What Merced County Hispanic Chamber of Commerce does

The Merced County Hispanic Chamber of Commerce (MCHCC) is a 501(c)(6) non-profit business association founded in 1947 and headquartered at 531 W Main St., Merced, California. It was established by local leaders to represent the Hispanic business community in public and private sector advocacy, and currently operates with 7 employees. Merced County's population is more than 48% Hispanic, and MCHCC positions itself as the longest-standing Hispanic business advocacy organization in the county, serving both Hispanic and non-Hispanic-owned businesses.

MCHCC's core offerings are membership subscriptions and corporate sponsorship programs rather than technology products. Individual membership is priced at $100/year and business memberships range from $175 to $525/year based on employee count, while corporate sponsorships are tiered from BRASS at $2,500 to GOLD at $10,000. The chamber runs annual events including the Mercado Night Market (supporting 150+ microbusinesses and artisans), the Latina Women's Luncheon, the Installation and Awards Dinner, and the Mayor's Ball, which has raised over $50,000 annually for local nonprofits. It publishes Vamonos Magazine quarterly in English and Spanish, maintains an online member directory, and delivers business training workshops in partnership with UC Merced's Small Business Development Center (SBDC).

The chamber is led by President Annissa Fragoso (since 2020), who also owns a Farmers Insurance agency, with Nadine Villafaña Psy.D. holding the President designation on the Board and Juan Roman serving as President of the affiliated MCHCC Foundation (a 501(c)(3) entity focused on scholarships and leadership development). MCHCC has formal partnerships with the City of Merced, Golden Valley Health Centers, Dignity Health / Mercy Medical Center, United Way Merced, Merced College, Zócalo Health, and the California Hispanic Chambers of Commerce, and was recognized in 2022 with the Minerva Empresaria Award, Non-Profit of the Year, and Affiliate of the Year honors.

Name

Merced County Hispanic Chamber of Commerce

Legal name

Merced County Hispanic Chamber of Commerce

Website

https://mercedhcc.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

The Merced County Hispanic Chamber of Commerce is a 501(c)(6) non-profit founded in 1947 that advocates for Hispanic-owned and other small businesses in Merced County, California, through tiered memberships, corporate sponsorships, annual events, and bilingual training in partnership with UC Merced SBDC.

Ownership category

akta.pro rank

Headquarters

HQ city

Merced

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The primary revenue stream comes from membership dues collected from individual and business members. Membership tiers include Individual ($100/year), Business 1-9 employees ($175/year), Business 11-19 employees ($300/year), and Business 20-49 employees ($525/year).
2. Corporate Sponsorships: Corporate sponsorships at four levels: BRASS ($2,500), BRONZE ($4,000), SILVER ($5,500), and GOLD ($10,000). Sponsors receive logo placement, event seating, advertising, and recognition throughout the year.
3. Event Revenue: Revenue generated from events including The Mercado Night Market, Latina Women's Luncheon, Installation and Awards Dinner, and Mayor's Ball. Vendor fees, ticket sales, and sponsorship of these events contribute to operational funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Merced County Hispanic Chamber of Commerce delivers tiered membership programs, corporate sponsorships, networking events (monthly mixers, ribbon cuttings), an annual Mercado Night Market, business training workshops, an online business directory, and a quarterly publication (Vamonos Magazine) to support and advocate for Hispanic-owned and local small businesses in Merced County, California.

Product overview

Merced County Hispanic Chamber of Commerce offers a portfolio of membership-based services rather than a unified technology product. The core offerings include tiered membership programs (Individual at $100/year and Business memberships ranging from $175-$525/year based on employee count) providing networking, referrals, and marketing opportunities. The organization runs The Mercado Night Market, publishes Vamonos Magazine quarterly, maintains an Online Business Directory across multiple categories, and provides Business Training Workshops in partnership with SBDC. Corporate sponsorship programs at Brass ($2,500), Bronze ($4,000), Silver ($5,500), and Gold ($10,000) levels offer enhanced visibility and event sponsorship. This is a chamber of commerce organization focused on economic development and business support services, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• The Mercado Night Market: A community event connecting local Merced County businesses, organizations, artists, and performers with the community. Now in its 6th year, supporting over 150 microbusinesses and artisans.

Products and services

• Individual Membership Annual membership tier for individual professionals at $100/year, providing access to networking events, business referrals, seminars, workshops, member directory listing, and member-to-member discounts.
• Business Membership (1-9 Employees) Annual business membership tier for small businesses with 1-9 employees at $175/year, offering networking, referrals, marketing exposure, and member-to-member discounts.
• Business Membership (11-19 Employees) Annual business membership tier for companies with 11-19 employees at $300/year, providing enhanced benefits, visibility, and access to chamber events and referrals.
• Business Membership (20-49 Employees) Annual business membership tier for companies with 20-49 employees at $525/year, providing premium benefits, exposure, and participation in chamber programs and events.
• Corporate Sponsorship Program Tiered annual corporate sponsorship levels (Brass $2,500, Bronze $4,000, Silver $5,500, Gold $10,000) providing logo placement, event sponsorship, advertising, and year-round recognition for sponsoring organizations.
• Online Business Directory Searchable online directory of member businesses across categories including Business & Financial Services, Community & Civic Organizations, Education, Entertainment, Health & Dental Services, Personal Care Services, Real Estate, Restaurants, and Retail & Specialty Services.
• The Mercado Night Market Annual community night market event connecting local Merced County businesses, organizations, artists, and performers with the community through vendor opportunities, supporting over 150 microbusinesses and artisans.
• Business Training Workshops Seminars and workshops on small business development, marketing, and business strategy offered in partnership with UC Merced Small Business Development Center (SBDC), available in both English and Spanish.
• Vamonos Magazine Quarterly publication showcasing Merced County's agricultural heritage, small businesses, cultural attractions, seasonal and annual events, and visitor destinations in both English and Spanish.

Quantifiable outcome

• 150+ microbusinesses supported through Mercado Night Market
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• UC Merced Small Business Development Center (SBDC)coreStrategic or Co-development Partner · 1 January 2020MCHCC partners with UC Merced SBDC to provide workshops and training beneficial to members and employees. SBDC business advisors help answer questions, apply for business resources, and plan during disruptions at no cost. SBDC offers services including business start-up guidance, QuickBooks training, marketing assistance, and funding sources.
• City of MercedcoreStrategic or Co-development PartnerCollaborative partnership with Mayor Matthew Serratto on The Mercado Night Market supporting over 150 microbusinesses and artisans, and the annual Mayor's Ball raising over $50,000 for local nonprofits. The city supports the chamber's economic development initiatives.
• Merced CollegecoreStrategic or Co-development PartnerPartnership for economic and cultural development in Merced County. Chamber Board member Yanet Soto works part-time at Merced College in the AgTEC Dept.
• Golden Valley Health CenterscoreStrategic or Co-development PartnerHealthcare partner collaborating on community events including Staff & Partner Appreciation Day. Golden Valley Health Centers is a Federally Qualified Health Center serving the community.
• Dignity Health / Mercy Medical Center MercedmajorGTM or Marketing PartnerSilver corporate sponsor and healthcare partner participating in chamber events and initiatives. Dignity Health provides healthcare services in Merced County.
• United Way MercedmajorGTM or Marketing PartnerSilver corporate sponsor and community partner supporting chamber events and initiatives. United Way Merced focuses on health, education, and financial stability in the community.
• Merced Police DepartmentsupportingStrategic or Co-development PartnerPublic safety partnership for The Mercado Night Market events, ensuring community safety at the annual night market.
• Merced Fire DepartmentsupportingStrategic or Co-development PartnerPublic safety partnership for The Mercado Night Market events, providing fire safety support at the annual night market.
• California Highway Patrol (CHP)supportingStrategic or Co-development PartnerPublic safety partnership for The Mercado Night Market events, ensuring traffic and public safety at the annual night market.
• Zócalo HealthsupportingGTM or Marketing PartnerVirtual healthcare platform crafted by and for the Latin@ community, addressing healthcare and prevention gaps. MCHCC introduced Zócalo Health as a healthcare resource for members offering bilingual providers serving the Spanish-speaking population.
• Merced County Department of Public HealthcoreStrategic or Co-development PartnerHealth department partnership for Mercado Night Market approvals and COVID-19 relief efforts including helping small businesses access ARPA grants, licensing assistance, and educational resources.
• Merced Chamber Charitable FoundationcoreStrategic or Co-development Partner501(c)(3) focused on leadership development and student scholarships. MCHCC helped found this foundation to provide scholarship opportunities and leadership programs for the community.
• Merced County Association of RealtorsmajorGTM or Marketing PartnerRecognized MCHCC as Affiliate of the Year in 2022. Active partnership in community events and economic development initiatives.
• California Hispanic Chambers of CommercecoreStrategic or Co-development PartnerState-level chamber network that awarded MCHCC President Annissa Fragoso the Minerva Empresaria Award in 2022. MCHCC is a prominent member of this statewide business network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• U.S. Hispanic Chamber of Commerce: National-level Hispanic business advocacy organization. Provides federal advocacy, national programming, and a network of local Hispanic chambers including MCHCC itself.
• California Hispanic Chamber of Commerce: The statewide umbrella organization that awarded MCHCC's president the Minerva Empresaria Award. Operates as a broader incumbent, providing state-level advocacy and networking that complements MCHCC's local work.

Direct peers

• Greater Fresno Area Hispanic Chamber of Commerce: Hispanic-focused chamber operating in Fresno, the next major Central Valley metro. Closely comparable in mission, membership-tier model, event programming, and advocacy for Hispanic-owned businesses.
• Greater Merced Chamber of Commerce: The general business chamber serving Merced County. Directly competes with MCHCC for the same local SMB membership, sponsorship dollars, and civic-advocacy role, but does not specialize in the Hispanic community.
• Sacramento Hispanic Chamber of Commerce: Regional Hispanic chamber of commerce serving the Sacramento area with the same member-directory, networking, and advocacy model that MCHCC follows.

Regional players

• Modesto Chamber of Commerce: General business chamber in the neighboring Stanislaus County seat. Operates with a comparable mix of memberships, events, and advocacy but in an adjacent geography and without Hispanic-specific focus.
• Salinas Valley Chamber of Commerce: General business chamber serving Monterey County's agricultural hub. Comparable in operating model (membership tiers, mixers, ribbon cuttings, advocacy) and Central Valley-adjacent demographics.
• Tulare Chamber of Commerce: Local chamber operating in a neighboring Central Valley county with an economy and demographic mix similar to Merced. Comparable as a community-anchored general business chamber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mchccinfo
• Facebookfacebook.com/mercedhcc
• LinkedInlinkedin.com/company/mchcc209
• Instagraminstagram.com/mchcc209

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merced County Hispanic Chamber of Commerce