, certified pre-owned) with recurring aftermarket revenue streams including authorized service and maintenance, genuine parts and accessories (B2B Connect), financing and leasing through financial partners, subscription-based digital extras (Mercedes me, MB.CHARGE Public), and branded merchandise. Customer segments span individual consumers, business/fleet customers, luxury/executive buyers, commercial-trade operators, and passenger-transport operators, served through a hybrid omnichannel model combining dealer-assisted sales with online configurator, test-drive booking, and home-delivery services.

Name

Mercedes-Benz Norge

Legal name

Bertel O. Steen AS

Website

https://mercedes-benz.no

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercedes-Benz Norge is the official importer and distributor for Mercedes-Benz passenger cars and commercial vehicles in Norway, operated by Bertel O. Steen AS through a nationwide authorized dealer network of 50+ partners serving retail, fleet, luxury, and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lørenskog

HQ country

Norway

HQ region

Europe

Offices61 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Mercedes-Benz passenger cars and commercial vehicles (vans) through authorized dealer network in Norway. Includes both retail and fleet/business sales.
2. After-Sales Services and Maintenance: Service and maintenance services through authorized dealer workshops. Includes scheduled maintenance, repairs, and parts replacement using genuine Mercedes-Benz parts.
3. Original Parts and Accessories: Sales of genuine Mercedes-Benz replacement parts and accessories through dealer network and B2B Connect platform.
4. Mercedes-Benz Collection Products: Branded merchandise including model cars, clothing, watches, bags, and lifestyle accessories sold through online showroom.
5. Financing and Leasing: Vehicle financing and leasing products offered through financial partners, including loan financing and lease options for both private and business customers.
6. Digital Services and Subscriptions: Subscription-based digital services including Mercedes me connected services, MB.CHARGE Public charging contracts, and digital extra features.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Mercedes-Benz Norge, operated by Bertel O. Steen AS, is the official importer and general representative for Mercedes-Benz vehicles in Norway. It sells new and certified pre-owned passenger cars (sedans, SUVs, estates, coupés, cabriolets) and commercial vans through a nationwide authorized dealer network, and provides after-sales service, genuine parts, financing/leasing, and connected mobility services including MBUX infotainment, MB.CHARGE public charging, and Mobilo roadside assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-AMG: High-performance vehicle brand from Mercedes-Benz
• Mercedes-Maybach
• smart
• Mobilo
• Mercedes me
• MBUX
• MB.CHARGE

Products and services

• Mercedes-Benz Passenger Cars (Sedans, SUVs, Estates, Coupés, Cabriolets) Full lineup of new Mercedes-Benz passenger vehicles including C-Klasse, CLA, EQS, E-Klasse All-Terrain, CLE, AMG GT, SL Roadster, GLC, GLB, GLE, GLS, G-Klasse and others. Available through authorized dealers in Norway with online configurator.
• Mercedes-Benz Electric Vehicles (EQ Lineup) Battery-electric vehicles including EQA, EQB, EQE SUV, EQS, EQS SUV, Mercedes-Maybach EQS SUV, GLC Electric, GLB Electric, CLA Electric, CLA Shooting Brake Electric, C-Klasse Electric, G-Klasse Electric, and VLE.
• Mercedes-Maybach Ultra-Luxury Vehicles Ultra-premium vehicles from Mercedes-Maybach including Mercedes-Maybach S-Klasse, Mercedes-Maybach EQS SUV, Mercedes-Maybach GLS, and Mercedes-Maybach SL 680 Monogram Series. Targeted at high-net-worth individuals and executives.
• Mercedes-AMG High-Performance Vehicles High-performance AMG variants including AMG GT Coupé, Mercedes-AMG GT 4-door Coupé, Mercedes-AMG E 53 Hybrid 4MATIC+, and AMG.EA & CONCEPT AMG GT XX. Built on AMG Electric Architecture.
• Mercedes-Benz Commercial Vans (Sprinter, Vito, Citan, EQV) Light commercial vehicles including Sprinter (from kr 864,900 excl. VAT), Vito, Citan, EQV electric MPV, and minibus conversions from partners Karosseri Nord and Altas Auto. Targeted at fleet operators, trade businesses, and transport companies.
• Mercedes-Benz Electric Vans (eSprinter, eVito) Electric commercial vans including eSprinter 320/37 closed van (from kr 739,900 excl. VAT) and eVito 129 A2 Special Edition (from kr 599,900 excl. VAT). Designed for urban delivery and zero-emission commercial transport.
• After-Sales Service and Maintenance Authorized workshop service, scheduled maintenance, repairs, and parts replacement using genuine Mercedes-Benz parts. Includes Full Service History (FSH) certification with official windscreen sticker, service packages, and mobile service options in major cities.
• Financing and Leasing Solutions Vehicle financing and leasing products offered through financial partners, including loan financing and lease options for both private consumers and business customers.
• MB.CHARGE Public Charging Service Digital charging service providing access to one of the largest public charging networks worldwide with a single charging contract. Enables monitoring battery level, setting up customized charging schedules, and pre-conditioning the vehicle.
• Mobilo Mobility and Roadside Assistance Program Integrated mobility solution standard on all Mercedes-Benz passenger cars for the first two years, extendable free for one year with each maintenance service at authorized dealers, valid up to 30 years from first registration. Covers roadside assistance, replacement vehicle, and travel compensation across Europe through 3000+ authorized dealers.
• Mercedes me Connected Services Connected services platform enabling remote vehicle control, navigation updates, and subscription-based digital extras including Mercedes me ID, in-car apps, and remote vehicle functions via the Mercedes-Benz app.
• Genuine Parts and Accessories (B2B Connect) Sales of genuine Mercedes-Benz replacement parts and accessories through the dealer network and B2B Connect digital platform for business fleet customers managing parts ordering and fleet operations.
• Mercedes-Benz Collection Merchandise Branded merchandise including model cars, clothing, watches, bags, and lifestyle accessories sold through the online showroom. Also includes collaboration products such as the Mercedes-Benz eScooter developed with Micro Mobility.
• Certified Pre-Owned Vehicles (Bruktbil) Certified pre-owned vehicle program through authorized dealers with full service history verification and warranty coverage. Targets individual consumers and businesses seeking quality used Mercedes-Benz vehicles.

Quantifiable outcome

• Mobilo mobility program valid up to 30 years from first registration with regular authorized service
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Micro MobilityminorStrategic or Co-development PartnerCollaboration on Mercedes-Benz eScooter development. Swiss specialists Micro Mobility partnered with Mercedes-Benz to develop the electric scooter with 25 km range and over 5000 km total driving length. The eScooter fits in the trunk and is designed for urban mobility.
• Karosseri NordminorStrategic or Co-development PartnerNorwegian minibus converter since 1985 with production in Holmestrand. ISO 9001 certified and certified VanPartner of Mercedes-Benz. Products developed exclusively for the Norwegian market including Entry, Plus, and Star models for passenger transport.
• Altas AutominorStrategic or Co-development PartnerOne of Europe's leading minibus developers and manufacturers. Modern production facility near Vilnius with capacity of 800 units annually. Product portfolio covering all needs including Ecoline, Multiline, Businessline, and Tourline models.
• smartminorChannel Partner/ Reseller/ Distributorsmart brand is listed as one of Mercedes-Benz's sub-brands available at Norwegian dealers (smart.no). Brand partnership for electric urban mobility vehicles.
• Bertel O. Steen AScoreChannel Partner/ Reseller/ DistributorMain distributor and general representative for Mercedes-Benz in Norway since 1972. Bertel O. Steen AS has maintained status as main distributor for Mercedes-Benz vehicles in Norway and works to build and improve customer loyalty through offering and developing the best services. Started importing Mercedes-Benz commercial vehicles in 1929.
• Mercedes-Benz AGcoreTechnology or IntegrationParent company and manufacturer of Mercedes-Benz vehicles. Provides vehicle technology, brand rights, and connected services platforms including Mercedes me ID and MBUX systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volvo Norge: Norwegian importer of Volvo Cars, a premium/Swedish competitor with strong EV positioning (EX30, EX90, XC40 Recharge). Mercedes-Benz Norge and Volvo Norge compete directly in the same premium SUV and EV segments in Norway.
• BMW Norge: Official Norwegian importer and distributor of BMW and MINI vehicles, operating through an authorized dealer network. Directly comparable to Mercedes-Benz Norge as a premium import/distribution business in the same Norwegian market with similar product, service, and customer profile.
• Volkswagen Norge: Norwegian importer of Volkswagen passenger vehicles. Operates through an authorized dealer network comparable to Mercedes-Benz Norge's structure, with similar B2C and B2B fleet channels.
• Toyota Norge: Norwegian importer of Toyota and Lexus, with a large authorized dealer footprint. Comparable as a multi-brand premium/mass-market automotive importer and distributor in Norway, competing in hybrid and electrified vehicle segments.
• Harald A. Møller (Møller Mobility Group): Norwegian importer of Volkswagen Group brands (VW, Audi, Skoda, SEAT, Cupra) and one of the largest automotive groups in Norway. Closely comparable to the Bertel O. Steen / Mercedes-Benz Norge structure as a multi-brand premium importer with dealer network.
• Audi Norge: Norwegian importer for Audi, also part of the broader VW Group distribution ecosystem. Competes head-to-head with Mercedes-Benz Norge in premium SUVs, sedans, and EVs (Q4 e-tron, Q8 e-tron) using a comparable authorized dealer model.
• Porsche Norge: Norwegian importer of Porsche sports cars and SUVs (including the Macan EV and Taycan). Directly comparable as a premium automotive importer with a nationwide dealer network in Norway, though with a more concentrated product line.

Regional players

• Mercedes-Benz Sverige: Swedish Mercedes-Benz distributor with the same franchise model, product portfolio, and parent relationship. Highly comparable as a regional peer operating the same brand business in a neighboring Nordic market.
• Mercedes-Benz Danmark: Danish Mercedes-Benz distributor with the same franchise model and brand portfolio. Comparable as a regional peer running the same OEM-importer business in an adjacent Nordic market.

Broad incumbents

• Mercedes-Benz Group AG: Global parent manufacturer of Mercedes-Benz vehicles and owner of the brand, MBUX, Mercedes me, and MB.CHARGE platforms. Included as the broad incumbent that defines Mercedes-Benz Norge's product, technology, and brand access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-norge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Norge