Star Motors of Ottawa - Mercedes Benz

What Star Motors of Ottawa - Mercedes Benz does

Star Motors of Ottawa is an authorized Mercedes-Benz dealership located at 400 W Hunt Club Rd in Nepean, Ontario, operating continuously since 1957 under the Mercedes-Benz (Daimler AG) franchise agreement. The dealership sells new Mercedes-Benz vehicles spanning sedans (C-Class, E-Class, S-Class), SUVs and crossovers (GLA, GLB, GLC, GLE, GLS, G-Class), convertibles, electric vehicles (EQB, EQE, EQS, G 580e, eSprinter), and commercial vans (Sprinter, eSprinter). It also sells pre-owned and Certified Pre-Owned inventory, with 122+ new units, 67+ pre-owned units, and 34+ certified pre-owned units on its lot at time of data capture. Pricing spans from $48,595 (GLA) to $376,420 (2027 Maybach S 680), with financing and leasing facilitated through partnerships with financial institutions.

The business operates a full-service retail model combining new and used vehicle sales, factory-certified service and maintenance, genuine parts and accessories, OEM-approved collision repair through Star Collision Ottawa, prepaid maintenance plans, and dedicated AMG high-performance sales and service under its AMG Performance Centre designation. Its customer base spans individual luxury car buyers (primary), corporate fleet buyers, diplomatic and consular personnel, and existing Mercedes-Benz owners requiring authorized service. Distribution is direct-to-consumer through a single Nepean showroom, a website with full inventory browsing and online credit applications, a phone sales channel (613 737-7827), and a dedicated corporate fleet program. The dealership has 46 employees and is privately held with no disclosed parent company, no venture or private equity backing, and no publicly disclosed financials. Awards and recognition tied to the Mercedes-Benz E-Class are third-party vehicle accolades rather than dealership-specific performance distinctions.

The operating model is anchored by the Mercedes-Benz authorized dealer franchise, which provides brand recognition, factory support, genuine parts access, and contractual exclusivity in the territory. Marketing is multi-channel, combining website, social media (Facebook, Twitter), SEO, manufacturer co-marketing, and community involvement. Revenue mechanics include one-time vehicle sales (new and pre-owned), recurring service and parts revenue, collision repair, financing transaction fees, and accessories/merchandise. Strategic priorities reflected in recent activity include service capacity expansion (service department renovation starting March 2026), EV/PHEV lineup depth, and specialization through AMG and collision capabilities.

Name

Star Motors of Ottawa - Mercedes Benz

Legal name

Mercedes-Benz Star Motors of Ottawa

Website

https://mercedes-benz-starmotors.ca

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Motors of Ottawa is an authorized Mercedes-Benz dealership in Nepean, Ontario, operating since 1957 with 46 employees, selling new, pre-owned, and certified vehicles plus factory-certified service, parts, AMG performance, and OEM-approved collision repair across Southern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Nepean

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Mercedes-Benz vehicles, pre-owned vehicles from various makes, and Mercedes-Benz Certified Pre-Owned vehicles. Revenue from vehicle transactions including customization and pre-orders.
2. Service and Maintenance: Certified repair and maintenance services for Mercedes-Benz vehicles including routine service, collision repair through Star Collision Centre, recall services, and prepaid maintenance programs.
3. Parts and Accessories: Sale of genuine Mercedes-Benz parts and accessories, wheels, tires, and merchandise from the Mercedes-Benz Gift Boutique.
4. Financing and Leasing: Vehicle financing and leasing solutions offered through partnerships with financial institutions. The dealership facilitates credit applications with approval often within 20 minutes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Authorized Mercedes-Benz dealership in Ottawa selling new and pre-owned Mercedes-Benz vehicles, providing manufacturer-certified service and maintenance, genuine parts and accessories, financing and leasing options, and operating a Mercedes-Benz Approved Collision Centre. Star Motors is also designated as an AMG Performance Centre serving performance-oriented buyers.

Product overview

Star Motors of Ottawa is a certified Mercedes-Benz dealership offering a comprehensive automotive sales and service experience. The core offerings include new Mercedes-Benz vehicle sales (sedans, SUVs, crossovers, convertibles, electric vehicles, and commercial vans), pre-owned vehicle sales including Certified Pre-Owned (CPO) inventory, and service/maintenance operations. The dealership's product portfolio integrates vehicle financing/leasing, parts & accessories sales, collision repair (Star Collision Ottawa), prepaid maintenance plans, trade-in valuation, and recall check services. Specializations include the AMG Performance Centre for high-performance vehicles, electric vehicle sales (EQB, EQE, EQS, G 580e), and commercial van sales (Sprinter, eSprinter). The Mercedes-Benz STAR App provides mobile access to services. These products and services are interconnected through the vehicle ownership lifecycle from purchase through ongoing maintenance and eventual trade-in or resale.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicle Sales Retail sales of new Mercedes-Benz passenger vehicles, SUVs, and AMG performance models to individual buyers in the Ottawa region through an authorized dealership.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used Mercedes-Benz and other pre-owned vehicles inspected and reconditioned for resale through the dealership.
• Service and Maintenance Manufacturer-certified vehicle servicing, diagnostics, scheduled maintenance, and warranty repairs performed by factory-trained Mercedes-Benz technicians using genuine parts.
• Genuine Parts and Accessories Retail of OEM Mercedes-Benz replacement parts, accessories, and lifestyle merchandise for owners performing repairs or customization.
• Financing and Leasing Retail installment financing, lease arrangements, and loan products arranged through manufacturer-affiliated and third-party lenders to support vehicle purchases.
• Star Collision Ottawa Mercedes-Benz Approved Collision Centre providing body repair, paint, and structural restoration to manufacturer standards for collision-damaged Mercedes-Benz vehicles.
• Prepaid Maintenance Plan Pre-purchased scheduled maintenance service plans covering routine service intervals for Mercedes-Benz vehicles over a multi-year contract.

Quantifiable outcome

• Over 68 years of continuous operation in Ottawa area
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Mercedes-Benz (Daimler AG)coreChannel Partner/ Reseller/ Distributor · 1 January 1957Star Motors of Ottawa is an authorized Mercedes-Benz dealership franchise operating since 1957. The dealership sells new Mercedes-Benz vehicles, certified pre-owned vehicles, and provides authorized service and parts under the Mercedes-Benz brand license.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Audi Ottawa (and Audi Canada dealer network): Authorized Audi dealerships competing head-to-head with Mercedes-Benz for luxury sedan, SUV, and performance (RS) buyers in Ottawa. Comparable operating model — franchised dealer with sales, certified pre-owned, service, parts, and F&I — and competing in the same brand-positioning tier.
• BMW Toronto / BMW Ottawa (BMW Group Canada dealer network): Authorized BMW dealerships competing in the same Ottawa luxury buyer pool with similar new-vehicle, certified pre-owned, service, and parts operations. Comparable as competing luxury-brand authorized franchised dealers targeting overlapping affluent consumer and corporate customers in the same regional market.
• Lexus Ottawa (Toyota Canada luxury dealer network): Authorized Lexus dealers operating in the Ottawa region with hybrid-emphasized luxury lineup. Comparable as a luxury franchised dealer competing for the same affluent buyers; the hybrid-heavy Lexus range also creates comparable EV-transition dynamics to Mercedes-Benz's EQ lineup.
• Holman Automotive: Large North American family-owned automotive group operating franchised dealerships, fleet services, and parts distribution. Comparable as a multi-franchise luxury dealer network with adjacent fleet management business, though at significantly larger scale than a single-roof Ottawa dealership.

Direct peers

• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating multiple new- and used-vehicle franchises across Canada, including luxury brands. Directly comparable business model (multi-brand authorized dealerships with sales, service, parts, and F&I streams) but at much larger scale than Star Motors' single-roof operation.
• Dilawri Group of Companies: One of Canada's largest privately held automotive dealer groups representing luxury and volume brands across Ontario, Quebec, and Western Canada. Directly comparable as a multi-roof luxury dealer operator with franchised OEM relationships, service operations, and parts/accessories revenue streams.
• Pfaff Automotive Partners: Canadian luxury automotive dealer group operating Mercedes-Benz, Audi, BMW, Porsche, and Volkswagen franchises in Ontario and British Columbia. Directly comparable as a luxury franchise dealer with full sales-service-parts-collision operations under the same OEM-partner model.

Others

• Mercedes-Benz Canada: Canadian arm of Daimler AG responsible for brand management, vehicle distribution, marketing, and franchise oversight of the authorized Mercedes-Benz dealer network including Star Motors. Not a peer in the competitive sense but the upstream franchisor whose product, allocation, and certification decisions directly govern Star Motors' revenue and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/star-motors-of-ottawa-mercedes-benz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Motors of Ottawa - Mercedes Benz