Zócalo Health
- Company typePrivate
- Founded2021
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Zócalo Health firmographics
Firmographics- Name
- Zócalo Health
- Legal name
- Zocalo Health MSO, LLC
- Website
- https://zocalo.health
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Zócalo Health industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Health Care and Social Assistance (62), Offices of Other Health Practitioners (6213), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Behavioral Health Care Management & Case Management (HLAEAHAE)
Keywords
Where Zócalo Health is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Zócalo Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Plan Value-Based Care Contracts: Revenue from partnerships with Medicaid/Medi-Cal health plans under value-based care arrangements, providing care coordination, clinical services, and community health worker support for enrolled members.
- Individual Membership/Subscription: Monthly subscription model offering same-day virtual healthcare appointments and navigation assistance directly to individual consumers. Services include virtual primary care, urgent care, and wellness services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based membership with monthly billing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Zócalo Health product offering
Product offeringCore offering
Zócalo Health is a tech-enabled community-based primary care provider serving Latino communities in the United States. The company combines in-person promotoras de salud (community health workers) with virtual clinical services (physicians and behavioral health specialists) to deliver culturally and linguistically competent primary, urgent, and behavioral health care, care coordination, and social needs navigation. Services are sold to Medicaid/Medi-Cal health plans and offered directly to consumers via mobile app.
Product overview
Zócalo Health is a tech-enabled community-based primary care provider offering a unified platform that combines in-person community engagement through promotoras de salud (community health workers) with virtual clinical services. The product portfolio includes Virtual Primary and Urgent Care, Virtual Behavioral Health, Care Coordination, Care Gap Closure, Health-Related Social Needs support, and CalAIM services (ECM, Community Supports, CHW Benefit). The company operates under a Community-Anchored Care Model that integrates promotoras with virtual MDs and behavioral health specialists within value-based care frameworks. Services are available through a mobile app for patients and are offered to health plans as a suite of care coordination and clinical services. The company holds $22.75 million in total funding (Series A: $15M, Seed: $5M, plus grants) and has expanded from 2 health plan partnerships in 2024 to more than a dozen in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Primary and Urgent Care Same-day or next-day virtual visits with physicians for primary and urgent care needs, with coordination to members' existing providers or matched with Zócalo Health providers based on personal preferences. Targeted at Medicaid/Medi-Cal members of partner health plans and individual Latino consumers.
- Virtual Behavioral Health Clinical and mental health assessments, therapy, support groups, and family counseling delivered virtually by licensed bilingual professionals (psychiatrists, psychotherapists) to address behavioral health needs of Latino communities.
- Care Coordination and Community Health Worker Services Care management services in which promotoras de salud (community health workers) work with members in-person and virtually to coordinate primary, behavioral, and social needs before and after clinical appointments, ensuring continuity of care. Includes health-related social needs navigation (housing, food, legal aid, childcare).
- CalAIM Enhanced Care Management (ECM), Community Supports, and CHW Benefit CalAIM service provider delivering Enhanced Care Management (ECM), Community Supports (including housing services), and Community Health Worker benefits under California's Medicaid transformation initiative. Sold to Medi-Cal health plans to serve their highest-need members.
- In-Person Community Engagement (Promotoras de Salud) Local outreach specialists and promotoras de salud engage and build trust with hard-to-reach Latino members through individual outreach, community-based events, and partnerships with local businesses, churches, and schools, supporting longer-term relationships and health outcomes.
- Zócalo Health Mobile App Mobile application available on iOS and Android providing patients with appointment scheduling, telehealth visit access, communication with their care team, and tools to manage their health plan benefits.
Quantifiable outcome
- More than half of patients screened had severe anxiety interfering with daily life; nearly three quarters experienced depression; nearly one in eight struggled with suicidal ideation—more than double the rate in the general population
- +3 more outcomes
Companies that use Zócalo Health
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Zócalo Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zócalo Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- California Department of Health Care ServicescoreReceived PATH CITED grant to expand services to underserved rural communities and support more Medi-Cal patients. Aligns with California's CalAIM initiative for transforming Medicaid delivery.
- Mark Cuban Cost Plus Drug CompanycoreCollaboration to lower prescription drug costs for the Latino community. Mark Cuban Cost Plus Drug Company provides affordable medications, and Zócalo Health connects its members to these lower-cost options.
- AWS (Amazon Web Services)coreSelected to participate in the AWS Healthcare Accelerator for Health Equity, a program supporting startups working to advance health equity. Provides cloud infrastructure and resources for healthcare innovation.
- Blue Shield of CaliforniacoreMajor health plan partner providing Zócalo Health services to Blue Shield of California members. Enables access to culturally competent care for Latino communities.
- Health NetcoreHealth plan partner providing Zócalo Health services to Health Net members in California. Focus on Medicaid/Medi-Cal populations.
- Central California Alliance for Health (CCAH)coreRegional health plan partner for Santa Cruz, Monterey, and Merced counties. Working with Zócalo Health since January 2024 to increase enrollment and retention in ECM program.
- Santa Clara Family Health PlanminorHealth plan partner serving Santa Clara County, California.
- Elevance HealthminorParent company of Anthem Blue Cross, operating as a health benefits company serving various Medicaid populations.
Scale indicators5 records
Recent moves8 records
Expansion highlights3 records
Zócalo Health competitors and assessment
Company assessmentDirect peers
- Cityblock Health: Tech-enabled primary care and behavioral health provider serving Medicaid and dually-eligible populations, with an integrated community health worker model. Closely comparable to Zócalo's hybrid CHW + virtual care delivery approach for low-income and culturally underserved patients.
- ConsejoSano: Spanish-language patient engagement and care navigation platform serving Medicaid and underserved Hispanic populations. Directly comparable to Zócalo's Latino-focused cultural competence and Spanish-language care delivery model.
- Galileo Health: Tech-enabled multi-specialty primary care platform serving diverse and underserved populations, including Medicaid and dually-eligible members. Comparable to Zócalo as a value-based, technology-forward primary care provider focused on complex populations.
- MiSalud Health: Bilingual (Spanish/English) digital health platform providing preventive care, chronic disease management, and behavioral health to Hispanic communities. Directly comparable to Zócalo's culturally-tailored virtual primary care for Latino populations.
- Somatus: Value-based kidney care provider serving Medicaid and Medicare Advantage members, with in-person community health worker engagement. Comparable to Zócalo's VBC contracts with Medicaid plans and community-based care delivery model.
- Patina Health: Tech-enabled primary care for older adults on Medicare Advantage, combining in-home and virtual visits with a multidisciplinary care team. Comparable to Zócalo's hybrid in-person + virtual care delivery and VBC model serving complex patient populations.
- Vytalize Health: Value-based care platform partnering with primary care practices to manage Medicare and Medicaid populations. Comparable to Zócalo's B2B2C approach of partnering with payers and provider groups to deliver coordinated care to underserved patients.
Broad incumbents
- Aledade: Largest independent value-based care network enabling primary care physicians to participate in ACO arrangements across Medicare, Medicaid, and commercial payers. Comparable as a VBC infrastructure partner competing for the same health plan mindshare as Zócalo.
- Oak Street Health (CVS Health): Value-based primary care provider serving older adults on Medicare and Medicaid, acquired by CVS Health. Comparable as a scaled, payer-aligned primary care operator in adjacent Medicaid/Medicare populations, with vastly greater capital.
- One Medical (Amazon): Tech-enabled membership-based primary care platform, now part of Amazon. Comparable as a scaled, digitally-delivered primary care provider, but focused on commercially insured and employer-sponsored populations rather than Medicaid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Zócalo Health social profiles
Digital presenceZócalo Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zócalo Health leadership team
Management profileNumber of profiles
Profiles12 records
Zócalo Health funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zócalo Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zócalo Health
What does Zócalo Health do?
Zócalo Health is a tech-enabled community-based primary care provider serving Latino communities in the United States. The company combines in-person promotoras de salud (community health workers) with virtual clinical services (physicians and behavioral health specialists) to deliver culturally and linguistically competent primary, urgent, and behavioral health care, care coordination, and social needs navigation. Services are sold to Medicaid/Medi-Cal health plans and offered directly to consumers via mobile app.
Is Zócalo Health a public or private company?
Zócalo Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zócalo Health founded?
Zócalo Health was founded in 2021. It employs 101 to 250 people.
Where is Zócalo Health based?
Zócalo Health is headquartered in Seattle, United States, in the North America region.
How does Zócalo Health make money?
Two revenue lines are on record. Health Plan Value-Based Care Contracts are the primary driver. The others are individual Membership/Subscription.
Who are Zócalo Health's main competitors?
Direct peers on record are Cityblock Health, ConsejoSano, Galileo Health, MiSalud Health, Somatus, Patina Health and Vytalize Health. Broad incumbents are Aledade, Oak Street Health (CVS Health) and One Medical (Amazon).
Does Zócalo Health have an API?
No public API is recorded for Zócalo Health.
What industry is Zócalo Health in?
Zócalo Health's product category is Primary Care Services. Its primary akta.pro industry code is HLACAFAJ, Patient App, Adherence & Engagement for RPM Programs, with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 62 and its SIC code is 8000.