bmw norge as
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
bmw norge as firmographics
Firmographics- Name
- bmw norge as
- Legal name
- BMW Norge AS
- Website
- https://bmw.no
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
bmw norge as industry classification
Industry- Product category
- Premium Automotive Retail
- NAICS
- Used Car Dealers (44112), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where bmw norge as is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
bmw norge as business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new BMW vehicles including petrol, diesel, plug-in hybrid, and fully electric models through authorized dealer network
- BMW Financial Services: Financing and leasing products including installment loans, leasing agreements, and insurance offerings for vehicle purchases
- Service and Maintenance: Workshop services, maintenance plans (BMW Service Inclusive), repairs, and genuine parts replacement through dealer network
- Accessories and Parts: BMW Original Parts, accessories, lifestyle products, and M Performance Parts for vehicle customization
- BMW ConnectedDrive Services: Digital services and connected vehicle features available through online store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BMW iX1 xDrive30 Fully Charged campaign - 142,400 NOK customer benefit, 0.99% interest rate |
| Subscription | Monthly | BMW i4 M60 xDrive Fully Charged - Up to 93,500 NOK customer benefit |
| One time/ perpetual license | Annual | New BMW X5 - Premium SUV with campaign pricing |
| Subscription | Annual | BMW Service and Repair Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
bmw norge as product offering
Product offeringCore offering
BMW Norge AS is the Norwegian subsidiary of BMW AG, selling new and used BMW passenger vehicles (electric i-series, plug-in hybrids, and combustion engines) through an authorized dealer network. It also provides vehicle financing and leasing through BMW Financial Services, workshop service and maintenance packages (e.g., BMW Service Inclusive), genuine parts and accessories, and connected digital services such as BMW ConnectedDrive, BMW iDrive, BMW Digital Key, and BMW Charging (public network and home Wallbox).
Product overview
BMW Norge AS represents the Norwegian market operations of BMW Group, offering a comprehensive portfolio of premium vehicles and mobility services. The product lineup comprises three main categories: fully electric vehicles under the 'i' sub-brand (iX, iX3, iX5, iX2, iX1, i7, i5, i4, i3), plug-in hybrid models across X, 5, 3, and M series, and traditional combustion-engine vehicles. Supporting the vehicle portfolio are connected services including BMW ConnectedDrive for remote vehicle management, BMW iDrive infotainment system, BMW Digital Key for smartphone access, and BMW Charging covering public charging infrastructure and Wallbox home solutions. Financial services through BMW Financial Services enable vehicle acquisition via leasing or financing. Service packages including BMW Service Inclusive provide maintenance coverage. The ecosystem is tied together through the My BMW App for vehicle management, route planning, and charging optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- BMW iX Full-size all-electric SUV offering up to 701 km WLTP range, advanced driver assistance, premium interior with sustainable materials, and dual-motor all-wheel drive; sold to private consumers and corporate buyers through BMW dealers.
- BMW iX3 All-electric compact SUV with up to 805 km WLTP range, single-motor rear-wheel drive configuration, and energy consumption of 15.1-16.7 kWh/100km; targeted at private buyers seeking a premium electric SUV.
- BMW iX5 All-electric mid-size SUV with up to 845 km preliminary WLTP range; offers hydrogen fuel cell technology variant alongside the battery electric option.
- BMW iX2 All-electric compact crossover SUV with up to 479 km WLTP range, dual-motor xDrive30 configuration, and 16.1-15.3 kWh/100km consumption.
- BMW iX1 All-electric compact SUV with up to 468 km WLTP range, available in eDrive20 single-motor and xDrive30 dual-motor configurations; positioned as the entry-level electric BMW SUV.
- BMW i7 Full-size all-electric luxury sedan with up to 727 km WLTP range, rear-axle steering, executive rear seating, and up to 544 HP in the M70 xDrive performance variant.
- BMW i5 All-electric executive sedan and touring with up to 621 km WLTP range, adaptive recuperation, Highway Assistant, and Parking Assistant Professional; available in eDrive40 and M60 xDrive variants.
- BMW i4 All-electric gran coupe with up to 613 km WLTP range, available in eDrive40 and M50 xDrive variants with up to 544 HP for performance-oriented buyers.
- BMW i3 All-electric compact sedan with 50 xDrive dual-motor configuration, sustainable interior materials, and urban mobility focus.
- BMW X5 xDrive50e Luxury SUV plug-in hybrid with up to 102 km electric range, combining a 3.0L turbo engine with an electric motor for 490 HP total output.
- BMW 530e Executive sedan plug-in hybrid with up to 102 km electric range, combining a 2.0L engine with an electric motor for efficient powertrain operation.
- BMW 330e Mid-size sedan and touring plug-in hybrid with up to 91 km electric range, combining a 2.0L turbo engine with an electric motor for 292 HP system output.
- BMW XM Label High-performance plug-in hybrid SUV with M-specific V8 engine combined with an electric motor, delivering 653 HP total output and up to 82 km electric range.
- BMW M5 High-performance sedan and touring with 4.4L twin-turbo V8 engine producing 727 HP, available in standard and Competition variants with M xDrive all-wheel drive.
- BMW X7 Full-size luxury SUV available with gasoline and diesel engines, featuring three-row seating, premium interior, and advanced driver assistance systems.
- BMW X5 Mid-size luxury SUV available with gasoline and diesel powertrains, featuring xDrive all-wheel drive, off-road capability, and premium interior.
- BMW X3 Compact luxury SUV with gasoline and diesel engine options, featuring updated design, advanced technology, and versatile interior space.
- BMW ConnectedDrive Suite of connected digital services including remote vehicle control, real-time traffic information, concierge services, and smartphone integration via the My BMW App; available to BMW owners in Norway.
- BMW iDrive In-vehicle infotainment system with curved display, voice control, gesture control, and BMW Operating System 8/9, integrating navigation, entertainment, vehicle settings, and connected services.
- BMW Digital Key Smartphone-based digital vehicle key allowing locking, unlocking, and engine start via NFC or Ultra-Wideband technology, compatible with Apple iPhone and Samsung Galaxy devices.
- BMW Financial Services Comprehensive financing solutions including leasing, loan, and insurance products tailored for BMW vehicle acquisition and ownership, offered to Norwegian consumers and businesses.
- BMW Charging Integrated charging service providing access to the public charging network across Europe, home charging solutions including Wallbox installation, and smart charging management through the My BMW App.
- BMW Service Inclusive Prepaid maintenance packages covering scheduled service, oil changes, and wear items for specified periods (3-5 years), offered to BMW owners at authorized Norwegian dealers.
- BMW Wallbox Official BMW home charging station for Level 2 AC charging, with professional installation services available through BMW partners in Norway.
Companies that use bmw norge as
Customer profileSegments2 records
Ideal customer profiles2 records
bmw norge as technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature5 records
bmw norge as partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
bmw norge as competitors and assessment
Company assessmentDirect peers
- Mercedes-Benz Norge: Mercedes-Benz's official Norwegian importer/distributor, selling premium ICE, PHEV, and EQ-branded BEVs through an authorized dealer network across Norway with financing and service. Directly comparable to BMW Norge across product portfolio (luxury/premium vehicles), target customers (premium Norwegian buyers), business model (dealer-based sales + financing + service), and BEV positioning in Norway's leading EV market.
- Audi Norge: Audi's Norwegian sales and service operation, offering the e-tron BEV lineup, PHEVs, and combustion vehicles through authorized dealers with Audi Financial Services. Comparable to BMW Norge in premium positioning, BEV portfolio breadth, dealer-based distribution, integrated financing, and competition for the same premium Norwegian buyer.
- Volvo Norge: Volvo Cars' official Norwegian distributor selling the XC40/XC60/XC90 Recharge BEV/PHEV lineup and combustion models through authorized dealers with Volvo Car Financial Services. Comparable to BMW Norge as a premium Scandinavian-headquartered competitor with strong BEV positioning in Norway and integrated sales/financing/service.
- Tesla Norway: Tesla's direct-to-consumer Norwegian operation selling Model 3/Y/S/X BEVs, with proprietary Supercharger network and over-the-air software updates. Comparable to BMW Norge as a major BEV competitor in the Norwegian premium market with similar EV-forward product strategy, though using direct sales rather than dealer-based distribution.
- Porsche Norge: Porsche's Norwegian sales and service operation selling the Taycan BEV, Macan EV, and ICE sports/SUV lineup through authorized dealers with Porsche Financial Services. Comparable to BMW Norge in premium positioning, BEV portfolio (Taycan competes directly with i7/iX), authorized dealer network, and integrated financing/service offerings.
- Volkswagen Norge: Volkswagen's Norwegian importer selling the ID.3/ID.4/ID.5/ID.7 BEV lineup, PHEVs, and ICE vehicles through authorized dealers with Volkswagen Financial Services. Comparable to BMW Norge in dealer-based distribution, BEV-forward portfolio strategy targeting Norwegian buyers, and integrated financing/service — though positioned in the mass-premium segment below BMW.
- Toyota Norge: Toyota's Norwegian sales and service operation offering the bZ4X BEV, multiple PHEVs, and hybrid vehicles through authorized dealers with Toyota Financial Services. Comparable to BMW Norge in dealer-based distribution and integrated financing/service, though more mass-market positioned with a multi-powertrain strategy.
- Ford Motor Norge: Ford's Norwegian distributor selling the Mustang Mach-E BEV, Puma/Explorer/Kuga PHEVs, and ICE vehicles through authorized dealers with Ford Credit financing. Comparable to BMW Norge in dealer-based distribution, BEV portfolio expansion targeting Norwegian buyers, and integrated financing/service offerings — though positioned in the mass-market segment.
- Hyundai Norge: Hyundai's Norwegian importer selling the Ioniq 5/6 BEVs, Kona Electric, Tucson/Santa Fe PHEVs, and ICE models through authorized dealers. Comparable to BMW Norge as a multi-powertrain competitor in the Norwegian market with strong BEV portfolio, dealer-based distribution, and integrated service — though positioned in the mass-market segment below BMW.
Emerging players
- Polestar Norway: Polestar's Norwegian operation (part of Volvo/Geely ecosystem) selling the Polestar 2, 3, and 4 BEVs through a digital-first sales model with service partners. Comparable to BMW Norge as a premium BEV competitor in the Norwegian market with similar EV-focused positioning, though using a non-traditional sales model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
bmw norge as social profiles
Digital presencebmw norge as financial estimates
Financial estimateRevenue estimate
Valuation estimate
bmw norge as leadership team
Management profileNumber of profiles
bmw norge as funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bmw norge as M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bmw norge as
What does bmw norge as do?
BMW Norge AS is the Norwegian subsidiary of BMW AG, selling new and used BMW passenger vehicles (electric i-series, plug-in hybrids, and combustion engines) through an authorized dealer network. It also provides vehicle financing and leasing through BMW Financial Services, workshop service and maintenance packages (e.g., BMW Service Inclusive), genuine parts and accessories, and connected digital services such as BMW ConnectedDrive, BMW iDrive, BMW Digital Key, and BMW Charging (public network and home Wallbox).
Is bmw norge as a public or private company?
bmw norge as is a private company. It is classified as corporate owned and is currently operating.
When was bmw norge as founded?
bmw norge as was founded in -1.
Where is bmw norge as based?
bmw norge as is headquartered in Oslo, Norway, in the Europe region.
How does bmw norge as make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are BMW Financial Services, service and Maintenance, accessories and Parts and BMW ConnectedDrive Services.
Who are bmw norge as's main competitors?
Direct peers on record are Mercedes-Benz Norge, Audi Norge, Volvo Norge, Tesla Norway, Porsche Norge, Volkswagen Norge, Toyota Norge, Ford Motor Norge and Hyundai Norge. Polestar Norway is listed as an emerging player.
Does bmw norge as have an API?
No public API is recorded for bmw norge as.
What industry is bmw norge as in?
bmw norge as's product category is Premium Automotive Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44112 and its SIC code is 7510.